The 10 best influencer marketing content creators in France

Following the best influencer marketing content creators in France is the cheapest way to keep up with a market that is growing fast and changing its rules as it grows. Goldman Sachs Research estimated on 19 April 2023 that the total addressable market of the creator economy could roughly double, from 250 billion dollars to 480 billion dollars by 2027, and expected the 50 million creators worldwide to grow at 10 to 20% a year, according to Goldman Sachs' article The creator economy could approach half a trillion dollars by 2027. Nobody follows all of that alone. This ranking brings together ten French-speaking creators who publish about influence marketing, checked one by one, and says for each which reader and which level they suit.

Why does it matter whom you learn influence from?

Influence marketing is a field where the rules are still poorly applied, which makes good teachers valuable. On 14 February 2024, the European Commission and the consumer authorities of 22 Member States, Norway and Iceland published a sweep of the posts of 576 influencers: 97% had published commercial content, but only 20% systematically disclosed it as advertising, according to the European Commission press release on the influencer sweep. A brand that learns the trade only from what it sees in feeds learns these bad habits too.

Creators are also uneven sources. In a UNESCO survey of 500 digital content creators in 45 countries, 42% said they use likes and shares as their main credibility marker, and only 36.9% use mainstream journalism to check information, according to the UN Geneva article on the UNESCO Behind the screens survey (27 November 2024). That is why this ranking favours creators who show cases, figures and sources rather than opinions alone.

Why follow creators rather than only reading platforms' blogs?

Four reasons, from the point of view of someone who wants to learn influence marketing and keep up with it.

• They show campaigns from the inside. In INFLUENCE CORNER or Marketing & Influence, the people who ran a campaign explain it themselves. A platform's blog rarely tells a story that does not end with its own product.
• They speak to one side of the market. Morgane Kohler talks to UGC creators about prospecting and rates, Myriam Ouni to brands about strategy. A generic guide speaks to everyone and therefore to nobody in particular.
• They keep pace with change. A weekly newsletter or a daily media comments on a new format, a new rule or a viral campaign within days.
• Their interest is easy to read. Most of them run an agency, a consulting business or a software product, and say so. Knowing what a creator sells helps you read their advice with the right distance.

Several creators on this list, such as Hugo Bentz and Cyril Attias, also run agencies. If what you need is a team to run your campaigns rather than content to learn from, our ranking of the best influencer marketing agencies in France covers that case.

How did I rank these creators?

Four criteria, fixed before looking at who would come out on top, and applied only to what each creator publishes on their own pages and accounts. Every account on this list was reviewed on 22 October 2026.

1. Regularity. Dated content in 2026, and a rhythm you can count on: a weekly newsletter counts for more than a burst of posts followed by months of silence.

2. Depth and accuracy. Real campaigns, figures and named guests count for more than general advice. A creator who shows how a campaign was measured comes before one who only says it worked.

3. Teaching. Content that a reader at a given level can apply, with a clear audience: brands launching their first campaigns, marketing teams, agencies, creators.

4. Independence. Content that teaches something even if you never buy anything from the creator. Running an agency or a software product is fine; a feed that only promotes an offer is not.

What I deliberately did not do: I did not estimate any audience. When a creator does not publish a follower or subscriber count, the table says « Not published ». I did not keep in the top 10 any account I knew to be dormant, and when the dates of recent posts could not be read, the profile says so. I did not include publishers of competing SEO software; the two creators linked to software, Jérémy Boissinot (Favikon) and Hugo (Sulico), work on influence tools, not SEO tools. And I did not count likes or views as a measure of what you will learn.

This ranking reflects my own experience and opinion as someone who follows these creators every week, not a paid placement. I am Thibault Besson-Magdelain, founder of Sorank, and no creator on this page paid to appear in it.

The 10 best influencer marketing content creators in France

1. Hugo Bentz

Hugo Bentz writes La Chapelle, a weekly Substack newsletter presented as « la newsletter n°1 en France consacrée à la Creator Economy ». In October 2026, editions went out on 2, 9, 15 and 22 October. Its series Les Empires du Web dissects the business models of creators such as Lena Situations, Tibo InShape, Michou and Amixem, and other editions give advice on building an audience, on B2B influence, on LinkedIn and on visibility in AI assistants. A second newsletter, La Fraise, published by his B2B influence agency, covers influence marketing campaigns, with posts on 5, 12 and 20 October 2026, for example on Gamma and its 1000 micro-influencers. He also runs FREEZBEE, a newsletter on free tools, and a podcast on Ausha. The La Chapelle audience is not published; his personal Substack hugobentz.substack.com shows 91.0k subscribers and FREEZBEE 44.0k. He is the CEO of the studio La Chapelle and runs a B2B influence agency.

Best for: marketers, founders and aspiring creators who want one strong weekly read on the economics of creators and on B2B influence. Readers looking for a step-by-step guide to running a first consumer brand campaign will find more method with Myriam Ouni or Camille Jourdain.

2. Myriam Ouni

Myriam Ouni is an influence strategist and the founder of Influence Corner. The podcast INFLUENCE CORNER, launched in 2021, has 144 episodes in which brand managers, talent managers and experts break down their influence strategies, at a rhythm of about two episodes a month. Recent episodes cover Le Closet, which explains how it steers influence as an acquisition lever, social listening in 2026 and Zalando. The latest episode dates from 19 May 2026, but the Substack newsletter « Le carnet de bord d'INFLUENCE CORNER » keeps the conversation going, with posts on 13 and 21 October 2026. A series with the Union des marques on responsible influence came out in 2024. Her audience is not published. She offers her strategy work through a Malt profile.

Best for: brand marketers and agency teams who want to hear how real campaigns are steered and measured, including acquisition costs. Listeners who want a new episode every two weeks should note the podcast has had no new episode since May 2026; the newsletter is where the recent activity is.

3. Cyril Attias

Cyril Attias hosts Marketing & Influence, a podcast hosted on Ausha in which marketing directors, CEOs and creators break down their digital and influence strategies. The 98th episode, with Cupra, went out on 1 October 2026, after a series recorded at IFA 2026 in September. The rhythm is irregular: the podcast took a break from June to September 2026. The show is also present on YouTube, Instagram and LinkedIn, and on the site marketinginfluence.fr. His audience is not published. He is the founder of ADMS Globe Groupe, an agency.

Best for: marketers who want to understand how advertisers work with creators, told by the advertisers themselves, in a long audio format. The irregular rhythm makes it a good archive rather than a weekly news source.

4. Camille Jourdain

Camille Jourdain is a digital marketing consultant who runs a blog on social media and influence marketing and relays the articles on LinkedIn and X. The blog is active, with articles on 18 and 19 August, 3 September, 8 October and 15 October 2026, including « Influence Marketing : 3 tendances de fond à connaître en 2026 ». Topics range from short video and influencers for shopping to analyses of campaigns. Camille Jourdain is also the co-author of a book on brand strategy with influencers. Published audiences: 55.0k on X, 21.3k on Facebook and 11.3k on LinkedIn. The services sold are digital marketing consulting.

Best for: marketers who are launching their first influence campaigns and want a clear, educational watch on trends. Advanced readers will find the articles introductory and should pair them with the podcasts higher up this list.

5. Myriam Roche

Myriam Roche founded Les Gens d'Internet, a media dedicated to the creator economy, influencers and social networks. The site is updated every day, with a newsletter, a YouTube channel and a documentary series on how the job of influencer emerged in France. Favikon ranks her 10th among the personalities of the French creator economy in 2026. She also co-founded the Café de l'Influence, the annual meeting of influence and social media professionals. Published audiences: 63.3k on YouTube, 16.4k on TikTok and 9.87k on Instagram. Les Gens d'Internet is a team media: her personal presence is mostly on LinkedIn, which could not be read without an account.

Best for: anyone who wants the daily news of creators and influence in France, in video or by email. It is a news media more than a method: for campaign strategy, pair it with Myriam Ouni or Cyril Attias.

6. Jérémy Boissinot

Jérémy Boissinot publishes on LinkedIn rankings and data analyses of French-speaking creators, including the « Top 150 influenceurs LinkedIn France » picked up by the specialised press, and posts on creator economy trends. Favikon, which he co-founded, ranks him 2nd in the French creator economy in 2026. His published audience is 49.5k on LinkedIn; the Favikon YouTube channel has 1.18k subscribers. His publishing rhythm could not be read. Favikon is an analytics platform for creators, an influence software and not an SEO tool.

Best for: brands and agencies that choose creators and want a data view of who matters on each platform. Keep in mind that the rankings come from the data of his own platform.

7. Frédéric Gonzalo

Frédéric Gonzalo is a speaker and digital marketing consultant based in Quebec who publishes every week on his blog and in his newsletter. At the end of September 2026 he published three articles in a row on influence: « Marketing d'influence : bienvenue dans l'ère post-abonnés » on 28 September, « Vos meilleurs influenceurs sont peut-être déjà sur votre liste de paie » on 29 September and an article on AI influencers on 30 September, followed by an article on AI on 12 October 2026. Published audiences: 3.8k on Facebook, 1.5k on Instagram and 0.49k on YouTube. He sells consulting, training and talks.

Best for: SMEs and French-speaking marketers who want influence read alongside online visibility and AI, with a North American angle. Influence is one of several topics on the blog, and the examples often come from the Quebec market.

8. Morgane Kohler

Morgane Kohler is a UGC creator who publishes a new episode of the podcast Ta Safe Place UGC every two weeks: episode 50 went out on 6 October 2026 and episode 51 on 20 October 2026. The 51 episodes cover prospecting brands, rates and how to stay consistent as a UGC creator, and the podcast is rated 4.9 out of 5 from 12 reviews. The same advice is relayed on Instagram, Threads, TikTok and YouTube. Published audiences: 41.0k on Instagram, 4.9k on Threads and 3.6k on TikTok. The podcast audience is not published.

Best for: creators who want to work for brands, and brand marketers who want to understand how UGC creators price and pitch their work. The angle is the creators' side rather than campaign strategy for brands.

9. Hugo (Tale Me, Sulico)

Hugo, who posts on TikTok as @tale_me, breaks down which brands sponsor creators and how their campaigns work, in short, concrete videos. The account has 26.8k followers and 1.3 million likes. His surname is not published, and the dates of his videos could not be read during this review. He is the founder of Sulico, a software product that lists brands active in influence and their partnership history, an influence tool and not an SEO tool.

Best for: creators looking for brands to pitch, and marketers who want to see who invests in influence, in a quick video format. Short videos are a watch feed, not a course, and the publishing rhythm could not be checked.

10. Jonathan Chan

Jonathan Chan is a B2B influencer who publishes infographics, carousels and threads on LinkedIn and X about digital marketing, social media and influence. He also talks openly about the job of a B2B influencer, his partnerships and how campaigns are measured: in 2023, he told Les Gens d'Internet that half of his partnerships were about social media and influence. Favikon ranks him 3rd among social media marketing influencers in France. Published audiences: 64.0k on LinkedIn, 62.3k on X and 5.1k on Threads. His recent activity could not be read, as LinkedIn is closed without an account. He earns income from brand partnerships.

Best for: B2B marketers who want visual, easy-to-share summaries, and anyone curious about how a B2B influencer works. His topics go well beyond influence, so expect a broad social media feed.

The 10 creators compared

Each cell reflects what the creator publishes on their own pages and accounts as of 22 October 2026. When a piece of information is not published, the cell says so.

Creator	Main platform	Format	Published rhythm	Published audience
Hugo Bentz	Newsletter	Weekly newsletters, podcast	La Chapelle every week (4 editions in October 2026)	91.0k on hugobentz.substack.com, 44.0k on FREEZBEE
Myriam Ouni	Podcast	Interviews with brands, newsletter	About 2 episodes a month, latest on 19 May 2026; newsletter on 13 and 21 October 2026	Not published
Cyril Attias	Podcast	Interviews with brands and creators	Irregular, 98th episode on 1 October 2026	Not published
Camille Jourdain	Blog	Articles relayed on LinkedIn and X	5 articles between 18 August and 15 October 2026	55.0k on X, 11.3k on LinkedIn
Myriam Roche	YouTube	Daily media, newsletter, documentary	Site updated every day	63.3k on YouTube
Jérémy Boissinot	LinkedIn	Rankings and data analyses	Not published	49.5k on LinkedIn
Frédéric Gonzalo	Blog	Articles and newsletter	Every week	3.8k on Facebook
Morgane Kohler	Podcast	Podcast relayed on Instagram	Every two weeks	41.0k on Instagram
Hugo (Tale Me, Sulico)	TikTok	Short videos	Not published	26.8k on TikTok
Jonathan Chan	LinkedIn	Infographics, carousels, threads	Not published	64.0k on LinkedIn, 62.3k on X

How to get the most out of these creators

Three habits that make the difference between scrolling and learning.

• Follow both sides of the market. Pair one creator who speaks for brands (Myriam Ouni, Cyril Attias) with one who speaks for creators (Morgane Kohler). Most failed campaigns come from not understanding the other side.
• Keep the figures, not the hype. When a guest gives an acquisition cost or a result, note it with its context, and compare it with your own campaigns before you set a target.
• Check the rules at the source. When a creator comments on how sponsored content must be disclosed, read the official text too. The European sweep shows how many accounts still get it wrong.

Where does this ranking stop?

Three limits, stated clearly.

It is based on public information. I read what each creator publishes and checked their accounts on 22 October 2026. Some platforms, such as LinkedIn or TikTok, could not always be read in full, so some rhythms are marked « Not published ». A creator who publishes very well but quietly will be underrated here.

It reflects one reader's opinion. The criteria were fixed in advance, but the weight given to regularity, depth or teaching is a personal choice. Another marketer would rank some creators differently, and that is healthy.

It ages. Creators change rhythm, pause a podcast or move to another platform, as the pauses noted above show. Check that the account is still active before you subscribe.

What can software do that a creator cannot?

A creator explains how influence works, which campaigns succeed and why. They do not know your site, your keywords or your competitors, and they will not write and publish your pages every week so that brands, creators and buyers find you on Google and in AI assistants.

That is what Sorank automates: after an audit of your site, the software finds your keywords, writes and publishes articles optimised for Google and for AI assistants, and shows you when an AI assistant cites your brand. Pricing starts at 99€ per month, with 3 days offered and a card required at sign up. To see it on your own site, book a call. Many readers combine the two: creators to understand, software to apply.

Conclusion

The best influence marketing creator is the one who speaks to your side of the market, in a format you will actually keep up with. For a weekly read on the economics of creators and B2B influence, Hugo Bentz. For real brand campaigns told by the people who ran them, Myriam Ouni and Cyril Attias. For a clear watch on trends when you start, Camille Jourdain. For the daily news of the creator economy, Myriam Roche. For data on who matters, Jérémy Boissinot. For the creators' side of UGC, Morgane Kohler. And if you also want to follow how brands become visible in AI assistants, our GEO and SEO newsletter covers that side.

Honorable mentions: other influencer marketing creators worth following

Other French-speaking creators who publish about influence, spotted during this review, outside the ranking, presented solely on the basis of what they publish.

Creator	Main account	What they publish
Caroline Mignaux	Marketing Square, Influence theme	The podcast Marketing Square has a whole « Influence » theme with 37 episodes, including 6 October 2026 (monetising content after more than 50 collaborations) and 20 October 2026 (live shopping); influence is one of several marketing topics (180.0k followers on LinkedIn)
Valentine Helsmoortel	Instagram My Creator Era	Posts on the creator economy, Instagram and selling online (15.0k followers), and the newsletter Out of the Feed (2.0k subscribers, latest post on 19 October 2026); the podcast Faire le web has been paused since September 2025
Joy Donin	Malt profile	Marketing, communication and influence consultant in Reims who runs influencer and UGC campaigns; Favikon ranks her 8th among social media marketing influencers in France (15.4k on Instagram)
Manon Roch	LinkedIn	Posts on UGC and influence for brands (38.7k followers); her podcast Osez Marketer stopped on 18 December 2024
Joshua Blanc	Creator Lab podcast	Interviews of YouTubers and creators about their business, partnerships and merch: 19 episodes, the latest on 17 May 2026, rated 5 out of 5 from 9 ratings
Guillaume (TheGLead)	TikTok @thegleadtiktok	TikTok videos on creating and monetising AI-generated virtual influencers and landing collaborations (102.5k followers)
Estelle Ducommun	LinkedIn	Marketing consultant, co-founder with Myriam Roche of the Café de l'Influence (5th edition on 17 September 2026) and host of the podcast Biz & Bibs; Favikon ranks her 9th in the French creator economy in 2026
Laurent Bour	Journal du CM	Founder of the Journal du CM, active in October 2026, on community management, social networks and influence; his article « Qu'est-ce que le marketing d'influence en 2026 ? » came out on 13 January 2026 (10.0k followers on X)