The 10 best Meta Ads content creators in France

Following the best Meta Ads content creators in France is the cheapest way to keep up with an advertising platform that changes every quarter. Meta itself reports that ad impressions delivered across its apps grew by 14% year over year and that the average price per ad rose by 12% in the second quarter of 2026, according to Meta's second quarter 2026 results, published on 29 July 2026. More expensive ads leave less room for trial and error. This ranking brings together ten French-speaking creators who publish about Meta Ads, checked one by one, and says for each which reader and which level they suit.

How many people in France learn from creators?

Creators are now an ordinary way to get informed in France. In its Digital News Report 2026, published on 16 June 2026, the Reuters Institute for the Study of Journalism finds that 29% of French respondents say they get some news from creators, while only 3% say creators meet all of their news needs, according to the France page of the Reuters Institute Digital News Report 2026, written by Alice Antheaume.

The picture is the same across countries. Globally, 27% of respondents get some news from news-focused creators or influencers, and only 3% rely solely on creators, according to the executive summary of the Reuters Institute Digital News Report 2026 (16 June 2026). The same report puts weekly use of news podcasts at 11% globally. In other words, a creator works best as a complement to primary sources, such as Meta's own announcements, not as a replacement.

Meta's audience explains why so many advertisers need that complement: the group counted 3.60 billion daily active people on average in June 2026, according to the same Meta release of 29 July 2026. Few advertising platforms reach that many people, and few change their tools as often.

Why follow creators rather than only reading Meta's help pages?

Four reasons, from the point of view of someone who wants to learn Meta Ads and keep up with it.

• They work on real accounts. Danilo Duchesnes, Antoine Gagné and Thomas Jossomme run agencies, Etienne Garcia and Gaétan Hamel work as media buyers. Their examples come from campaigns they manage, not from a product page.
• They speak to a level and a business. Camille Celse writes for coaches and independents, Rémi Hasard and Paul Communay for small businesses, Antoine Gagné for accounts that already spend heavily. Meta's documentation speaks to everyone and therefore to nobody in particular.
• They keep pace with change. A weekly newsletter comments on a new Meta feature within days, as Camille Celse did on the end of placement exclusions, where a training course is updated a few times a year.
• Their interest is easy to read. Most of them sell agency work, consulting or training, and say so. Knowing what a creator sells helps you read their advice with the right distance.

Several creators on this list, such as Danilo Duchesnes, Antoine Gagné and Thomas Jossomme, also run agencies. If what you need is someone to manage your campaigns rather than content to learn from, our ranking of the best Meta Ads agencies in France covers that case.

How did I rank these creators?

Four criteria, fixed before looking at who would come out on top, and applied only to what each creator publishes on their own pages and accounts. Every account on this list was reviewed on 22 October 2026.

1. Regularity. Dated content in 2026, and a rhythm you can count on: a weekly newsletter or podcast counts for more than a burst of posts followed by months of silence.

2. Depth and accuracy. Tests, account examples and figures count for more than opinions. A creator who shows how they reached a conclusion comes before one who only states it.

3. Teaching. Content that a reader at a given level can apply, with a clear audience: beginners, coaches, small businesses, e-commerce brands, advanced media buyers.

4. Share of Meta Ads. A creator who publishes mostly about Meta Ads comes before one for whom it is one topic among Google Ads, CRO or SEO. Selling a service is fine; a feed that only promotes an offer is not.

What I deliberately did not do: I did not estimate any audience. When a creator does not publish a follower or subscriber count, the table says « Not published ». I did not keep any creator without public activity in 2026 in the top 10. I did not include brand accounts of software publishers that compete with Sorank. And I did not count likes or views, which say little about what you will learn.

This ranking reflects my own experience and opinion as someone who follows these creators every week, not a paid placement. I am Thibault Besson-Magdelain, founder of Sorank, and no creator on this page paid to appear in it.

The 10 best Meta Ads content creators in France

1. Danilo Duchesnes

Danilo Duchesnes publishes mainly through the Substack newsletter of DHS Digital, the agency he founded, and through the podcast Le Rendez-vous E-commerce (formerly Le Rendez-vous Marketing). The newsletter is the most regular source on this list: five posts went out between 6 and 20 October 2026, with issue 113 on 20 October. His topics are Meta Ads, creative strategy, UGC and partnership ads for e-commerce brands, and the podcast covered partnership ads and UGC on Meta in October 2026. The podcast has 117 ratings on Apple Podcasts, with an average of 4.9. His published audience is 6.6k newsletter subscribers; his YouTube, LinkedIn, Instagram and X audiences are not published. He runs the agency DHS Digital and sells a training course, Facebook Ads Academy.

Best for: e-commerce brands and marketers who want a weekly, concrete read on Meta Ads and creative strategy. Beginners who have never launched a campaign may find some topics, such as partnership ads, ahead of where they are.

2. Etienne Garcia

Etienne Garcia is an e-commerce media buyer who writes the newsletter The Media Buyer, entirely dedicated to Meta Ads campaigns. Issue 114 went out on 13 October 2026, issue 113 on 6 October and issue 112 on 22 September, a weekly to fortnightly rhythm. His topics are the questions advertisers actually ask: cost per acquisition, creatives that do not convert, Meta and Amazon. He extends the newsletter with LinkedIn posts and a YouTube channel. His published audience is 26.0k on LinkedIn, 14.6k on YouTube and 2.2k newsletter subscribers.

Best for: e-commerce advertisers and junior media buyers who want one focused Meta Ads read in their inbox, plus video if they prefer. Complete beginners will need some vocabulary first, and the rhythm sometimes stretches to two weeks.

3. Florian Grosjean

Florian Grosjean is a freelance Facebook Ads specialist for e-commerce who sends « La Rubrique Facebook Ads » every Tuesday. The rhythm held without a gap through the autumn: a post on 2, 9, 16, 23 and 30 September and on 7, 14 and 21 October 2026. Each letter is practical: tests to stop running in 2026, offers and creatives for Q4, how to use Claude with Meta. His audience is not published. He sells his services as a freelancer, with a profile on Malt.

Best for: e-commerce owners who manage their own campaigns and want one short, applicable letter a week. Readers who prefer video or podcasts will not find those formats here.

4. Antoine Gagné

Antoine Gagné is the CEO and founder of the Quebec agency J7 Media and co-hosts, with Antoine Dalmas, the weekly French-language podcast Social Scaling, which has more than 320 episodes entirely dedicated to Facebook and Instagram Ads. Recent episodes went out on 23 September, 30 September, 7 October and 14 October 2026, on Q4 2026, creative strategy drawn from more than 1000 Meta Ads, an account spending 100000 euros a month and retargeting. J7 Media also has a YouTube channel. His audience is not published. He sells agency services through J7 Media.

Best for: advertisers who already spend significant budgets and want to scale without losing profitability, and who like to listen during a commute. Beginners will find the level high, and the podcast format means no written summary to skim.

5. Rémi Hasard & Paul Communay

Rémi Hasard and Paul Communay are the founders of Social Quarter, a Meta Ads training business, and host the podcast Social Quart d'Heure, with 40 episodes between 2023 and 2026. Episodes last 15 to 20 minutes and come out about twice a month: on 13 and 24 August, 14 and 23 September and 12 October 2026. A good share of them deals with Meta Ads, such as how much budget to invest, image or video, and campaigns that underperform. The podcast has a 5.0 rating from 9 reviews on Apple Podcasts. They also publish short formats on TikTok, Instagram and YouTube. Their published audience is 5.6k on TikTok, 0.65k on YouTube, 1.4k on LinkedIn for Paul and 0.98k for Rémi.

Best for: very small businesses and SMEs launching their first Facebook and Instagram ads, who want short episodes. Part of the podcast covers organic social media rather than ads, and advanced media buyers will find it introductory.

6. Camille Celse

Camille Celse is a Meta Ads consultant who writes a blog on Meta advertising for coaches and independents. She publishes about two articles a month, all on Meta Ads: on 13 July, twice on 20 August, on 26 August and on 11 September 2026. Her topics follow Meta's changes closely: the end of placement exclusions and value rules, the Ad Library, authentic videos compared with AI-generated ads. She is also on Instagram, LinkedIn and Facebook. Her audience is not published. She sells Meta Ads consulting and a training course.

Best for: coaches and independents who are starting with Facebook and Instagram ads and prefer reading. E-commerce brands with large catalogues will find more for them with Danilo Duchesnes or Florian Grosjean, and the latest article found during this review was dated 11 September 2026.

7. Gaétan Hamel

Gaétan Hamel is an e-commerce media buyer and the founder of Ad Shaker. He publishes media buying tips on Meta Ads and TikTok Ads on TikTok, and runs a one-hour live every week in his Skool community Ad Shaker, which has 146 members. He also wrote twelve blog articles between 15 February and 10 April 2026, on Meta cost per acquisition, Meta Ads and WhatsApp, and attribution, with nothing new on the blog since. His angle is the real profitability of e-commerce ads. His published audience is 23.7k on TikTok. He trains advertisers in Meta Ads and TikTok Ads through Ad Shaker, works as Head of Social Ads at Kibers and is behind the ads tool Metrikia.io.

Best for: e-commerce advertisers who want short, concrete tips on profitability and like asking questions live. The blog has been quiet since April 2026, so TikTok and the weekly live are the places to follow him.

8. Thomas Jossomme

Thomas Jossomme is the founder of the agency xplr and hosts Club Croissance, an e-commerce podcast with 76 episodes published about every week: on 27 August, 3, 10 and 17 September and 13 October 2026. Meta advertising comes up often, for example in the episode of 13 October 2026 on measuring the performance of Meta and Google Ads budgets, next to TikTok Shop and Google Ads. The podcast has a 5.0 rating from 5 reviews on Apple Podcasts, and the agency also sends the newsletter Le Report'. His published audience is 9.8k on LinkedIn and 1.42k on the agency's YouTube channel. He sells e-commerce acquisition services through xplr.

Best for: e-commerce managers who see Meta Ads as one lever among Google Ads, CRO and CRM, and want an agency owner's view. Readers looking only for Meta Ads will have to pick the relevant episodes.

9. Sébastien Siméon

Sébastien Siméon is the founder of Traficbooster and signs its blog on online advertising news. Nine articles went out between 20 July and 15 October 2026, two of them on Meta: Meta Ads and Amazon on 13 October and emotion in Meta creatives on 5 October 2026. The rest covers Google Ads and advertising in ChatGPT. His audience is not published. He sells advertising consulting through Traficbooster.

Best for: advertisers who run Meta Ads and Google Ads together and want a single news feed on both. Readers who want a specialised Meta Ads source will find more depth higher in this list.

10. Antoine Buée

Antoine Buée is a Facebook Ads consultant based in Montreal who publishes practical guides on his blog, about thirty articles entirely on Meta Ads: scaling, creative testing, mistakes to avoid before a first campaign, Facebook Ads trends for 2026, boosting a post or running an Instagram ad in 2026. He adds step-by-step YouTube tutorials, such as how to create a first Facebook Ads campaign in 2026, and the newsletter « Facebook Ads Blitz » every Friday. His site announces more than 2000 newsletter subscribers; his YouTube audience is not published. He sells Meta Ads consulting.

Best for: entrepreneurs and e-commerce owners who launch their own campaigns and want guides to follow step by step. The guides are evergreen rather than news, so pair them with a weekly source for Meta's latest changes.

The 10 creators compared

Each cell reflects what the creator publishes on their own pages and accounts as of 22 October 2026. When a piece of information is not published, the cell says so.

Creator	Main platform	Format	Published rhythm	Published audience
Danilo Duchesnes	Newsletter	Newsletter, podcast, videos	5 newsletter posts between 6 and 20 October 2026	6.6k newsletter subscribers
Etienne Garcia	Newsletter	Newsletter, LinkedIn posts, YouTube videos	Weekly to fortnightly (issue 114 on 13 October 2026)	26.0k on LinkedIn, 14.6k on YouTube
Florian Grosjean	Newsletter	Weekly practical letter	Every Tuesday	Not published
Antoine Gagné	Podcast	Podcast Social Scaling	Every week	Not published
Rémi Hasard & Paul Communay	Podcast	Episodes of 15 to 20 minutes, TikTok videos	About two episodes a month	5.6k on TikTok
Camille Celse	Blog	Articles	About two articles a month (latest on 11 September 2026)	Not published
Gaétan Hamel	TikTok	Short videos, weekly live on Skool, blog	Live every week	23.7k on TikTok
Thomas Jossomme	Podcast	Podcast Club Croissance, LinkedIn posts	About every week	9.8k on LinkedIn
Sébastien Siméon	Blog	News articles	9 articles between 20 July and 15 October 2026	Not published
Antoine Buée	Blog	Guides, YouTube tutorials, newsletter	Newsletter every Friday	More than 2000 newsletter subscribers (announced on his site)

How to get the most out of these creators

Three habits that make the difference between scrolling and learning.

• Pick two or three, not ten. One weekly newsletter for the news, one in-depth source for your level, one format you enjoy (podcast, video or posts). Following everyone means reading nobody properly.
• Test before you apply. When a creator announces that a structure or a creative angle works, try it on one ad set with a limited budget and compare it with your current campaigns before rolling it out across the account.
• Go back to the primary source. When a post comments on a Meta change, read Meta's own announcement or help page too. A good creator links to it; if not, look for it.

Where does this ranking stop?

Three limits, stated clearly.

It is based on public information. I read what each creator publishes and checked their accounts on 22 October 2026. Some platforms, such as TikTok, Instagram, LinkedIn or X, could not always be read in full, so some audiences and rhythms are marked « Not published ». A creator who publishes very well but quietly will be underrated here.

It reflects one reader's opinion. The criteria were fixed in advance, but the weight given to depth, regularity or teaching is a personal choice. Another advertiser would rank some creators differently, and that is healthy.

It ages. Creators change rhythm, stop a newsletter or move to another platform, and Meta Ads itself changes fast. Check that the account is still active before you subscribe.

What can software do that a creator cannot?

A creator explains what changes in Meta Ads and how to think about it. They do not know your site, your products or your competitors, and Meta Ads bring visitors only for as long as you pay. Organic search and visibility in AI assistants work in parallel and keep bringing traffic when a campaign stops.

That is what Sorank automates: after an audit of your site, the software finds your keywords, writes and publishes articles optimised for Google and for AI assistants, and shows you when an AI assistant cites your brand. Pricing starts at 99€ per month, with 3 days offered and a card required at sign up. To see it on your own site, book a call. Many advertisers combine the two: ads for immediate sales, content to reduce their dependence on the cost of every click.

Conclusion

The best Meta Ads creator is the one who speaks to your level, in a format you will actually keep up with. For a weekly read on Meta Ads and creative strategy for e-commerce, Danilo Duchesnes. For a focused media buying newsletter, Etienne Garcia, with Florian Grosjean for one practical letter every Tuesday. For scaling large budgets by podcast, Antoine Gagné. For a first campaign in a small business, Rémi Hasard and Paul Communay, or Camille Celse if you are a coach or an independent. For step-by-step guides, Antoine Buée. And to grow your traffic without paying for every visit, discover Sorank.

Honorable mentions: other Meta Ads creators worth following

Other French-speaking Meta Ads creators spotted during this review, outside the ranking, presented solely on the basis of what they publish.

Creator	Main account	What they publish
Mady Prince	TikTok	Videos on selling online with Meta ads and AI-generated creatives, aimed at beginner e-commerce owners and dropshippers (27.9k on TikTok, 9.5k on Instagram); publishing rhythm not checked; offers one-to-one coaching
Nicolas Dorfmann	Instagram	Founder of Shaperoom, an online school that trains freelance media buyers on Meta Ads and Google Ads; posts on Instagram (6.9k) and LinkedIn (2.97k); recent Instagram activity could not be read
Kahel Ecom	X	French-speaking X account on advertising creatives for e-commerce (9.2k followers); recent activity could not be checked during this review
Alex Elfi	X	French-speaking X account on advertising and growth for e-commerce brands (10.7k followers); recent activity could not be checked during this review
RyukK	X	French-speaking X account on Facebook Ads and Google Ads for online stores (6.2k followers); recent activity could not be checked during this review
Juliette C. (Ads With Juliette)	ads-with-juliette.com	Facebook Ads trainer (Facebook Ads Elite, Media Buying Elite) with free YouTube guides on creating and analysing a first Facebook campaign and on becoming a media buyer; recent activity to be checked
Marjorie (Marjency)	Instagram	Founder of Marjency in Bordeaux: Facebook and Instagram advertising tips for small businesses, coaches and freelancers on Instagram and on her blog, with a free checklist and a 2026 strategy guide