GrowthBar is an AI writing tool built for SEO: it helps bloggers, marketers and agencies plan, write and optimize long-form content faster. It was acquired by SEOptimer, the SEO audit and reporting company, and its page now lives on seoptimer.com. SEOptimer states that GrowthBar is being merged into its platform, and that for now it still works as a standalone product with its own subscription plans.
GrowthBar became known for its one-click workflow: it reads hundreds of results in the Google SERP, proposes an SEO outline, then writes the article with AI, with recommendations along the way. Around this writer, it adds research data that pure AI writers often lack: keyword suggestions with difficulty scores, rank tracking and a view of competitors' keywords, ads and backlinks. The main change is the ownership: users of GrowthBar now deal with SEOptimer, whose own suite covers audits, white label reports and a GEO audit sold separately.
What GrowthBar does
GrowthBar combines AI writing with research and tracking tools. The features visible on its page in October 2026 include:
- SEO outlines generated from the Google SERP, with headings, keywords, word counts and internal link suggestions.
- The 2-Minute Blog Builder: drag and drop headlines, then let the AI write a full blog post of about 1,500 words with SEO recommendations.
- Audits of existing blog posts, counted in the same monthly quota as AI articles.
- Keyword research on 7 billion keyword suggestions, with difficulty scores and estimated revenue metrics.
- Competitor research: competitors' keywords, Google Ads and backlinks in dashboards.
- Rank tracking (from 25 to 5,000 keywords depending on the plan) and Google Search Console integration.
- Custom AI models trained on your best content to write in your brand style and voice.
- A suite of AI writing tools: chat, product descriptions, press releases, meta descriptions, blog ideas and blog-to-audio or video conversion.
- A Chrome extension that shows keyword ideas during searches and brings the AI writer into WordPress, plus team accounts and draft sharing.
GrowthBar pricing in 2026
GrowthBar offers three plans with a switch between monthly and annual billing. Standard includes 25 AI articles or audits per month, 500 AI paragraph generations, 25 tracked keywords on 1 site and 2 users. Pro includes 100 AI articles or audits, 1,000 tracked keywords on 3 sites and 5 users. Agency includes 300 AI articles or audits, 5,000 tracked keywords on 25 sites and 10 users. See the GrowthBar website for current pricing.
Every plan starts with a 7-day free trial and can be cancelled at any time. GrowthBar plans are separate from SEOptimer's own plans, which cover audits and reports.
GrowthBar pros and cons
Pros
- Outlines and full drafts generated from the SERP in a few clicks.
- Keyword research, competitor data and rank tracking in the same subscription.
- High article quotas on Pro and Agency plans.
- Custom AI models for the brand voice and a Chrome extension that works in WordPress.
- A 7-day free trial and cancellation at any time.
Cons
- No automatic publishing: drafts still need to be edited and published by hand.
- No tracking of brand mentions in ChatGPT, Gemini or other AI.
- No built-in way to obtain backlinks.
- No automatic topic clusters or editorial calendar.
- The product is being merged into SEOptimer, so its plans and features may change.
The best GrowthBar alternatives
1. Sorank
Sorank goes one step further than GrowthBar: instead of producing drafts you finish yourself, it runs the whole content process. It is an SEO and GEO autopilot software that finds the keywords, builds topic clusters, then writes, illustrates and publishes articles on your CMS (more than 10 CMS, including WordPress, Shopify and Webflow), with internal linking, anti-cannibalization and fact checking. Each week it also asks the AI the questions your customers ask (25 prompts on ChatGPT, Claude and Gemini with Essential, 50 prompts with Perplexity and Grok added on Pro, 150 on Business) and shows whether your brand is mentioned, which brands are cited in its place and which sources the AI use.
For links, Sorank uses a network of direct, one-way links between the sites of more than 5,000 users, with credits earned by hosting links and spent to receive them (100 credits per month on Pro, 300 on Business). It also offers keyword research, search intent, weekly reading of up to 5 chosen competitors, a ranking of the domains cited by AI, query fan-out and a dashboard that gathers Search Console, Analytics and AI traffic. You can drive it from Claude or ChatGPT with the MCP connector, resell it with the white label, and use the free SEO tools and the Chrome extension. Plans cost $99, $249 and $499 per month (20, 60 and 120 articles), or $49, $129 and $249 per month billed annually, with a 3-day free trial and a 90-day money-back guarantee.
2. Koala AI
Koala AI writes long SEO articles from a keyword using real-time SERP data. It is a direct alternative for bloggers who mainly use GrowthBar to produce drafts.
3. SEO Writing (seowriting.ai)
SEO Writing generates articles in bulk and can publish them to WordPress. It suits site owners who want volume more than research data.
4. Junia AI
Junia AI is an AI SEO writer for long-form articles with brand voice settings. Content teams use it to draft and optimize posts in several languages.
5. RightBlogger
RightBlogger offers AI blog automation and a large set of writing tools for creators. It fits bloggers who want many small tools in one subscription.
6. SurferSEO
SurferSEO focuses on content optimization with a real-time score and AI writing. Teams pick it when on-page optimization matters more than keyword volume data.
How to choose between GrowthBar and Sorank
GrowthBar fits bloggers, freelance writers and small agencies who want to write faster themselves: they pick a keyword, generate an outline and a draft, check competitors and track a few rankings, then edit and publish by hand. If you enjoy writing and want AI to speed up research and first drafts, GrowthBar gives you that toolbox with generous article quotas and a 7-day trial.
Sorank fits companies, SaaS, online stores and agencies that want articles published every month without editing each draft. If your goal is organic traffic and presence in ChatGPT, Claude and Gemini, with one-way backlinks included, Sorank does it from $99 per month ($49 billed annually), and results usually show within 2 to 4 months.
