The 10 best marketing automation content creators in France

Following the best marketing automation content creators in France is the fastest way to keep up with tools that change every few months. n8n, the workflow tool most of the creators on this list teach, announced on 9 October 2025 a 180 million dollar Series C at a 2.5 billion dollar valuation, with six-fold user growth and tenfold revenue growth over the year, and described « a fast-growing community contributing videos, templates, nodes, and more », according to n8n's own Series C announcement. Much of that learning now happens on YouTube, in French. This ranking brings together ten French-speaking creators who publish about automation with n8n, Make and AI agents, checked one by one, and says for each which reader and which level they suit.

How many companies are learning to automate with AI?

Automation with AI is still new for most companies, which is why tutorials matter. According to Eurostat's Statistics Explained article on the use of artificial intelligence in enterprises (data extracted in December 2025), 19.95% of EU enterprises used at least one AI technology in 2025, and 34.70% of those that use AI used it for marketing or sales. Among the enterprises that had considered AI without using it, 70.89% cited a lack of relevant expertise as a reason.

Self-training is filling part of that gap. In a news item published on 19 March 2026, Eurostat reports that 34.8% of EU internet users took an online course or used online learning materials in 2025, according to Eurostat's news release « Online learning increasingly popular in the EU ». These are EU-wide figures, not French ones, but they describe the situation of most readers of this page: the tools are there, the expertise is not yet.

Why follow creators rather than only reading tools' blogs?

Four reasons, from the point of view of someone who wants to learn marketing automation and keep up with it.

• They build in front of you. A tutorial by Dr. Firas or Aurélien Fagioli shows a workflow being assembled node by node, with the errors along the way. A tool's documentation describes each feature, rarely a complete marketing use case.
• They compare tools. Kévin Guiot writes about Make versus n8n, and several creators on this list teach both. A vendor's blog will not tell you when a competing tool fits your case better.
• They speak to a level and a goal. Claire Ribiere talks to non-technical independents, Naier Saidane to people who want to sell automation as a service, Benjamin Brucher to profiles comfortable with code. A generic guide speaks to everyone and therefore to nobody in particular.
• Their interest is easy to read. Most of them sell courses, a community or automation services, and say so. Knowing what a creator sells helps you read their advice with the right distance.

Several creators on this list, such as Kévin Guiot and Aurélien Fagioli, also build automations for clients. If what you need is someone to set up your workflows rather than content to learn from, our ranking of the best marketing automation agencies in France covers that case.

How did I rank these creators?

Four criteria, fixed before looking at who would come out on top, and applied only to what each creator publishes on their own pages and accounts. Every account on this list was reviewed on 22 October 2026.

1. Focus on automation. A channel or blog where automation (n8n, Make, Zapier, AI agents) is the main topic counts for more than one where it appears from time to time among general AI news.

2. Practical depth. Step by step tutorials and concrete cases count for more than tool announcements. A creator who shows how a workflow is built comes before one who only says it exists.

3. Teaching. Content that a reader at a given level can apply, with a clear audience: beginners, independents, decision makers, technical profiles.

4. Independence. Content that teaches something even if you never buy anything from the creator. Selling a course or a service is fine; a feed that only promotes an offer is not.

What I deliberately did not do: I did not estimate any audience. When a creator does not publish a follower or subscriber count, the table says « Not published ». I did not keep accounts that looked abandoned in the top 10. I did not include brand accounts of publishers of competing marketing software. And I did not count likes or views, which say little about what you will learn.

This ranking reflects my own experience and opinion as someone who follows these creators every week, not a paid placement. I am Thibault Besson-Magdelain, founder of Sorank, and no creator on this page paid to appear in it.

The 10 best marketing automation content creators in France

1. Dr. Firas

Dr. Firas is a doctor in computer science and a trainer who publishes step by step n8n tutorials on YouTube: workflows, AI agents, and the automation of prospecting and social media. His channel is one of the French-speaking channels most centred on n8n, which makes it directly useful for anyone who wants to automate their marketing without coding. His publishing rhythm is not published, but his site lists more than 40 courses on n8n and Claude, several of them marked new with 2026 in the title. His published audience is 40.7k subscribers on YouTube. He sells course packs through his site dr-firas.vip.

Best for: marketers and entrepreneurs who already know what they want to automate and need to see it built in n8n, one node at a time. Readers who want a comparison between tools, or who work with Make, will find the content very n8n-centric, and the channel also promotes his course catalogue.

2. Alex DEW

Alex DEW publishes videos on his YouTube channel DEW Automatisation and articles on his blog about automating an online business with n8n, Make, scraping and AI. His blog is one of the most clearly dated sources on this list, with articles published between 25 February and 23 September 2026. What sets him apart is a very hands-on angle: bots, scraping and reducing the cost of API calls, the kind of topics that matter to entrepreneurs who want to automate their acquisition. He also runs a Telegram channel. His published audience is 34.9k subscribers on YouTube. He sells a training course on Browser Automation Studio.

Best for: entrepreneurs and growth profiles who want to automate lead collection and repetitive tasks, and who are comfortable with scraping tools. Complete beginners may find some topics technical, and scraping always deserves a check on what is legal for your use.

3. Shubham Sharma

Shubham Sharma is a French-speaking reference on no-code and AI. He publishes long YouTube tutorials, including complete courses on building AI agents with n8n, relays them in a newsletter and adapts them into short formats on TikTok and Instagram. He has the largest published audience on this list: 323.0k subscribers on YouTube, 52.0k newsletter subscribers, 61.2k on TikTok, 29.0k on Instagram and 8.182k on X. His topic is broader than automation and also covers AI and productivity tools. His publishing rhythm is not published.

Best for: beginners and entrepreneurs who want a broad, accessible entry point into automation and AI, in long videos or short formats. Readers who want only marketing automation will have to sort through the other topics.

4. Aurélien Fagioli

Aurélien Fagioli publishes n8n tutorials and cases of AI agents applied to companies on his channel Aurélien Automatisation, and extends them in his Skool community, Aware Builders Club. The channel is entirely dedicated to automation, which makes it directly useful for this sector. He also runs a smaller second channel about business. His published audience is 22.9k subscribers on his main YouTube channel and 0.4k on the second one. His publishing rhythm is not published. He is the founder of an AI agency.

Best for: small business owners and freelancers who want concrete AI agent cases in n8n and like learning with a community. His second channel is about business rather than automation, so start with the main one.

5. Claire Ribiere

Claire Ribiere publishes under the brand Claire No-Code on YouTube and Instagram: tutorials on Make, Notion and AI to automate the tasks of independents. She completes them with a podcast, « Entrepreneuse sans succès », a newsletter and a blog. What sets her apart is how she explains automation to a non-technical audience, that of small businesses. Her published audience is 21.6k subscribers on YouTube and 7.262k on Instagram. Her publishing rhythm is not published. She sells Express training courses on Notion, ChatGPT and Make, and runs a free community.

Best for: independents and very small businesses that use Notion and want their first Make automations without writing code. Readers working with n8n or looking for advanced AI agents will find more elsewhere on this list.

6. Alexis Kovalenko

Alexis Kovalenko is the cofounder of Contournement with Erwan Kezzar, and the face of its YouTube videos. Contournement publishes videos, lives, the podcasts « IA x No-Code » and No-Code World Radio, and resources dedicated to Make, Zapier, Airtable and Notion. Its newsletter goes out on Thursdays, weekly or every two weeks depending on the page. Contournement is one of the historic references of no-code in France, and its team has also written a book published by Eyrolles. The accounts belong to the brand: 11.3k subscribers on YouTube, 2.692k on Instagram and 2.528k on X. Contournement sells no-code training.

Best for: beginners who want to start automating without coding, with a structured brand rather than a single voice. The accounts are those of a company, so the content is less personal and less focused on marketing than some channels on this list.

7. Naier Saidane

Naier Saidane publishes YouTube tutorials on AI agents built with n8n and Make, and co-runs L'Accélérateur IA, a programme for launching an AI services business. Inside that programme he hosts weekly building lives with Make, n8n and Claude. The programme page was published on 9 October 2026, with a bootcamp in October 2026. His content targets people who want to sell automation as a service, with concrete cases. His published audience is 19.8k subscribers on YouTube.

Best for: freelancers and consultants who want to turn automation into an offer for clients. If you only want to automate your own marketing, the business angle of the content will matter less to you, and the weekly lives take place inside his programme.

8. Jordi Hako

Jordi Hako publishes under the name The Internet Engineer: videos on n8n, Make.com, AI agents and Claude Code. His videos explain the technical building blocks of automation in an accessible way, for example « Make.com : comprendre les webhooks ». He also runs a free Skool community and a newsletter. His published audience is 16.7k subscribers on YouTube and 1.614k on TikTok. His publishing rhythm is not published.

Best for: beginners and intermediate users who want to understand how the pieces fit together (webhooks, triggers, agents) before building their own workflows. Readers who want ready-made marketing recipes will find the approach more conceptual.

9. Kévin Guiot

Kévin Guiot is a developer and automation expert who publishes written guides on his site expert-automatisation.fr, and sends a weekly newsletter presenting one concrete automation case. His blog is active: « Make vs n8n » on 10 September 2026, « Automatiser sa facturation avec Make » on 5 September 2026 and « Scraping web : ce qui est légal » on 28 August 2026. His content is aimed at decision makers and helps choose a tool and estimate the cost of a project. He has no YouTube channel or social account displayed, and his audience is not published. He also sells automation services as a consultant.

Best for: managers and decision makers who prefer reading to watching and want to compare tools before launching a project. Readers who learn by watching someone build will miss the video format.

10. Benjamin Brucher

Benjamin Brucher publishes under the name Ben BK: YouTube tutorials on AI agents and automation, including n8n, and more and more on Claude Code. His site no longer mentions n8n, a sign that his content is moving towards Claude Code. He brings a developer's view of automation. His published audience is 33.0k subscribers on YouTube, 1.899k on X, 1.6k on TikTok and 0.6k on Instagram. His publishing rhythm is not published. He launched the training « De zéro code à Claude Code » in 2026 and cofounded AI Got It in 2025, which has a newsletter.

Best for: technical profiles who want to go beyond no-code tools and automate with code assistants. Readers looking for n8n or Make tutorials for marketing will find his recent content less relevant.

The 10 creators compared

Each cell reflects what the creator publishes on their own pages and accounts as of 22 October 2026. When a piece of information is not published, the cell says so.

Creator	Main platform	Format	Published rhythm	Published audience
Dr. Firas	YouTube	n8n tutorials, paid courses	Not published (courses updated in 2026)	40.7k on YouTube
Alex DEW	YouTube	Videos, blog articles, Telegram channel	Blog articles from 25 February to 23 September 2026	34.9k on YouTube
Shubham Sharma	YouTube	Long tutorials, newsletter, short videos	Not published	323.0k on YouTube, 52.0k newsletter subscribers
Aurélien Fagioli	YouTube	n8n tutorials, Skool community	Not published	22.9k on YouTube
Claire Ribiere	YouTube	Videos, podcast, newsletter, Instagram	Not published	21.6k on YouTube
Alexis Kovalenko (Contournement)	YouTube	Videos, lives, podcasts, newsletter	Newsletter on Thursdays, weekly or every two weeks	11.3k on YouTube
Naier Saidane	YouTube	Tutorials, building lives in his programme	Weekly lives in L'Accélérateur IA	19.8k on YouTube
Jordi Hako	YouTube	Tutorials, Skool community, newsletter	Not published	16.7k on YouTube
Kévin Guiot	Blog expert-automatisation.fr	Written guides, newsletter	Weekly newsletter, 3 articles between 28 August and 10 September 2026	Not published
Benjamin Brucher	YouTube	Tutorials, training, newsletter	Not published	33.0k on YouTube

How to get the most out of these creators

Three habits that make the difference between watching and automating.

• Pick your tool first, then your creators. If your team works with Make, follow Claire Ribiere or Kévin Guiot; if it works with n8n, Dr. Firas or Aurélien Fagioli. Following tutorials on three tools at once means finishing none.
• Rebuild one workflow end to end. Choose a single tutorial close to a real need (lead capture, a follow-up email, a report) and rebuild it on your own accounts before watching the next one.
• Check the rules before you automate. Scraping, cold messages and the use of personal data are framed by law and by each platform's terms. A good creator flags it; if not, look it up before you launch.

Where does this ranking stop?

Three limits, stated clearly.

It is based on public information. I read what each creator publishes and checked their accounts on 22 October 2026. The dates of the latest videos could not always be read, so several rhythms are marked « Not published ». A creator who publishes very well but quietly will be underrated here.

It reflects one reader's opinion. The criteria were fixed in advance, but the weight given to focus, depth or teaching is a personal choice. Another marketer would rank some creators differently, and that is healthy.

It ages fast. Automation creators follow the tools, and several on this list are already moving from n8n towards Claude Code. Check that the account still covers the tool you use before you subscribe.

What can software do that a creator cannot?

A creator shows you how to build a workflow and how to think about automation. They do not know your site, your keywords or your competitors, and they will not write and publish your content every week.

That is what Sorank automates: after an audit of your site, the software finds your keywords, writes and publishes articles optimised for Google and for AI assistants, and shows you when an AI assistant cites your brand. Pricing starts at 99€ per month, with 3 days offered and a card required at sign up. To see it on your own site, book a call. Many readers combine the two: creators to automate their processes, software to keep their content running.

Conclusion

The best marketing automation creator is the one who teaches the tool you use, at your level, in a format you will actually follow. For n8n built step by step, Dr. Firas. For practical acquisition automation and scraping, Alex DEW. For a broad entry point into no-code and AI, Shubham Sharma. For concrete AI agent cases with a community, Aurélien Fagioli. For Make and Notion without technical jargon, Claire Ribiere. For written comparisons aimed at decision makers, Kévin Guiot. And to receive our own updates on visibility in Google and in AI assistants, subscribe to the Sorank newsletter.

Honorable mentions: other marketing automation creators worth following

Other French-speaking creators who publish about automation, spotted during this review, outside the ranking, presented solely on the basis of what they publish.

Creator	Main account	What they publish
Julien Massey	YouTube	Videos on AI and automation for monetising an activity and launching an AI agency, with a business angle more than a technical one (38.3k subscribers on YouTube)
Théo Maréchal	YouTube	No-coder since 2020, videos and a newsletter on AI, no-code and automation for building a business; recent videos are mostly about AI, with Make and n8n covered occasionally (104.0k subscribers on YouTube, 37.0k newsletter subscribers)
Anthony Fauchère	YouTube	Videos on n8n, automation and vibe coding with Claude Code; partner in the software studio Futurdigital.ch in French-speaking Switzerland (4.53k subscribers on YouTube)
Nicolas Leroy	YouTube	Trainer publishing Make automation tutorials applied to WordPress, WooCommerce, Shopify and SEO (3.41k subscribers on YouTube)
Grégory Robinson	YouTube	Founder of the AI agency Audelalia in Montpellier: n8n videos for local visibility and SEO blogs, a Skool community and a book series « IA en Entreprise » announced every four months, with five published (1.4k subscribers on YouTube)
Vincent Grattery	vincentgrattery.fr	Certified Notion expert and Make certified at advanced level: Notion and Make tips and tutorials, including « Automatise Notion grâce à Make », and a free video course Simple comme Notion; site updated on 9 September 2026
Dany ltn	TikTok	Short videos on AI and automation on TikTok and Instagram, with automation present but not exclusive (78.1k on TikTok, 51.0k on Instagram)
Zeyneb & Maxim	Instagram	Duo publishing Instagram reels on AI and automation, on a broad AI topic (146.0k on Instagram)