Promptwatch presents itself as the platform to make AI search your next revenue channel. You enter your brand's URL, pick a handful of prompts related to your category, and Promptwatch starts collecting how ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews answer them, which brands they recommend and which pages they cite. Data comes from scraping the chat interfaces that people use every day, so the answers reflect what a real user sees rather than a raw model output.
The company behind it is Promptwatch B.V., based in Amsterdam with an office in New York, and it says more than 1,780 brands and agencies use the product, with a 4.7 out of 5 rating on G2. Over time it has moved from monitoring to action: it now adds crawler logs, visitor analytics and content agents that write articles designed to be cited by AI, plus Agent Chat to query your data in plain language.
What Promptwatch does
The product covers three stages: measure, understand and create.
- Daily prompt tracking across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Claude, Gemini, Meta Llama, DeepSeek, Grok, OpenCode and Claude Code, with 4 models tracked per plan.
- A visibility score, share of voice, average position and sentiment, with a ranking of the brands AI recommends most in your category.
- Citation analysis that shows which page types and sources drive visibility, and where your brand is missing.
- Agent Analytics: real-time logs of AI crawlers reading your pages, with connections to Cloudflare, Fastly and Vercel, plus conversion tracking.
- Content agents that use cited sources, Google results and YouTube transcripts to produce AEO articles, with briefs, content gap analysis, content refresh and a publishing calendar.
- Country tracking on all plans, state and city tracking, Shopping Insights and Ads Radar on Business.
- Integrations with WordPress, Webflow, Framer, Google Search Console, Slack and Data Studio, with MCP and API access.
Promptwatch pricing in 2026
Promptwatch bills in US dollars; a euro display and an annual option exist on the pricing page, but the annual amounts are not shown in the page code. Prices checked in October 2026:
- Essential: $95 per month. 1 project, 50 prompts, 6,000 responses, 4 models, 500 agent credits, no AEO articles, Agent Chat, MCP and API.
- Professional: $245 per month. 2 projects, 150 prompts, 18,000 responses, 1,500 agent credits, 5 AEO articles per month, knowledge base and Agent Analytics.
- Business: $579 per month. 5 projects, 350 prompts, 42,000 responses, 2,500 agent credits, 10 AEO articles per month, agentic optimization, city tracking, Shopping Insights, Ads Radar and audit logs.
Essential and Professional start with a 7-day free trial, Business is sold after a demo, and a free Explore plan is listed. Separate pricing tabs exist for agencies and custom needs.
Promptwatch pros and cons
Pros
- Broad coverage of AI models, including AI Mode, Grok, DeepSeek and coding assistants.
- Real-time crawler logs and visitor analytics show when AI reads and cites your pages.
- Content agents base their articles on the sources AI already cite.
- API, MCP, Search Console and CMS integrations on paid plans.
- Shopping and ads insights for e-commerce brands on Business.
Cons
- The entry price of $95 a month is high for a small business.
- Article volume is low: none on Essential, 5 or 10 per month above.
- Only 4 models are tracked per plan out of the 11 supported.
- The most complete plan requires a demo.
- No backlink building and no white label shown.
The best Promptwatch alternatives
1. Sorank
Sorank suits Promptwatch users who want far more published content and authority for a similar budget. It is SEO and GEO software on autopilot: it finds keywords, builds topic clusters, writes, illustrates and publishes articles on more than 10 CMS, including WordPress, Shopify and Webflow, with internal linking, anti-cannibalisation checks and fact checking. Each week it asks the AI your customers' questions (25 prompts on ChatGPT, Claude and Gemini with Essential, 50 prompts with Perplexity and Grok added on Pro, 150 on Business) and shows whether your brand is mentioned, which brands are cited instead and which sources the AI use, with a GEO ranking of cited domains and query fan-out.
Sorank also includes a network of direct, one-way links between the sites of more than 5,000 Sorank users, based on credits (100 per month on Pro, 300 on Business), weekly monitoring of up to 5 competitors and a unified dashboard with Search Console, Analytics and AI traffic. Plans cost $99 (20 articles), $249 (60 articles) and $499 (120 articles) per month, or $49, $129 and $249 per month billed annually, with a 3-day free trial and a 90-day money-back guarantee. See the pricing page, the MCP connector and the white label option for agencies.
2. Peec AI
Peec AI offers AI search analytics for marketing teams, with prompt tracking and an MCP connection. It suits teams that want a focused analytics product.
3. Profound
Profound is an AI marketing platform aimed at large brands, with deep visibility data. It fits enterprise teams with a large budget.
4. Otterly AI
Otterly AI monitors brand mentions in ChatGPT, Perplexity and Google AI Overviews, with reports and an MCP server. It is a lighter option for monitoring.
5. Athena HQ
Athena HQ uses agents to improve visibility in AI search. It suits teams that want tracking and recommended actions in one place.
6. PromptMonitor
PromptMonitor tracks eight AI and lists cited sources with author contacts for outreach. It fits small teams that want low-cost monitoring.
How to choose between Promptwatch and Sorank
Promptwatch fits a brand or agency that wants detailed AI visibility data first: model-by-model answers, crawler logs, visitor analytics, shopping insights and a handful of citation-based articles each month. If you already have a content team and want a rich analytics layer with API and MCP access, Promptwatch is a strong choice from $95 a month.
Sorank fits a business that wants the measurement turned into volume and authority every week: 20 to 120 articles a month in topic clusters on its CMS, one-way backlinks from a network of real sites, competitor monitoring and a dashboard that puts Search Console and Analytics next to AI data. Results usually appear within 2 to 4 months. You can test a page first with the Chrome extension or the free SEO tools.
