The 10 best social media content creators in France

Following the best social media content creators in France is the cheapest way to keep up with platforms that change their features, formats and rules every week. Social networks are also where a large part of the French public now gets its news: according to the second edition of the Arcom study Les Français et l'information, published on 29 January 2026, 4 in 10 French people get news every day on social networks, from a representative sample of 3377 people aged 15 and over. This ranking brings together ten French-speaking creators who publish about social media and community management, checked one by one, and says for each which reader and which level they suit.

How much do people learn from creators?

Creators have become a real way to get informed, not only to be entertained. In its Digital News Report 2026, published on 16 June 2026, the Reuters Institute for the Study of Journalism finds that 30% of people across the markets it surveys now say social media and video networks are their main source of news, and that 46% get some news from creators of any type, while only 3% rely solely on creators, according to the executive summary of the Reuters Institute Digital News Report 2026.

That influence comes with a caveat. In a study of 500 popular news influencers published on 18 November 2024, the Pew Research Center found that 77% have no affiliation or background with a news organization, while 21% of U.S. adults say they regularly get news from news influencers on social media, according to Pew Research Center's report America's News Influencers. In other words, a creator is worth following when you can see how they work and what they sell, and works best as a complement to the platforms' own announcements, not as a replacement.

Why follow creators rather than only reading platforms' and tools' blogs?

Four reasons, from the point of view of someone who wants to learn social media and keep up with it.

• They keep pace with change. A daily podcast like Le Super Daily or a newsletter every Tuesday like HOT SHOT comments on a new feature within days, where a platform's help page is updated without explanation and a tool's guide a few times a year.
• They speak to a level and a trade. Yacine Kaïs talks to people who want to become freelance community managers, Isabelle Cougnaud to entrepreneurs and small businesses, Laurent François to readers who want to understand algorithms. A generic guide speaks to everyone and therefore to nobody in particular.
• They show the practice, not only the theory. Nina Gambin breaks down hooks, carousels and Reels on the very platform she talks about. A tool's blog rarely shows a format that does not end with its own product.
• Their interest is easy to read. Several of them run an agency, sell training or coaching, and say so. Knowing what a creator sells helps you read their advice with the right distance.

Several creators on this list, such as Thibault Tourvieille de Labrouhe, Antoine Périgne and Frédéric Foschiani, also run social media agencies. If what you need is a team to manage your accounts rather than content to learn from, our ranking of the best social media agencies in France covers that case.

How did I rank these creators?

Four criteria, fixed before looking at who would come out on top, and applied only to what each creator publishes on their own pages and accounts. Every account on this list was reviewed on 22 October 2026.

1. Regularity. Dated content in 2026, and a rhythm you can count on: a weekly newsletter or podcast counts for more than a burst of posts followed by months of silence.

2. Depth and accuracy. Analysis and examples count for more than opinions. A creator who explains why a format works, or what a platform change means, comes before one who only announces it.

3. Teaching. Content that a reader at a given level can apply, with a clear audience: beginners, future community managers, social media managers, entrepreneurs, marketing teams.

4. Independence. Content that teaches something even if you never buy anything from the creator. Selling a service is fine; a feed that only promotes an offer is not.

What I deliberately did not do: I did not estimate any audience. When a creator does not publish a follower or subscriber count, the table says « Not published ». I did not keep in the top 10 any account known to be inactive, and when a platform such as LinkedIn could not be read without an account, the entry says so. I did not include publishers of competing SEO software. And I did not count likes or views, which say little about what you will learn.

This ranking reflects my own experience and opinion as someone who follows these creators every week, not a paid placement. I am Thibault Besson-Magdelain, founder of Sorank, and no creator on this page paid to appear in it.

The 10 best social media content creators in France

1. Thibault Tourvieille de Labrouhe

Thibault Tourvieille de Labrouhe co-hosts Le Super Daily with Adjan and Camille, a podcast on social media news and strategy. It is the most regular source on this list: episode 1509 came out on 19 October 2026, and episodes were released on 14, 16, 19 and 21 October 2026, several times a week. The podcast is also published on YouTube, and a newsletter goes out every two weeks. The podcast's audience is not published; the YouTube channel has 1.73k subscribers. He is the co-founder of the agency Supernatifs, whose Instagram account has 10.0k followers and LinkedIn page 9.335k.

Best for: community managers, social media managers and brands that want to keep up with the news of every platform while commuting. Long audio episodes take time: readers who want a five-minute summary will prefer a newsletter from this list.

2. Isabelle Mathieu

Isabelle Mathieu has been a social media consultant and trainer since 2010 and publishes the blog Emarketinglicious, one of the French references on social media marketing, along with a weekly Social Media & IA newsletter. Her blog is active, with recent articles on generative AI and on employees who become creators, and her content covers LinkedIn employee advocacy in depth. What sets her apart is her breadth: she offers training for each platform, from LinkedIn, Instagram and TikTok to Facebook, YouTube, X and Pinterest. Her published audience is 40.0k on X, 12.854k on Facebook and 1.105k on Instagram; the newsletter's audience is not published. She sells consulting, programmes and training.

Best for: marketing, communication and HR teams that want a structured view of every platform and of generative AI, in writing. Readers who want quick daily news will find the pace of a blog slower than a podcast.

3. Isabelle Cougnaud

Isabelle Cougnaud publishes practical advice on LinkedIn and Instagram strategy for getting known, finding clients and recruiting, mainly on LinkedIn and in her newsletter FOCUS. She also has a YouTube channel and offers free masterclasses on Instagram and LinkedIn. She is a columnist on BFM Business, which gives her a rare ability to explain social media to people who are not specialists. Her published audience is 40.0k on LinkedIn and 15.2k on X. Her publishing rhythm is not published. She works as a consultant, trainer and speaker on social media strategy.

Best for: entrepreneurs, independents and small businesses that want to use LinkedIn and Instagram to sell and recruit. Social media professionals looking for platform news will find the content more introductory.

4. Nina Gambin

Nina Gambin is an Instagram coach who publishes, under the name @callmevoyou, concrete advice on Reels, stories, carousels and hooks. She also releases her podcast Coupé au montage every week; it reached episode 96 in mid-October 2026 and is rated 5/5 from 42 ratings. Her published audience is the largest in this top 10 on a single platform: 105.0k on Instagram, plus 11.2k on Threads. She runs a community on Skool and works as an Instagram coach.

Best for: creators, freelance community managers and small brands that want to improve their Instagram content format by format. Her angle stays on Instagram: for LinkedIn or for strategy across platforms, look elsewhere on this list.

5. Hannah Medioni

Hannah Medioni sends HOT SHOT every Tuesday, a Substack newsletter that decodes the latest social media news for people who do not have time to chase it, and turns it into strategy. She also shares her analysis on LinkedIn. The newsletter is recent, launched about eight months before this review, but its weekly rhythm makes it one of the most reliable written news sources on this list. Its number of subscribers is not published; her Instagram account has 1.476k followers.

Best for: social media managers who want one short weekly read to stay up to date. The newsletter is young: readers who want a long archive or deep analysis will also follow Laurent François or Isabelle Mathieu.

6. Antoine Périgne

Antoine Périgne publishes on LinkedIn about community management and LinkedIn itself, and runs the Apéro CM community for community managers. He is regularly cited in lists of LinkedIn accounts to follow for community management. He also created PerfectPost, a free tool for LinkedIn posts. His published audience is 52.0k on LinkedIn. His 2026 posting rhythm could not be checked, as LinkedIn cannot be read without an account. He is the founder of the agency Social Media Family.

Best for: community managers who want to follow their trade on LinkedIn and meet peers. His posts are a feed rather than a course: pair them with a newsletter or a blog from this list.

7. Frédéric Foschiani

Frédéric Foschiani designs and hosts #QSNTALKS, a podcast on social media, e-reputation and AI. It has 97 episodes, the latest released on 7 October 2026, at a pace of about one episode a month in 2026 (May, June, July, August and October). What sets him apart is the angle: his recent episodes connect LinkedIn, e-reputation and visibility in AI assistants, a topic that matters to any brand watching what AI assistants say about it. The podcast's audience is not published. He is the founder of the agency QSN-DigiTal.

Best for: marketing managers and business owners who care about their brand's reputation online, including in AI assistants. A monthly rhythm makes it a complement, not a news source.

8. Yacine Kaïs

Yacine Kaïs publishes on TikTok and Instagram advice for becoming a freelance community manager, finding clients and using TikTok and Instagram, completed by a blog of guides on the trade. He also brings together a Facebook group of more than 6000 freelance community managers. His published audience is 85.5k on TikTok, 13.0k and 11.0k on his two Instagram accounts and 3.63k on YouTube. The dates of his latest posts could not be checked during this review. He is the creator of the Devenir CM programme, which trains future community managers.

Best for: career changers and beginners who want to become freelance community managers and prefer short videos. Experienced social media managers will find the content too introductory.

9. Laurent François

Laurent François sends En Vivance every Tuesday evening, a Substack newsletter that analyses the impact of algorithms, social networks and Internet culture on society. It is the most in-depth reading on this list: rather than tips, it helps you understand why platforms evolve the way they do. The newsletter displays more than 2000 subscribers; he also has 10.0k followers on Instagram and 4.08k on X.

Best for: strategists, social media managers and curious readers who want to step back from day-to-day tactics. Beginners looking for ready-to-apply advice should start with another creator on this list.

10. Jonathan Chan

Jonathan Chan publishes on LinkedIn and X about B2B marketing, social media, influence and AI tools. He has one of the largest published audiences on this list, spread over two networks: 64.0k on LinkedIn and 62.3k on X, plus 5.1k on Threads. He ranks in the top 3 of Favikon's list of social media marketing influencers in France. His 2026 posting rhythm could not be checked, as LinkedIn cannot be read without an account.

Best for: B2B marketers who want to follow social media, influence and marketing tools in short posts. Readers who want structured lessons will find more depth in a newsletter or a blog.

The 10 creators compared

Each cell reflects what the creator publishes on their own pages and accounts as of 22 October 2026. When a piece of information is not published, the cell says so.

Creator	Main platform	Format	Published rhythm	Published audience
Thibault Tourvieille de Labrouhe	Podcast	Podcast Le Super Daily, YouTube, newsletter	Several episodes a week; newsletter every two weeks	Not published for the podcast; 1.73k on YouTube
Isabelle Mathieu	Blog Emarketinglicious	Blog articles, weekly newsletter	Newsletter every week	40.0k on X, 12.854k on Facebook
Isabelle Cougnaud	LinkedIn	Posts, newsletter FOCUS, YouTube videos	Not published	40.0k on LinkedIn
Nina Gambin	Instagram	Reels and carousels, weekly podcast	Podcast every week	105.0k on Instagram
Hannah Medioni	Newsletter	Newsletter HOT SHOT	Every Tuesday	Not published
Antoine Périgne	LinkedIn	Posts, Apéro CM community	Not published	52.0k on LinkedIn
Frédéric Foschiani	Podcast	Podcast #QSNTALKS	About one episode a month in 2026	Not published
Yacine Kaïs	TikTok	Short videos, blog guides, Facebook group	Not published	85.5k on TikTok
Laurent François	Newsletter	Newsletter En Vivance	Every Tuesday evening	2.0k newsletter subscribers
Jonathan Chan	LinkedIn	Posts on LinkedIn and X	Not published	64.0k on LinkedIn, 62.3k on X

How to get the most out of these creators

Three habits that make the difference between scrolling and learning.

• Pick two or three, not ten. One regular source for the news (a podcast or a weekly newsletter), one creator who matches your level and your main platform, one in-depth read. Following everyone means reading nobody properly.
• Test before you apply. When a creator says a format or a posting time works, try it on a few posts and compare your own statistics before changing your whole editorial line. What works for a 100k account does not always work for yours.
• Go back to the primary source. When a creator comments on a new feature or a rule change, read the platform's own announcement too. A good creator links to it; if not, look for it.

Where does this ranking stop?

Three limits, stated clearly.

It is based on public information. I read what each creator publishes and checked their accounts on 22 October 2026. Some platforms, such as LinkedIn, Instagram or TikTok, could not always be read without an account, so some rhythms are marked « Not published ». A creator who publishes very well but quietly will be underrated here.

It reflects one reader's opinion. The criteria were fixed in advance, but the weight given to regularity, depth or teaching is a personal choice. Another social media professional would rank some creators differently, and that is healthy.

It ages. Creators change rhythm, stop a newsletter or move to another platform. Check that the account is still active before you subscribe.

What can software do that a creator cannot?

A creator explains what changes on the platforms and how to think about it. They do not know your site, your keywords or your competitors, and they will not write and publish your content every week. And while social networks bring attention, the people who discover you there often go on to search for you on Google or ask an AI assistant about you.

That is what Sorank automates: after an audit of your site, the software finds your keywords, writes and publishes articles optimised for Google and for AI assistants, and shows you when an AI assistant cites your brand. Pricing starts at 99€ per month, with 3 days offered and a card required at sign up. To see it on your own site, book a call. Many readers combine the two: creators to understand, software to apply.

Conclusion

The best social media creator is the one who speaks to your level, in a format you will actually keep up with. For daily news in audio, Thibault Tourvieille de Labrouhe and Le Super Daily. For a structured view of every platform, Isabelle Mathieu. For one short read every Tuesday, Hannah Medioni, with Laurent François for a deeper analysis of algorithms. For Instagram formats, Nina Gambin. For LinkedIn as an entrepreneur, Isabelle Cougnaud. To become a freelance community manager, Yacine Kaïs. And if you also want to follow how brands become visible on Google and in AI assistants, our GEO and SEO newsletter covers that side every week.

Honorable mentions: 10 other social media creators worth following

Other French-speaking social media creators spotted during this review, outside the ranking, presented solely on the basis of what they publish.

Creator	Main account	What they publish
Camille Jourdain	camillejourdain.fr	Digital marketing consultant: blog articles on social media and influencer marketing, five between 18 August and 15 October 2026, and co-host of the podcast La Brigade du Web (55.0k followers on X)
Alex Rafaitin	alexrafaitin.substack.com	Roughly weekly newsletter on organic content, account concepts, distribution and ghost creators, with posts between 16 September and 21 October 2026 (9.0k newsletter subscribers, 18.0k on LinkedIn)
Amélie Roudil	Instagram	Trainer and community manager (Inspire by Amélie) sharing advice to grow on social networks (67.0k followers on Instagram); her blog has not been updated since 2020
Aurélie Moulin	Instagram	Author of an Instagram marketing guide published by Eyrolles, with the podcast Se démarquer sur Instagram (70 short episodes) and the newsletter InstaNews (35.0k followers on Instagram)
Myriam Roche	YouTube	Les Gens d'Internet, a media outlet on the creator economy, influencers and social networks, with a documentary in April 2026 (63.3k subscribers on YouTube)
Jonathan Noble	swello.com	Founder of Swello, a social media management tool; he posts on LinkedIn and speaks to community managers as a podcaster and speaker (30.2k followers on LinkedIn)
Axelle Toupin	Instagram	Freelance community manager (@madamepeach_) sharing behind the scenes and engagement strategy on Instagram and LinkedIn (14.0k followers on Instagram)
Chloé Dupuis	TikTok	Social media manager posting content strategy and community management advice on TikTok and Instagram (59.8k followers on TikTok)
Philippe Isola	philippeisola.com	Social media consultant and trainer: guides on social networks and generative AI for small businesses and institutions, updated in July 2026 (Instagram, ChatGPT for social media)
Fabrice Lamirault	Apple Podcasts	Weekly podcast L'empreinte digitale, 262 episodes, the latest on 8 October 2026, rated 4.9/5 from 55 ratings; recent episodes cover tech and freelancing more than social media