Serpstat is an SEO platform that started in 2013 inside Netpeak, a digital marketing agency, and has operated independently within the Fractal group since 2015. It presents itself as an all-in-one toolbox to speed up search marketing tasks, and claims more than 1.1 million users. Its database covers 1.5 billion domains, 8.6 billion keywords, more than 500 billion backlinks and 230 countries, which lets users research markets well beyond the United States.
The platform targets freelancers, agencies, e-commerce sites, SMBs, SaaS companies and media platforms that want broad SEO and PPC data at a moderate price. Serpstat stands out with features that many toolboxes keep for higher tiers: keyword clustering, trending query analysis, a local SEO module and an API. The recent additions point toward AI: an LLM Brand Monitor that tracks how AI models describe a brand, an AI Overview Brand Opportunities report and an MCP integration so ChatGPT and Claude can query Serpstat data directly.
What Serpstat does
Serpstat groups more than 55 SEO features around five jobs: track rankings, find keywords, get links, improve on-page SEO and compare domains. The features visible on its website in October 2026 include:
- Competitor analysis for SEO and PPC: real search competitors, their best keywords, top pages, traffic, visibility and ads.
- Keyword research with search volume, keyword difficulty, suggestions and trending queries.
- Keyword clustering to group thousands of keywords by topic.
- Backlink analysis and a domain authority checker.
- Site audit and page audit to find on-page SEO issues.
- Rank tracker with daily checks for any Google country, state or city, competitor tracking and scheduled reports.
- LLM Brand Monitor: mentions in ChatGPT, Claude, Gemini and more than 140 other AI models, ready-to-use prompts, competitor presentation and trends over time.
- Local SEO: listings management across directories, automatic content posting and review management.
- API, ChatGPT and Claude integration through MCP, AI tools, batch analysis, white-label reports on Agency, free SEO tools and browser extensions for Chrome, Firefox, Opera and Edge.
Serpstat pricing in 2026
Serpstat has three public plans in US dollars, with a discount of up to 27% for annual billing. Individual costs $69 per month, or $50 per month billed annually, for 5 projects, 100 searches per day, 10,000 keyword position checks and 30,000 audited pages, with the core features. Team costs $129 per month, or $100 billed annually, with unlimited projects, 500 searches per day, 3 users and extended features: API, ChatGPT and Claude integration (MCP), the AI Overview Brand Opportunities report, shared access, AI tools and scheduled reports. Agency costs $499 per month, or $410 billed annually, with 5,000 searches per day, 30 users, white-label reports, a data engineer consultation and phone support.
Individual and Team can be tested free for 7 days, and a limited Freemium access is available. Large companies can request tailored API solutions and custom datasets. The monthly prices are derived from the annual prices and savings displayed on the Serpstat pricing page in October 2026.
Serpstat pros and cons
Pros
- A wide toolbox (competitors, keywords, backlinks, audit, rank tracking, local SEO) from $50 per month billed annually.
- Keyword clustering and trending queries included, useful to plan content.
- API and an MCP integration for ChatGPT and Claude from the Team plan.
- AI brand monitoring across ChatGPT, Claude, Gemini and more than 140 models.
- Data for 230 countries and a free trial on the first two plans.
Cons
- Serpstat does not write or publish articles to your CMS: the content work stays with your team.
- No built-in way to obtain backlinks: the backlink tools are for analysis.
- Usage is capped by daily search quotas and monthly export rows.
- The Individual plan has no API, no shared access and a single user.
The best Serpstat alternatives
1. Sorank
Sorank covers what comes after Serpstat's research: once the keywords are found and clustered, Sorank writes, illustrates and publishes the articles on your CMS (more than 10 CMS, including WordPress, Shopify and Webflow), with internal linking, anti-cannibalization and fact checking. It also finds the keywords and builds the topic clusters itself, so a team that exports Serpstat clusters into a spreadsheet can skip that step. AI tracking is included in every plan: each week Sorank asks ChatGPT, Claude and Gemini the questions your customers ask (25 prompts on Essential, 50 prompts with Perplexity and Grok added on Pro, 150 on Business) and shows whether your brand is mentioned, which brands are cited instead and which sources the AI use.
Where Serpstat analyses backlinks, Sorank provides them through a network of direct, one-way links between the sites of its 5'000+ users, with credits earned by hosting links and spent to receive them (100 credits per month on Pro, 300 on Business). It reads what up to 5 chosen competitors publish each week, ranks the domains cited by AI, breaks down AI queries (query fan-out) and gathers Search Console, Analytics and AI traffic in one dashboard. Like Serpstat, it has an MCP connector for Claude and ChatGPT, plus a white label for agencies, free SEO tools and a free Chrome extension. Plans cost $99, $249 and $499 per month (20, 60 and 120 articles), or $49, $129 and $249 per month billed annually, with a 3-day free trial and a 90-day money-back guarantee.
2. Semrush
Semrush is the larger suite in the same category, with keyword, backlink, advertising and competitor data plus AI visibility features. Teams move to it when they need more depth and accept a higher budget.
3. SE Ranking
SE Ranking is a close competitor on price and scope, with rank tracking, site audits, keyword research, AI visibility tracking and agency reporting.
4. Ahrefs
Ahrefs is chosen mainly for its backlink index and site explorer, with keyword and content research on top. It suits specialists who prioritise link data.
5. Mangools
Mangools offers a simpler set of tools for keyword research, SERP analysis, rank tracking and backlinks. It fits bloggers and small sites who want an easy interface.
6. Moz
Moz provides keyword and link research, Domain Authority, rank tracking, site audits and AI visibility tracking in Moz Pro. It is a long-established option with extensive learning resources.
How to choose between Serpstat and Sorank
Serpstat fits freelancers, agencies and in-house SEO teams who want a wide research toolbox at a moderate price and do the execution themselves. If you spend your days analysing competitors, building keyword lists, clustering them, auditing pages and tracking positions for several clients, and you want that data available in ChatGPT or Claude through MCP, the Team plan covers a lot for its price.
Sorank fits companies, SaaS, e-commerce sites and agencies that want those keywords turned into published articles every month without hiring writers. It tracks ChatGPT, Claude and Gemini from the $99 Essential plan ($49 billed annually), shows which sources the AI cite, and brings one-way links from its user network. Results usually show within 2 to 4 months. A team can keep Serpstat for research and let Sorank handle production.
