The 10 Best SEO Consultants in Sofia

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Choosing an SEO consultant in Sofia means choosing who will look after your visibility on Google and who you call when traffic drops. According to the National Statistical Institute (NSI), in its ICT usage release published on 5 December 2025, "every second enterprise (49.7%) had a website", for the survey's scope of non-financial enterprises with 10 or more employees. Half of those companies still have no website to optimise, which is where a good consultant makes the difference. This ranking brings together ten agencies and consultants whose own sites mention Sofia. Four show it through a team or consultations held in the city; the other six show it only in the page title or text, as the comparison table shows. Each was checked one by one.

Why a local agency counts in Sofia

A Sofia agency can meet you in person, work in Bulgarian from the first brief and understand the way Bulgarian customers search for the services you sell. These are the reasons to look locally before looking at national platforms. Hiring locally does not remove the need to check the work: the sections below show what each agency publishes and what you should still ask for.

The market figures are national, not Sofia-only. The Bulgarian News Agency BTA reported on 31 October 2025, citing final data from the NSI, that the number of active enterprises in Bulgaria reached 404257 in 2023. The NSI release on ICT usage published on 5 December 2025 (cited above) reports that 16.2% of enterprises sold goods or services online in 2024. We did not find a Sofia-only website figure in the releases we checked, so we do not quote one.

What worries a Sofia business buyer

Four fears come up again and again when a Sofia business compares SEO consultants. Each one can be checked before you sign.

Paying for a site that nobody finds. A website only brings customers if it ranks for the searches your buyers actually type. Ask the consultant which keywords they will target in the first three months and how they will measure progress.

Paying a monthly fee for work you cannot see. Search work is slow and mostly invisible. Ask for a written report each month, with the pages changed and the queries that moved, not only a total.

Discovering extras after the first quote. Several agencies publish prices without VAT, or publish no price at all. Ask whether the quote includes VAT (ДДС), hosting, content and any tool subscription.

Losing the account when the contract ends. The website, the domain, the Google Business Profile and the analytics data should belong to you. Ask who holds the access to each of them before the first payment.

How did we rank these agencies?

We set four criteria before comparing agencies, and applied them only to what each agency publishes on its own site. Every site on this list was reviewed on 6 November 2026, and this page is scheduled for review every 90 days.

1. SEO is the core business. Agencies that present SEO as their main subject come before those that list it as one service among many.

2. The site ties the agency to Sofia. We looked for an address, an office, a team or consultations held in the city. Some agencies show Sofia only in their page title or in their consultation offer. We say so in their profile.

3. An offer you can read before the first call. A published price, a free audit, a free consultation or a clear next step counts for more than a promise of a call.

4. Proof the site publishes. Years in business, a project count, reviews or a rating count, provided they are on the site. We report each figure as the agency's own claim.

What we deliberately did not do: we did not repeat a claimed rating, award or project count as fact, because we cannot verify it from outside. Words in quotation marks are the agency's own. We did not audit any site or account, and we did not contact any agency.

The 10 best SEO consultants in Sofia

1. 30 думи

30 думи presents itself as an SEO agency in Sofia: its title reads "СЕО агенция 30 думи - София", and search optimisation is the subject of the whole site. It offers website optimisation for search engines, website development, consultations and a website strategy. The site says its services are provided remotely across Bulgaria and abroad, so Sofia appears in the title rather than as a street address.

Best for: Bulgarian businesses that want SEO as their only subject and a specialist who can also write the brief for a site. The text we reviewed publishes no price and no result figure: ask for a written quote and two examples of work.

2. IDEAMAX

IDEAMAX is named "SEO Агенция IDEAMAX София" in its title and lists SEO optimisation as its first service, followed by website building, Google Ads and copywriting. Its site sets out a six-step process: an enquiry, a meeting, a price offer, then a 12-month strategy, ongoing monitoring and a review of prospects. The homepage calls it a "№1 SEO company", which is the agency's own claim and we could not verify it.

Best for: companies that want a clear sequence, with a meeting and a written offer before any commitment, and a plan that runs over twelve months. Ask for the list of clients it has ranked and for a Search Console report you can check yourself.

3. Ganbox

Ganbox says it has offered SEO services since 2006 and describes SEO as its main purpose. It offers SEO audits and SEO consultations in Sofia, as well as free lessons and tools on SEO and web programming. Its site places Sofia in the consultation offer and in its meta description, not as an office address, which is why we list it as a borderline case.

Best for: owners who want a specialist audit and a consultation before deciding on any further work. The text we reviewed publishes no price: ask for a written quote and a list of what the audit covers.

4. B63

B63 describes itself as a web studio in Sofia that has built business websites since 2014. Its monthly offer costs €0 upfront, then €150 a month excluding VAT for 24 months, and covers hosting, edits and work to be found on Google, Google Maps and AI assistants. The page says the site becomes the client's own after 24 months. SEO is part of a web plan here, not the studio's only business.

Best for: small businesses that want a website and monthly search visibility under one fixed fee, with no upfront cost. Before you sign, check the 24-month commitment and what happens to the site if you stop.

5. Dilys

Dilys presents itself as a digital agency in Sofia since 2006, with 20 years on the market, more than 3000 projects and "98% satisfied clients" according to its site. It offers websites and online shops, SEO, Google Ads and Facebook advertising, and a free SEO check. The homepage promises a quote after a free consultation.

Best for: businesses that want one agency for the website, SEO and paid ads, with a long track record. SEO is one of several services at Dilys, and the text we reviewed publishes no price.

6. #TAG Web Studio

#TAG Web Studio says its site offers "everything from one team in Sofia": website and online shop building, SEO optimisation and maintenance. It offers a free consultation and states that it has completed more than 30 projects. Website building comes first on the site, and SEO follows as a service added to the build.

Best for: small businesses that need a site or an online shop built by one local team, with SEO added to the build. Its proof is limited to the project count it states, and the text we reviewed publishes no price: ask for a written quote and the list of projects.

7. Digital Crew

Digital Crew describes itself as a digital agency in Sofia that works with online businesses and has been a partner to companies selling online products and services for eight years. Its services include SEO (GEO) optimisation, to be recommended by AI tools and found in Google search, Facebook advertising and Google advertising. Its site shows customer reviews and invites a consultation.

Best for: online businesses that want search work and paid ads run by the same team. The text we reviewed publishes no price and no result figure, so ask for the offer in writing and for two references you can contact.

8. 2P Web Design

2P Web Design builds websites and online shops on WordPress and WooCommerce, and offers SEO optimisation and website maintenance. Its page title ends with "София - 2P Web", its main heading reads "2P WEB СОФИЯ", and Sofia also appears in its meta description. It offers a free consultation for every new client and describes its prices as competitive, without publishing a figure.

Best for: small businesses that want a website first, then SEO and maintenance from the same team. No price is published, so ask for a quote and a clear list of what it includes.

9. Colorful Copywriting

Colorful Copywriting is named "Дигитална агенция в София" (Digital agency in Sofia) in its title and states that it began operating on 8 August 2018. Its meta description lists copywriting first, then SEO and PR. Its service list also includes website building, online advertising and link building. It publishes three packages named Старт (Start), Растеж (Growth) and Премиум (Premium).

Best for: companies that want SEO combined with strong written content for sites, blogs, landing pages and ads. The package prices are not in the text we reviewed: ask for them in writing and check what each package includes.

10. BEKYAROV.NET

BEKYAROV.NET reports 21 years of experience, more than 2000 projects and a 5.0 rating from more than 120 Google reviews, all as stated on its site. It offers website design and development, online shops, SEO and maintenance, and a free consultation in Sofia. Its title places it in Sofia, but the text we reviewed shows no office address, which is why we list it as a borderline case.

Best for: businesses that want design, development and SEO from one practitioner with a long review history. On this site, SEO comes after web design, so ask how much of the work is SEO and what it costs.

The 10 agencies compared on what matters to you

Each cell reflects what the agency publishes on its own site as of 6 November 2026. When a piece of information is not published, the cell says so.

Agency	Sofia link on the site	Where SEO sits	Published offer	Published proof
30 думи	Named in the title	The whole site	Not published	Not published
IDEAMAX	Named in the title	First service listed	Price offer after a meeting	Self-described "№1 SEO company", not verified
Ganbox	Consultations in Sofia, no office address shown	Its only business	SEO audit and consultations, price not published	Active since 2006 (claimed)
B63	Web studio in Sofia	Part of the monthly plan	€0 upfront, then €150 a month excl. VAT for 24 months	Since 2014 (claimed), live in 7 to 10 days
Dilys	Named in the title	One of several services	Free consultation and free SEO check	20 years, more than 3000 projects, "98% satisfied clients" (claimed)
#TAG Web Studio	Team in Sofia	After website building	Free consultation, price not published	More than 30 projects (claimed)
Digital Crew	Named in the page text	One of its services	Not published	Eight years (claimed), customer reviews shown
2P Web Design	Named in the title	After website building	Free consultation for new clients, price not published	Not published
Colorful Copywriting	Named in the title	One of several services	Three packages, prices not published	Started in 2018 (claimed)
BEKYAROV.NET	Named in the title and in the consultation offer	After web design	Free consultation	21 years, more than 2000 projects, 120+ Google reviews rated 5.0 (claimed)

What should you check before signing with a Sofia agency?

Three questions to ask on the first call, whichever agency you choose.

• Who owns what. Ask who will own the website, the domain, the Google Business Profile and the analytics account. Everything should be in your name, or you should hold full access to it.
• What the price covers. Ask which part of the price is SEO work, which part is web design or content, and what the monthly report will show.
• Where the work happens. Ask for the address of the Sofia office, or the names of the people who will work on your project, and check that the address appears on the agency's site.

Where does this ranking stop?

Three limits, stated clearly.

It is based on public information. We read what each agency publishes and checked that each site was live on the review date. We did not audit any site or confirm any result. An agency that communicates little and delivers well will be underrated here.

It does not know your budget. The right agency for a large chain is rarely the right one for a shop with a small monthly budget. The Best for lines matter more than the rank number.

It ages. Prices, offers and claimed projects change. Check each site before you sign, and ask for the figures in writing.

What can an agency do that software cannot?

An agency makes judgement calls: which pages to rewrite first, which local queries are worth the effort, when a site needs a new structure. It can meet you in Sofia, attend a review with your team and take responsibility for the result. Search visibility also reaches AI assistants, which increasingly answer questions before a customer clicks a link.

That is where Sorank fits. Sorank is software, not an agency. Pricing starts at 99€ per month, with 3 days offered and a card required at sign up. After an audit of your site, Sorank finds the keywords you should target, writes and publishes articles optimised for Google and for AI assistants, and shows you when an AI assistant cites your brand. Many businesses combine a local agency for the initial work with a tool for regular publishing. Discover Sorank or book a call.

Conclusion

The best SEO consultant in Sofia is the one whose scope matches your project. For a business that wants SEO as its main subject, 30 думи and IDEAMAX are the closest fit. For a website with monthly search work under one published fee, B63 is the only agency of the ten that publishes a monthly price in the text we reviewed. For a long track record across design, SEO and ads, Dilys and BEKYAROV.NET. Read our guide to the 50 best channels for customer acquisition in 2026 to decide where SEO fits in your budget.

Honorable mentions: other SEO and digital agencies in Sofia worth knowing

These other agencies, noted during this review, are presented based on what they publish on their own site, without verification on our part.

Agency	Site	What they publish about themselves
DigiStart	digistart.bg	Advertising agency in Sofia according to its title: Google Ads, Meta Ads, SEO, Google Business and online shops, with a free 30-minute discovery call
Compass BG Solutions	compassbg.info	Its page title reads "CompassBG София"; the site lists web design and development, SEO, AI optimisation, mobile apps and online advertising, with 400+ projects shown
AdwayCreative	adwaycreative.bg	Digital agency in Sofia according to its title: Google Ads, Meta Ads, web and video, with 18+ years on the market, 250+ projects and 15+ international awards
GOBOX	gobox.bg	Full-service creative agency based in Sofia: content strategy, digital marketing, communications and branding, with 15 years of experience stated