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Data study of 301025 AI answers: how often TripAdvisor is cited by ChatGPT, Gemini, Perplexity, Claude and Grok, month by month over 13 months.
TripAdvisor is cited in 1.08% of measured answers over the last three months, which places it sixth of the platforms tracked. It is cited by all five models, most often by Perplexity at 1.48% and least often by Claude at 0.19%.
TripAdvisor is a specialist platform with an extreme concentration: marginal in general, decisive in hospitality, travel and food.
A citation rate of 2% means the source was cited twice for every 100 measured answers. Rates are computed per model against the number of answers of that model, so a model with a smaller sample never distorts a column. A source cited several times inside one answer is counted once per company block, which keeps a single verbose answer from dominating a month.
The gap between the model that cites TripAdvisor most and the one that cites it least is 1.29 points. That spread, not the average, is what should decide a budget: the same work returns most on Perplexity and least on Claude. Across all tracked platforms, TripAdvisor ranks sixth.
Over the 13 months measured, TripAdvisor moved from 0.08% in August 2025 to 0.93% in August 2026, with a peak of 1.87% in February 2026. Averaged over the first three months against the last three, the movement is plus 0.98 points.
It is the clearest case in this dataset of a platform whose global rate says nothing useful. Read the sector column instead, where it reaches double digit citation rates. For a restaurant, a hotel or a local attraction, that makes profile completeness and review recency a direct visibility lever. For everyone else it is noise. The platform also rose steadily over the period, which places it among the review sources the models increasingly trust for local recommendations.
Every number on this page comes from the public Sorank dataset. The underlying figures, the monthly detail and the filters are available here:
Open the source data on data.sorank.com
Data updated on 2026-08-26.
This study is free to quote, in an article, a deck or a report. Please cite the source and the measurement period, because the numbers move every month.
Sorank (2026). TripAdvisor AI Citation Study: Does TripAdvisor Get You Cited by the AIs. Sorank GEO studies, measured on 301025 AI answers collected between August 2025 and August 2026. Available at https://www.sorank.com/data/tripadvisor-ai-citation-study
The same panel, read from another angle:
This study describes a market. Sorank measures your site: which questions mention you, which mention someone else, and what to publish to change that, tracked weekly across the same five AI.
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TripAdvisor is cited by all five models measured. Perplexity cites it most, in 1.48% of its answers, and Claude least, in 0.19%. The full model by model breakdown is on this page.
On 301025 answers from five AI, collected between August 2025 and August 2026, with every cited source extracted and normalised. The citation rate is the number of citations per 100 measured answers. The public dataset is on data.sorank.com.
Because most questions in the panel are not about travel or dining. Filtered to those sectors, its citation rate multiplies by more than ten, which is the number to use if that is your market.
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