The 10 best email marketing content creators in France

Following the best email marketing content creators in France is the cheapest way to keep up with a channel whose rules keep changing. Since 1 February 2024, anyone sending more than 5000 messages a day to Gmail accounts must authenticate their emails, offer one-click unsubscribe and keep the spam rate reported in Postmaster Tools below 0.30%, according to Google's Email sender guidelines. A rule like this changes what a newsletter can do overnight, and few marketers read the documentation themselves. This ranking brings together ten French-speaking creators who publish about emailing, newsletters and CRM, checked one by one, and says for each which reader and which level they suit.

How many people in France learn from creators?

Creators have become a real way to get informed in France, without replacing reference sources. In its Digital News Report 2026, published on 16 June 2026, the Reuters Institute for the Study of Journalism finds that 29% of French respondents say they get some news from creators, while only 3% say creators meet all of their news needs, according to the France page of the Reuters Institute Digital News Report 2026, written by Alice Antheaume.

The same institute shows that creators still weigh less than news brands in France: 16% of French respondents regularly pay attention to creators and influencers on social and video networks, against 24% for news brands and journalists, according to the Reuters Institute's News influencers 2025 page for France. For email marketing, the lesson is the same: a creator is a good complement to the documentation of mailbox providers and the CNIL, not a replacement.

Why follow creators rather than only reading tools' blogs?

Four reasons, from the point of view of someone who wants to learn email marketing and keep up with it.

• They translate the rules into practice. Yahoo, for example, requires bulk senders to honour unsubscribe requests within 2 days and to keep the spam rate below 0.3%, rules enforced since February 2024, according to Yahoo's Sender Best Practices page. Creators like Anne-Claire Fichten or Jonathan Loriaux explain what that changes for a CRM team.
• They show real emails. Hugo Nicole takes apart brand emails in his newsletter, and Rayan Lezzoum draws his examples from more than 50 e-commerce client accounts. An email tool's blog mostly shows what its own editor can do.
• They speak to a job. David Nget talks to CRM teams in B2C brands, Phyllis Gbango to entrepreneurs and coaches, Greg Lagrange to people who sell through a daily email. A generic guide speaks to everyone and therefore to nobody in particular.
• Their interest is easy to read. Most of them sell consulting, agency work or training, and say so. Knowing what a creator sells helps you read their advice with the right distance.

Several creators on this list, such as Jonathan Loriaux with Badsender or Alexandrina Nogueira de Sousa with The Wonder Success, also run a business that works on clients' emails. If what you need is a team to run your campaigns rather than content to learn from, our ranking of the best email marketing agencies in France covers that case.

How did I rank these creators?

Four criteria, fixed before looking at who would come out on top, and applied only to what each creator publishes on their own pages and accounts. Every account on this list was reviewed on 22 October 2026.

1. Regularity. Dated content in 2026, and a rhythm you can count on: a weekly or daily newsletter counts for more than a burst of posts followed by months of silence.

2. Depth and accuracy. Real examples, references to the rules (CNIL, mailbox providers) and argued positions count for more than tips. A creator who shows how they reached a conclusion comes before one who only states it.

3. Teaching. Content that a reader at a given level can apply, with a clear audience: CRM teams, e-commerce brands, entrepreneurs who write their own emails.

4. Independence. Content that teaches something even if you never buy anything from the creator. Selling a service is fine; a feed that only promotes an offer is not.

What I deliberately did not do: I did not estimate any audience. When a creator does not publish a follower or subscriber count, the table says « Not published ». I did not keep any creator without public activity in 2026 in the top 10. I did not include brand accounts of publishers of competing software. And I did not count likes or open rates, which say little about what you will learn.

This ranking reflects my own experience and opinion as someone who follows these creators every week, not a paid placement. I am Thibault Besson-Magdelain, founder of Sorank, and no creator on this page paid to appear in it.

The 10 best email marketing content creators in France

1. David Nget

David Nget publishes mainly on LinkedIn, where he shares CRM marketing content for B2C and e-commerce brands, with tools such as Klaviyo, Brevo, Splio and HubSpot. He also hosts CRM Heroes, a podcast of interviews with CRM managers of large brands, available on Apple, Spotify and Deezer, and sends a monthly newsletter that sums up CRM news for CRM marketers. What sets him apart is the scope: he is one of the few French-speaking voices covering the whole customer lifecycle, from retention and deliverability to SMS, WhatsApp and AI. His site states more than 19000 LinkedIn followers; the other audiences are not published. He works as a Fractional Head of CRM and sells CRM consulting through davidcrm.com.

Best for: CRM and retention teams in B2C brands that want one monthly digest and long interviews with peers. Beginners who need step by step tutorials on writing a first newsletter will find the content aimed at people already in a CRM role.

2. Jonathan Loriaux

Jonathan Loriaux has been writing the Badsender blog for nine years, on deliverability, regulation, email builders and email accessibility. The blog publishes several articles a month (on 28 September, 5 October and 11 October 2026 in the latest stretch), including a detailed recap of EMDay 2026. He also hosts the podcasts Badsender, Non mais concrètement and Sobriété et Marketing, and a monthly Badsender newsletter goes out to subscribers. It is a technical reference for emailing in France, with argued opinions rather than quick tips. His audience is not published. He is the founder of Badsender, which sells email, deliverability and CRM services.

Best for: email marketers and CRM managers who want informed positions on tools, deliverability and the CNIL. Entrepreneurs looking for ready-to-copy sales emails will find the angle more technical than they need.

3. Rayan Lezzoum

Rayan Lezzoum is the founder of Email Lab and sends a newsletter on email retention for e-commerce, which his site says is read by more than 1000 e-commerce merchants. The Email Lab blog is very active, with several articles a week in September and October 2026 on RFM segmentation in Klaviyo, lifetime value, churn and loyalty programmes. He also publishes on YouTube (@rayanlezzoum) and LinkedIn, and his examples come from more than 50 e-commerce client accounts. Apart from the newsletter, his audiences are not published. Through Email Lab, he sells Klaviyo retention work to online stores.

Best for: e-commerce brands on Klaviyo that want concrete segmentation and retention playbooks. B2B marketers and solo entrepreneurs without an online store will find little that applies to them.

4. Hugo Nicole

Hugo Nicole publishes the Substack newsletter Les News de l'Emailing every one to three weeks (editions on 8 and 15 July, 27 August, 3 and 22 September 2026). Each edition is very concrete: breakdowns of brand emails, changes to CNIL rules, tracking pixels, seasonal guides such as Black Friday, and CRM job offers. It is written for e-commerce CRM teams, with a focus on Klaviyo. His Substack page shows more than 1000 subscribers. He is a freelance email marketer for e-commerce brands.

Best for: e-commerce marketers who want a short, practical read in their inbox and real examples to copy. Readers who want deep technical deliverability content should pair it with Anne-Claire Fichten.

5. Anne-Claire Fichten

Anne-Claire Fichten is an email deliverability expert who publishes about two articles a month on her blog CRM Performance & Deliverability. Her 2026 articles, dated 27 and 28 May, 18 June, 13 and 24 August and 21 September, cover tracking pixels, the CRM lifecycle, newsletters, AI and CRM email, monitoring, GDPR and scaling up sending volumes. Content on deliverability is rare in French, and hers is aimed at CRM teams that want their emails to reach the inbox. Her audience is not published. She sells deliverability and CRM consulting.

Best for: CRM teams and email managers who face inbox placement problems or a rise in volume. Beginners who are still choosing their first email tool will find it advanced.

6. Claire Ernewein

Claire Ernewein publishes several articles a month on the CRM Facile blog (on 18 and 25 August 2026, then two articles on 10 September 2026) and sends a newsletter of CRM advice. Her recurring formats include a series on CRM jobs and « Claire, c'est quoi ta reco CRM », alongside articles on deliverability and a guide to the CNIL recommendations of April 2026. She also offers practical resources, such as a CRM maturity test and a 2026 editorial calendar. Her audience is not published. She is a CRM and GDPR consultant and sells her services through CRM Facile.

Best for: marketers who are starting in CRM or structuring a CRM role, and want clear explanations with downloadable resources. Experienced CRM managers will find more depth in deliverability specialists on this list.

7. Alexandrina Nogueira de Sousa

Alexandrina Nogueira de Sousa publishes advice on LinkedIn about email strategy and sales sequences, and sends the weekly newsletter Build Your Dynasty. Her blog adds articles on newsletter audits and sales sequences. She is one of the most visible French-speaking voices on the subject: Favikon ranks her 13th in its 2025 list of email marketing experts on LinkedIn. Her audience is not published. She runs the agency The Wonder Success, which sells email strategy services.

Best for: entrepreneurs and small businesses that want to build sales sequences and a regular newsletter. CRM teams in large brands looking for segmentation or deliverability content will find it too focused on sales funnels.

8. Phyllis Gbango

Phyllis Gbango hosts the podcast Mission Emailing, which has 39 episodes on the newsletter that sells, sales sequences and AI in emailing. Episodes came out every two weeks until 16 March 2026, and the podcast has been on pause since then, although her site was updated in October 2026. She also publishes on LinkedIn and Instagram, sends the newsletter Mails privés and wrote a book, « Email marketing de A à Z », for entrepreneurs and coaches. Her published audience is 3563 followers on LinkedIn and 1190 on Instagram. She is an email marketing consultant and trainer under the name PhyllisOriane.

Best for: entrepreneurs and coaches who prefer listening and want to start selling through a newsletter. The podcast archive is a good base, but it is not the place to look for the latest news while it is on pause.

9. Greg Lagrange

Greg Lagrange has been sending one email a day to his list since 2017, on copywriting, sales psychology and how to build email sequences that convert. A recent example: « Comment créer des séquences emails qui convertissent bien mieux, bien plus vite ». Email is his main channel, and his blog has been inactive for a long time. What sets him apart is that he applies what he teaches: each email is both a lesson and a live example of daily sales emailing. His audience is not published. He works as a copywriter through Life Stylers.

Best for: entrepreneurs and copywriters who want to learn to write emails that sell, by reading one every day. CRM teams looking for segmentation, deliverability or tools will not find those topics here.

10. Axelle Guer

Axelle Guer is an email copywriter who sends at least one email a day to her list, according to her sign-up page, in an infotainment tone. She also posts on LinkedIn about email copywriting and the infotainment newsletter, and offers a free guide on writing emails in exchange for an email address. Her newsletter shows in real time how a daily email can sell. Her audience is not published. She teaches how to write emails that sell.

Best for: entrepreneurs and brands that want to make their newsletter more lively and more selling. Readers who want data, segmentation or deliverability will need another source on this list.

The 10 creators compared

Each cell reflects what the creator publishes on their own pages and accounts as of 22 October 2026. When a piece of information is not published, the cell says so.

Creator	Main platform	Format	Published rhythm	Published audience
David Nget	LinkedIn	Posts, interview podcast, newsletter	Newsletter every month	19000+ on LinkedIn (stated on his site)
Jonathan Loriaux	Blog Badsender	Articles, podcasts, newsletter	Several articles a month, newsletter every month	Not published
Rayan Lezzoum	Newsletter	Newsletter, blog, YouTube, LinkedIn	Several blog articles a week (September and October 2026)	1000+ newsletter readers (stated on his site)
Hugo Nicole	Newsletter	Substack newsletter	Every one to three weeks	1000+ on Substack
Anne-Claire Fichten	Blog	Articles on deliverability and CRM	About two articles a month	Not published
Claire Ernewein	Blog CRM Facile	Articles, newsletter, resources	Several articles a month	Not published
Alexandrina Nogueira de Sousa	LinkedIn	Posts, newsletter, blog	Newsletter every week	Not published
Phyllis Gbango	Podcast	Podcast, LinkedIn, Instagram, newsletter	Every two weeks until 16 March 2026, on pause since	3563 on LinkedIn, 1190 on Instagram
Greg Lagrange	Newsletter	Daily sales emails	Every day since 2017	Not published
Axelle Guer	Newsletter	Daily infotainment emails, LinkedIn	At least one email a day	Not published

How to get the most out of these creators

Three habits that make the difference between subscribing and learning.

• Pick two or three, not ten. One newsletter for the news, one in-depth source for your job (deliverability, retention or copywriting), one daily email if you want to learn to write. Ten subscriptions in the same inbox means reading nobody properly.
• Test before you apply. When a creator says a subject line or a sequence works, try it on a segment of your list and compare it with your usual results before rolling it out to everyone.
• Go back to the primary source. When a post comments on a new rule from Gmail, Yahoo or the CNIL, read the official page too. A good creator links to it; if not, look for it.

Where does this ranking stop?

Three limits, stated clearly.

It is based on public information. I read what each creator publishes and checked their accounts on 22 October 2026. Private daily emails and some LinkedIn feeds could not be read in full, so several audiences are marked « Not published ». A creator who writes very well but quietly will be underrated here.

It reflects one reader's opinion. The criteria were fixed in advance, but the weight given to depth, regularity or teaching is a personal choice. A CRM manager in a large brand and a coach who sells online would rank some creators differently, and that is healthy.

It ages. Creators change rhythm, pause a podcast or move to another platform, as the Mission Emailing podcast shows. Check that the account is still active before you subscribe.

What can software do that a creator cannot?

A creator explains how email marketing changes and how to think about it. They do not know your list, your site or your competitors, and they will not bring new subscribers to your forms every week.

That is what Sorank automates on the acquisition side: after an audit of your site, the software finds your keywords, writes and publishes articles optimised for Google and for AI assistants, and shows you when an AI assistant cites your brand. More organic visitors means more people who can join your newsletter. Pricing starts at 99€ per month, with 3 days offered and a card required at sign up. To see it on your own site, book a call. Many marketers combine the two: creators to understand, software to apply.

Conclusion

The best email marketing creator is the one who speaks to your job, in a format you will actually keep up with. For CRM in B2C brands, David Nget. For argued positions on deliverability, tools and regulation, Jonathan Loriaux, with Anne-Claire Fichten for inbox placement. For e-commerce retention, Rayan Lezzoum and Hugo Nicole. For structuring a CRM role, Claire Ernewein. For learning to write emails that sell, Greg Lagrange and Axelle Guer. And to bring more visitors to the forms where people join your list, discover Sorank.

Honorable mentions: other email marketing creators worth following

Other French-speaking email marketing creators spotted during this review, outside the ranking, presented solely on the basis of what they publish.

Creator	Main account	What they publish
Arnaud Mondon	LinkedIn	Email marketing and CRM copywriter (Email-Asset) who posts on LinkedIn about email marketing and retention for premium brands (4000 followers on LinkedIn)
Caroline Chalmin	caroletter.substack.com	Newsletter ÉcosystèmeS, every other Monday, on the strategy, systems and growth of a Substack newsletter for solopreneurs; she started the SubTober initiative
Coralie Roix	Instagram	Content strategy trainer (Le Citron Rose) who teaches newsletters with her programme Juicy Mail; her newsletter has about 9400 subscribers according to her page, and emailing is one topic among others (14000 followers on Instagram)