SISTRIX is an SEO software company based in Germany whose Toolbox has become a standard among European SEO teams. Its signature metric, the Visibility Index, condenses a domain's Google rankings into one value that can be compared with competitors week after week and over many years. Customer reviews quoted on the SISTRIX site describe it as the headline figure of their SEO reporting and as a standard even outside the SEO industry.
The Toolbox targets freelancers, small businesses, agencies and large enterprises that want to analyse their own visibility and their competitors' in detail. SISTRIX puts forward three commitments: data hosted only in Europe, support from SEO experts instead of a chatbot, and free education through its blog, Ask SISTRIX library, tutorials and workshops. The recent change is the arrival of AI and chatbot analysis: AI Check and Prompt Tracking are in beta and currently included in every package at no extra cost, with SISTRIX reserving the right to price them separately later.
What SISTRIX does
SISTRIX organises its software around Google SEO, AI SEO and Amazon SEO, with workflow tools for reporting. The features visible on its website in October 2026 include:
- SISTRIX Visibility Index for your domain and your competitors, with up to 11 years of data history on the higher plans.
- Keyword research, domain analysis and a backlink index.
- Projects with a crawler for on-page errors, including JavaScript and mobile crawling, and keyword tracking through SERP updates.
- AI Check and Prompt Tracking (beta), from 9,300 to 139,500 prompt updates per month depending on the plan.
- Content marketing tools: text optimisation, Content Planner, Content Discovery and plagiarism checks.
- Marketplace analysis for Amazon: product research, brand and retailer analysis and category checks.
- Reports, dashboards, lists and alerts, with white-label reports from the Professional plan.
- Connection to Google Search Console and Google Analytics, plus an API (limited on Plus, full from Professional).
- Free SEO tools and an influencer search.
SISTRIX pricing in 2026
SISTRIX bills in euros, excluding tax, and every package can be cancelled monthly. No annual discount is displayed on the pricing page. Start costs €119 per month for one user, 3 projects, 30,000 crawled URLs and 3 months of data history. Plus costs €239 per month and adds 3 users, 15 projects, 5 years of history, content marketing tools and in-person workshops. Professional costs €419 per month for 6 users, 40 projects, the full 11-year history, full API access, white-label reports and phone support. Premium costs €799 per month for 12 users, 100 projects, unlimited results per analysis, role management with an audit log and VIP support.
Extra users cost €24.90 per month from Plus, and additional projects, crawls, SERP updates and API credits are sold as add-ons. Large companies can request a custom Enterprise contract with their own quotas, currency and billing. A free test account is available for 14 days. Prices were checked on the SISTRIX website in October 2026.
SISTRIX pros and cons
Pros
- The Visibility Index is a recognised benchmark, easy to explain to management and clients.
- Long data history, up to 11 years, to analyse the impact of Google updates.
- All data hosted in Europe, which matters to companies with strict data protection policies.
- Amazon marketplace analysis in the same toolbox as Google SEO.
- Prompt tracking in AI is included in every plan during the beta.
Cons
- The entry price is €119 per month excluding tax for a single user and 3 months of history.
- SISTRIX does not write, illustrate or publish articles: its content tools help you optimise text written by your team.
- No built-in way to obtain backlinks: the backlink index is for analysis.
- The AI features are in beta, may be priced separately later, and the site does not describe which AI are tracked or which sources they cite.
The best SISTRIX alternatives
1. Sorank
Sorank turns the data that SISTRIX shows into published content. It finds the keywords, builds topic clusters, then writes, illustrates and publishes articles on your CMS (more than 10 CMS, including WordPress, Shopify and Webflow), with internal linking, anti-cannibalization and fact checking. For a SISTRIX user watching a Visibility Index stagnate, it adds the missing production capacity. AI tracking is included in every plan: each week Sorank asks ChatGPT, Claude and Gemini the questions your customers ask (25 prompts on Essential, 50 prompts with Perplexity and Grok added on Pro, 150 on Business) and shows whether your brand is mentioned, which brands are cited instead and which sources the AI use.
Sorank also provides links through a network of direct, one-way links between the sites of its 5'000+ users, with credits earned by hosting links and spent to receive them (100 credits per month on Pro, 300 on Business). It reads what up to 5 chosen competitors publish each week, ranks the domains cited by AI, breaks down AI queries (query fan-out) and gathers Search Console, Analytics and AI traffic in one dashboard. You can drive it from Claude or ChatGPT with the MCP connector, offer it under your brand with the white label, and use the free SEO tools and the free Chrome extension. Plans cost $99, $249 and $499 per month (20, 60 and 120 articles), or $49, $129 and $249 per month billed annually, with a 3-day free trial and a 90-day money-back guarantee.
2. Semrush
Semrush offers a similar breadth of domain, keyword and backlink data with a stronger focus on advertising and market research. It suits international teams that also manage paid search.
3. Ahrefs
Ahrefs is a common choice for teams that put backlink analysis first. Its site explorer and keyword tools compete directly with the SISTRIX domain analysis.
4. SE Ranking
SE Ranking combines rank tracking, site audits, keyword research and AI visibility tracking with agency reporting. It is often considered by smaller teams looking for a lower entry point.
5. Moz
Moz plays a similar role to SISTRIX with its own reference metric, Domain Authority, plus link research, rank tracking and site audits. Its AI visibility tracking is part of Moz Pro.
6. Morningscore
Morningscore is a European SEO and GEO tool designed to be simple for non-specialists, with rank tracking, audits and missions to guide the work. It fits small businesses that find a professional toolbox too technical.
How to choose between SISTRIX and Sorank
SISTRIX fits SEO managers, agencies and large companies, especially in Europe, that need precise visibility data, a long history to explain ranking changes, and data hosted in Europe. If your job is to analyse domains, monitor competitors, audit sites and report to clients with white-label documents, and if you also sell on Amazon, the Toolbox covers that with a level of detail few tools match.
Sorank fits companies, SaaS, e-commerce sites and agencies that want visibility to grow without adding writers. If you already know which keywords you lack but cannot produce enough content, Sorank writes and publishes it each month, tracks ChatGPT, Claude and Gemini from the $99 Essential plan ($49 billed annually), and brings one-way links from its user network. Results usually show within 2 to 4 months.
