The 10 best link building content creators in France

Following the best link building content creators in France is one of the fastest ways to learn a discipline that changes with every Google update. Link building is also the area of SEO where Google is the most active: the Google Search Status Dashboard lists four spam updates in 2026 alone, started on 24 March, 24 June, 18 August and 24 September. This ranking brings together ten French-speaking creators who publish on link building, checked one by one on their public pages, and says for each what level and what format they suit.

Creators are now a real source of information in France, well beyond SEO. According to the Reuters Institute Digital News Report 2026, France page, published on 16 June 2026, 29% of French respondents say they get some news from creators, while only 3% say creators meet all of their news needs. That is the right way to use the people on this list: as one source among several, not as the only one.

Why follow creators rather than only reading tools' blogs?

Link building platforms and SEO tools publish a lot of content, but they sell links or subscriptions, and their articles rarely say when a method stops working. Creators fill four gaps.

1. They speak from both sides of the market. Several creators on this list run their own sites and sell links on them. They know what a buyer pays for and what a seller delivers, which no sales page will tell you.

2. They react fast after an update. Google said in its webspam report published on the Search Central blog on 11 April 2023 that its SpamBrain system detected 50 times more link spam sites than at the previous link spam update. When an update hits, creators who publish their own results are often the first to say what still holds.

3. They test platforms with their own money. A test of a link marketplace by a publisher who uses it is more useful than its own promotional page.

4. They are free to follow. Most of what they publish on LinkedIn, X or YouTube costs nothing. Several of them also sell training or consulting: when they do, this page says so. If you are looking for someone to run your link building rather than to learn from, our ranking of the best link building consultants in France covers that case.

How did I rank these creators?

Four criteria, fixed before looking at who would come out on top, applied only to what each creator publishes on their public pages. Every account on this list was reviewed on 22 October 2026.

1. Regularity. A dated sign of activity in 2026 (a post, a video, a study, a podcast appearance) counts for more than an old archive, however good.

2. Depth and accuracy. Methods explained step by step, studies with their sample, platform tests with their results come before general advice.

3. Teaching. Content that a reader can apply on their own site, with the level it requires stated or obvious.

4. Independence. What the creator sells is stated in each entry, and their free content has to be useful on its own, without buying anything.

What I deliberately did not do: I did not estimate any audience. When a number of followers or subscribers is not published on the account, the table says « Not published ». I did not keep accounts I know to be dormant, and when recent activity could not be confirmed, the entry says so. I did not include publishers of SEO or GEO software that competes with Sorank. This ranking reflects my own experience and opinion as someone who follows these creators every week, not a paid placement.

The 10 best link building content creators in France

1. Axel Guyennot

Axel Guyennot publishes on LinkedIn and on X (@Axxl_SEO) about ninja linking: getting backlinks through email outreach rather than buying them on paid platforms. His posts are concrete methods, not opinions. In August 2026, he was a guest on a French SEO and GEO podcast to explain why buying more links on platforms is no longer enough, which makes him a reference for « free » link building. His publishing rhythm is not stated. He founded NinjaLinking and Linkontext, a service that helps with link prospecting.

Best for: beginners and intermediate SEOs who want to earn links by outreach and have time to prospect. If your budget goes to buying links on platforms, his content will push you to change your method more than to optimise it.

2. Léo Poitevin

Léo Poitevin publishes long videos on link building on his YouTube channel (4890 subscribers), including « NETLINKING SEO : Guide Complet 2026 », a nine-module masterclass on backlinks that covers both SEO and GEO, as well as case studies and question and answer sessions. His channel is active: he posted about ten videos in the two months before this review, on how to split a link building budget, which platforms to use or avoid and what makes a backlink valuable. He has managed large link budgets in competitive niches such as online casino, which gives him an experienced buyer's point of view. He founded the SEO agency Astrak and co-founded Linkavista, a link marketplace.

Best for: intermediate and advanced SEOs who buy links and want a method to choose, budget and measure them. As the co-founder of a link marketplace, he is not a neutral judge of platforms: compare his advice with independent tests such as Grégoire Miretti's.

3. Geoffrey Borel

Geoffrey Borel is a site publisher who posts on X (820 followers) and on YouTube (236 subscribers) about selling links, buying expired domains and Discover traffic. On 24 September 2026, the day Google started its September 2026 spam update, he was the guest of a French podcast episode on how link sellers bounce back after Google's anti-spam updates. His publishing rhythm is not stated. He also has a site in his name, geoffreyborel.com.

Best for: site publishers who sell links or are thinking about it, at intermediate level. If you only buy links for your own site, the seller's point of view is useful but indirect.

4. Grégoire Miretti

Grégoire Miretti is a niche site publisher with a YouTube channel (1130 subscribers), an X account (1060 followers) and a blog, whose latest article is dated 16 June 2026. He tests link building platforms such as Linkavista, shares his experience of selling links and explains metrics such as Trust Flow. His platform tests are concrete and serve both link buyers and link sellers. He also offers SEO coaching.

Best for: beginners and intermediate publishers who want to choose a link platform or start selling links on their niche sites. The pace of his blog is slower than that of his social accounts.

5. Gabin Thiebaut

Gabin Thiebaut is a site publisher who publishes on YouTube (930 subscribers), on X (902 followers) and on his blog gt-seo.fr. He released a study, « Combien rapporte la vente de liens ? », based on 1677 sites with a profitability simulator, and a guide on reaching 1000€ a month from selling links. His approach relies on data, against the grain of quick money promises. He also runs a newsletter, « Édition de sites », whose address returned an error when I checked it.

Best for: publishers at any level who want to know what selling links really earns before investing. His content is about the seller's side, less about getting links for a business site.

6. Romain Pirotte

Romain Pirotte is an SEO consultant and trainer who publishes on X and YouTube about black hat SEO, site networks (PBN) and link building. With 13000 followers on X, he has the largest published audience on this list. His publishing rhythm is not stated. He sells a training course, The Business Legion, which includes a large module on PBN and advanced link building, and his Malt profile presents him as an SEO consultant and link building expert.

Best for: advanced SEOs who want to understand site networks and aggressive techniques. These are the techniques Google's spam updates target: test them on sites you can afford to lose, never on a client's main site.

7. Jérôme Pasquelin

Jérôme Pasquelin is an SEO trainer who publishes on X (5000 followers) and Facebook (2530 followers) about expired domains and PBN. His publishing rhythm is not stated. He sells a training course on expired domain names (30 hours, with guest speakers) and another on sponsored articles, and offers a set of SEO utilities, Patator-SEO, some of them free.

Best for: intermediate and advanced SEOs who want to learn how to find and use expired domains. As with any PBN approach, the risk of a Google penalty is part of the method.

8. Benjamin Monnereau

Benjamin Monnereau is an SEO consultant who publishes on LinkedIn (6000 followers) about technical SEO, link building, PBN, the Knowledge Graph and GEO. He also has an X account (628 followers) and a YouTube channel (22 subscribers). His site was updated in September 2026. Link building is one of his topics among others, not the only one.

Best for: intermediate SEOs who want to place link building within a broader technical and GEO strategy. If you only want link building, the creators higher up are more focused.

9. Paul Sanches

Paul Sanches is an SEO consultant since 2006 who publishes on LinkedIn and on X (@Seoblackout) about link building, advanced black hat and grey hat SEO, negative SEO, SEO automation and Google Discover. He speaks at conferences such as SMX Paris and SEO CAMP'us Paris, and on 8 July 2025 he was the guest of a French podcast episode on Google Discover and on external traffic as an alternative to traditional backlinks. He is also one of the guest speakers of Jérôme Pasquelin's expired domain training. His publishing rhythm is not stated and his activity over the last six months could not be confirmed. He co-founded the link building agency SEO Hackers and the SEO High Level training, and runs the agency Impact SEO.

Best for: advanced SEOs interested in site networks, large-scale tests and Discover traffic. His topics assume a solid SEO base, and link building is one of several of them.

10. Emmanuel Paolacci

Emmanuel Paolacci is a data content strategist who works on organic link building through data-driven PR: statistical studies that earn press coverage, and links with it. He publishes on LinkedIn and has written for the SEO magazine Réacteur on organic link building (September 2024) and on survey design (August and September 2025). He founded the agency Flashs. His activity over the last six months could not be confirmed.

Best for: intermediate and advanced marketers who want to earn links from the press rather than buy them. The method takes time and a budget for studies, so it suits brands more than niche sites.

The 10 creators compared

Each cell reflects what was published on the creator's public pages as of 22 October 2026. When a piece of information is not published, the cell says so.

Creator	Main platform	Format	Published rhythm	Published audience
Axel Guyennot	LinkedIn	Posts on ninja linking and outreach	Not published (podcast guest in August 2026)	Not published
Léo Poitevin	YouTube	Long videos, masterclass, case studies	Not published (about ten videos in the two months before review)	4890 on YouTube
Geoffrey Borel	X	Posts and videos on selling links	Not published (podcast guest on 24 September 2026)	820 on X, 236 on YouTube
Grégoire Miretti	YouTube	Videos, blog, platform tests	Not published (latest blog post on 16 June 2026)	1130 on YouTube, 1060 on X
Gabin Thiebaut	YouTube	Videos, blog, studies	Not published (study dated 2026)	930 on YouTube, 902 on X
Romain Pirotte	X	Posts, videos, paid training	Not published	13000 on X
Jérôme Pasquelin	X	Posts, paid training, SEO utilities	Not published	5000 on X, 2530 on Facebook
Benjamin Monnereau	LinkedIn	Posts on SEO, link building and GEO	Not published (site updated in September 2026)	6000 on LinkedIn, 628 on X
Paul Sanches	LinkedIn	Posts, conferences, paid training	Not published (podcast guest on 8 July 2025)	Not published
Emmanuel Paolacci	LinkedIn	Posts and articles on data-driven PR	Not published (recent activity not confirmed)	Not published

How to get the most out of these creators

Three habits that make the difference between following and learning.

• Follow both sides of the market. Pair a creator who earns links (Axel Guyennot) with one who sells them (Geoffrey Borel or Gabin Thiebaut). You will understand what you are buying, and why some links cost what they cost.
• Check dates after every Google update. A method published before a spam update may no longer hold after it. Compare what creators say with the dates on the Google Search Status Dashboard.
• Test on a site you can afford to lose. PBN, expired domains and aggressive techniques are worth learning, but try them on a test site before applying anything to your main site or a client's.

Where does this ranking stop?

Three limits, stated clearly.

It is based on public pages. I read what each creator publishes and the audiences shown on their accounts on 22 October 2026. I did not measure engagement or test their paid training courses.

It reflects one point of view. This is my reading of the French link building scene, as someone who follows it every week. Another practitioner would weigh black hat techniques or data-driven PR differently.

It ages. Creators slow down, change topic or start publishing again. Audiences and offers change. Check the account before relying on it.

What can software do that a creator cannot?

A creator teaches you a method and shares what they see in the field. They do not write your content, publish it on your site or watch whether AI assistants cite your brand. Links help a page rank, but the page still has to exist and answer the question people ask.

That is what Sorank automates: after an audit of your site, the platform finds your keywords, writes and publishes articles optimised for Google and for AI assistants, and shows you when an AI assistant cites your brand. Pricing starts at 99€ per month, with 3 days offered and a card required at sign up. To see it on your own site, book a call. Many site owners combine the two: creators to learn how to earn links, content that deserves them.

Conclusion

The best link building creator is the one who works on the same side of the market as you. To earn links without paying for them, follow Axel Guyennot. To sell links or exploit expired domains, Geoffrey Borel and Gabin Thiebaut, the latter for his figures. To choose a link platform, Grégoire Miretti and Cyril Jouault. For advanced and riskier techniques, Romain Pirotte and Jérôme Pasquelin. For links earned from the press, Emmanuel Paolacci. To hear where link building is heading with AI assistants, Derek Boixière. And to publish the content those links point to, discover Sorank.

Honorable mentions: other link building creators worth following

Other creators spotted during this review, outside the ranking, presented solely on the basis of what they publish.

Creator	Main account	What they publish
Cyril Jouault	cyril-jouault.fr	Blog with reviews of link building platforms and SEO tools and WordPress tutorials, by a WordPress SEO consultant in Caen who also sells PBN links
Derek Boixière	Et Toc SEO	Host of « Netlinking 2026 : les nouvelles règles du jeu », a podcast episode published on 6 September 2026 on how link building changes as AI assistants grow in search
Charly Rouget	heimdal.fr	Heimdal blog: reviews of link building platforms such as Linkuma and a guide to 9 ways of getting backlinks, with no dates shown on articles
David Muratori	LinkedIn	Posts on link building and private site networks; co-founder of Perfect Website Network
Baptiste Vason	YouTube	SEO and GEO videos and a newsletter, including an issue on ninja linking in January 2026; link building is a secondary topic