The 10 best advertising agencies in Singapore

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Choosing among the advertising agencies in Singapore means choosing among firms working in a digital economy that reached S$144.1 billion in 2025, or 19.3% of GDP, according to the Singapore Digital Economy Report 2026, launched by the Infocomm Media Development Authority (IMDA) and hosted on the Singapore Economic Development Board (EDB) website, consulted on 6 November 2026.

Why does a local agency matter in Singapore, and why does a top 10 help?

A Singapore campaign has to work in a market that speaks several languages and operates under the country's own advertising rules. An agency that knows this can plan the language mix, the claims a regulator may question and the way local buyers compare a brand with its rivals. That is why this ranking applies one filter first: only agencies whose own site shows an address, an office or a team in Singapore can appear.

Advertising in Singapore is also watched closely. The Advertising Standards Authority of Singapore (ASAS) received 432 pieces of feedback in 2024, an increase of about 40% on 2023, according to its media release of 21 March 2025. Telco advertisements were the most complained about, with 53 pieces received.

What are buyers actually afraid of when they hire a Singapore advertising agency?

Four fears come up again and again, and each one can be checked before signing.

1. Paying a retainer for activity rather than results. A monthly fee for posting, boosting and reporting can look busy without moving sales. Some agencies on this list tie part of their fee to a target. KPI Media's site, for example, says the client pays only half of that month's retainer if an agreed target is missed. Ask what the agency promises, what it excludes and how the target is measured.

2. Ads that draw public complaints. Feedback to the regulator arrives in a steady stream, and a campaign that has not been checked for claims, disclosures or sensitive wording can attract complaints soon after launch. Ask who reviews the copy and any influencer disclosures before it goes live.

3. Depending on one person who disappears. Several small agencies here describe a founder-led or small team, and that can be an advantage. A campaign run by one senior person has no backup when that person is busy, ill or gone. Ask who else knows the account and where the brief, the assets and the ad accounts are kept.

4. A quote that leaves out what comes after launch. The IRAS page on current GST rates, checked on 6 November 2026, gives the current rate as 9%, so a quote should say whether GST is included. Media spend, platform fees, production and monthly management are often separate lines. Ask for one total that shows each of them.

How did we rank these agencies?

Two steps, applied only to what each agency publishes on its own site. The entry filter comes first: the site must show a Singapore address, office or team. Agencies with a regional or foreign base and no Singapore presence shown do not appear, even when they work for Singapore clients. Then four criteria, fixed before we checked who meets them:

1. Creative work at the core of the offer. Campaign ideas, production or creative services are shown as the main offer, not as one line beside media buying.

2. Named brands or campaigns. Clients, campaigns or projects that a buyer can check by visiting the website.

3. Work for the Singapore market. Brands, public institutions or local campaigns named on the site.

4. A described offer. Services listed, and a method or principles published on the site.

The text we reviewed was checked on 6 November 2026, and this page is scheduled for review every 90 days, because agencies change names, offices and offers often. What we deliberately did not do: we did not use the awards, Google ratings, project counts, client totals or "best agency" claims that some sites display as ranking evidence. Those are the agencies' own claims, and none of them can be checked from the outside.

The 10 best advertising agencies in Singapore

1. DDB Singapore

DDB Singapore presents itself as a creative advertising agency building emotionally driven work, brand growth and business impact across Asia. Its site gives an address at 20 Kallang Avenue, Singapore, and features campaigns such as yuu Singapore, NParks and Tribal.

Best for: brands that want emotionally driven campaign ideas with a network behind them. Ask which people in Singapore would run the account day to day.

2. Kingdom Digital

Kingdom Digital describes itself as an award-winning, full-service, digital-first creative agency, established in 2007 and headquartered in Malaysia. Its site gives an address at 9 Kreta Ayer Road in Singapore and features work for Grab, StarHub and Arla Singapore. It also says it is a member of Hakuhodo International's H+ regional digital network.

Best for: companies that want media strategy and creative automation across several Southeast Asian markets. Ask whether the Singapore work is made in Singapore or from the Malaysian headquarters.

3. Kinetic Singapore

Kinetic Singapore describes itself as an independent creative agency whose work spans advertising, branding, activation and social media campaigns, as well as web and app design. Its homepage names projects for Singapore Design Week, the DesignSingapore Council, SGInnovate and the Unnatural History Museum of Singapore. A Singapore team is shown, but no postal address is published.

Best for: organisations that want design-led campaigns for public and cultural clients, or brand work that runs from identity to activation. Ask for a postal address and a named account lead before signing.

4. Clickr Media

Clickr Media describes a multidisciplinary team with consulting, marketing, creative, data and technology capabilities. Its site gives an address at 12 Kallang Avenue, Singapore, and features work for the French beauty brand Clarins and for Synapxe, the national HealthTech agency under the Ministry of Health. It says it engineers marketing as a system and that nothing ships without the client's approval.

Best for: brands that want consulting, creative and performance work from one team. Ask how the agency measures its "system" and who signs off each step.

5. Gloo

Gloo calls itself "The Social Currency Agency" and describes itself as an award-winning social agency. Its services cover strategic social marketing, media campaigns, influencer (KOL) engagement, events, brand activation and content production. Its site lists several 2026 agency awards, which we report only as the agency's own claim, and gives an address at 64 Circular Road, Singapore.

Best for: brands that want social-first campaigns, influencer work and events handled by one agency. The text we reviewed names no client, so ask for Singapore case studies before shortlisting.

6. KPI Media

KPI Media calls itself Singapore's fastest-growing marketing agency and says it guarantees its clients' KPIs. Its site lists Canon, Epson, Starbucks, Hilton and DBS among brands it says it works with across APAC, and it shows a Singapore team without a postal address.

Best for: businesses that want fees linked to targets agreed in writing before the work starts. Ask exactly how each KPI is measured and what counts as a miss.

7. Bartle Bogle Hegarty

Bartle Bogle Hegarty says it creates iconic brands using difference. Its site lists a Singapore office at Guoco Midtown House on Beach Road and features work for Tesco, Audi, Monzo and Tesco Mobile, alongside offices in Dublin, London, Mumbai, New York and Shanghai.

Best for: brands that want an idea-led advertising campaign backed by a global network. Most of the named work is for brands based outside Singapore, so ask which Singapore team would produce the work for a local brand.

8. Lion & Lion

Lion & Lion describes itself as an award-winning Southeast Asian creative network that has been around since 2012. Its site lists three offices, in Kuala Lumpur, Jakarta and Singapore, and gives an address at 18 Cross Street. Its services are strategy, creative, social media, media, and film and content.

Best for: brands that want strategy, creative, social and film from one Southeast Asian network. The text we reviewed names no client, so ask for Singapore case studies before shortlisting.

9. AJ Marketing

AJ Marketing runs influencer, celebrity and content campaigns for brands in Asia-Pacific and says its campaigns are planned and executed by native teams. Its site gives an address at 68 Circular Road, Singapore, and lists services from celebrity campaigns and influencer marketing to media buying, video production and offline events. It names Singapore, Japan, Korea, India and Indonesia among its markets.

Best for: brands that want celebrity or influencer campaigns across several Asian markets. The text we reviewed names no client, so ask which campaigns the team has run in Singapore.

10. We Are Social Singapore

We Are Social Singapore is part of a network that calls itself a global, socially led creative agency with social media and influencer marketing expertise. Its site lists Singapore among its country pages and gives an address at 12B Keong Saik Road. Its services cover social campaigns, content and social advertising.

Best for: brands that want social-first campaigns and influencer work backed by a global network. The text we reviewed names no client, so ask which Singapore team would own the account.

The 10 agencies compared on what matters to buyers

The four criteria were chosen before we checked who meets them, and each cell reflects what the agency publishes on its own site. "Not published" means the text we reviewed does not show that information, not that the agency lacks it. Ask the agencies directly before drawing conclusions from a gap.

Agency	Singapore base stated	Core offer	Named clients or projects	Published method
DDB Singapore	Yes, 20 Kallang Avenue	Creative advertising, integrated campaigns	yuu Singapore, NParks, Tribal	Not published
Kingdom Digital	Yes, 9 Kreta Ayer Road (headquarters in Malaysia)	Integrated marketing, media strategy, creative automation	Grab, StarHub, Arla Singapore	Not published
Kinetic	Team shown, no postal address	Advertising, branding, activation, social campaigns	Singapore Design Week, DesignSingapore Council, MINI	Not published
Clickr Media	Yes, 12 Kallang Avenue	Consulting, marketing, creative, data and technology	Clarins, Synapxe	Principle stated, no steps
Gloo	Yes, 64 Circular Road	Social campaigns, influencers, events, activation	Not published	Not published
KPI Media	Team shown, no postal address	Media, social, creative, growth consulting	Canon, Epson, Starbucks, Hilton, DBS	Targets agreed up front, in writing
Bartle Bogle Hegarty	Yes, Guoco Midtown House	Brand and advertising campaigns	Tesco, Audi, Monzo, Tesco Mobile	Not published
Lion & Lion	Yes, 18 Cross Street	Strategy, creative, social media, media, film	Not published	Not published
AJ Marketing	Yes, 68 Circular Road	Influencer, celebrity, content, media buying	Not published	Principle stated: campaigns planned and executed by native teams
We Are Social Singapore	Yes, 12B Keong Saik Road	Social media, influencer marketing, creative	Not published	Not published

What should you check before signing?

Three questions separate a shortlist faster than any portfolio, and each one matches one of the fears above.

1. Who holds the ad accounts, the creative files and the data? The answer should be in writing and should let you leave the agency without losing your campaigns, your audience data or your ad accounts. Ask who opens each platform account, and whether it is in your company's name.

2. Which result will be measured, and against what starting point? Agree on one or two indicators you already track, such as enquiries, sales or footfall, and record their level on day one. If the agency offers a fee tied to a target, as some on this list do, ask how the target is measured and what counts as a miss.

3. Who checks the claims and disclosures before a campaign goes live? Ask who reviews the wording, the claims and any influencer disclosures against the Advertising Standards Authority of Singapore's Code of Advertising Practice, and who signs off. With public feedback tracked this closely, that check is not a formality.

Where does this ranking stop?

Three limits, stated clearly, because a ranking that claims to settle everything is not usable.

It is built only on public information. We read what each agency publishes on its homepage and checked its Singapore address. We did not visit any client, test any campaign or verify a single result. An agency that communicates little and works very well will be underrated here.

It cannot know your context. A retail chain, a clinic and a software company do not need the same partner. The "Best for" lines matter more than the order of the list.

It ages. Agencies merge, change names and move offices, and the Singapore filter depends on what each site says today. This page is reviewed every 90 days, and the review date is stated in the method.

What can an agency do that software cannot?

This is the honest part, on a page published by a software company. An agency beats software on everything that requires understanding a client's market, making choices about tone and structure, and taking responsibility for a result it does not fully control. Knowing which message a Singapore shopper needs to see first, deciding what to cut from a brief, and writing copy that sounds like the brand rather than a template: none of that is automatable today, and anyone claiming otherwise is selling you something. For a broader view of when hiring an agency makes more sense than running campaigns in house, see our agency guide.

What no agency project solves on its own is what happens after launch.

That is what Sorank works on. It is software, not an agency: keyword research, article writing, internal linking, publishing to your site and tracking how often you appear in the answers AI assistants give. Pricing starts at 99€ per month, with 3 days offered and a card required at sign up. If you would rather talk it through first, book a call.

Conclusion

If you want a single recommendation: DDB Singapore for emotionally driven campaign ideas, Kinetic for design-led work for public and cultural clients, Clickr Media if you want consulting, creative and data from one team, KPI Media if you want fees tied to a written target, and AJ Marketing if your campaign depends on influencers across Asia. Whichever you choose, ask who holds the accounts and files before asking what the campaign will look like.

If you are still weighing an agency against running campaigns in house, our agency guide sets out the trade-offs, and the checks above will tell you quickly which Singapore agency deserves a second call.

Honourable mentions: 10 other advertising agencies in Singapore worth knowing

Singapore has more credible names than a top 10 can hold. These agencies also show a Singapore base on their own sites, and each line below comes from what they publish about themselves.

Agency	Site	What they publish about themselves
Digital Business Lab	digital-business-lab.com	Social media agency with offices in Hong Kong, Singapore and Shenzhen, covering strategy, influencers and video production
Four Media	4media.com.sg	Integrated marketing agency in Singapore since 2005, covering brand strategy, digital, PR, events and cross-border campaigns
Construct Digital	constructdigital.com	B2B marketing agency combining creative, data, media and AI for enterprise teams across Southeast Asia
Jellyfish Singapore	jellyfish.com	Global digital marketing business uniting media, creative and data, with an office on North Bridge Road
DSTNCT	dstnct.co	Independent creative agency for campaigns, content and brands, which lists an Agency of the Year 2026 award among local agencies
Halo Tech Media	halotechmedia.sg	Digital marketing and event technology agency based in Singapore, offering data-driven marketing and full-funnel lead generation
Kaliber	kaliber.asia	Performance marketing agency for Google Ads and Meta Ads, with a fixed fee and no spend markup stated on its homepage
Ice Cube Marketing	icecube.asia	Digital advertising agency for Singapore SMEs, covering Google Ads, Meta Ads, landing pages and CRM
InAwe Media	inawemedia.com	Digital marketing agency covering search and social advertising, and SEO for Singapore businesses
Digital Squad	digitalsquad.com.sg	Integrated customer acquisition agency combining digital marketing, AI transformation and strategic communications