The meta description is the short text under the title in the results. It does not change rankings directly, but it is what convinces people to click: a page that shows a precise promise gets a better click-through rate than one where Google improvises a snippet from random sentences.
What makes a good meta description
- 140 to 155 characters: beyond that, Google cuts the text on desktop.
- The keyword of the query: Google puts the words that match the search in bold.
- A concrete benefit: what the reader gets, a figure, a time saved.
- A light call to action: discover, compare, check, without pressure.
- One description per page: duplicates across pages are a missed opportunity.
How to use the proposals
- Pick the proposal closest to your page and adjust it: the AI does not know your offer by heart.
- Paste it in the meta description field of your CMS, or in the meta name="description" tag.
- Check the result with the SERP preview.
- After a few weeks, compare the click-through rate in Search Console.
Google may still rewrite the snippet when another passage of the page answers the query better. To write the title that goes with it, use the AI SEO title generator or score it with the headline analyzer. Sorank writes the meta tags of every article it publishes.



























