GEO Marketing: How to Get Your Brand Recommended by AI Assistants

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How should you get mentioned by ChatGPT and other AI assistants?

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What do you want to know or change?

Just see if AI assistants talk about my businessFollow it over time against my competitorsBe mentioned more often, starting now

The phrase GEO marketing causes confusion because "geo" has meant geography in marketing for decades. Since the research paper GEO: Generative Engine Optimization (KDD 2024), it also designates optimization for AI-generated answers. This guide clears up the two meanings, then explains how to run GEO as a marketing program. For the definition, see our glossary entry on GEO.

GEO marketing or geomarketing: which one do you mean?

The rest of this article is about the first meaning. If you are a local business, the two meet: buyers ask assistants for "the best dentist near me", and assistants draw on local listings and reviews. Our guide to local SEO covers the location side.

Why does GEO matter for marketing?

Because the shortlist moved into the answer. In a study of 900 US adults, the Pew Research Center found that users clicked a classic search result on 8% of visits when Google showed an AI summary, against 15% without. When a buyer asks an assistant which tool, agency or product to choose, the brands named in the answer are the ones considered. For a marketer, being one of them is a brand awareness goal as much as a traffic goal. Our roundup of GEO statistics gathers the key numbers.

How to run a GEO marketing program in 6 steps

1. List the buyer questions that lead to your category: 25 to 50 prompts per market, phrased the way buyers talk (see AI prompt research).
2. Measure your starting point: in each assistant, which brands are named and which sources are cited? The AI visibility audit gives a method.
3. Publish citable content: pages that answer each question directly, with figures, sources, tables and comparisons.
4. Earn presence on third-party sources: reviews, comparison articles, directories, communities, press. This is where marketing, PR and partnerships meet GEO.
5. Keep your brand information consistent: same name, description, offer and facts on your site, profiles and listings, so assistants describe you correctly.
6. Track and report monthly: mention rate, share of voice and the sources cited instead of you.

Which channels feed AI answers?

• Your own content: guides, comparisons, FAQ, product and pricing pages with clear facts.
• Review platforms: often among the most cited sources; our Trustpilot AI citation study measures how much.
• Encyclopedic and reference pages: Wikipedia and industry references when your brand qualifies.
• Communities: Reddit and specialized forums, cited heavily by some assistants and barely by others.
• Media and comparison articles: the classic PR targets, now doubly useful.

How do you measure GEO marketing results?

Sorank's AI mention tracking follows these metrics in ChatGPT, Claude and Gemini (plus Perplexity and Grok from Pro), and the GEO leaderboard ranks you against competitors.

The bottom line

GEO marketing is brand building for the answers AI gives your buyers: citable content, presence on the sources assistants trust, consistent facts and regular measurement. It builds on SEO (see GEO vs SEO) and on classic PR. Sorank, SEO and GEO software that runs on autopilot, publishes the content, obtains natural backlinks automatically and tracks your mentions; see the Sorank plans, with a 3-day free trial. Our GEO strategy in 7 steps goes deeper into the method.