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GEO Guide: Measure your AI citations with Google Analytics!
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With the rise of conversational agents like ChatGPT, Perplexity, Gemini, or Copilot, your visibility no longer depends solely on Google. These artificial intelligences increasingly influence users' decisions by recommending websites in their answers.
But one question remains:
Is your site mentioned by these AIs?
In this article, we explain step by step how to measure visits from artificial intelligences using Google Analytics, and why it is a key lever in your SEO strategy for 2025.
Go to Google Analytics
In our example, we use the site lacreme.
Once inside the GA4 interface:
Here, you see all the pages visited... but they are not yet filtered by AI.
Add a filter by clicking "Add comparison".
Session sourceexactly matcheschat.openai.com
perplexity.ai
copilot.microsoft.com
cloud.aio.ai
mammoth.ai
Once the filter is applied, you will see:
But that's not all. You also have access to:
To understand the impact of AI:
does not exactly match (exclude AIs).Source / Average engagement duration / Pages viewed per session, AI: ~2x longer, ~2 pages, Others: ~54 seconds, ~1.7 pages
💡 Users coming from AI spend more time on your site and explore more of your content.
It's an essential component of GEO (Generative Engine Optimization).
Measuring visitors coming from artificial intelligences is now an essential SEO skill.
Thanks to Google Analytics and a simple method, you can finally know whether your site is visible in AI answers.
Google Analytics does not explicitly label traffic as “AI”. However, each AI assistant uses its own domain when opening links (example: chat.openai.com for ChatGPT). By filtering traffic based on the session source, you can isolate visits generated by AIs and measure their impact on your site.
It’s normal for some websites to have little or no AI traffic yet, depending on niche, authority, and content depth. To increase your mentions: • Publish content targeting informational queries • Strengthen topical authority • Improve internal linking • Earn quality backlinks • Ensure your pages are structured and easy for AIs to parse (clear sections, schema, FAQ, definitions) AI visibility grows progressively, it’s a long-term GEO strategy.
Not necessarily. AI tools recommend pages based on: • Relevance • Freshness • Authority • Content clarity • User intent matching Traffic is only a symptom. For a real picture of your AI visibility, you need both: • Analytics data (visits) • Mention tracking (how often AIs cite your site) Together, they form the foundation of your GEO performance.
See how businesses like yours multiplied their organic traffic in months with Sorank.
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