Run an On page SEO Audit

The Technical SEO Audit is a powerful feature that crawls any website and delivers a comprehensive health report : highlighting errors, indexing issues, and optimization opportunities so you can take action fast.

Getting Started

To launch an audit, click Start Audit in the top-right corner of the Technical SEO Audit page. You have two options:

• Audit your own website : Select your connected website profile (e.g. "Elyssa Cosmétiques") and the audit will automatically use your website URL.
• Audit any website : Choose New website, enter any URL in the "Website URL" field, and hit Launch Audit. This means you can audit your competitors, your clients' sites, or any public website you want to analyze.

The crawler will scan up to 500 pages and typically completes in under a minute. Once done, the status will show as Completed and your audit will appear in the SEO Audits list with its score and date.

Understanding Your Health Score

Every audit produces a Health Score from 0 to 100. This is your site's overall SEO health at a glance. The lower the score, the more critical issues need attention. For example, a score of 26 means the site has significant technical problems to resolve, while a score of 56 indicates a more solid foundation with room for improvement.

Domain Checks

The Domain Checks section shows how well your domain-level configuration is set up : things like SSL certificates, robots.txt, sitemap accessibility, and more. A percentage tells you how many checks passed out of the total (e.g. 14 of 16 checks passed = 88%).

Pages Score

The Pages Score panel gives you a breakdown of all crawled pages by HTTP status:

• 2xx : Successful pages (what you want)
• 3xx : Redirects (review to make sure they're intentional)
• 4xx : Client errors like broken links or missing pages
• 5xx : Server errors that need immediate attention

You'll also see how many pages are in your sitemap, how many are not, and how many are orphan pages : pages that exist but aren't linked from anywhere on your site.

Browsing Your Pages

Switch to the Pages tab to explore every crawled URL individually. Pages are organized by directory structure (collections, products, etc.), making it easy to drill into a specific section. For each page, you can see its HTTP status, SEO score, number of errors, page size, load time, and whether it's included in your sitemap.

Errors & Recommendations

The Errors tab is where the real value lives. Errors are organized into clear categories:

• Images : Missing alt text, oversized images, broken image links
• Content : Low content ratio, poor readability scores
• Meta Tags : Missing or too-short titles and meta descriptions
• Technical : Performance issues, broken resources, configuration problems
• Headings : Missing or improperly structured heading hierarchy
• Indexing : Pages blocked from indexing, noindex tags, canonical issues

Each error entry tells you the category, the specific issue, which page is affected, and a concrete recommendation on how to fix it. This makes it easy to hand off tasks to your development team or work through them yourself.

Audit Any Website : Not Just Your Own

One of the most useful aspects of the Technical SEO Audit is that it works on any public website, not just sites you own. Here are a few ways to take advantage of this:

• Competitor analysis : Run an audit on a competitor's site to see where they're strong and where they're vulnerable. If their site has indexing issues or broken pages, that's an opportunity for you.
• Client onboarding : If you're an agency or freelancer, audit a prospective client's site before your first meeting. Show up with a concrete list of issues and recommendations : it's the fastest way to demonstrate value.
• Pre-purchase due diligence : Thinking about acquiring a website or business? An SEO audit reveals the true technical state of their web presence.
• Benchmarking : Audit multiple sites in your industry to understand what "good" looks like and set realistic targets for your own site.