Scrunch started as an AI visibility tracker and has broadened its scope: it now presents itself as the AI customer experience platform, built on the idea that AI agents, rather than humans, increasingly visit websites. The platform observes what AI says about a brand and what agents do on its site, suggests how to optimize the site for agents, and can deliver a version of pages designed for AI consumption.
The tool is aimed at mid-size brands, enterprises and agencies, and claims more than 500 companies as customers. What stands out is the agent side of the product: Agent Traffic shows AI bots visiting your site, and AXP (Agent Experience Platform) serves streamlined, semantically rich pages to agents without changing the human experience. Scrunch also tracks products in AI shopping answers and offers AI Search Trends with approximate prompt volumes.
What Scrunch does
Scrunch groups its features into monitor, analyze and optimize stages.
- Prompt monitoring with the full answers, citations and sources that shape AI responses, and signals that flag changes and explain them.
- Brand presence and competitor comparisons, sentiment analysis and funnel stages for each prompt.
- AI Search Trends: approximate prompt volumes, rising topics and topic share benchmarks.
- Shopping: which products AI recommends, their position and the share against competitors.
- Agent Traffic: AI agent and bot visits to your site.
- Site audits and Site Optimization to improve how AI reads your pages, plus page optimizations and content generation.
- AXP (Agent Experience Platform) and Agent Pages to serve optimized content to AI agents, on Enterprise.
- Query fan-out analysis, insights and recommendations, and a reporting dashboard.
- Enterprise integrations: Looker Studio, query and advanced API, MCP access, CLI, SSO with SAML and OIDC.
- A free AI visibility audit and AEO tools.
Scrunch pricing in 2026
Prices below were read on the Scrunch pricing page in October 2026, in US dollars. The page has separate views for brands and agencies; the agency view and any yearly prices were not readable in the page text.
- Core: $250 per month. 125 unique prompts, 5,000 responses per month, 4 AI platforms (ChatGPT, Perplexity, Google AI Overviews, Copilot), 1 country, 1 persona, 1 language, 5 competitors, 5 site audits per month, 1 page optimization per month, basic content generation, 1 brand workspace and 5 user licenses.
- Enterprise: custom pricing. Custom prompts and responses, 9 AI platforms (adding Claude, Gemini, Meta AI, Google AI Mode and Grok), unlimited countries, full site audits, AXP, product observability, API, Looker Studio, MCP, CLI, SSO and a dedicated account team.
Core starts with a 7-day free trial, and a free AI visibility audit gives results in about 30 seconds without signing up.
Scrunch pros and cons
Pros
- Monitoring covers citations, sentiment, funnel stages and explained changes.
- AI Search Trends and Shopping add demand and product-level views.
- Agent Traffic and AXP address how AI agents read and use your site.
- Enterprise-grade security with SOC 2 Type II and SSO.
- A 7-day free trial and a free audit to start.
Cons
- Core covers only 4 AI platforms, 1 country and 1 brand workspace.
- API, MCP, Looker Studio and AXP are reserved for Enterprise.
- Content generation and page optimizations are limited on Core.
- No Google rank tracking or keyword research.
- No automatic publishing to a CMS and no backlink building.
The best Scrunch alternatives
1. Sorank
Sorank is SEO and GEO software on autopilot. Scrunch measures and optimizes how AI reads a brand; Sorank also produces the content that earns visibility: it finds the keywords, builds the topic clusters, then writes, illustrates and publishes 20, 60 or 120 articles per month on your CMS (more than 10 platforms, including WordPress, Shopify and Webflow) with internal linking, anti-cannibalization and fact-checking. It draws on data from thousands of sites and hundreds of millions of keywords, with search intent, query fan-out, a GEO ranking of the domains AI cites and a weekly read of what up to 5 chosen competitors publish. A unified dashboard brings Search Console, Analytics and AI traffic together.
Each week Sorank asks AI your customers' questions (25 prompts on ChatGPT, Claude and Gemini with Essential, 50 prompts with Perplexity and Grok added on Pro, 150 on Business) and shows whether your brand is mentioned, which brands are cited instead and which sources AI uses. Backlinks come from a network of direct, one-way links between the sites of more than 5,000 Sorank users, with credits (100 per month on Pro, 300 on Business). Plans are Essential at $99 per month, Pro at $249 and Business at $499, or $49, $129 and $249 per month billed yearly, with a 3-day free trial and a 90-day money-back guarantee (see pricing). Agencies can use the white label, and the MCP connector lets you drive Sorank from Claude or ChatGPT from the first plan.
2. Profound
Profound is an AI visibility platform for large brands. It is a close match for enterprises comparing Scrunch.
3. Athena HQ
Athena HQ tracks AI visibility with agents that suggest actions to win AI answers. It suits marketing teams with a dedicated GEO budget.
4. Peec AI
Peec AI is an AI search analytics platform for marketing teams, centered on prompts, competitors and sources. It fits brands that mainly need reporting.
5. Brandlight.ai
Brandlight.ai is an AI visibility platform for enterprise brands. It suits large organizations that manage brand perception across AI.
6. Goodie AI
Goodie AI combines AI search analytics, a content studio and an MCP server. It fits teams that want tracking and content tools together.
How to choose between Scrunch and Sorank
Scrunch fits a brand or an enterprise that sees AI agents as a new channel and wants to observe and shape what agents read, with product-level shopping data, agent traffic and, on Enterprise, AXP. If your content and SEO teams already produce the pages and you need deep monitoring with strong security, Scrunch is built for that profile.
Sorank fits a business that wants the content and links produced for it, with weekly AI tracking on ChatGPT, Claude and Gemini, one-way backlinks from the user network and an MCP connector included from the first plan, at a lower entry price. Results usually show within 2 to 4 months, and you can start with the 3-day free trial, the free SEO tools or the free Chrome extension for on-page audits.
