The 10 best web analytics content creators in France

Following the best web analytics content creators in France is the cheapest way to keep up with tools that change under your feet. The clearest example is Google's own: standard Universal Analytics properties stopped processing data on 1 July 2023, and 360 properties with a current order received a single extension that ended on 1 July 2024, according to Google Analytics Help, « Universal Analytics is going away ». Every marketer who measured a site with the old tool had to learn a new one. This ranking brings together ten French-speaking creators who publish about GA4, Google Tag Manager, server-side tracking, Matomo, Piano and reporting, checked one by one, and says for each which reader and which level they suit.

Why does web analytics need constant updating?

One tool dominates the field, so its changes reach almost everyone. According to W3Techs' survey of traffic analysis tools, consulted on 22 October 2026, Google Analytics is used by 46.9% of all websites and holds 82.1% of the traffic analysis tool market, while Matomo is used by 1.4% of websites. When Google changes a report, a channel or a default setting, a large share of the web is affected at once.

Those changes keep coming. Google Analytics now has a default channel called AI Assistant, which Google Analytics Help defines as « the channel by which users arrive at your site from sources like ChatGPT, Gemini, Deepseek, Copilot, or Grok », adding that « it excludes Google's AI Overviews and AI Mode », according to the Google Analytics Help page on traffic-source dimensions. Knowing what this channel counts, and what it leaves out, is exactly the kind of detail a good creator explains before most reports are read the wrong way.

Why follow creators rather than only reading tools' documentation?

Four reasons, from the point of view of someone who wants to learn web analytics and keep up with it.

• They explain the gap between the documentation and your account. Official help pages describe how a feature should work. Creators like Baptiste Moisan explain why clicks and sessions never match, and what cookies and consent do to your figures.
• They compare tools. A vendor documents its own product. Ron Kopelman and Romain Trublard write about GA4, Piano Analytics and Matomo side by side, which no single vendor will do.
• They keep pace with change. A monthly newsletter such as « Mind the GA4 » sums up what moved in GA4 within weeks, where you would otherwise have to watch release notes yourself.
• Their interest is easy to read. Most of them sell consulting or training, and say so. Knowing what a creator sells helps you read their advice with the right distance.

Several creators on this list, such as Franck Scandolera, Christophe Dubois and Julien Coquet, also work as consultants. If what you need is someone to rebuild your tracking rather than content to learn from, our ranking of the best data analytics agencies in France covers that case.

How did I rank these creators?

Four criteria, fixed before looking at who would come out on top, and applied only to what each creator publishes on their own pages and accounts. Every account on this list was reviewed on 22 October 2026.

1. Regularity. Dated content and a rhythm you can count on: a monthly newsletter or a weekly podcast counts for more than a burst of articles followed by months of silence.

2. Depth and accuracy. Step by step setups, comparisons and explanations of how a figure is calculated count for more than opinions. Web analytics punishes approximations: a wrong trigger or a missing consent signal distorts every report that follows.

3. Teaching. Content that a reader at a given level can apply, with a clear audience: small businesses, marketers, e-commerce teams, analysts building reports.

4. Independence. Content that teaches something even if you never buy anything from the creator. Selling a service is fine; a feed that only promotes an offer is not.

What I deliberately did not do: I did not estimate any audience. When a creator does not publish a follower or subscriber count, the table says « Not published ». I did not keep accounts that had stopped publishing altogether, and when the latest dated content I could read is old, the profile says so plainly. I did not include brand accounts of publishers of competing SEO software. And I did not count likes or views, which say little about what you will learn.

This ranking reflects my own experience and opinion as someone who follows these creators every week, not a paid placement. I am Thibault Besson-Magdelain, founder of Sorank, and no creator on this page paid to appear in it.

The 10 best web analytics content creators in France

1. Anne Devillers

Anne Devillers is a former Googler who became an independent consultant and trainer, and publishes on her blog detailed guides on Google Analytics 4 and Google Tag Manager for small businesses, agencies and freelancers. Her topics follow the tool closely: dashboards, filters, the AI Assistant channel and Consent Mode. Her rhythm is one of the most regular on this list, with a new article almost every month, the latest dated 1 September and 29 September 2026. She also sends the monthly newsletter « Mind the GA4 », whose issue 19 went out in July 2026, and relays it on LinkedIn and YouTube. Her published audience is 5727 followers on LinkedIn and 151 subscribers on YouTube. She sells GA4 and GTM training and consulting.

Best for: marketers, small businesses and freelancers who use GA4 every day and want to understand it properly, one clear guide at a time. Her focus is the Google stack: readers who work with Matomo or Piano will find more on those tools further down this list.

2. Franck Scandolera

Franck Scandolera is an analytics engineer and independent trainer based in Brive, who publishes on « Le Média », the blog of Le Web Analyste. His articles are practical: Google Tag Manager, server-side GTM architecture, the choice between client-side and server-side tracking, and how to measure visibility in AI assistants. He extends them with the webAnalyste newsletter, a YouTube channel and a LinkedIn group, and also writes about AI and automation applied to marketing. The dates of his articles and his audiences are not published. He sells consulting and training, as a Qualiopi certified trainer.

Best for: marketers and analysts who want to understand the whole measurement chain, from collection to reporting, and are ready to tackle server-side tracking. Readers who only want GA4 will find part of the content on automation and AI.

3. Ronan Hello

Ronan Hello is an analytics consultant and web developer in Nantes who has built a free video course of 93 episodes, organised in five learning paths on GA4, Google Tag Manager, Search Console, Matomo and HTML, published on his site ronan-hello.fr and on YouTube. He is one of the few French-speaking references on Matomo, a topic he also presents at conferences, such as MatomoCamp in November 2025, where he spoke about Matomo and MCP. The dates of his latest episodes are not displayed, and his audiences are not published.

Best for: beginners who prefer learning by video, in order, from the basics, and teams that use or consider Matomo. Readers looking for news will not find it here: this is a course, not a feed.

4. Robin Conquet

Robin Conquet hosts DataGen, a weekly podcast of about 300 episodes in which data leaders of French companies explain their organisation, their tools and their use cases, marketing data included. Episode 281, in July 2026, featured Gorgias and AI agents applied to analytics. The show also has an English-language spin-off, DataGen Europe. Its listening figures are published by a third party: 3000 to 6000 listens per episode, according to Growth.Talent in April 2026. The topic is data in the broad sense, not only web analytics.

Best for: analysts, data and marketing managers who want to hear how other companies structure their measurement, during a commute. A podcast will not show you how to set up a tag: pair it with a tutorial creator from this list.

5. Romain Trublard

Romain Trublard is a web analytics consultant at TrackAnalyse who publishes on LinkedIn and on the TrackAnalyse blog about server-side tracking, Consent Mode, GA4, Piano Analytics and Shopify tracking. The blog has 28 articles signed by him, the latest dated 28 November 2025, including a Piano versus GA4 comparison and a web analytics audit. He also publishes on YouTube, offers three video courses on GA4 and GTM, two of them free, has spoken at SMX Paris and was a guest of the podcast L'effet marketing on server-side tracking. His published audience is 4898 followers on LinkedIn. No dated content from the last six months was found outside LinkedIn, which could not be read without an account. He sells web analytics consulting and training.

Best for: e-commerce teams, especially on Shopify, that want to move to server-side tracking and compare GA4 with Piano. Check his LinkedIn for recent posts: his blog has been quiet since the end of 2025.

6. Christophe Dubois

Christophe Dubois is a freelance tracking and data consultant who publishes practical installation guides: Google Tag Manager on PrestaShop, WordPress and Shopify, the Conversion Linker, form tracking and mobile app tracking. Every month, he sends a tracking guide through his newsletter. His content speaks to e-commerce owners and marketers who want measurement they can trust. The dates of his articles and his audience are not published. He sells tracking and data consulting.

Best for: e-commerce owners and marketers who install or check their own tags and want a guide matched to their CMS. Readers who want news and debate will find these guides closer to a manual.

7. Ron Kopelman

Ron Kopelman is a freelance web analytics consultant who publishes teaching articles on GA4, Piano, Matomo, Consent Mode v2 and A/B testing, with tool comparisons, an FAQ and a glossary. His latest articles are dated 21 and 22 May 2026, on A/B testing methodology and consent banners. He is one of the few French-speaking creators who cover Piano Analytics and Matomo next to GA4. No social network is displayed on his site, and his audience is not published. He sells web analytics consulting.

Best for: marketers who hesitate between several analytics tools, or who run A/B tests and want a sound method. The rhythm is spaced out and the blog is the only channel, so do not expect weekly news.

8. Julien Coquet

Julien Coquet has kept a blog on web analytics since 2005, « Web analytics, data & the occasional rant », in English with a French version. His articles cover server-side tagging, GA4 benchmarks and the measurement of reading time. His rhythm is irregular: recent articles are dated 29 September 2025, 13 November 2025 and 23 September 2026. He speaks regularly at conferences such as MeasureCamp and is also present on LinkedIn, X, Medium and Bluesky, where his published audience is 579 followers. He is one of the historic voices of audience measurement in France, and he sells web analytics consulting.

Best for: intermediate and advanced analysts who want an experienced, sometimes opinionated view on how measurement should be done. Beginners and readers who want a regular rhythm will be better served higher up this list.

9. Mehdi Oudjida

Mehdi Oudjida is a freelance web analytics consultant in Lyon (WISSI) who runs withdatastudio.com, a blog in English with a French version dedicated to Looker Studio tutorials: a glossary inside a report, data storytelling, comparisons. His latest articles are dated 5 December 2025, 22 April 2026 and 20 October 2026. He also offers a Chrome extension for report builders. He is present on LinkedIn and Bluesky; his audience is not published. He sells web analytics consulting through WISSI.

Best for: analysts and marketers who build Looker Studio reports and want advanced techniques. The rhythm is slow and the topic narrow: this is a specialist resource, not a general news source.

10. Baptiste Moisan

Baptiste Moisan is a tracking and analytics consultant who has published 285 posts on LinkedIn, on GA4, Consent Mode, Google Ads Data Manager and the DMA, and a Substack newsletter sent every other Friday from January to July 2025. His topics include server-side tracking, Meta CAPI, the Google tag gateway and Shopify tracking. What sets him apart is how he explains the limits of measurement to marketers: why clicks and sessions differ, and what cookies and consent change. His published audience is 3814 followers on LinkedIn. His newsletter has been on hold since 4 July 2025, and no dated publication from the last six months was found. He sells tracking and analytics consulting.

Best for: marketers who run paid campaigns and want to understand why their platforms and GA4 never agree. Start with his newsletter archive, and check his LinkedIn for recent activity before relying on it for news.

The 10 creators compared

Each cell reflects what the creator publishes on their own pages and accounts as of 22 October 2026. When a piece of information is not published, the cell says so.

Creator	Main platform	Format	Published rhythm	Published audience
Anne Devillers	Blog	GA4 guides, monthly newsletter, LinkedIn, YouTube	Newsletter every month, articles almost every month	5727 on LinkedIn, 151 on YouTube
Franck Scandolera	Blog Le Média	Articles, newsletter, YouTube videos	Not published	Not published
Ronan Hello	YouTube	Free video course (93 episodes) and articles	Not published	Not published
Robin Conquet	Podcast	Interviews with data leaders	Every week	3000 to 6000 listens per episode (Growth.Talent)
Romain Trublard	LinkedIn	Posts, blog articles, video courses	Latest blog article on 28 November 2025	4898 on LinkedIn
Christophe Dubois	Blog	Installation guides, monthly newsletter	Newsletter every month	Not published
Ron Kopelman	Blog	Teaching articles, comparisons, glossary	Latest articles on 21 and 22 May 2026	Not published
Julien Coquet	Blog	Articles in English and French, conferences	Irregular (latest on 23 September 2026)	579 on Bluesky
Mehdi Oudjida	Blog withdatastudio.com	Looker Studio tutorials	Slow (latest on 20 October 2026)	Not published
Baptiste Moisan	LinkedIn	Posts, Substack newsletter	Newsletter every other Friday, on hold since 4 July 2025	3814 on LinkedIn

How to get the most out of these creators

Three habits that make the difference between scrolling and learning.

• Follow the creators of your own stack. If your site runs on Matomo or Piano, a GA4 specialist will only cover part of your questions. Pick one creator for your analytics tool, one for your tag manager, and one format you enjoy.
• Test in a preview before you publish. When a creator shows a tag or a trigger, reproduce it in the preview mode of your tag manager and check the event arrives before you publish the container.
• Go back to the primary source. When a post comments on a change in GA4 or in Consent Mode, read the vendor's help page too. A good creator links to it; if not, look for it.

Where does this ranking stop?

Three limits, stated clearly.

It is based on public information. I read what each creator publishes and checked their accounts on 22 October 2026. Some platforms, such as LinkedIn, could not be read in full without an account, so some rhythms are marked « Not published ». A creator who publishes very well but quietly will be underrated here.

It reflects one reader's opinion. The criteria were fixed in advance, but the weight given to depth, regularity or teaching is a personal choice. Another analyst would rank some creators differently, and that is healthy.

It ages. Creators change rhythm, pause a newsletter or move to another platform, as two profiles on this list show. Check that the account is still active before you subscribe.

What can software do that a creator cannot?

A creator explains how to measure your traffic and how to read your reports. They do not know your site, your keywords or your competitors, and they will not write and publish the pages that bring that traffic in the first place.

That is what Sorank automates: after an audit of your site, the software finds your keywords, writes and publishes articles optimised for Google and for AI assistants, and shows you when an AI assistant cites your brand, which is a useful complement to the visits you see in the AI Assistant channel of your analytics. Pricing starts at 99€ per month, with 3 days offered and a card required at sign up. To see it on your own site, book a call. Many readers combine the two: creators to understand, software to apply.

Conclusion

The best web analytics creator is the one who covers your tool, at your level, in a format you will actually keep up with. To master GA4 step by step, Anne Devillers. To understand the whole chain up to server-side tracking, Franck Scandolera. To learn from scratch by video, including Matomo, Ronan Hello. To hear how French companies organise their data, Robin Conquet. For GA4 next to Piano and Matomo, Ron Kopelman. For Looker Studio reports, Mehdi Oudjida. And to keep up with SEO and visibility in AI assistants alongside your analytics, subscribe to our GEO and SEO newsletter.

Honorable mentions: other web analytics creators worth following

Other French-speaking creators spotted during this review, outside the ranking, presented solely on the basis of what they publish.

Creator	Main account	What they publish
Kevin Tsamo	kevintsamo.com	SEO and tracking consultant whose blog, YouTube channel and newsletter mix GTM web and server-side tracking and GA4 with a majority of SEO content
Yoann Daniel	yoann-daniel.fr/blog	Acquisition and tracking consultant in Bordeaux: 7 articles between 15 October 2025 and 22 September 2026, 6 of them on analytics (Consent Mode V2, GA4 setup errors, gaps between Google Ads, Meta and GA4, Looker Studio)
Adrienne Vermorel	adriennevermorel.com	Analytics engineer for e-commerce marketing data, publishing in French and English on metric definitions and acquisition cost, with two articles in October 2026
Chloé Nieuwjaer	LinkedIn	Data oriented SEO consultant who writes on Réacteur about Looker Studio reporting and SEO data analysis, and trains at Alfie (219 followers on X)
Bruno Guyot	YouTube	Google Ads trainer with a series of GA4 tutorials (conversions, UTM, Google Ads linking) and a 2h30 GTM course on YouTube
Antoine Eripret	LinkedIn	SEO data consultant posting on LinkedIn and on his English-language blog about Search Console, BigQuery and migrations (about 8k followers on LinkedIn)
Vincent Lahaye	X	Head of tracking and web analytics at UnNest, former tracking manager at Ouest-France, sharing analytics, GTM and SEO monitoring on X (about 4k followers) and training at Alfie