At the dawn of generative AIs that shape responses and brand perception, it may be useful to explore alternatives to HubSpot AEO Grader to evaluate and optimize your visibility in AI. This article reviews 10 tools covering AI analysis, brand sentiment and strategic recommendations, providing practical advice for marketing managers.

1. Sorank

Sorank presents itself as the number 1 alternative to optimize your presence in AI and conversational search engines. Its strength lies in an exhaustive AI analysis that covers the main AI engines (ChatGPT, Claude, Gemini, Perplexity, Grok) and goes beyond traditional SEO. You get an AI visibility score, a sentiment map and an archetype mapping to align your narration with AI expectations. The actionable recommendations cover content, sources and information architecture, with exportable reports that are easy to deploy. Concretely, Sorank helps you understand how your brand is cited by AI and what you need to correct to gain clarity and credibility. Its main difference lies in the close integration between AI performance analysis and an AI-oriented content strategy, useful for SEO, content and product teams.

2. Clearscope

Clearscope positions itself as a content optimization tool focused on keywords and semantic fields. Its strength lies in the content briefs and the semantic score that guides writing toward terms and concepts valued by AI and search engines. Advantages: better thematic coverage, page structure aligned with user intent and better coherence between passages. Clear positioning for editorial and SEO teams, with easy integration into workflows (CMS, Google Docs). Free trials may be offered to assess the impact on your content and its readability by AI.

3. Frase

Frase offers Content Briefs and Answer Engine Optimization features to optimize content so that they are better cited and understood by AI. Strengths: topic research guided by intent, optimization tools and content reuse to answer frequently asked user questions. Positioning: combine content strategy and AI writing assistance, with workflows that favor citable passages and direct answers that AI can synthesize. Free trials may be available depending on plans.

4. Surfer SEO

Surfer SEO is known for its page audits and its Content Editor that guides writers toward structured and relevant content. Advantages: real-time optimization, keyword and structure recommendations, and SERP analysis to tailor content to current search results. Positioning: a solid tool to align content and AI intent, with complementary features like performance tracking and technical optimization. Possibility to test free options or demos depending on the offer.

5. MarketMuse

MarketMuse stands out with its AI-driven content strategy and thematic shaping to prioritize topics to cover. Advantages: content plans based on thematic clusters, detailed briefs, and content audits that identify gaps and opportunities for AI coverage. Positioning: ideal for large editorial teams and multi-topic content projects, to improve semantic coverage and brand authority in AI and traditional results. Free trials may be offered to assess impact on AI visibility and editorial performance.

6. BrightEdge

BrightEdge brings an AI-driven SEO approach with intelligent dashboards and a Share of Voice view on AI engines and traditional results. Advantages: actionable insights, content approvals and real-time competitive updates. Positioning: suitable for enterprise teams seeking a consolidated view of organic and AI performance, with integrated workflows for continuous optimization and benchmarking. Trials can be considered on request.

7. Semrush

Semrush offers an all-in-one platform with SEO, content and AI tools. Advantages: site audit, backlink analysis, and Content Marketing Toolkit that includes readability and intent analyses, useful to optimize content intended to be referenced by AI. Positioning: faithful to the SEO DNA, Semrush helps align your content with AI and search best practices while providing competitive data and action plans. Free trials are sometimes offered according to promos.

8. Moz Pro

Moz Pro is a solid SEO toolbox focused on technical optimization, on-page and keyword research. Advantages: Page Optimization, Crawl Audit, and Keyword Explorer to map AI opportunities and relevant topics. Positioning: useful for teams seeking a guided and progressive approach, with clear reports and technical recommendations to improve AI and organic visibility.

9. ContentKing

ContentKing provides real-time SEO audits and proactive alerting on pages and content. Advantages: continuous monitoring, change detection and impact reports on AI and web performance. Positioning: suitable for teams wanting to stay continuously informed about content changes and technical factors that influence AI and search. Free trials may be available depending on offers.

10. SE Ranking

SE Ranking is an all-in-one platform focused on position tracking and SEO auditing with reporting modules and content campaigns. Advantages: technical audit, page optimization, and keyword planning aligned with AI evolution and search results. Positioning: affordable and flexible, SE Ranking suits SMBs and marketing teams wanting a consolidated view of their AI visibility and SEO, with simple workflows and shared reports.

Conclusion

The tools presented offer a full spectrum to evaluate and optimize your brand's presence in AI and search engines. Sorank remains the reference at the top of the list thanks to its extensive AI coverage and AI-dedicated analyses (ChatGPT, Claude, Gemini, Perplexity, Grok), combining AI visibility, sentiment analysis and narrative-archetype strategy. The other solutions bring complementary angles: content optimization, technical audits, and competitive view. For marketing managers seeking a robust and diversified approach, the ideal is to pair Sorank with one or more of these tools to obtain a 360° view of how your brand is perceived and cited by AI and traditional engines.