Moz is a software company from Seattle that has published SEO tools and education since 2004, and is now part of the Ziff Davis group. Its metrics, Domain Authority first, became a common language in the SEO industry, and its Beginner's Guide to SEO, Whiteboard Friday videos and MozCon conference made it a learning hub as much as a tool vendor. Today the company sells four products: Moz Pro for SEO research, Moz Local for business listings, STAT for large-scale rank tracking and the Moz API for raw data.
Moz Pro targets digital marketers, small businesses, agencies and in-house teams who want reliable data to decide what to do next. The recent change is the arrival of AI visibility in Moz Pro: the suite now measures how often a brand is mentioned in answers from large language models, whether it comes first or behind competitors, and how the sentiment around it evolves week after week. Moz remains an analysis tool: it tells you where the opportunities are, and your team writes, publishes and builds links.
What Moz does
The Moz Pro suite groups research, tracking and auditing features in one dashboard, backed by indexes that Moz has built over twenty years. The features visible on its website in October 2026 include:
- AI Visibility: frequency of brand mentions in LLM responses, recommendation rank against competitors and weekly data on how AI models perceive the brand, plus AI Sentiment to catch reputational risks.
- Keyword research with Keyword Difficulty, search volumes and SERP analysis on a 1.25 billion keyword index.
- Competitive research: competitor discovery, keyword gaps, link opportunities and organic share of voice.
- Link research on more than 44 trillion indexed links, with linking domains, anchor text and top pages.
- Proprietary metrics: Domain Authority, Page Authority, Brand Authority and Spam Score.
- Rank tracking across 170+ search engines, weekly in Moz Pro and daily in STAT.
- Site Crawl for technical SEO audits and on-page analysis with recommendations.
- Automated custom reports and CSV exports.
- Free tools: Domain Authority Checker, Link Explorer, Keyword Explorer, Brand Authority Checker, Local Citation Checker and the MozBar browser extension.
Moz pricing in 2026
Moz Pro has four plans in US dollars. Standard costs $99 per month, or $79 per month billed yearly, and covers the basics for people new to SEO. Medium costs $179 per month ($143 billed yearly) and opens full access to the keyword research tools. Large costs $299 per month ($239 billed yearly) and is aimed at businesses and agencies with bigger volumes. Premium costs $599 per month ($479 billed yearly) for large SEO agencies and in-house teams. A 7-day free trial is offered on Moz Pro.
The other products are billed separately: Moz Local starts at $16 per month, STAT starts at $360 per month after a demo, and the Moz API has its own usage-based pricing. Prices were checked on the Moz website in October 2026.
Moz pros and cons
Pros
- Domain Authority and Page Authority remain reference metrics, used by agencies, publishers and link buyers.
- Large indexes: 44.8 trillion links and 1.25 billion keyword suggestions.
- AI visibility and sentiment tracking are available in the same suite as classic SEO research.
- A wide set of free tools, the MozBar extension and extensive free learning content.
- A documented API and a public affiliate program.
Cons
- Moz Pro does not write, illustrate or publish articles: content production stays manual or needs another tool.
- No built-in way to obtain backlinks: link research shows opportunities, outreach is up to you.
- The website does not show which sources AI models cite, nor which AI platforms are tracked.
- Daily rank tracking, local listings and API access are separate products with separate bills.
The best Moz alternatives
1. Sorank
Sorank picks up where Moz stops: after the research, it does the work. It finds the keywords, builds topic clusters, then writes, illustrates and publishes articles on your CMS (more than 10 CMS, including WordPress, Shopify and Webflow), with internal linking, anti-cannibalization and fact checking. For a Moz user, this replaces the step between a keyword list and a published page. AI tracking is part of every plan: each week Sorank asks ChatGPT, Claude and Gemini the questions your customers ask (25 prompts on Essential, 50 prompts with Perplexity and Grok added on Pro, 150 on Business) and shows whether your brand is mentioned, which brands are cited in its place and which sources the AI use.
Where Moz shows link opportunities, Sorank provides links through a network of direct, one-way links between the sites of its 5'000+ users, with credits earned by hosting links and spent to receive them (100 credits per month on Pro, 300 on Business). It also reads what up to 5 chosen competitors publish each week, ranks the domains cited by AI, breaks down AI queries (query fan-out) and gathers Search Console, Analytics and AI traffic in one dashboard. You can drive it from Claude or ChatGPT with the MCP connector, sell it under your brand with the white label, and use the free SEO tools and the free Chrome extension. Plans cost $99, $249 and $499 per month (20, 60 and 120 articles), or $49, $129 and $249 per month billed annually, with a 3-day free trial and a 90-day money-back guarantee.
2. Semrush
Semrush is the most common replacement for Moz Pro when a team wants more data in one subscription: keyword and backlink databases, site audits, competitor research, advertising data and AI visibility features. It suits marketing teams that cover SEO and paid search together.
3. Ahrefs
Ahrefs competes directly with Moz on link data, with its own authority metric and a large backlink index. SEO specialists often pick it for link analysis and content research.
4. SE Ranking
SE Ranking covers rank tracking, site audits, keyword research and AI visibility tracking in a lighter interface. Agencies use it for client reporting.
5. Mangools
Mangools groups simple tools for keyword research, SERP analysis, rank tracking and backlinks. It fits bloggers and small sites who find Moz Pro too broad.
6. Serpstat
Serpstat is an all-in-one SEO platform with keyword research, rank tracking, site audit, backlink analysis and content features. It is an option for teams who want a wide toolbox with many users included.
How to choose between Moz and Sorank
Moz fits SEO specialists, agencies and in-house teams who already have writers and developers and need trusted data to guide them: authority metrics to evaluate sites, a link index to plan outreach, rank tracking and a crawler to find technical issues. If your work is mostly analysis, reporting and link evaluation, and you want to follow brand mentions in AI answers within the same suite, Moz Pro covers that well, and STAT adds daily tracking at scale.
Sorank fits companies, SaaS, e-commerce sites and agencies that want organic growth to happen without staffing every step. If your Moz exports end up as keyword lists that nobody has time to turn into articles, Sorank writes and publishes them each month, tracks your presence in ChatGPT, Claude and Gemini from the $99 Essential plan ($49 billed annually), and brings one-way links from its user network. Results usually show within 2 to 4 months.
