The best website translation software in 2027

When you want to translate a website, two families of tools compete for the same search. On one side, plugins and services that install on the site itself: WPML, TranslatePress, GTranslate, Linguise, Polylang and ConveyThis. On the other, localization platforms built for product teams, which translate an app, documentation and a website from one workspace: Crowdin, Phrase, Lokalise and Smartling. This ranking brings both together, in that order, because a site owner does not have the same needs as a team shipping software in fifteen languages. Each review sums up what the vendor publishes about translation, search rankings and pricing; a comparison and five points to check follow.

The 10 best website translation software in 2027

1. WPML: plugin for multilingual, multi-currency WordPress sites and WooCommerce stores.
2. TranslatePress: WordPress plugin that translates on the live page, with built-in AI.
3. GTranslate: machine translation service for any HTML, WordPress, Joomla, Drupal or Shopify site.
4. Linguise: machine translation billed by word volume, for the main CMSs (content management systems).
5. Polylang: lightweight WordPress plugin, with a free version and a Pro version.
6. ConveyThis: no-code translation for WordPress, Shopify, Wix, Webflow and Squarespace.
7. Crowdin: localization platform for teams, with a free plan.
8. Phrase: translation platform for large companies, from software to video.
9. Lokalise: continuous localization plugged into product teams' code and design files.
10. Smartling: translation management, AI and linguists for brands present in several markets.

Why does your choice of translation tool weigh on your site in 2027?

According to Eurostat's e-commerce statistics, 78% of internet users in the European Union aged 16 to 74 bought or ordered goods or services online in 2025, compared with 62% in 2015. The translated versions still need to be findable, and the tool's technical approach plays a part in that.

Google recommends getting three points right that bear directly on how translation is implemented. In its documentation on multilingual sites, it recommends a separate URL for each language version, rather than cookies or browser settings, and hreflang annotations (a tag that tells Google which version of a page to show to which audience) when each language has its own address. It states that it determines a page's language from its visible content, without taking the URL or the lang attribute into account. Finally, it advises against automatically redirecting users to the language you assume they speak, because these redirects can prevent users and search engines from viewing all the versions. Several tools in this ranking offer exactly that, a redirect based on browser language: a setting to handle with care.

The second risk is legal and concerns companies that sell in France. The French Ministry of Culture points out that the law of August 4, 1994 (the Toubon law) requires French in the naming, offer and presentation of goods and services sold in France, including when they are offered on online sales sites and platforms, and that the DGCCRF (France's consumer protection and fraud control authority) enforces this obligation all the way into e-commerce. Foreign languages are therefore added to your French version for what you sell in France; they do not replace it.

How did we rank these tools?

Each tool was judged on the pages its vendor publishes (home, features, pricing), read on October 10, 2026. We bought no license, tested no language pair and made no agreement with any vendor. Four criteria set the order:

1. Search visibility of translated pages. URL per language, translation of slugs (the readable part of the address) and metadata, hreflang tags, sitemaps per language: we noted what each vendor describes, without judging the result.
2. The share left to humans. A tool that translates with AI should let you correct every sentence, share a glossary and bring in translators.
3. Fit with your publishing tool. A WordPress plugin is of no use on Shopify.
4. Price readability. Prices in euros on a French version of the site, a clear billing unit (words, languages, sites, seats).

The six tools for websites rank ahead of the four team platforms, because this ranking is aimed first at people who want to translate their own site.

The 10 best website translation software: the reviews

1. WPML

WPML runs a multilingual site from a single WordPress installation and covers more than 2,500 language pairs. Translation can come from its in-house AI, the Private Translation Cloud (PTC), from DeepL, Google Translate or Microsoft Translator, from you, your team or a built-in professional translation service.

For search, WPML lets you place languages on top-level domains, subdomains, folders or language parameters, translates slugs, titles and SEO metadata, and advertises XML sitemaps per language and translations linked to each other.

Best for: WordPress sites and WooCommerce stores that want to manage languages and currencies in a plugin installed on the site, from the blog to the corporate site.

Strengths: string translation, which covers texts from themes, plugins and admin screens; WooCommerce multi-currency; support 24 hours a day, 7 days a week, in 14 languages.

Limitations: the Multilingual Blog plan excludes AI translation, string translation, WooCommerce and page builders. Without renewal, the plugin keeps working but no longer receives updates, which the vendor itself presents as a danger for the site.

Pricing: Multilingual Blog at €39, Multilingual CMS at €99 (22,500 words of AI translation included) and Multilingual Agency at €199 (45,000 words), with support and updates included for one year and a refund possible within 30 days; VAT treatment not stated, price checked on October 10, 2026.

2. TranslatePress

TranslatePress lets you translate a WordPress site from the public page: you see the page, click on a piece of text and translate it in place. Its engine, TranslatePress AI, combines large language models (LLMs) such as Gemini and GPT with machine translation engines such as DeepL and Google Translate, then detects and translates new content and its SEO metadata.

The SEO Pack translates the page slug, title and description as well as the Open Graph tags used by Facebook and Twitter, sets the lang attribute and produces multilingual sitemaps for Yoast SEO, Rank Math, AIOSEO and SEOPress. An add-on assigns a different domain to each language. The vendor states that the plugin is GPL-licensed (a free software license) and self-hosted, and your translations stay in place if the license expires.

Best for: owners of WordPress sites, WooCommerce included, who want a plugin where you translate while looking at the final page.

Strengths: visual editing of the whole page; translator accounts that work without going through the WordPress admin; translations kept after the license expires.

Limitations: the free version includes 2,000 AI-translated words. The Personal plan covers a single site and includes neither translator accounts, nor a domain per language, nor automatic language detection, which are reserved for the Business and Developer plans. Beyond the AI word quota, you have to buy extra words.

Pricing: Personal at €99 per year (shown as €8.25 per month, 50,000 AI words, 1 site), Business at €199 per year (200,000 words, 3 sites) and Developer at €349 per year (500,000 words, unlimited sites), billed annually with automatic renewal; VAT treatment not stated, price checked on October 10, 2026.

3. GTranslate

GTranslate can translate any HTML site and make it multilingual. The vendor's documentation covers a free module for Joomla and Drupal, a WordPress plugin and a Shopify app. The paid plans rely on the Translation Delivery Network, the vendor's cloud infrastructure: AI translation is included at no extra cost, and a built-in editor lets you rework each text in context.

GTranslate says it aims for translated pages to be indexed by search engines and by LLMs, with a dedicated URL per language (a subdomain such as fr.example.com). Translated URLs, which you can edit, start with the Business plan, and language-specific domains such as example.fr are reserved for the Enterprise plan.

Best for: sites outside WordPress or running on several CMSs that want machine translation hosted by the vendor.

Strengths: a 15-day trial; unlimited words and page views on every plan; a dashboard that tracks traffic and the number of translations.

Limitations: the Free plan includes neither commercial use, nor indexing by search engines, nor editing of translations. Custom is limited to a bilingual version, URL translation starts with Business and language-specific domains are reserved for Enterprise.

Pricing: Free plan, then Custom at $12 per month or $120 per year, Startup at $25 or $250, Business at $35 or $350 and Enterprise at $50 or $500 (2 months free on annual billing); amounts shown in dollars on the French page, VAT treatment not stated, prices checked on October 10, 2026.

4. Linguise

Linguise translates a site into more than 85 languages with neural machine translation, with Linguise AI as an option, an LLM-based translation the vendor intends for the most demanding projects. The tool installs on WordPress, Shopify, Squarespace, Webflow, Wix or Joomla, and a JavaScript snippet covers other CMSs. A live editor lets you correct the translation from the site itself.

The vendor states that all its translations are optimized for organic search.

Best for: sites on a mainstream CMS that prefer to pay by the volume of words translated.

Strengths: a one-month free trial up to 600,000 words, with no credit card; unlimited languages and page views; discounts of 10%, 20% and 30% from 3, 10 and 20 sites.

Limitations: each plan covers a single site. Once the word quota is reached, new translations stop. Translations are stored on Linguise's servers, and an active subscription is required to serve them to visitors. The Large plan, with unlimited words, is subject to a fair use policy.

Pricing: START at $15 per month (200,000 words), PRO at $25 (600,000 words) and LARGE at $45 (unlimited words), one site per plan, paid monthly or annually; amounts shown in dollars on the French page, VAT treatment not stated, prices checked on October 10, 2026.

5. Polylang

Polylang makes a WordPress site multilingual by relying on WordPress's native taxonomies (its content classification system, such as categories), with no extra tables in the database, a choice the vendor justifies on performance grounds. It translates posts, pages, media, categories, widgets, menus and URLs, by hand through duplication and synchronization, or by machine translation with DeepL in Polylang Pro.

Polylang Pro places hreflang and Open Graph tags automatically, translates slugs and lets you choose between a folder, a subdomain or a separate domain per language.

Best for: WordPress sites and web agencies that want a plugin installed on the site and integrated into the usual WordPress admin, with a free version to get started.

Strengths: a free version on wordpress.org; the Polylang for WooCommerce add-on, which syncs stock and prices across a product's translations; support in English and French.

Limitations: the vendor's site has no French version. DeepL translation requires your own API key (personal access to your DeepL account) and is not compatible with Elementor or some page builders, and Polylang Pro does not offer one-click translation of the whole site. WooCommerce goes through a separate paid add-on.

Pricing: free version, then Polylang Pro, Polylang for WooCommerce and Polylang Business Pack sold as annual licenses, with a 50% discount on renewal; amounts are shown in euros excl. VAT on the English-language site.

6. ConveyThis

ConveyThis plugs into a WordPress, Shopify, Wix, Webflow or Squarespace site, or into any other site with one line of code, and translates every page automatically into more than 200 languages. A visual editor lets you rework translations on the page, a glossary locks brand and product names, and your team or professional translators can be invited to review.

For search, ConveyThis advertises automatic hreflang tags, translated metadata and language-specific URLs, in subfolders or subdomains; each language has its own address, indexable by Google.

Best for: small and medium-sized businesses whose site runs on a mainstream builder and that want to translate without touching code, with a free trial.

Strengths: a free plan of 10,000 words for 1 language and 1 site, with no credit card; an Enterprise offer with a GDPR-compliant dedicated server and data hosting in the European Union.

Limitations: each plan caps the number of languages, words, sites and translation requests (pages loaded per month). The tool needs a live site that you can edit: it does not translate a PDF or a Word file.

Pricing: free plan, then from $12 per month (Starter), Business at $24, up to Extreme at $960 per month, with 2 months free on annual billing; amounts shown in dollars on the French page, VAT treatment not stated, prices checked on October 10, 2026.

7. Crowdin

Crowdin is an AI-based localization platform built for teams: software, mobile apps, websites, games, marketing content and documentation all go through the same pipeline. It syncs with GitHub, GitLab, Bitbucket and Figma, claims more than 700 apps and integrations, and spreads AI translation across several LLMs, such as OpenAI and Gemini, depending on context.

For websites, Crowdin connects to WordPress, Webflow, Contentful and Shopify, accepts more than 40 machine translation engines and advertises SEO-optimized multilingual pages.

Best for: product and localization teams that translate an app, documentation and a website at the same time, with their own translators, an agency or a community.

Strengths: a free plan (60,000 hosted words, 1 private project, unlimited translators); security advertised as compliant with ISO 27001, GDPR and HIPAA (the US health data law); progress and cost estimate reports.

Limitations: on the free plan, your translations feed Crowdin's translation memory (the database of already translated sentences, reused from one project to the next). The number of integrations is limited to 1 on Free, 2 on Pro and 3 on Team. Team+ and Business are billed annually only.

Pricing: Free at €0; Pro from €46 per month billed annually (€554 per year); Team from €138 per month (€1,662 per year); Team+ from €415 per month, annual billing only; Business on contact. Prices excl. VAT, price checked on October 10, 2026.

8. Phrase

Phrase brings several tools together on one foundation: Phrase TMS, a translation management system for the enterprise, Phrase Strings for software text, Phrase Studio for audio and video, and Phrase Portal, an AI translation portal open to other teams. An orchestrator routes each piece of content across more than 30 engines and LLMs based on content type, language pair, expected quality and cost.

For a website, Phrase TMS connects to WordPress, Joomla, Webflow and Drupal, among others, out of more than 200 advertised integrations.

Best for: large companies that centralize the translation of their product, marketing and videos, with several providers, and connect the platform to their CMS.

Strengths: a 14-day free trial on every plan and support 24 hours a day, 7 days a week; AI-based and rule-based quality checks before publication.

Limitations: the Business and Enterprise plans are on contact, and the Drupal integration starts with Business.

Pricing: Team at €1,195 per month billed annually (currency selector set to euro), VAT treatment not stated, price checked on October 10, 2026; Business and Enterprise on contact.

9. Lokalise

Lokalise is a continuous localization platform that fits into the development cycle: when a string changes in the code repository or in the design file, translation kicks off. It connects to Figma, GitHub, GitLab, Jira and Contentful, with more than 60 integrations, more than 30 file formats, software development kits (SDKs) and an API.

Lokalise AI applies your terminology and tone, custom AI profiles draw on translation memory and glossaries, and an automatic linguistic quality score rates translations before human review.

Best for: product teams (developers, product managers, designers) and marketing teams that localize an app or software at the pace of releases.

Strengths: a 14-day trial with no credit card; SOC 2 Type 2 (a US security audit), ISO 27001 and ISO 27017 (international information security standards) certifications; no charge for translator seats, storage or number of languages.

Limitations: the site has no French version, and the Advanced plan requires a demo.

Pricing: Explorer, Growth and Advanced plans billed monthly or annually, Enterprise on request; prices published in dollars on the site.

10. Smartling

Smartling combines a translation project management system, AI translation and a human translation offer. Its AI Hub translates with more than 20 LLMs and machine translation engines, and an evaluation agent (LQA Agent) scores the quality of AI-produced translations. For websites, the vendor offers a translation proxy (a service placed between your site and the visitor that serves the translated pages), the Global Delivery Network, presented as an easy-to-use solution for translating web content.

Smartling connects to more than 50 software platforms, including WordPress, Shopify, Contentful, HubSpot and Figma, and the Entreprise offer accepts your own translators.

Best for: brands that translate marketing, website, help center and product interfaces, and want to hand part of the work to linguists.

Strengths: an Essentiel offer with a free start; AI-assisted human translation services; fully customizable workflows in the Entreprise offer.

Limitations: the Essentiel offer keeps translation memory for 180 days, with unlimited storage reserved for the Entreprise offer.

Pricing: Essentiel offer with a free start; per-word prices shown in dollars on the French page, from $0.0075 for machine translation, $0.06 for AI translation, $0.12 for AI-optimized human translation and $0.20 for human translation; VAT treatment not stated, prices checked on October 10, 2026.

Comparison table of the 10 website translation tools

Prices checked on October 10, 2026 on the vendors' websites. WPML, TranslatePress, Crowdin and Phrase (with its currency selector) show amounts in euros on a French version of their site, while GTranslate, Linguise, ConveyThis and Smartling show amounts in dollars. Prices appear in each review; the last column shows what drives the bill up.

Software	Type of tool	What the vendor says about search	French-language site	What drives the bill up
WPML	WordPress plugin	Language by domain, subdomain or folder; translated slugs and metadata; XML sitemaps per language	Yes	Plan, number of sites, AI translation words
TranslatePress	WordPress plugin	Translated slugs, titles and descriptions; multilingual sitemaps; domain per language	Yes	Number of sites, AI-translated words
GTranslate	Service for any site	Dedicated URL per language; translated URLs (Business); domains per language (Enterprise)	Yes	Plan: number of languages, translated URLs, domains per language
Linguise	Service for mainstream CMSs	Translations advertised as optimized for search	Yes	Translated words, one site per plan
Polylang	WordPress plugin	Automatic hreflang and Open Graph (Pro), translated slugs	No	Pro version, WooCommerce add-on, annual license
ConveyThis	Service for mainstream CMSs	Automatic hreflang, translated metadata, URL per language	Yes	Languages, words, sites, pages loaded
Crowdin	Team platform	SEO-optimized multilingual pages	Yes	Hosted words, managers, integrations
Phrase	Team platform	Not described on the pages read	Yes	Seats, words processed, AI translation units
Lokalise	Team platform	Not described on the pages read	No	Plan; translator seats, storage and languages not charged
Smartling	Team platform	Not described on the pages read	Yes	Word volume and type of translation (machine, AI, human)

Other software worth knowing

Software	What it does
SYSTRAN	Secure professional translation of text and documents in more than 55 languages, with an API and a browser extension.
MotionPoint	Translation and localization of websites, portals and apps, with AI supervised by human workflows.
Transifex	AI localization for product teams, marketing teams, developers and localization managers.
Localazy	Automated localization of software, apps and content, with contextual AI checked by human reviewers.
Smartcat	AI translation platform covering translation, localization and content creation.
DeepL	AI translation of text, files and voice recordings, with an API.
Easyling	AI website translation, with experts who support the project from setup to publication.
Lingotek	Cloud-based translation management system, connected to technologies and professional translators.
Locize	Continuous localization platform for developers and translators, built by the creators of i18next.
POEditor	Translation management system for software localization, combining AI and human translation.

What should you check before choosing?

1. Where your translations live. With a plugin such as WPML, Polylang or TranslatePress, translated texts are stored in your WordPress. With a hosted service, they may stay with the vendor: Linguise requires an active subscription to serve translations. Ask what stays on screen if you stop, and whether export is possible.

2. The address structure. Check that each language will have its own URL, as a folder, subdomain or domain, and that the tool handles hreflang tags or sitemaps per language.

3. The meter that pushes the bill up. Depending on the tool, you pay by the number of words translated, languages, sites or page views. Multiply your site's word count by the number of target languages: that is how Linguise calculates its quota.

4. Who reviews, and with which glossary. Check that the tool accepts a glossary for your product names, translator or reviewer accounts, and correcting text directly on the page.

5. Redirect settings and your French version. Turn off or restrict automatic redirection based on browser language, which Google advises against, and keep a complete French version for what you sell in France. If you would rather hand all your international SEO to a provider, our ranking of the best SEO agencies in France lists agencies able to take it on.

Where does this ranking stop?

We judged no translation: its quality depends on the language pair, your industry vocabulary and the time spent reviewing, none of which a home page shows. This ranking compares what vendors publish: features, search handling, billing units and prices, read on October 10, 2026. For three vendors, no dedicated features page could be read: their reviews rest on the home page and the pricing page. The team platforms (Phrase, Lokalise, Smartling) say little, on the pages read, about how they handle per-language addresses and hreflang: ask about it in a demo.

Your publishing tool matters more than the rank: WooCommerce points to reviews 1, 2 and 5, Webflow or Wix to GTranslate, Linguise or ConveyThis, an app to reviews 7 to 10. Prices and word quotas change often in this category: we will reread these pages at each revision of the ranking, and you should do the same on the day you buy.

Once your site is translated, how do you get it found in every language?

The tools in this ranking make your pages readable in other languages, and several prepare the technical side (per-language addresses, hreflang tags, sitemaps). Getting found on Google and cited by AIs like ChatGPT by a foreign buyer also takes articles that answer that market's questions, and regular measurement of how AI assistants talk about your brand.

That is the work Sorank automates. The software connects to WordPress, Shopify, Webflow or Wix. It audits your site's technical setup, measures where your brand stands in AI assistants' answers, identifies your keywords, then produces and publishes articles structured for Google and for AI assistants. Articles can land as drafts in your CMS to be reviewed before publication, and a dashboard tracks mentions of your brand in ChatGPT, Claude and Gemini. Sorank thus aims to bring visitors to pages that your translation tool will make readable in every language. To see whether it suits your site, book a call.

Conclusion

For a WooCommerce store selling in several languages and currencies, WPML brings translation, string translation and multi-currency together in a single plugin. For a modest WordPress site where you want to translate while looking at the page, TranslatePress meets that need, with prices shown in euros and translations that stay on your site. For a team localizing an app, its documentation and its website, Crowdin lets you start on a free plan before moving to a paid one.

Before buying, test the tool on a product page, a long article and a page with a form: look at the translated address, the language of the menus and the hreflang tag.