The best SMS marketing software in 2027

Are you comparing SMS marketing software for your promotions, your appointment reminders or your login codes? This ranking compares ten platforms on the channels they offer beyond SMS, the ways to send (web interface, API, plugins), the sending rules they handle and the real price of a message. The profiles rely only on the pages the vendors have put online, consulted in October 2026; a comparison table and a checklist close the article.

The 10 best SMS marketing software in 2027

1. Octopush: to run SMS, email, RCS and voice campaigns from a platform hosted in France.
2. SMSFactor: to send SMS from a platform, an API or a HubSpot plugin, with prepaid packs that get cheaper with volume.
3. smsmode: to bring SMS, RCS, WhatsApp and voice messages together with one provider, through the interface or the API.
4. Twilio: for technical teams that build SMS, RCS, WhatsApp, voice and email into their own applications.
5. AllMySMS: to pay only for the messages sent, with no subscription, and run your campaigns from a phone.
6. Spot-Hit: to start with a free plan, then move up to sub-accounts and networks of locations.
7. Esendex: to bring SMS, RCS, WhatsApp and email together in one inbox, with a team based in Lyon.
8. Primotexto: for targeted SMS campaigns, rich SMS and SMS surveys, in prepaid packs.
9. ClickSend: to text your customers and your employees by SMS and MMS, with round-the-clock support in French.
10. SMS Partner: to choose between platform, API, Mail to SMS, SMPP connection and free plugins for your tools.

Why does the choice of SMS software matter in 2027?

Business SMS keeps growing in France. According to the SMS marketing barometer published on February 25, 2026 by the AF2M (the French association for the development of multi-operator multimedia services and uses), brands sent 15.26 billion SMS in France in 2025, 7.51% more than in 2024. Transactional messages (access codes, notifications, delivery tracking) account for 59.2% of them, promotional ones for 40.8%.

The observatory of Arcep, France's electronic communications regulator, shows a different trend: the number of SMS it tracks fell by 27% in 2025, after about 10% a year in 2023 and 2024, partly because of the rise of RCS, an internet-based messaging service that works like instant messaging apps. In its February 2026 barometer, the AF2M counts 52 million RCS-compatible devices in France, or 84% of the installed base, and 738 brands that used RCS for Business in 2025. Before signing, check whether your software also sends RCS, and at what price.

The sending rules have become more precise at the same time. The AF2M's Charte Business Messaging 2026 (its 2026 business messaging charter), in force since March 1, 2026, allows promotional SMS and RCS between 8 a.m. and 9:30 p.m., recommends them Monday through Saturday and tolerates them on Sundays and public holidays without recommending them. It bans any promotional message without the recipient's prior consent, requires a simple way to unsubscribe (STOP keyword, link or button) and limits the sender name to 11 alphanumeric characters that clearly identify the brand. The CNIL, France's data protection authority, points out for its part that a consumer must have agreed in advance to SMS prospecting, whereas a business recipient must be able to object to it.

How did we rank these platforms?

The rank rests on four criteria, judged only on the information the vendors have put online. In October 2026, we consulted the homepage, pricing and feature overview of each tool, with no paid testing and no partnership with any vendor.

1. Channels and formats. SMS, rich SMS, RCS, WhatsApp, voice, email: what the same account lets you send.

2. Ways to send. Online platform, API, plugins for your CRM or your store, sending from your mailbox.

3. Sending rules handled. Automatic STOP handling, sender name, number checking, scheduling.

4. Price clarity. Price per SMS published in euros, excl. or incl. VAT stated, subscription or prepaid packs, credit validity period.

The customer counts, read rates and review ratings displayed by vendors are not included, since there is no way to verify them.

The 10 best SMS marketing software: the profiles

1. Octopush

Octopush brings together on one platform bulk SMS campaigns, email marketing, RCS, voice SMS and an SMS conversations module. The vendor highlights a "100% French" solution, hosted in France and certified ISO 27001, an information security standard. You personalize the text and the sender, manage lists and templates in the same place and schedule your sends.

On top of that come a rich SMS that links through a short URL to a mobile page, a virtual number in more than 33 countries, one-time password (OTP) sending and an HLR Lookup, which checks that the mobile numbers in your database are valid before sending.

Best for: companies that want to run SMS, email, RCS and voice messages from a single interface hosted in France.

Strengths: free sign-up, with no credit card, and prepaid credits that never expire according to the vendor; contact import by CSV file, by API or through integrations; a live chat for your website, which hands over from an AI bot to an agent in one click.

Limitations: each plan is capped in SMS per month (9,900 for Basique, 49,000 for Essentiel, 245,000 for Business). Phone support starts with the Essentiel plan, and a dedicated manager with the Business plan.

Pricing: the France SMS pricing page shows Basique at €9 excl. VAT per month (€0.045 per SMS), Essentiel at €39 excl. VAT (€0.041), Business at €159 excl. VAT (€0.039) and Entreprise custom (€0.035 beyond 250,000 SMS per month), but its FAQ announces subscriptions from €65 per month with 1,000 credits included: amounts: confirm with the vendor, price checked on October 10, 2026.

2. SMSFactor

SMSFactor sells business SMS sending with four ways to send: its online platform, an API to integrate into your tools, plugins for software such as HubSpot or Zapier, and Mail to SMS, which lets you text without leaving your email inbox.

You prepare your messages with a custom sender (up to 11 characters in France) or a shared 5-digit number, templates, mail merge, a tracked short link and a STOP mention that automatically unsubscribes the contacts concerned. After sending, you track statuses, delivery receipts and deliverability, reply and click rates. The vendor also offers RCS on quote, appointment reminders and HLR checks.

Best for: teams that want to connect SMS to HubSpot or to their own applications and be looked after by an account manager.

Strengths: a dedicated account manager and support reachable 24 hours a day, 7 days a week in an emergency; a throughput of about 100 SMS per second per carrier according to the vendor; more than 150 countries available, added to your account on request.

Limitations: replies from your contacts are not available when you customize the sender. An SMS in Unicode, needed for emojis and special characters, counts 70 characters per credit instead of 160. Credits in prepaid packs remain valid for one year.

Pricing: prepaid packs from €0.066 excl. VAT per SMS for 1,000 SMS (€66 excl. VAT) to €0.04 excl. VAT for 500,000 SMS, then from €0.035 excl. VAT beyond one million SMS, price checked on October 10, 2026; monthly payment possible from 3,000 SMS per month; 10 free SMS to test.

3. smsmode

smsmode presents itself as a "French A2P mobile messaging platform", in other words messages sent by an application to people. It brings together SMS, RCS, WhatsApp and TTS, a text-to-speech audio message sent to a landline or mobile phone, usable from the SaaS interface, through plugins or by API.

The vendor claims ARCEP operator status and routing with no intermediary to more than 500 carriers worldwide. It supports you from creating your RCS agent to sending campaigns, and lists an infrastructure certified ISO 27001 since January 1, 2025, adjustable encryption and an offer suited to health data hosting.

Best for: companies and developers that want SMS, RCS, WhatsApp and voice messages with one provider, including when they process health data.

Strengths: self-service RCS sending from the interface; direct routing to more than 500 carriers; free account creation and a free trial to get started.

Limitations: RCS, Time2chat and WhatsApp Business are not yet available on prepaid plans, and bundling several channels in one subscription goes through the sales team. The dedicated account manager starts with the Medium plan, and 24/7 support on all channels with the Premium plan.

Pricing: subscriptions Basique at €9 excl. VAT per month, Classique at €69 excl. VAT, Medium at €159 excl. VAT and Premium at €499 excl. VAT, billed according to your usage; the page advertises SMS from €0.0312 excl. VAT, price checked on October 10, 2026. Prepaid packs also exist.

4. Twilio

Twilio provides APIs, software building blocks your developers integrate into your applications, to send and receive SMS, RCS, WhatsApp messages and MMS, make calls and send emails with Twilio SendGrid. AI agents can hand over to a human agent with the full context of the conversation.

For your sends, Twilio offers short codes and alphanumeric sender IDs, Verify for one-time passwords, Lookup to validate a number, and Studio, a drag-and-drop tool to build your flows. Its products advertise message delivery in more than 180 countries.

Best for: product and technical teams that build SMS into their application, their contact center or their authentication flow.

Strengths: site and pricing page in French; a free trial with no credit card, then pay-as-you-go with volume discounts; an SLA, meaning an availability commitment, of 99.95% with automated failover.

Limitations: the site is aimed at teams that work with APIs and mentions no ready-to-use SMS campaign interface; its Marketing Campaigns tool concerns email.

Pricing: pay-as-you-go, prices published in dollars on the site.

5. AllMySMS

AllMySMS sends SMS, MMS, RCS and voice messages dropped into your customers' voicemail, one at a time or in bulk. Its mobile-friendly interface lets you schedule, personalize and track your sends in real time, with click, delivery and reply rates. The vendor says it has been evolving its customer area since 2002.

To automate, AllMySMS connects to your CRM, your ERP or your calendar (Zapier, Salesforce, Adobe Campaign, Google Calendar) and triggers sends according to your scenarios. Developers have several sending modes (HTTP, HTTPS, FTP, Mail2SMS or SMPP), and the vendor also rents targeted opt-in lists.

Best for: SMEs, large companies and software vendors that prefer to pay per send, with no subscription or commitment.

Strengths: no fees, no subscription, no contract, you pay for the messages sent; contact, STOP and reply management, real-time receipts, scheduling and birthday SMS included in every pack; payment by prepaid pack, per order or at the end of the month.

Limitations: end-of-month payment requires a minimum billing of €250 excl. VAT per month and direct debit. Beyond 250,000 SMS per year, you request the rate from the vendor.

Pricing: €0.045 excl. VAT per SMS to France, or €450 excl. VAT for 10,000 SMS, price checked on October 10, 2026; the pricing page gives a price per country and per quantity.

6. Spot-Hit

Spot-Hit groups SMS, RCS, email, voice messages and postal mail in one online platform. A campaign follows four steps: import your contacts, which the platform corrects automatically if they contain errors, write the message, schedule the send, then analyze the results. An AI assistant helps write your messages.

The Hit Designer creates visuals to enrich your communications, short links accompany your sends, and opt-in lists can be ordered from the pricing page to expand your contact base.

Best for: sole traders and micro-businesses with the free Essentiel plan, SMEs with the Entreprise plan, then agencies, franchises and networks with the Réseau plan and its white-label interface.

Strengths: a free Essentiel plan, with one account, up to 50,000 contacts and the SMS, email and voice channels; 100 free credits on sign-up; unlimited contacts, segmentation and 10 sub-accounts from the Entreprise plan.

Limitations: RCS starts with the Entreprise plan, and the conversation editor as well as the dedicated contact person belong to the Booster option, billed on top.

Pricing: premium SMS at €0.059 excl. VAT from 100 to 10,000 SMS, €0.054 excl. VAT from 10,000 to 100,000 and €0.049 excl. VAT beyond, from €0.039 excl. VAT beyond one million per month; Entreprise plan at €19.90 excl. VAT per month (or €199 per year), Réseau from €149.90 excl. VAT per month, Booster option at €99.90 excl. VAT per month, price checked on October 10, 2026.

7. Esendex

Esendex has supported businesses in mobile messaging for more than 20 years, according to its site. Its platform brings together SMS, RCS, WhatsApp and email, with setup announced in a few minutes, without code, and a multichannel API for developers.

The site describes three uses: marketing (segmentation, scheduling, real-time measurement), customer service, which handles all messages in a single inbox with automatic replies, and operational messages such as appointment reminders.

Best for: marketing, customer service and operations teams that want to share one platform, in healthcare, retail, real estate or recruitment, the industries detailed on the site.

Strengths: a team based in Lyon that supports you from day one; ISO 27001 certification and GDPR compliance stated; a conversational long number, virtual number, Sender ID (the sender name) and API access included in every monthly plan.

Limitations: the monthly plans include 500, 2,500 or 10,000 messages and are subscribed by contacting the vendor. The pricing page details SMS prices; for the other channels, a quote request is offered.

Pricing: prepaid, €0.066 excl. VAT per SMS up to 1,500 SMS (€0.0528 excl. VAT with the 20% discount on the first purchase), decreasing to €0.05 excl. VAT from 45,001 to 100,000 SMS, on quote beyond; postpaid, monthly plans of 500, 2,500 or 10,000 messages at €58, €175 and €600, VAT treatment not stated; price checked on October 10, 2026.

8. Primotexto

Primotexto offers SMS sending over the web, by API and by email, as well as SMS surveys, for your campaigns, alerts and notifications. The site targets retailers, online merchants and businesses selling B2B as well as B2C, for promotions as well as appointment confirmations.

Its targeting engine segments your lists from your account, for example the customers who have not ordered in more than six months. Rich Message adds to the SMS a link to a mobile page with images, videos or maps, and Dialog runs SMS surveys or polls whose questions take previous answers into account.

Best for: retailers and online merchants who want to target their sends precisely and automate welcome, birthday or confirmation SMS.

Strengths: automatic STOP handling, reply reception, delivery receipts and link tracking in every pack; a Google Analytics connection to measure the effect of your campaigns on your website traffic; a Magento module and FTP sending.

Limitations: an SMS sent abroad uses more credits depending on the destination (1.71 credits for Belgium, 2.41 for Germany). Credits remain valid for 12 months after purchase, and included support is by email, with phone support open on weekdays during office hours.

Pricing: prepaid packs from 500 to 100,000 credits, from €0.035 excl. VAT per SMS, price checked on October 10, 2026; beyond 100,000 SMS, order by phone; free account to try it out.

9. ClickSend

ClickSend sends business SMS, MMS and RCS messages in France and internationally, from its online platform or by API. Its dashboard lets you send bulk SMS, create RCS campaigns, import your contacts and track your metrics in real time, with no technical skills.

Every credit top-up gives access to automated SMS from a website or an app, two-way SMS, scheduling and segmentation. Replies from your recipients are free, and extra users are never billed.

Best for: companies that write to both their customers and their employees, and want to add users at no extra cost.

Strengths: customer support in French, 7 days a week and 24 hours a day; no subscription, you top up your balance and pay for what you send; a free trial with free SMS credits.

Limitations: the online phone line, transactional email and fax are no longer available to new customers. The pricing page mentions additional fees, without detailing them.

Pricing: credit top-ups with no subscription, in four tiers whose price per SMS goes down as the top-up amount goes up; amounts: confirm with the vendor.

10. SMS Partner

SMS Partner presents itself as the "first decarbonized SMS platform" for professionals. You choose how to send: the online platform, the API, Mail to SMS from Gmail, Exchange or Outlook, or an SMPP connection that plugs an SMS route into your own software.

The platform advertises more than 50 features, including long SMS beyond 160 characters, import of Excel or CSV lists of up to 100,000 numbers, scheduled recurring sends (birthday, subscription renewal), reply management and multiple accounts. The STOP mention is turned on automatically, at no extra cost. The vendor adds AI writing of SMS, RCS, polls and document signing by SMS.

Best for: professionals who want to connect SMS to their store, their CRM or their office tools through the vendor's free plugins (PrestaShop, WordPress, Shopify, HubSpot, Salesforce, Google Sheets...).

Strengths: 20 SMS and an onboarding session offered; packs with no commitment, no expiry date and no extra fees; virtual numbers in France and abroad to send and receive SMS.

Limitations: the custom sender name and the delivery receipt are described for the SMS Premium range, and the site does not mention them for the cheaper SMS éco range. Sends abroad follow a rate specific to each country.

Pricing: prepaid SMS packs, amounts: confirm with the vendor.

Comparison table of the 10 SMS marketing software

Prices checked on October 10, 2026 on the vendors' websites. The last column shows the price of the first tier or the entry plan; the word "from" flags the lowest price shown, which applies to large volumes.

Software	For whom	Channels	Ways to send	Entry price published in euros
Octopush	Multichannel companies, hosting in France	SMS, email, RCS, voice SMS, conversations	Platform, API, plugins	Confirm with the vendor (€9 excl. VAT per month on the grid, €65 per month in the FAQ)
SMSFactor	Teams on HubSpot or with their own applications	SMS, RCS on quote	Platform, API, plugins, Mail to SMS	€0.066 excl. VAT per SMS (pack of 1,000)
smsmode	Companies and developers, health data	SMS, RCS, WhatsApp, TTS	SaaS interface, plugins, API	Basique €9 excl. VAT per month, plus usage
Twilio	Product and technical teams	SMS, RCS, WhatsApp, MMS, voice, email	API, Studio	Published in dollars
AllMySMS	SMEs, large companies, software vendors	SMS, MMS, RCS, voice	Platform, API, Zapier and plugins	€0.045 excl. VAT per SMS to France
Spot-Hit	From micro-businesses to networks of locations	SMS, RCS, email, voice, postal mail	Platform, API	Free Essentiel plan; SMS at €0.059 excl. VAT (100 to 10,000)
Esendex	Marketing, customer service, operations	SMS, RCS, WhatsApp, email, voice	Platform, API	€0.066 excl. VAT per SMS up to 1,500
Primotexto	Retailers and online merchants	SMS, Rich Message, surveys	Web, API, email, FTP, Magento	From €0.035 excl. VAT per SMS
ClickSend	Messages to customers and employees	SMS, MMS, RCS	Platform, API, more than 100 integrations	Confirm with the vendor
SMS Partner	Professionals, free plugins	SMS, RCS, polls	Platform, API, Mail to SMS, SMPP	Confirm with the vendor

To compare two offers, compare them at the same monthly volume and for the same destination.

Other SMS software worth knowing

Software	What it does, according to its site
Attentive	AI-powered SMS and email marketing, also with RCS and push notifications.
Postscript	Retention marketing by SMS, RCS and email, built with brands that sell on Shopify.
SimpleTexting	SMS sending for small businesses, in bulk or as one-to-one conversations.
SlickText	SMS marketing: subscriber collection, personalized messages and automated journeys.
EZ Texting	Bulk SMS and MMS sending for marketing, with no credit card required to sign up.
Textmagic	Business SMS for operational messages and consent-based campaigns, with a single inbox for conversations.
SMSBOX	Professional SMS sending platform for France and abroad, offered since 2005.
iSendPro	French operator for sending business SMS and RCS, with no commitment.
SMSAPI	Bulk SMS for businesses, by API or web interface, with a free trial that requires no card.
M Target	Sending of SMS, rich SMS, RCS, WhatsApp messages and emails, through a SaaS platform, API or CRM integration.
LINK Mobility	Mobile communications provider specializing in CPaaS (communication building blocks integrated by API) and mobile messaging.
Bird	Communications for developers: emails, SMS, WhatsApp, Apple Messages and voice calls.
Digitaleo	Local marketing platform for retail networks, whose services include RCS, SMS and email campaigns.

If SMS is part of a wider strategy for you, here are our related rankings. For your newsletters, see the best email marketing agencies; to chain emails and SMS in automated scenarios, the best marketing automation agencies; and if you also prospect by phone, the best phoning agencies.

What should you check before choosing?

1. How many credits does your message really use? At SMSFactor, one credit covers 160 characters in standard GSM-7 and 70 in Unicode, the format for emojis and special characters, and the STOP mention counts toward the total. Abroad, the cost changes too: Primotexto, for example, counts 1.71 credits per SMS to Belgium. Test your real messages before choosing a pack.

2. Do your credits expire? SMSFactor's prepaid credits are valid for one year, Primotexto's for 12 months, and SMS Partner advertises packs with no expiry date.

3. Will your customers be able to reply? At SMSFactor, a custom sender name prevents you from receiving replies. To have a conversation, ask for a virtual number or a conversational long number, which Octopush, Esendex and SMS Partner offer, among others.

4. Does the software apply the sending rules for you? Check that contacts who reply STOP are removed from your lists automatically, as at SMSFactor, Primotexto or SMS Partner, and that you can schedule your promotions between 8 a.m. and 9:30 p.m., the window set by the AF2M charter.

5. Is RCS included, and at what price? At Spot-Hit, an RCS message costs from €0.069 to €0.150 excl. VAT depending on format and volume, compared with €0.049 to €0.059 excl. VAT for a premium SMS, prices checked on October 10, 2026. At smsmode, it is not yet available on prepaid plans. Also ask what happens to your message when the recipient's phone is not compatible.

Where does this ranking stop?

It relies on the vendors' websites. We read them in October 2026 without sending test SMS or measuring delivery times. For a few vendors, our reading could not rely on a page detailing the features, or did not capture every amount on the pricing page: their profiles rest on the pages read, and some prices are flagged "confirm with the vendor".

It knows neither your volume nor your destinations. A shop, a franchise network and an app that sends login codes do not have the same needs. The prices cited apply to France or to the default display of the pricing pages. The Best for lines count for more than the rank.

It covers part of a crowded market. A tool missing from this ranking may suit your use, and the table of other software lists thirteen. We will update this page at regular intervals; until then, confirm each rate with the vendor before signing.

How do you bring in new customers before texting them?

SMS software writes to people who have already given you their number. The AF2M charter in fact requires prior consent before any promotional SMS. The software does not help a buyer who is looking for a shop or a provider on Google, or who asks ChatGPT, to find you. To compare the ways to attract these new contacts, browse our ranking of the channels that bring in customers.

Sorank takes charge of this visibility, on autopilot, for SEO as well as GEO. The platform spots the keywords your site can win, shows what AIs actually search for, writes articles designed for Google and AIs, and tracks the AI answers that cite you. You can review each article as a draft before it goes live. How it works is detailed on our GEO software page. To talk it through based on your own site, book a call.

Conclusion

One recommendation per profile: Octopush for a company that wants to run SMS, email, RCS and voice messages from an interface hosted in France; AllMySMS for an organization that wants to pay for each message sent, with no subscription or commitment; Twilio for a technical team that builds SMS, RCS and WhatsApp into its own application.

Before your first campaign, gather proof of your contacts' consent, choose a sender name of 11 characters at most and test how your message displays on a few numbers: SMSFactor, Spot-Hit, ClickSend and SMS Partner offer credits or SMS to get started.