The 10 best cold email content creators in France

Following the best cold email content creators in France is the cheapest way to keep up with a channel whose rules keep changing. Since 1 February 2024, Google has required every sender writing to Gmail accounts to use SPF or DKIM, and senders of 5000 or more messages a day to use SPF, DKIM and DMARC and to keep the spam rate reported in Postmaster Tools below 0.3%, according to Google's Email sender guidelines in the Google Workspace Admin Help. A sequence that worked two years ago can land in spam today. This ranking brings together ten French-speaking creators who publish about cold email and B2B prospecting, checked one by one, and says for each which reader and which level they suit.

How many people in France learn from creators?

Creators are now a real way to get informed in France, but rarely the only one. In its Digital News Report 2026, published on 16 June 2026, the Reuters Institute for the Study of Journalism finds that 29% of French respondents say they get some news from creators, while only 3% say creators meet all of their news needs, according to the France page of the Reuters Institute Digital News Report 2026, written by Alice Antheaume. A creator works best as a complement to primary sources, such as the sender rules of the mailbox providers and the CNIL.

The stakes are concrete for anyone who sends prospecting emails from France. Between July and September 2025, Signal Spam, the French non-profit that collects reports of unwanted email, received 5922930 reports, and France ranked second by origin with 1175209 reports, or 22.5% of the total, according to Signal Spam's barometer n°48 for the third quarter of 2025. Every badly targeted campaign adds to that pile, and to the filters that follow. Learning from people who send campaigns every week is a way to stay on the right side of it.

Why follow creators rather than only reading tools' blogs?

Four reasons, from the point of view of someone who wants to learn cold email and keep up with it.

• They share what they test. A creator like Chloé Einhorn writes about A/B tests of replies and follow-ups from the campaigns she runs. A generic guide rarely tells you what failed.
• They speak to a level and a format. Niels Cohen shows the steps on video, Julien Bréal writes long guides, Romain Rougier posts short technical tips. You can pick the format you actually consume.
• They keep pace with change. A weekly newsletter or a LinkedIn post reacts to a new sender rule within days, where a reference guide is updated a few times a year.
• Their interest is easy to read. Two creators on this list co-founded cold email software, and several sell consulting or training. Knowing what a creator sells helps you read their advice with the right distance.

Several creators on this list, such as Chloé Einhorn, Romain Rougier and Roxane Leroy Baumann, also run campaigns for clients. If what you need is someone to build and send your campaigns rather than content to learn from, our ranking of the best cold email agencies in France covers that case.

How did I rank these creators?

Four criteria, fixed before looking at who would come out on top, and applied only to what each creator publishes on their own pages and accounts. Every account on this list was reviewed on 22 October 2026.

1. Regularity. Dated content in 2026, and a rhythm you can count on: a weekly newsletter counts for more than a burst of posts followed by months of silence.

2. Depth and accuracy. Deliverability settings, real tests and examples count for more than motivational posts. A creator who shows how they reached a conclusion comes before one who only states it.

3. Teaching. Content that a reader at a given level can apply, with a clear audience: beginners sending their first campaign, SDRs, founders, growth profiles.

4. Focus and independence. Cold email as a core topic rather than one subject among many, and content that teaches something even if you never buy the creator's tool or service.

What I deliberately did not do: I did not estimate any audience. When a creator does not publish a follower or subscriber count, the table says « Not published ». I did not hide doubts about activity: when 2026 activity could not be confirmed, the entry says so plainly, and accounts that have visibly stopped publishing stay out of the top 10. I did not include publishers of competing SEO software; the two tool founders on this list make cold email software, which is a different category. And I did not count likes or views, which say little about what you will learn.

This ranking reflects my own experience and opinion as someone who follows these creators every week, not a paid placement. I am Thibault Besson-Magdelain, founder of Sorank, and no creator on this page paid to appear in it.

The 10 best cold email content creators in France

1. Chloé Einhorn

Chloé Einhorn publishes the weekly Substack newsletter « Les coulisses de la prospection IA », about prospecting emails, follow-ups and buying signals. It is the most regular French-speaking source spotted on the topic: editions went out every Wednesday from August to October 2026, on follow-ups, A/B tests of replies, data enrichment and lead qualification. Her About page states more than 6000 subscribers. She is the founder of Scal·IA, which runs outbound campaigns for clients.

Best for: founders, SDRs and marketers who want one practical read a week on AI-assisted B2B prospecting by email. Complete beginners may need a basic guide on deliverability first, since the newsletter assumes you already send campaigns.

2. Guillaume Moubeche

Guillaume Moubeche is the co-founder of lemlist, cold email software, and the best known French-speaking figure of cold emailing. He shares his methods and the bootstrapped growth of lempire on YouTube, where his channel has 48k subscribers, and on LinkedIn. He is still invited to talk about the topic in 2026: in August 2026 he was the guest of Le Podcast du Marketing for the episode « Cold emailing, comment ça marche ? ». His YouTube rhythm in 2026 could not be checked during this review. What he sells is lemlist, which is cold email software, not SEO software.

Best for: founders and sales teams who want the big picture of cold emailing and personalisation from someone who built a company on it. Keep in mind that he runs a cold email tool, and that his recent content also covers entrepreneurship beyond cold email.

3. Julien Bréal

Julien Bréal is an outbound consultant and the founder of Lab0, whose blog publishes detailed guides on B2B cold email. Its « Prospection & Email » category covers cold email templates for 2026, a deliverability guide for 2026, a Smartlead tutorial dated 8 March 2026 and the GDPR rules set by the CNIL, among 224 articles in total. He extends these guides with LinkedIn posts. He sells a 6 hour training on Gumroad on building outbound campaigns that book meetings, and he is a Clay partner.

Best for: readers who learn from long written guides and want to set up their tools (Lemlist, Smartlead, Clay) properly. Readers who want a weekly news feed will find the blog more of a reference library than a newsletter.

4. Niels Cohen

Niels Cohen is the co-founder of Emelia, a cold email and LinkedIn prospecting tool, and runs the YouTube channel « Niels d'Emelia ». His tutorials in French cover ultra-personalised cold email with Claude, multichannel prospecting combining cold email and LinkedIn, and deliverability. He also signs guides and tool comparisons on the Emelia hub, updated until September 2026. He is also on LinkedIn and X. His audience is not published. What he sells is Emelia, which is cold email software, not SEO software.

Best for: beginners and intermediate users who prefer watching a campaign being built step by step. Tool comparisons written by a tool founder deserve a second opinion before you choose.

5. Romain Rougier

Romain Rougier has been a freelance B2B prospecting consultant since 2018, under the name outbound shake. On LinkedIn he shares concrete advice on cold email: a dedicated domain, SPF, DKIM and DMARC configuration, warm-up and follow-ups. He detailed his multichannel method as a guest of My Marketing Podcast, in episode 219 « Une stratégie de prospection multicanal qui fonctionne vraiment : votre roadmap pour 2026 », which covers cold email mistakes and how to avoid spam filters. He is a lemlist expert. His publishing rhythm and audience are not published. He sells outbound consulting to SaaS companies and agencies.

Best for: people who send their own campaigns and want short, technical reminders on deliverability. LinkedIn posts are a feed, not a course: pair them with a longer guide from this list.

6. Elliot Tram

Elliot Tram is an outbound and growth practitioner who publishes long guides on B2B cold email on his site: templates, follow-up sequences, deliverability and the French legal framework. His « Cold Email B2B » guide was published on 20 March 2026 and updated on 28 April 2026. He extends his guides on YouTube (@elliottram) and on Substack, where the latest post spotted, on 9 April 2026, was about GTM engineering. His content is precise and operational, but his rhythm is irregular. His audience is not published. His site presents him as a freelance RevOps and GTM engineer.

Best for: readers who want one complete, up to date guide to bookmark rather than a weekly feed. Readers who want regular updates will find the rhythm too irregular.

7. Alexandre Chiabai

Alexandre Chiabai built his LinkedIn audience on cold emailing: personalisation through scraping, deliverability and intent data. He also sent a weekly newsletter called « Votre dose hebdomadaire de conseils en cold email » and sells products on Gumroad, such as an intent data list. He is cited among the pioneers of growth marketing in France for B2B prospecting, and he founded Emailee, an agency born from cold email. His activity in 2026 could not be confirmed: the posts found are dated 2023, and the Emailee team page no longer lists him. His audience is not published.

Best for: growth profiles interested in scraping and intent data to personalise emails. Check that his account is active before you subscribe, and treat older posts as background rather than current practice.

8. Roxane Leroy Baumann

Roxane Leroy Baumann is a B2B outbound expert (Growth With Roxy) who runs LinkedIn and cold emailing campaigns for clients and shares her methods on LinkedIn and in podcasts. She created the resource « Outbound Factory », and was a guest of the podcast Le Jeu du Web on outbound marketing, sequences and tools such as Lemlist and Sales Navigator. Her Growth.Talent profile states that she has supported more than 85 companies, and she was cited among the 20 pioneers of growth marketing in France for 2025. Her 2026 publishing rhythm could not be checked, as LinkedIn could not be read. Her audience is not published.

Best for: teams that want to combine cold email and LinkedIn in the same sequence. Readers looking for pure email deliverability will find her angle more multichannel.

9. Kévin Dufraisse

Kévin Dufraisse is an entrepreneur and growth hacking trainer who publishes the newsletter Empire Internet and LinkedIn content on client acquisition, automation, scraping and cold email. His newsletter ranks 20th in Favikon's 2026 ranking of Substack influencers in France, with about 21000 subscribers displayed. He states that he has trained more than 1500 people in growth hacking, and his training covers funnels, automation, scraping and cold email. Cold email is only one of his topics.

Best for: entrepreneurs who see cold email as one lever among others in an acquisition system. Readers who want only cold email will have to sort through the other topics.

10. Alexandre Waquier

Alexandre Waquier is the founder of Les Héros de la Vente and hosts the podcast of the same name, one of the main French-speaking podcasts on sales and prospecting. It has 248 episodes, the latest published on 8 October 2026, with B2B prospecting practitioners as guests. He extends it with a Substack newsletter (3k subscribers) and accounts on LinkedIn, YouTube, TikTok, Instagram and X. Email prospecting comes up regularly, but within a broader topic: B2B sales as a whole.

Best for: salespeople who want to place cold email within the whole sales process and like learning while commuting. Readers who want step by step cold email settings will find the podcast too broad.

The 10 creators compared

Each cell reflects what the creator publishes on their own pages and accounts as of 22 October 2026. When a piece of information is not published, the cell says so.

Creator	Main platform	Format	Published rhythm	Published audience
Chloé Einhorn	Newsletter (Substack)	Weekly newsletter	Every Wednesday, August to October 2026	More than 6000 on Substack
Guillaume Moubeche	YouTube	Videos, LinkedIn posts, podcast appearances	Not published	48k on YouTube
Julien Bréal	Blog Lab0	Long guides, tutorials, LinkedIn posts	Guides updated in 2026 (224 articles in total)	Not published
Niels Cohen	YouTube	Video tutorials, guides on the Emelia hub	Hub articles until September 2026	Not published
Romain Rougier	LinkedIn	Posts, podcast appearances	Not published	Not published
Elliot Tram	Website	Long guides, YouTube, Substack	Irregular (guide updated on 28 April 2026)	Not published
Alexandre Chiabai	LinkedIn	Posts, newsletter	Not published (2026 activity not confirmed)	Not published
Roxane Leroy Baumann	LinkedIn	Posts, podcast appearances	Not published	Not published
Kévin Dufraisse	Newsletter (Substack)	Newsletter, LinkedIn posts	Not published	About 21000 on Substack (Favikon)
Alexandre Waquier	Podcast	Interviews, newsletter	248 episodes, latest on 8 October 2026	3k on Substack

How to get the most out of these creators

Three habits that make the difference between scrolling and sending better campaigns.

• Pick two or three, not ten. One weekly newsletter for what changes, one in-depth guide for your setup, one format you enjoy (video, podcast or posts). Following everyone means applying nothing properly.
• Test on a small batch first. When a creator shares an opening line or a sequence that works, try it on a small segment and compare reply rates before rolling it out to your whole list.
• Go back to the primary source. For deliverability, read the sender rules of Google and the other mailbox providers; for the legal side, read the CNIL. A good creator links to them; if not, look for them.

Where does this ranking stop?

Three limits, stated clearly.

It is based on public information. I read what each creator publishes and checked their accounts on 22 October 2026. Some platforms, such as LinkedIn or YouTube, could not always be read in full, so several rhythms and audiences are marked « Not published ». A creator who publishes very well but quietly will be underrated here.

It reflects one reader's opinion. The criteria were fixed in advance, but the weight given to regularity, depth or focus is a personal choice. Another practitioner would rank some creators differently, and that is healthy.

It ages. Creators change rhythm, stop a newsletter or move to another platform, and sender rules keep moving. Check that the account is still active before you subscribe.

What can software do that a creator cannot?

A creator explains how to write, send and follow up on prospecting emails. Cold email is outbound: you go to the buyer. It does not make your company easier to find when the buyer searches on their own, on Google or in AI assistants such as ChatGPT, and no creator will write and publish your pages every week.

That is what Sorank automates: after an audit of your site, the software finds your keywords, writes and publishes articles optimised for Google and for AI assistants, and shows you when an AI assistant cites your brand. Pricing starts at 99€ per month, with 3 days offered and a card required at sign up. To see it on your own site, book a call. Many B2B teams combine the two: cold email to start conversations, content so that prospects who look you up find you.

Conclusion

The best cold email creator is the one who speaks to your level, in a format you will actually keep up with. For one practical read a week on AI-assisted prospecting, Chloé Einhorn. For the big picture from the best known voice of the field, Guillaume Moubeche. For long written guides on deliverability and tools, Julien Bréal, with Elliot Tram for a single complete guide. For video tutorials, Niels Cohen. For short technical reminders on LinkedIn, Romain Rougier. And to bring in prospects who come to you on their own, discover Sorank.

Honorable mentions: other cold email creators worth following

Other French-speaking creators spotted during this review, outside the ranking, presented solely on the basis of what they publish.

Creator	Main account	What they publish
Florian Rosotte	outboundhouse.substack.com	Freelance B2B growth marketer behind the newsletter and podcast Outbound House, with interviews of cold email practitioners (more than 1000 subscribers); the latest episode found dates from 3 December 2024
Yann Mocquery	LinkedIn	Founder of Jungle Lead in Biarritz, posts on building outbound systems (Clay, cold email, follow-ups) and sends the weekly newsletter « The Jungle Minute »
Massimo Gazzola	theoutboundsociety.com/blogs	Founder of The Outbound Society, publishes two articles a week on cold email, follow-ups, cold calling and French data tools (8 articles between 28 September and 22 October 2026)
Louis Deslus	YouTube	Founder of the agency EraB2B, active in sales automation since 2016, publishes YouTube videos such as « Cold emailing : 10 étapes pour générer des ventes rapidement »
Erwan Gauthier	Malt profile	Head of growth at lemlist, shares acquisition and multichannel outbound strategies on LinkedIn and was a guest of the podcast Open Source on lemlist's acquisition system
Frédéric Canevet	Apple Podcasts	Author of ConseilsMarketing.com, whose podcast on prospecting and loyalty has 500 episodes, the latest on 1 October 2026; cold email is one topic among many
Emeline Desert-Bensaid	Favikon profile	Marketing strategist and co-founder of Crack, posts on LinkedIn about B2B lead generation, outbound and personal branding; more focused on LinkedIn than on cold email
Corentin Robert	corentinrobert.fr/blog	Freelance in scraping and data enrichment for B2B prospecting, keeps a journal on data and outbound (16 articles in 2026, the latest on 10 August 2026)