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SEO Spy Tool: Your Competitors' Keywords, Every Week

Without an SEO spy tool, you find out about a competitor's new article when it already ranks above yours on Google, or when its name shows up in a ChatGPT answer. By then, they are weeks ahead. Sorank shows you which competitors AI actually cites, watches up to five of them for you, and every week adds the keywords behind their new pages to your editorial calendar. No alerts to read, no dashboard to refresh.

Man with dark hair and beard wearing a light brown shirt speaks in front of a microphone on a podcast or recording setup.Portrait of a man with short dark hair wearing a white shirt and dark jacket, looking directly at the camera with a neutral expression.Man with short dark hair, beard, and clear glasses wearing a black t-shirt with a white circular logo, standing in front of a stone wall.Celio fabianoSmiling young woman with long brown hair wearing a red top and necklace, outdoors in a tree-filled background.Profile photo of Xavier Breull, Sorank customer
Google
Solid yellow five-pointed star icon on transparent background.Solid yellow five-pointed star icon on transparent background.Solid yellow five-pointed star icon on transparent background.Solid yellow five-pointed star icon on transparent background.Solid yellow five-pointed star icon on transparent background.
5/5
+5,000
users
SEO Competitor Spy
  • Assurances Van Herpe
  • Abecassis Avocat
  • Maison Leverage
  • Addictik
  • DBW
  • The New Black AI
  • AlloTaxis
  • Althévia
  • Luvaika
  • Apollo Health Institute
  • Art Vision Awards
  • The Deployer
  • Bolieu
  • Borrello
  • Fullstack
  • Immersion Cinéma
  • Decovase
  • TheArsenale
  • Silénis
  • LAB N°4
  • Suigar
  • Fripe'in Store United
  • Informanet
  • Mon Robot Lave Vitre
  • Inova Green
  • JurisCorrect
  • Home Services Lux
  • Laponie Trip
  • Le Mary Lili
  • Outside The Box
  • Mat-Elect
  • Natis Lab
  • LV3D
  • Neutraliz
  • PES Engineering
  • Petite Diane
  • PM Business Support Services
  • PolitiMind
  • TribuColor
  • Zero Data Protocol

23,340

Articles created

10,041,740

Visits from Google

14,760

Visits from AI

Sorank competitor ranking filtered on ChatGPT: the domains it cites most, with their visitors, keywords and Google position

Know who you are really up against, on Google and in AI

Your real competitors are not always the ones you have in mind. The ones that matter are the sites AI models cite when your customers ask for advice, and you do not always know their names.

Sorank builds a competitor ranking from all your weekly GEO analyses: every domain AI cites in your market, sorted by AI citations, with its estimated monthly visitors, the number of keywords it ranks for on Google and its Google position on your keyword. Filter by AI model, see your own rank among them, and spot the competitors worth spying on.

One click in the ranking, and Sorank spies for you

Checking five competitors' blogs every week takes time nobody has. So it slips, and you miss the article that will outrank yours next month.

In the ranking, turn on spying for a competitor in one click, up to five of them, or edit your list of tracked competitors in your settings. From then on, Sorank looks at what they just published each week and uses it to generate and prioritize your keyword ideas. No crawler to configure, no report to schedule: competitor tracking runs quietly in the background.

Spying column of the Sorank competitor ranking: spied competitors are marked in red, your own site highlighted
Tracked competitors in Sorank settings: five competitors used to generate and prioritize your keywords

Their new keywords land in your calendar, not your inbox

Most competitor tools send alerts you never get round to reading, or hand you hundreds of competitor keywords with no idea which one to write first.

Sorank skips that step. Every week, the keywords taken from your competitors' new pages go through the same anti-cannibalization check as the rest of your research, so you never target a query one of your pages already covers. They then appear in your editorial calendar with their intent, difficulty and volume, ready to become articles on autopilot in your Blog Content Planner. You do not get a notification: you find the opportunity already scheduled.

Spying on competitors, before and after Sorank

By handClassic SEO suitesWith Sorank
Finding competitorsThe ones you already knowOrganic competitors by shared keywordsThe sites AI actually cites in your market, ranked by citations
Spotting new contentVisiting their blog when you think of itReports or alerts to checkChecked every week, automatically
Google and AIOut of reachOften separate modulesAI citations, visitors, keywords and Google position in one table
Taking actionCopy and paste into a spreadsheetExport, then brief yourselfKeywords added to your calendar after a cannibalization check
EffortA watch you keep up yourselfA tool to learnOne click per competitor

MASSIVE SUCCESSES

Results from busy entrepreneurs

Google Search Console graph showing daily clicks and impressions rising from April 2025 to March 2026.Graph showing total clicks 39.5K and impressions 4.01M with 1% CTR and 8.6 average position.Line chart showing total clicks and impressions from Feb to Nov 2025 with a sharp rise in Nov.Graph showing daily total clicks and impressions rising over time, with clicks near 142K and impressions 7.91M.Graph showing rising total clicks and impressions over time with 143K clicks and 2.64M impressions.Line graph showing daily total clicks and impressions rising from December 24, 2025 to February 6, 2026.Line graph showing clicks and impressions from Feb 2025 to May 2026 with clicks rising sharply after Feb 2026.Line graph shows growth in clicks and impressions from May to September 2025 with daily data points.Graph showing rising daily total clicks and impressions from April 2025 to May 2026 with data highlights.SEO chart showing 28.6K clicks and 801K impressions with daily trends from 2/13/25 to 5/22/26.Graph showing daily total clicks and impressions from 4/18/26 to 6/7/26 with clicks at 7.49K and impressions 1.36M.Google Search Console chart showing 18.1K clicks, 1.11M impressions, 1.6% CTR, and 15.9 average position.Line graph showing daily clicks rising to 7.62K and impressions to 294K over time from Nov 25 to Mar 26.Line chart of daily clicks and impressions with 111K clicks and 4.26M impressions total.Line chart showing 3.18M clicks and 108M impressions with a spike between 3/9/26 and 6/6/26.

How it works

What is an SEO spy tool?

Pick up to five competitors

Mark them in the competitor ranking, or add their domain in your settings.

What is a keyword gap?

Sorank reads what they publish, every week

The keywords behind their new pages are extracted automatically, with nothing to do on your side.

What is an AI citation?

Their keywords land in your calendar

Checked against your own pages, then scheduled, ready to become articles.

What you get, concretely

  • A competitor ranking built from AI answers with citations, estimated visitors, ranking keywords and Google position for each domain.
  • A filter by AI model to see who each AI cites most, across up to 5 AIs depending on your plan.
  • Your own rank among every competitor detected in your market.
  • Up to five spied competitors editable at any time in your settings.
  • A weekly keyword extraction from the new pages they publish.
  • New keywords in your calendar with no duplicates of your own pages, ready for the Blog Article Generator.

THEY WIN WITH SORANK

Our clients' case studies

Organic growthE-commerce

0 to 10000 visitors in 5 months

Celio Fabianomonrobotlavevitre.fr
Organic growthLeisure and aviation

0 to 1104 clicks in 4 months

Dominiqueflight-sensations-idf.com
Organic growthHealth and wellness

x30 clicks in 4 months

Rodrigue Bretonalthevia.com
Organic growthE-commerce

x4.7 clicks in 1 month

Celio Fabianosentinelle-auto.fr
Organic growthLaw firm

x2.8 clicks in 4 months

Laura Abecassisabecassis-avocat.fr
Organic growthPest control

x2.6 clicks in 3 months

A. Mechrafitracknuisibles.fr
Organic growthE-commerce

x2 traffic in 30 days

Patrice Meignanthearsenale.com
Organic growthFine food

x2 clicks in 7 weeks

Frédéric Chaineerablechezsenequier.com
Organic growthSoftware

0 to 5000 clients in 8 months

Thibault BMsorank.com
Organic growthMusic software

x30 clicks in 4 months

Valentin Cordiertiger-sounds.com
Organic growthPhotography

x5.3 clicks in 3 months

Gil Zetbaseartvisionawards.com
Organic growthTravel

x3.3 clicks in 6 weeks

Jenny Diablaponie-trip.fr
Organic growthMarketing Agency

x2.7 traffic in 5 months

Thomas Giraudthe-deployer.fr
Organic growthFashion

x2.5 clicks in 6 weeks

Alice Attalipetitediane.com
Organic growthE-commerce

x2 traffic in 3 months

Karl Emeriklv3dofficiel.fr

Schedule your demo

You don't have time and a big budget ?

You shouldn't need a full marketing team or expensive tools to grow. Sorank handles your entire SEO and AI visibility, so you save time and money.

Others

Feature

Cost

Keyword Analysis
$516
Rank Tracking
$120
Content generation
$89
Text optimisation
$49
Reporting
$19
Backlinks Analysis
$499
AI search analysis
$499
Automation
$40
SEO brainstorming
$80
Technical audit
$99
Cluster Generator
$60

Total

$2070
$99
Thibault Besson-Magdelain

Founder’s Note.

I ran my own SEO agency for years. I built Sorank to deliver the same results to every business, at scale.

Everything I know about Google rankings and Generative Engine Optimization (GEO) is coded into this software, and it runs on autopilot for you.

Thibault Besson-MagdelainFounder of Sorank

Try for Free

In a nutshell

Sorank's SEO spy tool runs on a simple weekly loop. It first shows you who your competitors really are: every domain AI models cite in your market, ranked by citations, next to its visitors, keywords and Google position. You then mark up to five of them. Every week, Sorank reads what they have just published and uses those pages to generate and prioritize your keywords. Those keywords are checked against your own content and land in your editorial calendar. This competitor analysis has no alerts and no reports to read: what you see is a new opportunity, already scheduled, that feeds your content strategy.

Take it further

See who AI recommends, prompt by prompt, with the GEO Leaderboard, and the exact sub-queries behind their visibility with AI Query Fan-out. Widen your list with Keyword Research, and keep an eye on your own authority with the Domain Authority Tracker. New to the topic? Read our definitions of competitor analysis, content gap and AI citations, or measure your share of AI answers with the free AI Share of Voice Calculator.

Frequently asked questions

What is an SEO spy tool?

An SEO spy tool shows you what your competitors do to win search traffic: the keywords they target, the pages they publish and how visible they are. Most tools give you reports to analyze. Sorank adds AI visibility, meaning which competitors ChatGPT and other models cite, and turns what it finds into keywords in your editorial calendar.

What is a keyword gap?

A keyword gap is the set of keywords your competitors rank for or write about that your site does not cover yet. Closing it is one of the fastest ways to find topics that have already proven themselves. Instead of handing you a gap report to sort, Sorank takes the keywords from your competitors' new pages, removes those you already cover and adds the rest to your calendar.

What is an AI citation?

An AI citation is a mention of a website in an answer generated by an AI model such as ChatGPT, Gemini, Claude, Perplexity or Grok, either as a recommendation or as a source. Counting citations across many prompts shows who AI trusts in your market. Sorank ranks your competitors by this number, so you know who gets cited instead of you.

How does Sorank find my competitors?

From your GEO analyses. Every week, Sorank sends your tracked prompts to AI models and records every domain they cite. These domains form your competitor ranking, which can reveal competitors you did not know about. You can also add or change the competitors you track in your settings.

How many competitors can I spy on?

Up to five at a time. The ranking shows every competitor detected in your market, and you pick the five that matter most, from the ranking or by editing your list in your settings. A short list keeps the keyword ideas focused on your real rivals.

How often does Sorank check my competitors, and will I get alerts?

Every week. There are no alerts or notifications to manage: the keywords extracted from your competitors' new pages are added directly to your editorial calendar. The value shows up as a new keyword ready to be written, not as a message waiting for you to act.

Will Sorank copy my competitors' content?

No. Your competitors' pages are only used as inspiration for keywords. Each article is written for your site, from your keyword and your own writing settings, and every keyword is first checked against your existing pages to avoid duplicates.

Is it legal to spy on competitors?

Yes, as long as you only use public information, which is what competitive intelligence is about. Sorank works from public sources: the pages your competitors publish openly on their websites, the answers AI models give, and search data such as estimated traffic and keyword positions. It never accesses their accounts or private data.

How does Sorank compete with billion-dollar tools like Semrush?

We don't. Sorank isn't trying to be another Semrush or Ahrefs. Those tools are built for data, Sorank is built to do the work. Instead of more dashboards to check, it turns SEO and GEO insights into actions: articles written and published, backlinks earned, technical fixes and AI visibility tracking. Less complexity, more results.

How much does Sorank cost?

From $49/month per website on a yearly plan, with a 3-day free trial and a 90-day money-back guarantee. Every plan includes articles, AI visibility tracking and access to the Backlink Network; higher plans add more articles, more AIs tracked and more backlink credits. No setup fees, no paying for seats you don't use.

One Solution to Rank Everywhere

THEY TRIED SORANK BEFORE YOU

Testimonials from ambitious founders

Organic growthE-commerce

0 to 10000 visitors in 5 months

Celio Fabianomonrobotlavevitre.fr
Organic growthSoftware

0 to 5000 clients in 8 months

Thibault BMsorank.com
Organic growthLeisure and aviation

0 to 1104 clicks in 4 months

Dominiqueflight-sensations-idf.com
Organic growthMusic software

x30 clicks in 4 months

Valentin Cordiertiger-sounds.com
Organic growthHealth and wellness

x30 clicks in 4 months

Rodrigue Bretonalthevia.com