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Medium AI Citation Study: Does Medium Get You Cited by the AIs?

Data study of 301025 AI answers: how often Medium is cited by ChatGPT, Gemini, Perplexity, Claude and Grok, month by month over 13 months.

Published on:
30/8/2026
-
Updated on:
30/8/2026
Line chart of the Medium citation rate on ChatGPT, Gemini, Perplexity, Claude and Grok between August 2025 and August 2026, measured by Sorank
Line chart of the Medium citation rate on ChatGPT, Gemini, Perplexity, Claude and Grok between August 2025 and August 2026, measured by Sorank
Thibault Besson-Magdelain fondateur de Sorank

About Author

Thibault Besson-Magdelain

Founder of Sorank, 5+ years of experience in SEO, GEO enthusiast.

The short answer

Medium is cited in 0.2% of measured answers over the last three months, which places it seventeenth of the platforms tracked. It is cited by 3 of the five models, most often by Gemini at 0.57% and least often by Claude at 0%.

Medium is one of the weakest platforms measured, and two of the five models did not cite it at all over 13 months.

Key figures

  • 301025 AI answers analysed between August 2025 and August 2026
  • 1820738 citations extracted from those answers
  • 131349 distinct domains cited at least once
  • 5 models measured separately: ChatGPT, Gemini, Perplexity, Claude and Grok
  • 79% of the questions asked in French, the rest in English

Medium model by model

  • Gemini: 0.57%
  • Grok: 0.5%
  • Perplexity: 0.03%
  • ChatGPT: 0%
  • Claude: 0%

The sectors where Medium weighs most

  • Marketing: 0.86%
  • Education: 0.66%
  • Fashion: 0.42%
  • Entertainment: 0.37%
  • Media: 0.37%
  • Telecommunications: 0.3%

How to read these numbers

A citation rate of 2% means the source was cited twice for every 100 measured answers. Rates are computed per model against the number of answers of that model, so a model with a smaller sample never distorts a column. A source cited several times inside one answer is counted once per company block, which keeps a single verbose answer from dominating a month.

The gap between the model that cites Medium most and the one that cites it least is 0.57 points. That spread, not the average, is what should decide a budget: the same work returns most on Gemini and least on Claude. Across all tracked platforms, Medium ranks seventeenth.

What changed over 13 months

Over the 13 months measured, Medium moved from 0.32% in August 2025 to 0.06% in August 2026, with a peak of 1.43% in October 2025. Averaged over the first three months against the last three, the movement is minus 0.71 points.

Month by month

  • August 2025: 0.32%
  • September 2025: 0.16%
  • October 2025: 1.43%
  • November 2025: 1.17%
  • December 2025: 0.32%
  • January 2026: 0.33%
  • February 2026: 0.8%
  • March 2026: 1%
  • April 2026: 0.21%
  • May 2026: 0.44%
  • June 2026: 0.74%
  • July 2026: 0.12%
  • August 2026: 0.06%

What this means in practice

Publishing on a shared domain used to borrow authority. In this dataset it mostly borrows invisibility: the platform ranks low overall, is absent from two models, and declined through the period. For a company, the practical consequence is that an article published there is unlikely to be the version an assistant names, while the same article on your own domain at least accumulates entity signal. Syndication is not the problem, the order is: publish first on the domain you own.

How to use this study

  1. Publish on your own domain first and syndicate afterwards with a canonical reference back.
  2. Do not use a shared publishing platform as your only home for cornerstone content.
  3. Reclaim the strongest pieces you published there and republish them on your site.

How this study was measured

  1. We run a panel of buyer questions every month, the questions people type before choosing a supplier.
  2. Every question is sent to five AI: ChatGPT, Gemini, Perplexity, Claude and Grok.
  3. Every answer is parsed, every cited source is extracted and normalised to a domain and a platform.
  4. The citation rate is the number of citations of a source per 100 measured answers, computed per model so an uneven number of answers per model never distorts a column.
  5. The month is closed, the dataset is rebuilt, and the public files are republished on data.sorank.com.

Limits of this study

  1. This panel is not a neutral sample of the web. The questions come from the sectors our users operate in.
  2. The panel leans French: 237930 answers come from questions asked in French and 63095 from questions asked in English.
  3. Model coverage is uneven: 87008 answers from ChatGPT, 87004 from Perplexity, 87000 from Gemini, 20011 from Claude and 20002 from Grok. The two smallest samples are read as direction rather than as precise values.
  4. A citation is not a click. This study measures what the AIs cite, not what a reader does next.

The dataset behind this study

Every number on this page comes from the public Sorank dataset. The underlying figures, the monthly detail and the filters are available here:

Open the source data on data.sorank.com

Data updated on 2026-08-26.

How to cite this study

This study is free to quote, in an article, a deck or a report. Please cite the source and the measurement period, because the numbers move every month.

Sorank (2026). Medium AI Citation Study: Does Medium Get You Cited by the AIs. Sorank GEO studies, measured on 301025 AI answers collected between August 2025 and August 2026. Available at https://www.sorank.com/data/medium-ai-citation-study

Related studies

The same panel, read from another angle:

Measure your own citations

This study describes a market. Sorank measures your site: which questions mention you, which mention someone else, and what to publish to change that, tracked weekly across the same five AI.

Start with 3 days free. A payment card is required to open the trial.

Frequently questions asked

Which AI cites Medium the most?

Medium is cited by 3 of the five models measured. Gemini cites it most, in 0.57% of its answers, and Claude least, in 0%. The full model by model breakdown is on this page.

How was this study measured?

On 301025 answers from five AI, collected between August 2025 and August 2026, with every cited source extracted and normalised. The citation rate is the number of citations per 100 measured answers. The public dataset is on data.sorank.com.

Is syndication still useful?

For reach, sometimes. For citations, this dataset shows very little return, and none at all on two of the five models measured.

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