Learn how to measure visits from AI for free with Google Analytics

With the rise of conversational agents like ChatGPT, Perplexity, Gemini, or Copilot, your visibility no longer depends solely on Google. These artificial intelligences increasingly influence users' decisions by recommending websites in their answers.

But one question remains:
Is your site mentioned by these AIs?

In this article, we explain step by step how to measure visits from artificial intelligences using Google Analytics, and why it is a key lever in your SEO strategy for 2026.

Step 1: Access Google Analytics via Tag Manager

Go to Google Analytics

1. Select your Google Analytics property.
2. Choose the website you want to analyze.

In this example, we use one of our websites.

Step 2: Open the engagement and retention reports

Once inside the GA4 interface:

• Click "Reports"
• Go to the "Engagement > Pages and screens" section

Here, you see all the pages visited... but they are not yet filtered by AI.

Step 3: Filter by artificial intelligence sources

Add a filter by clicking "Add comparison".

• Dimension: Session source
• Condition: exactly matches
• Values to enter: (non-exhaustive list)

chat.openai.com
perplexity.ai
copilot.microsoft.com
cloud.aio.ai
mammoth.ai


Step 4: Analyze your AI traffic data

Once the filter is applied, you will see:

• The number of visitors coming from AI on a given day
• The 12-month trend (remember to expand the date range)
• Peaks of AI visits

But that's not all. You also have access to:

• Average engagement duration
• Average number of pages viewed

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Step 5: Compare with other traffic sources

To understand the impact of AI:

1. Duplicate the Analytics tab.
2. In the second tab, change the filter to: does not exactly match (exclude AIs).
3. Compare:

Source / Average engagement duration / Pages viewed per session, AI: ~2x longer, ~2 pages, Others: ~54 seconds, ~1.7 pages

💡 Users coming from AI spend more time on your site and explore more of your content. Building this kind of segmented reporting into a recurring dashboard is exactly the kind of work agencies handle; our comparison of the 10 best data analytics agencies in France profiles specialists who set up this tracking end to end.

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Why this is a strategic SEO metric

• You know whether your brand is being recommended in AI conversations.
• You can adjust your content to maximize your chances of being cited.
• You measure the real impact of your AI visibility on your acquisition.

It's an essential component of GEO (Generative Engine Optimization). Teams that want this monitored continuously without manual GA4 filtering typically bring in a specialist; our comparison of the 10 best GEO and AI visibility agencies in France lists providers who track AI citations at scale.

Conclusion

Measuring visitors coming from artificial intelligences is now an essential SEO skill.
Thanks to Google Analytics and a simple method, you can finally know whether your site is visible in AI answers.