How to Track Your Brand Mentions in ChatGPT, Claude, Gemini and Perplexity

Quick quiz

What should you work on first for your brand?

Question 1 of 425%

Can you say in one sentence why customers should choose you?

Not reallyYes, easilyIt depends on the customer

Knowing how to track brand mentions in ChatGPT and other assistants has become a marketing basic: buyers ask them for recommendations, and the brands named get the shortlist. Assistants are used at massive scale; OpenAI's CEO announced more than 800 million weekly ChatGPT users in October 2025, as reported by TechCrunch. This guide gives a method, a template and the metrics that matter.

Why track brand mentions in AI?

• Shortlists form in the answer: when an assistant names three brands, the others are often not considered.
• Analytics do not show it: a recommendation without a click leaves no trace in your traffic reports.
• Answers can be wrong: outdated prices or features need to be spotted and corrected at the source.
• Competitors move: share of voice shows who gains ground.

Step 1: build your prompt panel

List 25 to 50 questions per market, phrased the way buyers talk, across the buying journey:

Sorank's AI prompt research suggests questions from your market, and our prompt library gives examples.

Step 2: run the prompts

Run each prompt in each assistant you care about, in a clean session (logged out or in a temporary chat, without memory), in the language and country of your market. Repeat on a fixed schedule: weekly for a manual panel, daily with a tool. Assistants with web search (ChatGPT search, Perplexity, Gemini) reflect current sources; answers without search reflect training data.

Step 3: record the right data

Step 4: compute the metrics

• Mention rate: share of answers that name your brand.
• Share of voice: your mentions divided by all brand mentions in your category.
• Average position in lists.
• Citation rate: share of answers that link to your site.
• Top cited sources: where to be present.

Manual tracking or a tool?

Sorank's AI mention tracking runs 25 to 150 prompts depending on the plan in ChatGPT, Claude and Gemini, plus Perplexity and Grok from the Pro plan, with a GEO leaderboard against competitors. Dedicated pages cover the ChatGPT rank tracker and the Claude rank tracker. Our ranking of AI visibility tools compares the options.

What to do with the results

1. For prompts where competitors appear and you do not, read the cited sources and get present there.
2. For wrong facts, correct your own pages and the third-party profiles assistants rely on.
3. For topics with no good source, publish the clearest answer yourself (see GEO vs SEO).
4. Report monthly (see GEO reporting).

The bottom line

Tracking AI mentions means a fixed panel of buyer questions, run regularly, measured as rates. Start by hand to learn, then automate. See the Sorank plans, with a 3-day free trial; for an overview of where assistants find their sources, our reference paper on GEO and the Pew study on AI summaries are good starting points.