The 10 best SEO consultants in Zagreb

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Choosing among the SEO consultants in Zagreb means trusting your search visibility to one person or a small firm, not to a large team. The person who sells you the work is often the one who will edit your pages and manage your Google listing, so the choice matters. This ranking reads ten Zagreb consultants and agencies one by one and says, for each, which kind of business it suits. According to the Croatian Bureau of Statistics (DZS), in a release published on 7 August 2026, the City of Zagreb had 79165 registered legal entities on 30 June 2026, of which 55689 were active.

Why a Zagreb agency or consultant matters

A consultant based in Zagreb can meet you in person, visit your premises if you have them, and check the local results your customers actually see when they search. For a service business, the Google Business Profile, the reviews and the local pages depend on facts that someone has to confirm on the ground, and a local person can do that quickly.

Zagreb is also a crowded market for local search. The DZS count is a snapshot of businesses, not of search demand, but each of those entities is a possible client, and many of them compete for the same local results. Across Croatia, the DZS survey of enterprises, published on 8 December 2025, found that 67% of enterprises had their own website. Having a site is therefore no longer what sets a business apart; what the site says and how it is found is. The DZS household survey, also published on 8 December 2025, found that 51% of internet users bought goods and services online in 2025, so Croatian buyers already shop online and will look for you the same way.

A Zagreb presence is something you can check. It should appear on the consultant's own site, on their Google Business Profile, and during the first call. This ranking keeps only the firms whose own site shows a Zagreb address, office or team.

What Zagreb buyers fear most

1. A Zagreb address with the work done elsewhere. Some firms list a city address and deliver from somewhere else. Ask who will attend your meetings and where that person works.

2. A one-person business with no backup. Many firms here are sole traders (obrt). Several on this list are solo businesses, which often means close attention and direct contact, but also one person who may be unavailable for a few weeks. Ask what happens when your contact is away.

3. Losing the Google listing when the contract ends. The Google Business Profile, the Search Console property and the analytics account should be in your name. If they sit in the provider's account, leaving can take your local visibility with it.

4. Paying for AI visibility you cannot measure. Many Zagreb firms now sell SEO next to "AI search", "AIO" or "GEO" work. Ask which questions they track, how often they check them, and what report you will receive.

How we ranked these consultants

We fixed four criteria before looking at who ranks first, and applied them only to what each firm publishes on its own site. Every site was reviewed on 6 November 2026.

1. SEO is the main service. Firms that present SEO as their core business or first listed service come before those that offer it among many others.

2. Proof you can check. Named clients, a case study, a third-party review profile, or a Google status. A claim with no way to check it counts for less.

3. An offer you can read before the first call. A free audit, a monthly package, a published price list, a guarantee, or a free analysis.

4. A named person. A founder, consultant or team lead named on the site, so you know who you will be working with.

What we deliberately did not do: we did not verify client counts, percentages, revenue or results. Where a firm publishes its own figures, we report them as its own claims. We did not visit any office, did not check any Google Business Profile, did not contact anyone, and did not audit any account. Most of the sites are in Croatian; Faboptis and BARREK publish in English, and their wording is quoted as published. For the Croatian sites, the quotes are our own English translation of the homepage text we read, so the wording may differ slightly from the original.

The 10 best SEO consultants in Zagreb

1. Digitalni Puls

Digitalni Puls is an SEO agency in Ivanja Reka, Zagreb, which describes itself as one of the leading SEO agencies in Croatia, a claim the agency makes about itself. Its founder, Biljana Jelić, is named on the site, and the homepage carries client testimonials with names, including GO travel agency. The site describes its price list as transparent, which is the kind of published offer buyers look for first. The agency also runs Google and Meta campaigns and reports positions monthly.

Best for: small Zagreb businesses that want a dedicated SEO firm with a price list they can read before the first call. Because the agency also runs paid campaigns, ask which part of the budget goes to SEO.

2. Jupiter Media

Jupiter Media puts SEO at the centre of its offer. The site names its founder and SEO specialist, Petra Hranilović, and offers a free SEO audit, monthly SEO packages and one-to-one SEO consulting. Its address is in Jazbinski gaj, Zagreb. The site also lists a set of SEO tools, JupiTools, including keyword research, a speed test and a backlink checker. The homepage claims the trust of leading Croatian companies, but the text we read names none of them.

Best for: owners who want a free audit first, then a named founder to run a monthly SEO package. The site shows package names but no prices in the text we read, so ask for the price in writing.

3. Lobit

Lobit is an SEO agency with an office in Zagreb. Its homepage shows a case study of a household appliance web shop whose organic traffic rose 312% after an SEO audit and optimization, a figure the agency publishes itself. It also claims 150+ successful projects and 97% satisfied clients, both as its own claims. Lobit says it agrees measurable KPI goals before the work starts and returns the money if the agreed results are not reached under the terms of the engagement.

Best for: web shops and companies that want SEO tied to sales and to goals agreed in advance. The guarantee depends on the conditions of the engagement, so ask for them in writing before you sign.

4. Honest Marketing Zagreb

Honest Marketing Zagreb is a small boutique agency that lists SEO first among its services, followed by Google Ads, social media and analytics. It says it works with a small number of clients. Its homepage shows a rating of 4.9 on Clutch, a review platform, a section on transparent prices, and a line saying it sells no ready-made packages. Some homepage figures for years of experience and client markets appear in brackets in the text we read, so ask for those figures directly.

Best for: businesses that want direct communication and a small client list, with SEO next to paid search. Check the Clutch profile yourself before you rely on the rating.

5. DigiAdria

DigiAdria is a digital agency in Zagreb whose services include SEO for web pages and local search, Google Ads, AI automation and training. Its founder, Marko Krišto, is named on the site. The homepage offers a free analysis, which the agency describes as three concrete recommendations for growth with no obligation. The example it shows is a Google Ads account for a web shop, reporting a 1142% ROAS and 218 conversions, as its own figures. That is a paid search example rather than an SEO result, so ask for SEO examples too.

Best for: service companies and web shops that want SEO and paid search run by the same team. If you only want SEO, ask how much of the team's time goes to it.

6. Faboptis

Faboptis describes itself as a specialized SEO agency focused exclusively on search engine optimization, with 12+ years of experience, as its own claim. It is based in Zagreb, and the site offers a sample SEO audit that you can read before any conversation. It also presents its own audit tool, which the site says combines machine learning, natural language processing and large language model reasoning, and it has a founder and CEO section. The text we read shows no price.

Best for: businesses that want a specialist who does only SEO and want to see an audit sample before deciding. Ask who will run the audit and the monthly work, and whether the audit tool is included in the price.

7. Nulla Marketing

Nulla Marketing is a Zagreb marketing agency that covers strategy, SEO, Google Ads, app store optimization and AI search. Its site names Dino Serdar as the direct marketing partner and says the client keeps one contact from the first conversation to delivery, with no handover between people. It claims 60+ client projects and 10+ years of experience. The entry point is a strategy workshop that defines the offer, audience, messages and channels before any work starts.

Best for: companies that want one named person from strategy to execution, starting with a workshop. The site covers six disciplines, so ask how much of the plan will be SEO and how that time is measured.

8. Arbona

Arbona is a digital marketing and SEO agency in Zagreb that says it has worked since 2010. Its title calls it an SEO agency, and its homepage states that each client is led by one person with 10+ years of experience. It publishes case studies, including one with the Croatian brand Replay Hrvatska, which it describes as a digital transformation running for more than 10 years. It also cites a 90% accuracy figure for online transactions with server-side tracking, as its own claim. Google Ads comes before SEO in its services list.

Best for: companies that want SEO inside a broader digital plan, with a named lead and published case studies. Because Google Ads is listed first, ask for the SEO plan in writing.

9. h1 design

h1 design is an independent sole trader (obrt) in Zagreb, active since 2018, that builds WordPress sites and web shops, optimizes them for search and maintains them. The site presents design, build, SEO and maintenance as one service from one provider, and it carries client testimonials about both the website and the SEO work. The sole trader is the person you would be dealing with, so the price and the response times should be written into the proposal.

Best for: small businesses that want a WordPress site, SEO and maintenance from one person. Ask what happens during holidays or illness, since one person stands behind the work.

10. Alba digital

Alba digital is a Zagreb agency at Ilica 373 that builds websites and web shops and includes SEO and AI search in its offer. It states 25+ years of experience, offers a free analysis, and shows selected work for several clients, including amaremus.hr, majahortikultura.com and premuz.hr. SEO is third in its own service list, behind web design and web shops, so it suits companies that want a website project with search work included rather than SEO alone.

Best for: companies that want a new site with SEO and AI search built in. Ask for a written statement of who will run the search work after launch.

The 10 Zagreb firms compared on what you can check

Each cell reflects what the firm publishes on its own site as of 6 November 2026. When a piece of information is not published, the cell says so.

Consultant	Zagreb shown on site	Proof you can check	Reviews published	Entry point published
Digitalni Puls	Yes, Ivanjorečka cesta 74, Zagreb	Client testimonials with names, including GO travel agency	Testimonials on the homepage; no review count in the text we read	Price list that the site describes as transparent
Jupiter Media	Yes, Jazbinski gaj II 8, Zagreb	Founder and SEO specialist named (Petra Hranilović)	Not published; client trust is claimed without names in the text we read	Free SEO audit, monthly SEO packages, one-to-one consulting
Lobit	Yes, office in Zagreb	Case study with organic traffic up 312% (own figure)	"97% satisfied clients" as its own claim; no third-party review in the text we read	Free SEO audit request; KPIs agreed before work, with a money-back guarantee
Honest Marketing Zagreb	Yes, Zagreb	Case study: 82% direct bookings for a hotel client (own figure)	Rating of 4.9 on Clutch shown on the homepage	Conversation booking; transparent prices section
DigiAdria	Yes, Roberta Frangeša Mihanovića 9, Zagreb	Founder named (Marko Krišto); Google Ads example with 1142% ROAS (own figure)	Not published	Free analysis with three recommendations, no obligation
Faboptis	Yes, Zagreb, Croatia	Sample SEO audit to read; 12+ years of experience (own claim)	Client section listed; no names or review count in the text we read	Sample audit; no price shown
Nulla Marketing	Yes, Zagreb	Named direct partner (Dino Serdar); 60+ client projects (own claim)	Not published	Strategy workshop
Arbona	Yes, Horvatova 82, Zagreb	Case study with Replay Hrvatska; one person per client, with 10+ years of experience	Not published	Presentation request
h1 design	Yes, Savska cesta 32, Zagreb	Testimonials on website building and SEO work; sole trader since 2018	Client experiences section; no review count	Quote request
Alba digital	Yes, Ilica 373, Zagreb	Selected client work; 25+ years of experience (own claim)	Not published	Free analysis request

What should you check before signing?

Three questions to put to every provider before you sign.

• Who owns the Google Business Profile and the Search Console access? It should be in your name, with you as owner or manager. Ask for this on day one, so you keep your local visibility if the contract ends.
• Who will do the work, and where are they based? Ask for the name of the person who will work on your account and check their Zagreb presence on the firm's own site. Ask whether meetings can be held in person in Zagreb or only by video.
• What is included, who writes the Croatian copy, and what is the notice period? Ask for a written list of deliverables, such as keyword research, page copy, technical fixes and monthly reporting, and for the notice period needed to end the contract.

Where does this ranking stop?

Three limits, stated clearly.

It is based on public information. We read what each firm publishes about itself on 6 November 2026, in translation. We did not audit any account or confirm any result. A firm that says little and delivers well will be underrated here.

It does not know your sector or your budget. A consultant who suits a small service business, where calls come from local search, is not always the right one for an online store. The Best for lines matter more than the rank number.

It ages. Certifications are renewed, offers change and sites are rebuilt. Check each site, and its Zagreb address, before you sign.

What can an SEO agency do that software cannot?

An agency makes judgment calls: which pages to rewrite first, how to answer a bad review, when to change the offer. A Zagreb consultant can also sit down with your team, see your premises and answer for the result in person.

Disclosure: Sorank publishes this ranking. Software does the repetitive work well. Sorank is software, not an agency: it finds keywords, writes articles for Google and for AI assistants, and shows you when an AI assistant cites your brand. Pricing starts at 99€ per month, with 3 days offered and a card required at sign up. To talk to the team, book a call on the Sorank call page.

Conclusion

The best SEO consultant in Zagreb is the one whose usual client looks like you. For a small business that wants a published price list and monthly reports, Digitalni Puls is the first to check. For SEO alone, with a sample audit to read first, Faboptis. For SEO tied to goals agreed in advance, Lobit. For one named lead from strategy to delivery, Nulla Marketing. Before you write your brief, put the three questions above to each shortlisted firm, and if you run an agency yourself, the Sorank agency guide is written for agency owners.

Honorable mentions: 10 other Zagreb firms that offer SEO, worth knowing

These other Zagreb providers were noted during this review. They are presented from what they publish on their own sites, without verification on our part.

Consultant or agency	Site	What they publish about themselves
Digitalni asistent	digitalni-asistent.hr	Agency at Nova cesta 141, Zagreb, whose main focus is SEO for websites and web shops, also offering Google, Facebook and Instagram ads
BARREK Group	barrek.eu	GEO and AI strategy and development firm; lists the City of Zagreb among its clients and says "SEO is for the old web"
GoTraffic	gotraffic.hr	Performance marketing for Google Ads, Meta Ads and SEO, based at Skyoffice in Zagreb; says it has been a Google Premier Partner since 2024 and has 300+ projects
Digital Aetas	digitalaetas.hr	Digital marketing agency at Radnička cesta 22, Zagreb, offering SEO, AEO, GEO, web sites and CRO, with published case studies
Amplifio	amplifio.hr	Sole-trader performance agency in Zagreb for web pages, SEO and ads; offers a 30-day money-back guarantee and a monthly report
Digital Matrix	digitalmatrix.hr	Digital marketing agency at Ulica Marijane Radev 4, Zagreb, for SEO, Google Ads, social media and web design; claims 10+ years and 100+ satisfied clients
Aplitap	aplitap.hr	Digital agency at Ilica 310, Zagreb, for websites, SEO, and Google and Meta ads; invites visitors to request a free proposal
Kala Presence	kalapresence.hr	Performance marketing agency at Palinovečka 25a, Zagreb, for ads, SEO, websites and social media; says it has 100+ clients and offers free consultations
Metuzalem	metuzalem.hr	Web and online shop builder with SEO and Google advertising; describes a team of about ten people
Lupus Art Net	lupusart.net	Web design and development at Oreškovićeva 6s, Zagreb, with SEO and digital marketing listed; says it builds to W3C HTML5 and CSS3 standards and has worked since 2006