Indeed is a job search engine that gathers job offers from employers and recruitment sites, and adds company pages, salary data and a large library of career advice articles. AI assistants cite it for questions about jobs, pay, hiring practices and career steps, such as how to write a job description or how much a given profession earns.
GeminiCitations of 
Indeed by AI model
Gemini cites Indeed 7.8 times more often than Claude (0.43 vs 0.06 citations per 100 answers).
How to read it: one line per AI model; each point is the number of citations of Indeed per 100 answers of that model in the month. The table gives the totals over the whole period.
| Model | Answers analyzed | Citations of Indeed | per 100 answers |
|---|---|---|---|
 ChatGPT | 148'295 | 155 | 0.10 |
 Gemini | 148'287 | 643 | 0.43 |
 Perplexity | 118'647 | 268 | 0.23 |
 Claude | 56'291 | 31 | 0.06 |
 Grok | 26'638 | 34 | 0.13 |
| All models | 498'158 | 1'131 | 0.23 |
Per 100 answers: citations of Indeed for every 100 answers of the model, from August 2025 to October 2026.
Indeed over time
On the months measured in both languages (from July to October 2026), Indeed gets close rates in English (0.08) and in French (0.10).
How to read it: Indeed citations per 100 answers, week by week (month by month for the older history), in French and in English.
| Month |  French |  English | ||
|---|---|---|---|---|
| Answers | per 100 answers | Answers | per 100 answers | |
| August 2025 | 1'140 | 0.00 | 110* | 0.00 |
| September 2025 | 2'750 | 0.15 | 375* | 0.27 |
| October 2025 | 5'160 | 0.31 | 765* | 0.00 |
| November 2025 | 2'730 | 0.22 | 255* | 0.39 |
| December 2025 | 8'840 | 0.08 | 410* | 0.00 |
| January 2026 | 22'460 | 0.14 | 240* | 0.00 |
| February 2026 | 15'420 | 0.23 | - | - |
| March 2026 | 26'601 | 1.05 | - | - |
| April 2026 | 16'183 | 0.70 | - | - |
| May 2026 | 19'819 | 0.78 | - | - |
| June 2026 | 23'336 | 0.62 | 225* | 0.00 |
| July 2026 | 55'321 | 0.26 | 10'544 | 0.06 |
| August 2026 | 64'104 | 0.05 | 13'369 | 0.19 |
| September 2026 | 78'814 | 0.06 | 16'250 | 0.07 |
| October 2026 | 92'505 | 0.06 | 17'282 | 0.03 |
Hollow points and asterisk: fewer than 1'000 answers that month in that language, so the rate varies strongly from one month to the next.
What does Indeed provide to AI models?
Indeed was founded in 2004 and has belonged to Recruit Holdings since 2012. Beyond job listings, the site holds four types of pages that AI answers draw on.
- Job listings, which show which companies are hiring, for which roles and where.
- Company pages, with employee reviews, ratings, salaries and questions from candidates.
- Salary pages by job title and city, built from listings and reports by users.
- Career advice articles for job seekers and employers: how to write a cover letter, how to run an interview, what a role involves day to day.
The fourth category is the one people tend to overlook. These guides exist in many languages and follow the phrasing of everyday questions, which makes them ready-made material for a model looking for a clear explanation.
Which questions lead AI assistants to Indeed?
Indeed citations come from two families of prompts: those of job seekers and those of employers or HR teams.
- Job seekers: "How much does a nurse earn in Lyon?", "What does a supply chain manager do?", "How to answer the question about my weaknesses in an interview".
- Employers: "How to write a job description for a sales assistant", "Best job boards to recruit developers", "How to reduce time to hire".
- Company research: "Is [company] hiring?", "[company] employee reviews".
Among the industries tracked on this site, human resources is where Indeed comes up most naturally: recruitment agencies, staffing firms, HR software, training providers. When a prompt asks which agency or platform to use for hiring, Indeed is both a source and one of the options named in the answer.
Industries where AI cites Indeed the most
| Industry | per 100 answers | Against its average |
|---|---|---|
 Human Resources | 3.46 | × 35.8 |
 Logistics | 0.91 | × 9.4 |
 Consulting | 0.26 | × 2.7 |
 Education | 0.23 | × 2.4 |
 Real Estate | 0.15 | × 1.5 |
 Home Services | 0.12 | × 1.3 |
Industries since July 2026, citations per 100 answers in the industry and ratio to the platform's rate over the same months.
Why citation patterns differ between models
Only models that search before answering can link to Indeed. A model answering from training data may still name Indeed as a job site, but that is a mention without a source link, and the figures on this page count links only.
Gemini relies on Google Search, where Indeed salary pages and career guides rank for many job-related queries, so they are frequent candidates for its sources. Perplexity searches every time and shows several sources side by side, a format that suits pages giving a direct, structured answer such as a salary table.
ChatGPT links to Indeed when its search is active, typically for pay or hiring-process questions that call for current information. Grok may pair Indeed results with recruiters' posts on X. Claude cites less often by default and tends to answer general career questions from its own knowledge.
Salary questions are a special case: pay levels move with the job market, so a model with live search has a good reason to fetch a fresh page rather than trust its memory.
What the Indeed numbers can and cannot tell you
The figures count links to Indeed pages: indeed.com, indeed.fr and country subdomains such as fr.indeed.com. They do not separate a job listing from a career article or a salary page, so a rise can come from any of them.
Because the prompts tracked here are about choosing businesses, Indeed mainly appears when the business itself is linked to employment. Its role for job seekers is much larger than these averages can show.
How to appear in AI answers through Indeed
- Claim your Indeed company page and complete it: description, size, headquarters, benefits, photos and a link to your careers site.
- Write job offers with a clear title, a salary range, the location and concrete tasks. Precise listings are more likely to be summarised correctly when an assistant answers "who is hiring ... in ...".
- Invite employees to review the company and answer their reviews, since Indeed company pages are a source for questions about your reputation as an employer.
- If you sell HR services, publish your own guides on hiring topics (job descriptions, interview grids, onboarding checklists) with the same answer-first structure as Indeed's career articles, so that models have another page to cite: yours.
- Keep the employer name identical on Indeed, Glassdoor, LinkedIn and your website, so that models do not merge two different entities or split one into two.
Compare Indeed with similar platforms
Rank neighbours and platforms of the same kind; the figure is citations per 100 answers over the whole period.
Frequently asked questions
Why do AI assistants quote Indeed for salary questions?
Because Indeed publishes salary pages by job title and location, written in plain language and updated from listings and user reports. When an assistant searches the web for the average salary of a job in a city, these pages often match the query almost exactly. The figures are estimates, so a careful answer presents them as a range rather than as an official statistic.
Do Indeed's career advice articles count as citations of Indeed?
Yes. Any link to an Indeed page among the sources of an AI answer counts, whether it points to a job listing, a company page, a salary page or a career guide. The figures on this page do not split these page types, so they measure the weight of the whole domain in AI answers.
Can a recruitment agency get cited by AI instead of Indeed?
Yes, if it publishes content that answers the same questions with more precision: local salary benchmarks, sector-specific hiring guides, real time-to-hire figures from its own placements. AI models cite the page that answers best, not only the biggest site. A specialised, well-structured page can sit next to Indeed in the sources, or replace it for niche queries.
How often do AI assistants cite Indeed?
On average, Indeed gets 0.23 citations per 100 answers from ChatGPT, Claude, Gemini, Grok and Perplexity, across 498'158 answers analyzed from August 2025 to October 2026. That puts Indeed 16th of the 37 platforms tracked by Sorank.
Which AI cites Indeed the most?
Gemini, with 0.43 citations per 100 answers. Claude cites Indeed the least: 0.06 per 100 answers.
Method and sources
498'158 answers from ChatGPT, Claude, Gemini, Grok and Perplexity, from August 2025 to October 2026, to the questions Sorank asks every week to follow its clients' visibility (87% of them in French). A citation is a source domain given in an answer; the rate is the number of citations per 100 answers. Data snapshot of 2 November 2026.
Full methodology · Raw data (JSON)
How to cite this page: Sorank Data, “Indeed AI citations by model, October 2026”, sorank.com/data, data snapshot of 2 November 2026.
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