Quora is a question-and-answer platform where every page starts with a question and collects answers signed by named contributors, some with stated credentials. AI assistants cite it occasionally, mostly for explanatory or advice questions worded like a Quora title. Its presence varies a lot between models, which makes it a secondary channel for brands, but its question format remains a good template for content that AI can match.
GeminiCitations of 
Quora by AI model
ChatGPT did not cite Quora in any of its 148'295 answers, while Gemini cites it 0.13 times per 100 answers.
How to read it: one line per AI model; each point is the number of citations of Quora per 100 answers of that model in the month. The table gives the totals over the whole period.
| Model | Answers analyzed | Citations of Quora | per 100 answers |
|---|---|---|---|
 ChatGPT | 148'295 | 0 | 0.00 |
 Gemini | 148'287 | 195 | 0.13 |
 Perplexity | 118'647 | 0 | 0.00 |
 Claude | 56'291 | 0 | 0.00 |
 Grok | 26'638 | 19 | 0.07 |
| All models | 498'158 | 214 | 0.04 |
Per 100 answers: citations of Quora for every 100 answers of the model, from August 2025 to October 2026.
Quora over time
On the months measured in both languages (from July to October 2026), AI cites Quora 7.2 times more in English (0.09) than in French (0.01).
How to read it: Quora citations per 100 answers, week by week (month by month for the older history), in French and in English.
| Month |  French |  English | ||
|---|---|---|---|---|
| Answers | per 100 answers | Answers | per 100 answers | |
| August 2025 | 1'140 | 0.00 | 110* | 0.00 |
| September 2025 | 2'750 | 0.00 | 375* | 0.27 |
| October 2025 | 5'160 | 0.00 | 765* | 0.39 |
| November 2025 | 2'730 | 0.04 | 255* | 1.18 |
| December 2025 | 8'840 | 0.19 | 410* | 0.00 |
| January 2026 | 22'460 | 0.10 | 240* | 0.00 |
| February 2026 | 15'420 | 0.06 | - | - |
| March 2026 | 26'601 | 0.06 | - | - |
| April 2026 | 16'183 | 0.00 | - | - |
| May 2026 | 19'819 | 0.06 | - | - |
| June 2026 | 23'336 | 0.22 | 225* | 0.00 |
| July 2026 | 55'321 | 0.02 | 10'544 | 0.11 |
| August 2026 | 64'104 | 0.01 | 13'369 | 0.08 |
| September 2026 | 78'814 | 0.01 | 16'250 | 0.07 |
| October 2026 | 92'505 | 0.01 | 17'282 | 0.09 |
Hollow points and asterisk: fewer than 1'000 answers that month in that language, so the rate varies strongly from one month to the next.
What is Quora's role in an AI answer?
Each Quora page is built around one question, usually phrased in everyday language: "What is the difference between a freight forwarder and a customs broker?". That structure mirrors how people talk to AI assistants, so a Quora page can be a very close match for a prompt.
The answers are explanatory and personal. They mix experience, opinion and sometimes professional knowledge, with a credential line next to the author's name. Models reuse them as a perspective rather than as an authority, and usually pair them with more formal sources.
Quora also runs Poe, a service that gives access to several AI chatbots. That is a separate business: when ChatGPT, Gemini or Perplexity cite Quora, they cite its question pages, not Poe.
Questions where a Quora page can be cited
Quora fits intents that start with "why", "what is it like" or "how do people":
- "what is it like to work with a freight forwarder"
- "is it worth hiring a travel agent for a honeymoon"
- "how do small fashion brands get into department stores"
- "why are shipping costs from China so unpredictable"
- "which programming language should a beginner learn first"
Logistics, travel, fashion and gaming offer typical examples. Transactional questions ("price of", "buy", "near me") rarely lead to Quora, since an answer there lists neither offers nor addresses.
Industries where AI cites Quora the most
Fashion
GamingWhy citations of Quora vary between models
An assistant that searches the web live can only cite a Quora page if that page ranks for the query and if the answer text is accessible. Quora can ask visitors to log in after a few answers and mixes content with ads and related questions, which makes its pages harder to extract than a clean article.
Assistants grounded in a large search index, such as Gemini with Google Search, can surface a Quora thread whenever it ranks for the question. Grok, which searches the web as well as X, can do the same. ChatGPT search and Perplexity apply their own selection, which often lands on a forum or an editorial page covering the same question. Claude, which cites sparingly by default, seldom points to question-and-answer pages.
Age is another factor. Many Quora answers are several years old, and a model that checks dates may prefer a fresher source.
Limits: what a low Quora share does and does not mean
A modest citation rate does not mean that Quora has no influence. Its large archive of public answers has been part of web crawls for years, so its wording and opinions can shape what models say without any visible link.
Language is the second limit. Quora runs editions in French, German, Spanish, Italian and Portuguese, among others, but the English edition is much larger than the rest. Answers to questions asked in other languages therefore have fewer Quora pages to draw from.
How to use Quora for GEO (Generative Engine Optimization) without wasting effort
- Answer questions in your field from a personal profile with a precise credential (job title, company, years of practice), and disclose any link with the product you mention.
- Choose questions that already rank in search engines: a page that is never retrieved will never be cited.
- Open with a direct, self-contained answer in the first two sentences, then add the details; that opening is what a model is most likely to quote.
- Avoid copy-pasted marketing text and repeated links to your site, which Quora's moderation treats as spam.
- Reuse the questions you find on Quora as headings for FAQ pages on your own site, where you control the content and your brand receives the citation.
Compare Quora with similar platforms
Rank neighbours and platforms of the same kind; the figure is citations per 100 answers over the whole period.
Frequently asked questions
Does ChatGPT use Quora answers?
It can, in two ways. Public Quora answers have been part of the web data used to train large language models, and ChatGPT search can retrieve a Quora page when it matches the question. In practice, visible links to Quora are usually less frequent than links to forums, review sites or brand pages, so treat Quora as a supporting channel.
Is Quora still worth the effort for brand visibility in AI answers?
Yes for a few targeted questions, rarely as a main channel. A detailed answer to a question that ranks well can be quoted by assistants for years. But the effort per citation is high, and the same answer published on your own site as a FAQ gives you more control. Use Quora to test which explanations resonate, then build them into your pages.
Quora or Reddit: which one matters more for AI visibility?
It depends on the question, but for most consumer topics Reddit tends to be the bigger source. Reddit threads gather many experiences of one product or service, which suits "is it worth it" and comparison prompts. Quora answers are more explanatory and individual. The comparison tool on this site shows how the two platforms evolve, model by model.
How often do AI assistants cite Quora?
On average, Quora gets 0.04 citations per 100 answers from ChatGPT, Claude, Gemini, Grok and Perplexity, across 498'158 answers analyzed from August 2025 to October 2026. That puts Quora 27th of the 37 platforms tracked by Sorank.
Which AI cites Quora the most?
Gemini, with 0.13 citations per 100 answers. Claude did not cite Quora in any of its 56'291 answers.
Method and sources
498'158 answers from ChatGPT, Claude, Gemini, Grok and Perplexity, from August 2025 to October 2026, to the questions Sorank asks every week to follow its clients' visibility (87% of them in French). A citation is a source domain given in an answer; the rate is the number of citations per 100 answers. Data snapshot of 2 November 2026.
Full methodology · Raw data (JSON)
How to cite this page: Sorank Data, “Quora AI citations by model, October 2026”, sorank.com/data, data snapshot of 2 November 2026.
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