PromptMonitor describes itself as Ahrefs for AI answers. You enter your website, pick the prompts your buyers might type, such as best accounting software for small businesses, and the tool records how ChatGPT, Claude, Gemini and other AI answer them, whether your brand appears and in which position. Its key idea is to treat every AI answer as a list of sources: if AI never mentions you, PromptMonitor shows which articles and sites it relied on, so you can pitch their authors or publish something better.
The tool is built by Stackdirectory LLC and says more than 1,450 companies have signed up, from restaurants and law firms to e-commerce stores and agencies. It collects answers through a mix of real chat interfaces and APIs, covers more than 200 countries for geographic targeting, and has added a free AI visibility report that takes about two minutes. Pricing has moved to a display of discounted prices against higher list prices.
What PromptMonitor does
The product focuses on measurement and diagnosis. It does not write or publish content.
- Daily or twice-weekly tracking of your prompts in ChatGPT, Claude, Gemini, DeepSeek, Grok and Perplexity, plus Google AI Overviews and AI Mode on Pro.
- A visibility score from 0 to 100%, combining presence rate (80%) and consistency across models (20%).
- Full AI answers with sentiment, and competitor tracking with their visibility scores next to yours.
- Every source the AI cite, with author, domain rating, backlinks and content structure, to decide whether to pitch or outrank it.
- Extraction of author emails and social profiles from each source for outreach.
- The web search queries the AI ran when answering, so you can target them with content.
- Location targeting by country, state or city.
- A script for cookieless, GDPR-compliant website analytics and real-time AI bot and crawler logs, plus CSV export and weekly email reports.
PromptMonitor pricing in 2026
PromptMonitor bills in US dollars and displays its plans at a discount from crossed-out list prices. Prices checked in October 2026:
- Starter: $29 per month (list price $49). 1 project, 25 prompts, 2,250 responses a month, refresh twice a week, six AI, 1 seat.
- Growth: $39 per month (list price $66). 2 projects, 50 prompts, 4,500 responses a month, daily refresh, unlimited seats.
- Pro: $129 per month (list price $219). 5 projects, 150 prompts, 14,000 responses a month, daily refresh, Google AI Overviews and AI Mode added.
- Agency: listed at $0 per month, on request, with unlimited projects and seats, all eight AI, priority support and revenue sharing for agencies that resell it.
Every plan starts with a 7-day free trial and can be cancelled at any time. One response is one AI answer, whatever the model. Enterprise plans are available by contacting sales.
PromptMonitor pros and cons
Pros
- A low entry price for daily AI tracking, from $39 a month with daily refresh.
- Eight AI covered, including Grok, DeepSeek, AI Overviews and AI Mode.
- Cited sources come with authority metrics and author contacts, which turns tracking into an outreach list.
- Location targeting in more than 200 countries.
- Built-in cookieless analytics and AI crawler logs.
Cons
- No content writing, publishing or on-page fixes: you act on the data yourself.
- Starter refreshes only twice a week and has a single seat.
- No Search Console or Google Analytics integration in the dashboard.
- No public API or MCP server shown.
- Current prices are presented as discounts, so they may change.
The best PromptMonitor alternatives
1. Sorank
Sorank suits PromptMonitor users who want the next step done for them: once you know which prompts and sources favour competitors, Sorank creates and publishes the content and builds authority. It is SEO and GEO software on autopilot: it finds keywords, builds topic clusters, writes, illustrates and publishes articles on more than 10 CMS, including WordPress, Shopify and Webflow, with internal linking, anti-cannibalisation checks and fact checking. Each week it asks the AI your customers' questions (25 prompts on ChatGPT, Claude and Gemini with Essential, 50 prompts with Perplexity and Grok added on Pro, 150 on Business) and shows whether your brand is mentioned, which brands are cited instead and which sources the AI use, with a GEO ranking of cited domains and query fan-out.
Sorank also includes a network of direct, one-way links between the sites of more than 5,000 Sorank users, based on credits (100 per month on Pro, 300 on Business), weekly monitoring of up to 5 competitors and a unified dashboard with Search Console, Analytics and AI traffic. Plans cost $99 (20 articles), $249 (60 articles) and $499 (120 articles) per month, or $49, $129 and $249 per month billed annually, with a 3-day free trial and a 90-day money-back guarantee. See the pricing page, the MCP connector and the white label option for agencies.
2. Otterly AI
Otterly AI monitors brand mentions in ChatGPT, Perplexity and Google AI Overviews, with reports and an MCP server. It is a close match for teams focused on monitoring.
3. Peec AI
Peec AI offers AI search analytics for marketing teams, with prompt tracking and an MCP connection. It suits teams that want a polished analytics product.
4. Promptwatch
Promptwatch is an AI search visibility and GEO platform with citation tracking and crawler logs. It fits teams that want tracking and optimisation guidance.
5. Rankscale
Rankscale tracks visibility in ChatGPT, Perplexity and AI Overviews. It suits teams comparing AI tracking tools on price and coverage.
6. LLMRefs
LLMRefs is an AI search analytics and LLM SEO tracker. It fits marketers who want a simple view of their brand in AI answers.
How to choose between PromptMonitor and Sorank
PromptMonitor fits a small business, a startup or an agency that mainly wants to measure AI visibility on a tight budget, read what AI says, see which competitors are named and get a list of sources to pitch. If you already have writers or an outreach process and need data to direct them, PromptMonitor gives a lot of tracking for $29 to $129 a month.
Sorank fits a business that wants the measurement turned into published content and authority every week: 20 to 120 articles a month in topic clusters on its CMS, one-way backlinks from a network of real sites, competitor monitoring and a dashboard that puts Search Console and Analytics next to AI data. Results usually appear within 2 to 4 months. You can test a page first with the Chrome extension or the free SEO tools.
