The 10 best public relations content creators in France

Following the best public relations content creators in France is the cheapest way to understand how journalists work today and how to earn coverage. In its 2026 State of the Media Report, published on 13 May 2026 and based on a survey of 1899 journalists in 19 markets, Cision finds that 66% of journalists rely on PR-provided content such as press releases, pitches and media kits for story ideas, but that 72% say fewer than a quarter of the pitches they receive are relevant, according to Cision's press release on its 2026 State of the Media Report. Doing PR well is a skill you learn. This ranking brings together ten French-speaking creators who publish about press relations, media relations and reputation, checked one by one, and says for each which reader and which level they suit.

How are people getting informed in 2026?

Creators now sit next to newsrooms as a source of information. In its Digital News Report 2026, published on 16 June 2026 and based on 97520 respondents in 48 markets, the Reuters Institute for the Study of Journalism finds that 27% of respondents got news from news-focused creators or influencers in the past week, that 11% use news podcasts, and that 10% now use AI chatbots for news every week, up from 7%, according to the executive summary of the Reuters Institute Digital News Report 2026.

Media leaders are adjusting to the same shift. In the Reuters Institute report Journalism, media, and technology trends and predictions 2026, written by Nic Newman and published on 12 January 2026, the 280 digital leaders surveyed expect search referrals to fall by 43% on average over three years, and 76% plan to get their journalists to behave more like creators, according to the Reuters Institute trends and predictions 2026 report. For anyone in PR, this changes where a story lives: in the press, in podcasts, and in what AI assistants repeat about a brand.

Why follow PR creators rather than only reading agency and software blogs?

Four reasons, from the point of view of someone who wants to learn press relations and keep up with the trade.

• They work with journalists every week. Pauline Vettier and Marine Barbato are press officers who explain what they do with their own clients. A generic guide rarely tells you why a pitch was ignored.
• They tell real cases. Clara Labbé brings in the spokespeople who managed a crisis, and Olivier Cimelière dissects public clashes between companies and the media. A case teaches more than a checklist.
• They follow the new ground of PR. Podcasts as a place to be heard, AI in the daily work of press officers, and the way AI assistants repeat what the media say about a brand: these topics appear in their feeds months before they reach a manual.
• Their interest is easy to read. Most of them run an agency or sell consulting, media training or courses, and say so. Knowing what a creator sells helps you read their advice with the right distance.

Several creators on this list, such as Marine Barbato, Natalie Bibeau and Anne de Forsan de Gabriac, also run PR agencies. If what you need is a team to handle your press relations rather than content to learn from, our ranking of the best PR agencies in France covers that case.

How did I rank these creators?

Four criteria, fixed before looking at who would come out on top, and applied only to what each creator publishes on their own pages and accounts. Every account on this list was reviewed on 22 October 2026.

1. Regularity. Dated content in 2026, and a rhythm you can count on: a podcast every two weeks or a newsletter twice a month counts for more than a single op-ed followed by months of silence.

2. Focus on press relations. Content that is mainly about PR, media relations and reputation. A feed where PR is one topic among many comes after one that is built around it.

3. Teaching. Content that a reader at a given level can apply, with a clear audience: entrepreneurs doing their own PR, B2B leaders, in-house communicators, crisis teams.

4. Independence. Content that teaches something even if you never buy anything from the creator. Running an agency is fine; a feed that only promotes clients' campaigns is not.

What I deliberately did not do: I did not estimate any audience. When a creator does not publish a follower or subscriber count, the table says « Not published ». I did not keep any creator without public activity in 2026 in the top 10. I did not include brand accounts of publishers of competing SEO software. And I did not count likes or listens, which say little about what you will learn.

This ranking reflects my own experience and opinion as someone who follows these creators every week, not a paid placement. I am Thibault Besson-Magdelain, founder of Sorank, and no creator on this page paid to appear in it.

The 10 best public relations content creators in France

1. Pauline Vettier

Pauline Vettier is a former CMO who became a freelance press officer for companies in sustainable energy. She publishes on LinkedIn, runs monthly LinkedIn Lives and sends the twice-monthly Substack newsletter « Marketing durable », which her site says has more than 1800 subscribers. Her topics are almost all about press relations: « Mes convictions sur les RP en 2026 », « La stratégie RP qui fonctionne en 2026 », « Les médias oubliés des stratégies RP » (April 2026) and « Media training : les 5 techniques ». In 2026 she was interviewed by FrenchWeb about PR and was a guest on the podcast Réputation in September. She also has accounts on YouTube, X and Instagram, whose audiences are not published. She sells press relations, media training and op-ed writing services.

Best for: B2B leaders and marketers who want a clear, regular method for earning press coverage, in short posts and a newsletter. Her examples come mostly from sustainable energy, so readers in consumer brands will need to translate them to their own sector.

2. Marine Barbato

Marine Barbato has been a press officer for more than 15 years and hosts « Réputation, le podcast des relations médias de demain » on Ausha. The podcast has 26 episodes, its second season is under way, and a new episode comes out every two weeks: #14 with Pauline Vettier on 6 September 2026, #15 with Patrick Bonin on media crises on 20 September, #16 with Annabelle Chamiot on « IA et relations médias » on 4 October, and #17 with Jonathan Ganem on 18 October 2026. The podcast is rated 5.0 out of 5 on 11 Apple reviews; its audience is not published. She is the founder of the agency Impakters, which sells ethical and responsible PR services.

Best for: communicators and press officers who want to understand the trade from the inside, through long conversations. Hour-long interviews suit a commute rather than a quick read, and beginners looking for a step-by-step method will find more structure with Natalie Bibeau.

3. Clara Labbé

Clara Labbé is an independent consultant in crisis communication and media training who hosts the podcast « Les Coulisses de la com de crise » on Ausha. It has 34 episodes, roughly one every two weeks, each built on a concrete case: Eurostar and bedbugs on 15 October 2026, Knysna on 1 October 2026, the Gironde prefecture on 9 April 2026, and « IA réputation : du SEO au GEO » on 12 March 2026. The format is rare in French: the people who had to speak to the media explain how they handled it. Her audience is not published. She sells media training, training courses and crisis simulations.

Best for: communicators, spokespeople and leaders who may one day face journalists in a sensitive situation. The podcast is about crisis rather than everyday press relations: for pitching and press releases, pair it with Pauline Vettier or Adeline Cointe.

4. Natalie Bibeau

Natalie Bibeau is the president of the Montreal agency NATA PR, founded in 2000, and hosts the podcast « Nata PR School (FR) », which teaches how to combine public relations and social media. It has 261 episodes in French, an English version also exists, and in 2026 it published about two episodes a month, on 14 and 28 January, 11 February, 11 March, 8 April and 13 May 2026, the last one titled « RP + GEO : comment dominer la recherche IA grâce aux relations publiques ». The latest episode found is from 13 May 2026, so the rhythm is worth checking before you subscribe. Her audience is not published. She sells the Nata PR School course, the NATA model and offers a free 3-day challenge. Her market is French-speaking Canada.

Best for: entrepreneurs and small businesses that want to do their own PR and like short episodes. Her examples come from Québec, so French readers will need to adapt some references to their own media landscape.

5. Olivier Cimelière

Olivier Cimelière is a journalist by training and a former head of communications who became a consultant. On Le Blog du Communicant he publishes about two to four articles a month on corporate communication, media relations and reputation: an interview with Corentin Vrand of Decathlon on 6 October 2026, the reputational risks of Neutrogena on 23 August, the clash between LVMH and Le Monde on 28 July, and AI Overviews on 7 July 2026. He is the author of the book « Entreprises : et si vous arrêtiez le coup de com ? » and was a guest of Décodeur de la Communication in September 2026. He is also on LinkedIn, X, Instagram, Facebook and Bluesky, with audiences not published. He sells communication consulting.

Best for: heads of communication and experienced communicators who want analysis of how companies and the media clash and make up. His articles are commentary rather than tutorials: beginners looking for a method will find it elsewhere on this list.

6. Adeline Cointe

Adeline Cointe is the founder of Haut comme 3 comm and a press officer for entrepreneurs and independents. She explains how to get coverage without being known, on LinkedIn, on her blog (« Comment passer dans les médias sans être connu ») and as a regular guest of entrepreneur podcasts such as Créer lancer développer, Blue MidVoice in June 2025, Ni paillettes ni bullshit in July 2026, Réveille ton biz, Work in process and Principes fondamentaux. She also runs workshops for the incubator Le Board. Her site could not be reached during this review, and her audience is not published. She sells PR services, a free masterclass and the PommeCasts method for getting booked on podcasts.

Best for: solopreneurs and very small businesses with no agency budget who want to land their first articles and podcast appearances. Much of her content lives in other people's podcasts, so it is more scattered than a single feed.

7. Laurent François

Laurent François is the founder of the agency Maverick Communication and hosts « Décodeur de la Communication » on Ausha, a podcast of interviews with heads of communication and PR specialists. It is the most prolific podcast on this list: 465 episodes, with two a week in October 2026 (6, 10, 13, 17 and 20 October). Among the episodes on press relations, « Les 10 étapes des relations presse » with Nadjet Boubekeur (episode 217) is a good starting point, and Olivier Cimelière came to talk about publicity stunts. Most recent episodes cover corporate communication in a broad sense, with PR as one part of it. His audience is not published. His agency sells communication services.

Best for: communicators who want a steady flow of peer experience and do not mind sorting topics. Readers who want only press relations will have to pick episodes rather than listen to everything.

8. Anne de Forsan de Gabriac

Anne de Forsan de Gabriac is the founder of the agency StoriesOut, whose blog publishes several articles a month on press relations seen from the journalist's side and on how AI assistants pick up a brand's story: « Le ballon d'essai » on 25 August 2026, « La source en journalisme et en relations presse » on 10 September, public affairs and press relations on 25 September, a 4C method for GEO on 29 September, and « Vos clients vous cherchent. Qui leur répond ? » on 8 October 2026. The articles are not signed, and the content is carried by the agency more than by her personally. The agency's LinkedIn page has 2.49k followers and its YouTube channel 5 subscribers. The agency sells press relations and GEO services.

Best for: brands that want to be cited both by journalists and by AI assistants, and readers who like short explainers on newsroom vocabulary. It is an agency blog, so read it knowing that it also presents the agency's own approach.

9. Mathilde Ozanne

Mathilde Ozanne is a senior communication and press relations consultant with more than 15 years of experience in agencies and with tech and B2B companies. Since February 2026 she has published an op-ed on Economie Matin every one to two months, all about the PR trade: « IA et relations presse » on 6 February, « Les marronniers médiatiques » on 2 March, « L'agence liquide » on 27 March, « Attachés de presse : l'épuisement derrière la performance » on 29 May and « Le podcast, le format qui réarme les journalistes et repositionne les RP » on 5 September 2026. She also wrote an op-ed for Maddyness on 23 September 2026 on why AI in press relations repeats the fundraising bubble of 2014 to 2017. No LinkedIn account or site was found, and her audience is not published. She sells communication and press relations consulting.

Best for: PR professionals and B2B and tech communicators who want a practitioner's view of how the trade is changing. These are opinion pieces, not tutorials, and the rhythm is slow.

10. Manuel Singeot

Manuel Singeot is a former journalist who became a consultant with The Online Reputation. In the Journal du Net he writes a series of columns on how AI assistants present brands, where press relations meet GEO: « GEO : votre réputation peut franchir les frontières avant vos produits », « GEO et SEO : comment organiser ses équipes sans créer un nouveau silo ? » and « À quoi sert vraiment le GEO ? ». The columns are not dated on the page, so his recent rhythm could not be confirmed. His Substack shows 5 subscribers; his other audiences are not published. He sells reputation consulting.

Best for: communicators who want to understand how media coverage feeds what AI assistants say about a company. He writes more about GEO than about press relations in the strict sense: for pitching and media relations, look higher in this list.

The 10 creators compared

Each cell reflects what the creator publishes on their own pages and accounts as of 22 October 2026. When a piece of information is not published, the cell says so.

Creator	Main platform	Format	Published rhythm	Published audience
Pauline Vettier	LinkedIn	Posts, newsletter, monthly LinkedIn Lives	Newsletter twice a month	1800 newsletter subscribers (announced on her site)
Marine Barbato	Podcast (Ausha)	Hour-long interviews	One episode every two weeks	Not published
Clara Labbé	Podcast (Ausha)	Crisis communication case studies	About one episode every two weeks	Not published
Natalie Bibeau	Podcast (BaladoQuebec)	Short teaching episodes	About two a month in 2026, latest found 13 May 2026	Not published
Olivier Cimelière	Blog	Analyses and interviews	About 2 to 4 articles a month	Not published
Adeline Cointe	LinkedIn	Posts, blog, guest podcast interviews	Not published	Not published
Laurent François	Podcast (Ausha)	Interviews with heads of communication	Two episodes a week	Not published
Anne de Forsan de Gabriac	Agency blog (StoriesOut)	Articles on PR and GEO	Several articles a month	2.49k on the agency's LinkedIn page
Mathilde Ozanne	Economie Matin	Op-eds	One every one to two months	Not published
Manuel Singeot	Journal du Net	Columns on reputation and GEO	Not published (columns undated)	5 on Substack

How to get the most out of these creators

Three habits that make the difference between scrolling and learning.

• Pick two or three, not ten. One regular feed for method, one podcast for real cases, one source on how the trade is changing. Following everyone means listening to nobody properly.
• Test on one pitch before changing everything. When a creator recommends a new angle or format, try it on one journalist or one story, note the response, and only then change your whole approach.
• Read the journalists too. A creator explains what newsrooms want; the newsrooms show it. Read the outlets you pitch, and check what their journalists actually cover before you write to them.

Where does this ranking stop?

Three limits, stated clearly.

It is based on public information. I read what each creator publishes and checked their accounts on 22 October 2026. Some platforms, such as LinkedIn, could not always be read in full, so some rhythms and audiences are marked « Not published ». A creator who publishes very well but quietly will be underrated here.

It reflects one reader's opinion. The criteria were fixed in advance, but the weight given to regularity, focus or teaching is a personal choice. A press officer would rank some creators differently, and that is healthy.

It ages. Podcasts end seasons, newsletters pause and columnists move to other outlets. Check that the account is still active before you subscribe.

What can software do that a creator cannot?

A creator explains how journalists work, how to tell a story and how media coverage now feeds what AI assistants say about a brand. They do not know your company, your keywords or your competitors, and they will not check every week whether ChatGPT cites you or publish content for you.

That is what Sorank automates: after an audit of your site, the software finds your keywords, writes and publishes articles optimised for Google and for AI assistants, and shows you when an AI assistant cites your brand, so you can see whether your press coverage is turning into visibility in the answers. Pricing starts at 99€ per month, with 3 days offered and a card required at sign up. To see it on your own site, book a call. Many communicators combine the two: creators to understand, software to apply.

Conclusion

The best PR creator is the one who speaks to your role, in a format you will actually keep up with. For a regular, practical method on earning coverage, Pauline Vettier. For the trade told from the inside, Marine Barbato. For crisis situations, Clara Labbé. For doing your own PR as an entrepreneur, Natalie Bibeau or Adeline Cointe. For analysis of companies and the media, Olivier Cimelière. For the link between press relations and AI assistants, Anne de Forsan de Gabriac and Manuel Singeot. And to follow how AI assistants are changing visibility every week, subscribe to our GEO and SEO newsletter.

Honorable mentions: other public relations creators worth following

Other French-speaking PR creators spotted during this review, outside the ranking, presented solely on the basis of what they publish.

Creator	Main account	What they publish
Caroline Prince	LinkedIn	Head of the agency Yucatan, with more than 25 years in PR; author of the Journal du Net column « À l'ère du GEO, la visibilité des marques se joue dans les RP » (one column found, rhythm not confirmed)
Charlotte Couffon	Journal du Net author page	Founder of the Paris agency Cornaline Communication; about fifteen Journal du Net columns, almost all on press relations, including one on PR, SEO and social media dated 25 April 2025, and an interview in CB News on 23 April 2026
Clara Armand-Delille	Journal du Net author page	Founder of ThirdEyeMedia, PR advice for start-ups and venture capital funds; Journal du Net columns on tech PR, the latest dated one from 28 October 2025
Jonathan Ganem	LinkedIn	Founder of the agency Talents PR and of the PR Club, a mutual help group for press officers created in 2017; LinkedIn posts mostly about his clients' campaigns, guest of the podcast Réputation on 18 October 2026