SE Ranking is an SEO platform that has grown into one of the broadest all-in-one suites on the market. Agencies, marketing teams and small businesses in more than 150 countries use it to research keywords, track rankings, audit websites, analyze backlinks and report to clients. Its pitch is that you no longer need to pay for several separate tools: research, optimization, tracking and reporting live in one interface, with plans built around projects, tracked keywords and audit volume.
The main change in 2026 is the push into GEO. SE Ranking now sells itself as a way to increase visibility in both traditional and AI search: plans include daily tracking of prompts across five LLMs, an AI search toolkit shows mentions, links and sources in AI answers, and a new MCP connector brings SE Ranking data into ChatGPT. The company has also expanded its product family with SE Visible for strategic AI visibility analysis and Planable for social media management, and now offers SEO skills for Claude.
What SE Ranking does
SE Ranking groups classic SEO tools and AI visibility tracking in one platform. The features visible on its website in October 2026 include:
- Keyword rank tracking on any location, search engine and device, with top 100 analysis and share of voice.
- Keyword research and keyword grouping, plus competitive research on organic and paid search.
- Backlink checker and backlink monitoring with alerts, disavow and lost link tracking.
- Website audit, on-page SEO checker, SERP analyzer and page change monitoring.
- AI search toolkit: brand mentions and links in Google AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity, an aggregated visibility score, cached AI answers and historical data.
- AI sources analysis: domains and URLs cited in AI answers, sorted into media, blogs and forums, across 7 markets and 5 languages, plus AI competitor research.
- Content marketing: a content editor and an AI text generator with a monthly article quota.
- Local marketing: local and map rank tracking, listings management and Google Business Profile posts.
- Report builder, integrations with Data Studio, Matomo, GA4 and Search Console, an MCP connector, a public API and a white label Agency Pack.
- Free tools, including a free AI visibility checker with 5 checks per day.
SE Ranking pricing in 2026
SE Ranking displays prices in euros on its French site, checked in October 2026, with 20% off for annual billing. Core costs €109 per month, or €87.20 per month billed annually, for 10 projects, 1 admin seat, 2,000 keywords and 100 prompts tracked daily across 5 LLMs, 250,000 audited pages per month and 25,000 API credits with MCP access. Growth costs €235 per month, or €188 billed annually, for 30 projects, 3 admin seats, 5,000 keywords, 250 prompts, 2 million audited pages and 100,000 API credits, plus lifetime historical data and dedicated support. Enterprise is priced on request.
Add-ons are billed on top: the Agency Pack with white label and client seats costs €59 per month (annual only), the AI Search module costs €79 per month (€63.20 billed annually) for 200 prompts, and the API module costs €39 per month (annual only). Standalone API plans start at €155 per month. A 14-day free trial is offered.
SE Ranking pros and cons
Pros
- One of the widest SEO toolsets in a single subscription.
- AI visibility tracking on five platforms, with cited sources and competitor data.
- MCP connector, public API and integrations with Google tools.
- White label platform and reports for agencies through the Agency Pack.
- A 14-day free trial and a 20% discount on annual billing.
Cons
- Articles are written in the editor but not published to a CMS automatically.
- No built-in way to obtain backlinks: backlink tools analyze and monitor links.
- White label, extra AI prompts and API access are sold as add-ons.
- Keyword, prompt and project limits push growing teams to higher tiers.
The best SE Ranking alternatives
1. Sorank
Sorank fits SE Ranking users who have the data but lack the time to act on it. It is an SEO and GEO autopilot software that finds the keywords, builds topic clusters, then writes, illustrates and publishes articles on your CMS (more than 10 CMS, including WordPress, Shopify and Webflow), with internal linking, anti-cannibalization and fact checking. Plans include 20, 60 or 120 articles per month. AI tracking is part of every plan: each week Sorank asks the AI the questions your customers ask (25 prompts on ChatGPT, Claude and Gemini with Essential, 50 prompts with Perplexity and Grok added on Pro, 150 on Business) and shows whether your brand is mentioned, which brands are cited in its place and which sources the AI use.
Where SE Ranking monitors backlinks, Sorank provides them through a network of direct, one-way links between the sites of more than 5,000 users, with credits earned by hosting links and spent to receive them (100 credits per month on Pro, 300 on Business). It also reads what up to 5 chosen competitors publish each week, ranks the domains cited by AI, offers keyword research, search intent and query fan-out, and gathers Search Console, Analytics and AI traffic in one dashboard. You can drive it from Claude or ChatGPT with the MCP connector, sell it under your brand with the white label, and use the free SEO tools and the Chrome extension. Plans cost $99, $249 and $499 per month, or $49, $129 and $249 per month billed annually, with a 3-day free trial and a 90-day money-back guarantee.
2. Semrush
Semrush is the larger all-in-one suite, with bigger keyword and backlink databases, advertising data and AI visibility features. Teams move to it when they need more data depth than SE Ranking offers.
3. Ahrefs
Ahrefs is known for its backlink index, keyword research and site audits, with AI brand tracking. It suits SEO specialists who put link data first.
4. Serpstat
Serpstat covers keyword research, rank tracking, site audit, backlinks and content tools in one platform. It is a comparable all-in-one option for agencies and small teams.
5. Nightwatch
Nightwatch specializes in rank tracking with AI visibility and white label reporting. It fits agencies whose daily work is tracking and reporting more than research.
6. Mangools
Mangools bundles simple tools for keyword research, SERP analysis, rank tracking and backlinks. It suits bloggers and small sites that find SE Ranking too broad.
How to choose between SE Ranking and Sorank
SE Ranking fits agencies and marketing teams that do the SEO work themselves and need a complete toolbox: daily rank tracking for many projects, audits, backlink monitoring, local SEO, client reports in their own brand and, now, prompt tracking in AI answers. If your team has the people to turn reports into content and outreach, SE Ranking gives them a lot of data for the price, starting at €87.20 per month billed annually.
Sorank fits companies and agencies that want the execution handled: articles researched, written and published every month, AI tracking in ChatGPT, Claude and Gemini, and one-way backlinks, without a team to coordinate it. If your SE Ranking dashboards show opportunities that stay untouched, Sorank covers that work from $99 per month ($49 billed annually), and results usually show within 2 to 4 months.
