Waikay answers a narrow but useful question: what does AI actually know about your brand? It runs prompts across several AI models, records where your brand appears against competitors, then goes deeper than most trackers by testing AI's understanding of each topic, checking the facts AI states about you and showing which pages AI relies on. The product comes from InLinks Optimization Ltd, the company behind the InLinks entity SEO tool.
The tool targets site owners and freelancers, in-house brand managers and agencies that monitor several brands. Its distinctive features are the Fact Tracker, which turns AI claims into a checklist to verify, and the split between knowledge sources and commercial sources. The main change since the last review is a new entry plan at $24.95 per month for one person, while the former top self-serve plan at $449.95 no longer appears and larger projects go through the enterprise team.
What Waikay does
Waikay is organized around five features, all aimed at AI search rather than Google rankings.
- Brand Visibility Tracker: up to 6 AI models, share of voice and a topical presence score per prompt and per model.
- Competitor benchmarking across every tracked prompt, with emerging brands and trend tracking over time.
- Prompt-level insight into how each model answered and where your brand placed.
- Topic Reports with an AI understanding score per topic, based on both training data and grounded data.
- Content gap detection where AI knowledge of your brand is thin or missing.
- Fact Tracker to mark AI claims as correct or flag inaccuracies and hallucinations.
- Source Tracker that splits citations into knowledge sources and commercial sources, with filters and export.
- GEO Action Plans that rank content updates, new pages and backlink targets by expected AI visibility lift, then check whether models pick up the changes.
- APIs and an MCP connection, custom scheduling, and coverage of 40+ languages and 100+ countries.
Waikay pricing in 2026
Prices below were read on the Waikay homepage pricing section in October 2026, in US dollars, per month. No yearly prices are shown.
- Site Owners and Freelancers: $24.95 per month. ChatGPT, Google, Claude and Sonar, 40 prompts per week on 4 models (more with fewer models), up to 8 action plans per month, fact checks, source intent analytics, 1 seat, API and MCP.
- Small Teams: $69.95 per month. Up to 120 prompts, up to 30 action plans, 2 seats, unlimited projects, API and MCP, with extra prompts and plans available as you go.
- Larger Teams: $199.95 per month. 360 prompts or more, up to 90 action plans, unlimited seats and team training.
- Enterprise: custom pricing for hundreds of brands and thousands of prompts.
You can sign up for free to test the tool before choosing a plan. Running action plans uses part of the prompt allowance on the entry plan.
Waikay pros and cons
Pros
- A low entry price for multi-model AI tracking: $24.95 per month.
- Fact Tracker and Topic Reports go beyond mentions to check accuracy and understanding.
- Source Tracker shows which pages shape AI's view of your brand and which win commercial prompts.
- API and MCP access on every plan.
- Wide language and country coverage.
Cons
- The entry plan has a small prompt allowance shared with action plans.
- No content writing or publishing: action plans tell you what to do.
- No Google rank tracking or Search Console dashboard.
- Backlink targets are suggestions, with no built-in link acquisition.
- No yearly pricing shown and no public price above Larger Teams.
The best Waikay alternatives
1. Sorank
Sorank is SEO and GEO software on autopilot. Where Waikay ends with an action plan, Sorank carries out the work: it finds the keywords, builds the topic clusters, then writes, illustrates and publishes 20, 60 or 120 articles per month on your CMS (more than 10 platforms, including WordPress, Shopify and Webflow) with internal linking, anti-cannibalization and fact-checking. It draws on data from thousands of sites and hundreds of millions of keywords, with search intent, query fan-out, a GEO ranking of the domains AI cites and a weekly read of what up to 5 chosen competitors publish. A unified dashboard brings Search Console, Analytics and AI traffic together.
Each week Sorank asks AI your customers' questions (25 prompts on ChatGPT, Claude and Gemini with Essential, 50 prompts with Perplexity and Grok added on Pro, 150 on Business) and shows whether your brand is mentioned, which brands are cited instead and which sources AI uses. Backlinks come from a network of direct, one-way links between the sites of more than 5,000 Sorank users, with credits (100 per month on Pro, 300 on Business). Plans are Essential at $99 per month, Pro at $249 and Business at $499, or $49, $129 and $249 per month billed yearly, with a 3-day free trial and a 90-day money-back guarantee (see pricing). Agencies can use the white label, and the MCP connector lets you drive Sorank from Claude or ChatGPT.
2. Otterly AI
Otterly AI monitors brand mentions and citations in ChatGPT, Perplexity and Google AI Overviews. It suits small teams that want simple monitoring.
3. Peec AI
Peec AI is an AI search analytics platform for marketing teams, centered on prompts, competitors and sources. It fits brands that need clear reporting.
4. Rankscale
Rankscale tracks visibility in ChatGPT, Perplexity and AI Overviews with dashboards and credits. It suits teams that compare many brands or markets.
5. LLMRefs
LLMRefs tracks how generative AI answers reference your brand and keywords. It fits SEO practitioners who want tracking close to classic rank tracking.
6. Promptwatch
Promptwatch combines AI visibility tracking with GEO tools for brands and agencies. It suits users who want tracking and content work in one place.
How to choose between Waikay and Sorank
Waikay fits a site owner, freelancer or brand manager who wants an affordable, detailed view of what AI says about a brand, including factual errors and the sources behind the answers, and who will act on the recommendations with an in-house team. Its entry plan is a low-cost way to start measuring.
Sorank fits a business that wants the actions done for it, on Google and in AI: keyword discovery, topic clusters, 20 to 120 published articles per month, one-way backlinks from the user network and weekly AI tracking on 25 to 150 prompts. Results usually show within 2 to 4 months, and you can start with the 3-day free trial, the free SEO tools or the free Chrome extension for on-page audits.
