Finding the angle is often harder than writing. Ten different headlines on the same topic show ten ways to answer the reader: a step-by-step guide, a list of mistakes, a comparison, a direct question. Each one targets a slightly different search intent, which also helps you spot several articles where you planned one.
What makes a headline work
- A clear promise: the reader knows what they will get before clicking.
- The keyword early, as searched by your audience.
- A format: a number, a question, "how to", "vs".
- The right length: about 60 characters if the headline is also the title tag.
From idea to article
- Pick the headline that matches what you can really deliver, not the most spectacular one.
- Score it with the headline analyzer and adjust it.
- Build the structure with the AI outline generator.
- Check that no other page of your site already targets the same query, to avoid cannibalization.
Headlines are a starting point: the content decides the ranking. Sorank picks the topics, writes and publishes your articles every day, with a title optimized for Google and the AIs.



























