The 10 Best ASO and App Marketing Consultants in France

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Choosing among ASO and app marketing consultants in France means deciding who will work on your App Store page, your paid campaigns and the numbers behind them. According to Sensor Tower's State of Mobile 2025, relayed by TendanceHotellerie in a press release on 22 January 2025, France ranked ninth worldwide and third in Europe for consumer spending on in-app purchases and subscriptions in 2024. This ranking covers ten consultants and agencies that describe an app marketing offer on their own site.

Why an app specialist matters

An app is found in two places that a website does not have: app store search, and the ad networks that bring installs. A consultant who works mainly on websites may not know how a store listing is tested, how an install is attributed, or what a paywall does to the numbers after the install. A specialist starts from those mechanics, so ask about them before you compare prices.

According to SELL, the French games publishers' trade body, as reported by GamesMarket on 7 April 2026, mobile game content revenue in France rose from 2.06 billion euros to 2.26 billion euros in 2025, within a French games market of 5.86 billion euros. Several consultants in this ranking name games or subscription apps as their focus, so ask whether they know your category, not only the tools.

What worries app teams most

Four concerns come back when a team looks for an app marketing partner. They are the questions to keep in mind while you read the profiles below.

• Paying for installs that never pay back. A cheap install is not a good result if the user never subscribes or buys. Ask which metric the consultant optimises, and how payback is measured.
• Not knowing who does the work. In many agencies, the person who sells the engagement is not the one who opens the store console and the ad accounts. Ask who will do that every week.
• A store page that ranks but does not convert. Visibility brings people in, but the product page is where a visitor decides. Ask how tests are run and how long a test has to run before a decision.
• Attribution you cannot check. Ask which tool counts installs and which campaign gets the credit, and ask for the raw report before you sign.

How we ranked these consultants

We fixed four criteria before looking at which consultants came out on top. We applied them only to what each consultant publishes on its own site. The review date is 9 November 2026, and this page is scheduled for review every 90 days.

• 1. App store and paid acquisition are the core of the offer. Consultants whose offer centres on ASO or paid app acquisition (Apple Search Ads, Google, Meta, user acquisition) come before those that list them among other services.
• 2. An entry offer you can read before the first call. A free audit, a discovery call, a sprint or a free growth consultation.
• 3. A named person or team, with proof published on the site. Names, case studies, named clients or figures that the buyer can look at.
• 4. A mobile specialisation. Services built for apps, not a generic service attached to a list.

What we deliberately did not do: we did not check claims from outside, and we did not repeat the client counts, review totals or user figures published by consultants as facts. Where a figure appears only in a consultant's own words, the profile presents it as its claim. We ranked consultants and agencies only, not software, and we did not include any company whose site shows no app marketing offer.

The 10 best ASO and app marketing consultants in France

1. ASO Agency (Gabriel Machuret)

ASO Agency calls itself "the anti-agency" and presents itself as an App Store optimisation specialist. Its homepage says you work directly with Gabriel Machuret on App Store and Google Play keywords, listing copy and screenshot briefs. It offers ASO audits and ASO training for teams, names clients such as Playboy and Red Bull, and starts with a free video teardown.

Best for: app teams that want one named person on keywords, copy and screenshots. The site says the drafts and the reasoning are yours, so ask what you receive each month and in what format.

2. APPANAJ - App Growth

APPANAJ - App Growth puts app store optimisation and paid search at the centre of its offer. Its services include an ASO audit, managed ASO for ongoing work, app launch preparation, a paid search audit, and Apple Search Ads and Google Ads campaigns. The page names four people, Michael Bork, Charlie Inman, Sebastian Pasewaldt and Anja Renko, but the text we read does not say what each one does.

Best for: app teams that want an ASO audit as a first step and paid search handled by the same agency. The text we read shows no price, so ask for a written quote for managed ASO.

3. Julie Tonna (App Growth Consultant)

The site presents Julie Tonna as an app growth consultant for apps and games, covering ASO, Apple Ads, conversion and onboarding or paywall optimisation. The process is published step by step: a 30-minute discovery call, then a project scope and proposal, an audit and playbook, a project review, implementation and ongoing support.

Best for: app and games teams that want a clear, staged process and a first call of 30 minutes before any proposal. The text we read shows no price, so ask for the scope and the fee in writing.

4. Growth Therapist (Samet Durgun)

Growth Therapist, run by Samet Durgun, presents a fractional head of user acquisition for subscription apps and mobile games. Its four services are growth audits, signal engineering, app and game ad production and paid UA, and its method runs in four steps: diagnose, fix signals, test and scale. The site says the consultant was formerly at Wooga, Zalando and Deutsche Telekom, and that the work is based in Berlin and done globally. Its own figures include a 5.0 rating on Clutch and a 4.98 average across 66 mentoring reviews on GrowthMentor.

Best for: subscription apps and mobile games that already have revenue and meaningful ad spend, which is the profile the site describes. Ask which CPA ceiling it would set before any new spend.

5. Ar. Bhavesh Panse

Ar. Bhavesh Panse presents an AI app growth practice run by one operator, who says it is not an agency. The main case is ZuAI, which the site says grew from 10K to 2M users at $0.02 CAC using TikTok UGC, Reddit and paid acquisition. The site also claims $300K+ a month in ad spend managed, 150+ creatives tested every month and 40+ Reddit accounts, and says the work was recognised by Business Standard and The Tribune. These are the operator's own figures.

Best for: AI app founders who want one operator hands-on in the growth stack, with creator content, Reddit and paid acquisition. The case figures are the operator's own, so ask for the same measures on an app in your category.

6. Marketing For Apps

Marketing For Apps offers Apple Ads and Meta Ads services for mobile apps, plus App Store assets: screenshots, app preview videos, product page headers, search results banners, app icons, ASO texts and localisation. Its site names apps it has worked on, including Lingokids, CoinStats and Momo, and says it has worked on apps with 4M+ ratings combined. It also claims that AI-made designs convert far less than its own, which is the site's claim and not a result we checked.

Best for: app teams that want Apple Ads and Meta run by one agency, with new App Store visuals and ASO texts from the same team. Test the conversion claim on your own product page before you rely on it.

7. Scalebay

Scalebay describes itself as a mobile growth agency for user acquisition, ASO and LTV modelling. It says it runs paid acquisition on iOS and Android across Meta, Google, TikTok and Apple Search Ads, and that it models lifetime value net of VAT and store fees before it scales spend. Its site claims €1M+ in quarterly ad spend across 70+ apps since 2020, and it offers a growth call and an FAQ.

Best for: apps that already spend on paid acquisition and want their payback modelled before they scale. Ask to see the LTV model, and ask how it treats VAT and store fees.

8. Grovix

Grovix presents itself as a mobile growth and App Store optimisation partner. Its homepage describes one connected system that links App Store growth, paid acquisition, measurement, lifecycle and monetisation, with three areas: App Store Growth, Apple Ads, and Measurement and MarTech. The entry point is a mobile growth audit. The description of a senior-led team is the site's own.

Best for: mobile teams that want App Store work, Apple Ads and measurement set up as one system. The text we read does not name the people on the team, so ask who will run the account day to day.

9. Mora & Menzies

Mora & Menzies presents itself as a two-person growth partner for mobile app founders. According to the site, Maria brings in the right users through positioning, content and creators, while Darius improves conversion through the App Store page, onboarding, the paywall and pricing. The entry point is a 30-day growth sprint that rebuilds both halves of the funnel, and the site says it takes four active clients at a time.

Best for: founders who want the App Store page and the paywall reviewed by the same two operators, starting with one sprint. Ask which of the two will run your weekly reporting.

10. CandidConsulting LLC

CandidConsulting LLC offers consulting, media buying and creative services for apps. Its services include paid media audits, including account set-up and structure, creative review, monetisation and app flow review, SKAdNetwork integration, and MMP set-up and reporting. The site says it was founded by Ashley Black, described there as a former Head of App Ad Sales at Google. The text we read publishes no free offer, only a "Let's chat!" call to action.

Best for: app companies that want consulting and media buying from one team, with attribution set up properly from the start. Ask for a reference client in your category, because the founder background is the site's own description.

The 10 agencies compared on what matters to you

Each cell reflects what the consultant publishes on its own site, as read for this review. When a piece of information is not published, the cell says so.

Consultant	App store and ASO	Paid acquisition	Published entry point	Named people
ASO Agency (Gabriel Machuret)	ASO audits, App Store and Google Play keywords, copy, screenshots	Not published	Free video teardown	Gabriel Machuret
APPANAJ - App Growth	ASO audit, managed ASO, app launch	Apple Search Ads, Google App campaigns, paid search audit	Not published (Get in touch)	Four people named, roles not stated
Julie Tonna (App Growth Consultant)	App Store acquisition with ASO and Apple Ads	Apple Ads	30-minute discovery call	Julie Tonna
Growth Therapist (Samet Durgun)	Not published	Paid UA, signal engineering	Intro call	Samet Durgun
Ar. Bhavesh Panse	Not published	TikTok UGC, Reddit, paid acquisition	Three doors, all start free	Ar. Bhavesh Panse, one operator
Marketing For Apps	App Store screenshots, preview videos, icons, ASO texts	Apple Ads and Meta Ads	Not published	Not published
Scalebay	ASO named in its description	Meta, Google, TikTok and Apple Search Ads	Growth call	Not published
Grovix	App Store Growth and ASO	Apple Ads	Mobile growth audit	Not published
Mora & Menzies	App Store page conversion	Creators and content	30-day growth sprint	Maria and Darius, two operators
CandidConsulting LLC	Not published	Media buying, paid media audits	Not published (Let's chat!)	Ashley Black, founder (site's account)

Three questions to ask before you sign

Three points to raise on the first call, whichever consultant you choose.

• Who will work on my account, day to day? Ask for names and for the share of time each person gives to your account, not only the name of the person who sells the engagement.
• Who holds my store and ad accounts at the end? Ask who keeps access to your App Store Connect, Google Play Console, ad accounts and analytics, and what happens to the creative files and data if you stop.
• How will you measure payback? Ask which attribution tool counts your installs and which metric decides a test, and ask for a sample report before you sign.

Where this ranking stops

Three limits, stated clearly.

It rests on public text. We read what each consultant publishes, and we did not audit any app or confirm any result. A consultant who communicates little and delivers well will be underrated here.

It does not know your app, budget or market. A consultant built for games is rarely the right one for a finance app, and the other way round. Several profiles work from outside France, such as Growth Therapist in Berlin, so check the market and time zone you need. The Best for lines matter more than the rank number.

It ages. Prices, offers, team members and store rules change. Check each site before you sign, because the text used here was read for this review.

What can an app consultant do that software cannot?

A good app consultant makes judgement calls: which screenshot to test first, whether a paid campaign should be cut after a weak week, which cohort deserves more budget, and when a store change needs a different plan. Software can flag an anomaly or follow a keyword, but the decision still needs a person who knows your product and your margins.

Sorank is software, not an agency, and it works on a different surface. Its platform audits your website, finds your keywords, writes and publishes articles optimised for Google and for AI assistants, and shows you when an AI assistant cites your brand. Its work is on your website and its visibility in search and AI assistants, not on your App Store listing or your ad accounts. Pricing starts at 99€ per month, with 3 days offered and a card required at sign up. A business that runs an app and a website can use a tool like this for the website, alongside an app consultant. Discover sorank.com, or book a call with the team at https://www.sorank.com/call.

Conclusion

The best app marketing consultant in France is the one whose offer matches your stage and your store. For a team that wants one named person on App Store keywords, copy and screenshots, ASO Agency (Gabriel Machuret) comes first. For a team that wants Apple Ads, Meta and new App Store visuals from one agency, Marketing For Apps. For an app that already spends on user acquisition and wants its lifetime value modelled before it scales, Scalebay. Read the Best for lines before you decide, and if you want to place app marketing inside a wider plan, see our guide to the 50 best channels for customer acquisition in 2026.

Honorable mentions: other ASO and app marketing consultants worth knowing

These other consultants were noted during this review. They are presented as they describe themselves on their own sites, without verification on our part. One of these sites, Tom Sadowski's, is in German.

Agency or consultant	Site	What they publish about themselves
ASO4Apps	aso4apps.com	Mobile marketing services for organic app traffic, including ASO, performance marketing, CRO, keyword research and app localisation
Matej Lančarič	lancaric.me	User acquisition consultant for mobile games and apps, offering multi-channel acquisition strategies, soft launch and global launch planning
Alper Taner - App Growth Consultant	appgrowthconsultant.com	Offers audits with actionable steps, workshops for founders and marketing teams, and campaign management for clients without an in-house marketing team
Perceptycs	perceptycs.com	Full-service growth partner for mobile apps, claiming 350M+ monthly views and 60+ channels in its network
Marion Balinoff	marionbalinoff.com	Influencer marketing consultant for mobile games and apps, offering an audit and roadmap or a hands-on programme, and claiming $30M invested in influencer campaigns
Otter Growth Advisory	ottergrowth.com	Product growth advisor for consumer apps and products, offering growth strategy, acquisition and retention work; the site says its founder led product growth at MasterClass and built product-led growth at Calm
Tom Sadowski	tomsadowski.de	German-language site; says the consultant was formerly head of the App Store in Germany, Austria and Switzerland, and advises founders on positioning, product, monetisation and marketing