Rankscale is a Vienna-based platform that measures how brands appear in AI answers. Its users are agencies, enterprise marketing teams and SEO teams that manage several brands or markets and need to know, prompt by prompt, whether ChatGPT, Perplexity, Claude, Gemini or Google's AI Overviews mention them, how they rank against competitors and which pages the AI rely on. It covers more than 17 AI, from ChatGPT and Google AI Mode to Grok, Copilot, DeepSeek, Mistral and, recently, Meta Muse Spark, in more than 240 regions and languages.
The product has moved well beyond simple mention tracking. Rankscale now runs on credits, with five paid plans from Essentials to Enterprise, and has added query fan-out analysis, shopping and ad analytics in AI answers, prompt research, page audits with more than 200 factors, AI recommendations (Rankscale Scout), GA4 and Search Console connections in beta, an MCP server and a REST API. It measures and recommends, while writing and publishing stay with your team.
What Rankscale does
The features visible on the Rankscale website in October 2026 are:
- Prompt tracking across 17+ AI (ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews and AI Mode, Grok, Copilot, DeepSeek, Mistral, Meta Muse Spark and more), scheduled from hourly to monthly.
- A brand visibility dashboard with visibility score, rankings and sentiment over time, sliced by AI and period.
- Automatic competitor detection and benchmarking on visibility, citations and sentiment.
- Citation and source analysis: which domains and URLs the AI cite, source boxes, share of voice by AI.
- Query fan-out: the internal searches AI run before answering, with probed domains and wins and losses.
- Shopping and ad analytics in ChatGPT, Google AI Mode and Copilot.
- Page audits for AI readiness, covering AI bot crawlability, site structure and technical SEO, with fixes.
- Prompt research to estimate prompt volume and intent, Rankscale Scout recommendations, GA4 and Search Console connections (beta), custom dashboards, CSV and Sheets exports, Looker Studio, an MCP server for Claude, ChatGPT or Cursor, a REST API, white-label share links and an agency program.
Rankscale pricing in 2026
Rankscale prices are based on monthly credits, checked on its pricing page in October 2026. The page now displays US dollars (it showed the same figures in euros earlier in the month). Each query to an AI costs a fraction of a credit, typically 0.25, and up to 2 credits for some models. Essentials costs $17 per month and is sold on yearly billing only. Pro costs $99 per month (1,200 credits, 10 brand dashboards, 50 page audits). Pro+ costs $229 (3,000 credits, REST API and 5 prompt researches per month). Growth costs $385 (5,500 credits, white label and agency benefits) and Enterprise $780 (12,000 credits). A custom plan is available on request.
Yearly billing saves about 15%: around $84 per month for Pro, $195 for Pro+, $327 for Growth and $663 for Enterprise. Pro can be tried free for 7 days, extra credits can be topped up at any time and unused credits roll over up to two or three times the monthly allocation. Rankscale also runs a public affiliate program.
Rankscale pros and cons
Pros
- One of the widest AI coverages on the market, with no per-AI upsell.
- Scheduling as frequent as hourly and more than 240 regions and languages.
- Detailed data on citations, source boxes, query fan-out, shopping and ads.
- MCP server, REST API, Looker Studio and white label for agencies.
- A 7-day free trial of Pro.
Cons
- Credit-based pricing: the number of answers you can track depends on the AI and frequency you choose.
- A measurement tool only: it does not write, publish or build links.
- REST API access starts at Pro+ ($229 per month).
- GA4 and Search Console connections are still in beta.
- The cheapest plan, Essentials, is sold on yearly billing only.
The best Rankscale alternatives
1. Sorank
Sorank fits Rankscale users who want the action that comes after the measurement. Each week, Sorank asks the AI your customers' questions (25 prompts on ChatGPT, Claude and Gemini with Essential, 50 prompts with Perplexity and Grok added on Pro, 150 on Business) and shows whether your brand is mentioned, which brands are cited in its place and which sources the AI use. It also ranks the domains cited by AI, breaks down AI queries (query fan-out), reads what up to 5 chosen competitors publish each week and gathers Search Console, Analytics and AI traffic in one dashboard.
The difference is what happens next: Sorank is an SEO and GEO autopilot software that finds keywords, builds topic clusters, then writes, illustrates and publishes articles on your CMS (more than 10 CMS, including WordPress, Shopify and Webflow), with internal linking, anti-cannibalization and fact checking. It adds backlinks through a network of direct, one-way links between the sites of more than 5,000 users, based on credits (100 per month on Pro, 300 on Business). Agencies get a white label, the MCP connector drives Sorank from Claude or ChatGPT, and the free SEO tools and Chrome extension cover quick checks. Plans cost $99, $249 and $499 per month (20, 60 and 120 articles), or $49, $129 and $249 per month billed annually, with a 3-day free trial and a 90-day money-back guarantee.
2. Peec AI
Peec AI is an AI search analytics tool for marketing teams. It tracks brand visibility and sources in AI answers and also offers an MCP connection.
3. Otterly AI
Otterly AI monitors brand mentions in ChatGPT, Perplexity and Google AI Overviews. It suits teams that want straightforward monitoring and reports.
4. Profound
Profound targets large brands that want to understand and improve their presence in AI answers. It is an option for enterprise marketing teams.
5. Promptwatch
Promptwatch presents itself as an AI search visibility and GEO platform. It fits teams comparing several prompt tracking tools.
6. LLMRefs
LLMRefs offers generative AI search analytics and LLM rank tracking. It suits SEO teams that want keyword-based monitoring of AI answers.
How to choose between Rankscale and Sorank
Rankscale fits agencies, enterprise teams and analysts who need the broadest measurement of AI answers: many AI, hourly runs, many brands and regions, citation, shopping and ad data, white-label dashboards for clients and data exports to Looker Studio or the API. If your team already has writers and an SEO process and needs a precise measurement layer, Rankscale covers that from $99 per month.
Sorank fits businesses and agencies that want the measurement and the work in one tool. If you want to see where ChatGPT, Claude and Gemini cite competitors instead of you, then have articles written and published on your site, backlinks earned and competitors followed each week without adding staff, Sorank does it from $99 per month ($49 billed annually). Results usually show within 2 to 4 months.
