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Data study of 301025 AI answers: how often Microsoft is cited by ChatGPT, Gemini, Perplexity, Claude and Grok, month by month over 13 months.
Microsoft is cited in 1.03% of measured answers over the last three months, which places it seventh of the platforms tracked. It is cited by all five models, most often by Gemini at 1.89% and least often by Grok at 0.09%.
Microsoft properties are cited mostly as documentation, which is why the rate concentrates in cybersecurity and consulting.
A citation rate of 2% means the source was cited twice for every 100 measured answers. Rates are computed per model against the number of answers of that model, so a model with a smaller sample never distorts a column. A source cited several times inside one answer is counted once per company block, which keeps a single verbose answer from dominating a month.
The gap between the model that cites Microsoft most and the one that cites it least is 1.8 points. That spread, not the average, is what should decide a budget: the same work returns most on Gemini and least on Grok. Across all tracked platforms, Microsoft ranks seventh.
Over the 13 months measured, Microsoft moved from 0.72% in August 2025 to 0.87% in August 2026, with a peak of 2.19% in October 2025. Averaged over the first three months against the last three, the movement is minus 0.6 points.
This is a documentation effect rather than a brand effect. When a question touches software, security or workplace tooling, the models reach for vendor documentation, and Microsoft has the largest documentation surface in that space. The practical lesson generalises: in technical markets, documentation is the format the models cite, and most companies publish marketing pages where documentation would earn the slot. Writing the reference page you keep postponing is the closest thing to a repeatable tactic this dataset offers.
Every number on this page comes from the public Sorank dataset. The underlying figures, the monthly detail and the filters are available here:
Open the source data on data.sorank.com
Data updated on 2026-08-26.
This study is free to quote, in an article, a deck or a report. Please cite the source and the measurement period, because the numbers move every month.
Sorank (2026). Microsoft AI Citation Study: Does Microsoft Get You Cited by the AIs. Sorank GEO studies, measured on 301025 AI answers collected between August 2025 and August 2026. Available at https://www.sorank.com/data/microsoft-ai-citation-study
The same panel, read from another angle:
This study describes a market. Sorank measures your site: which questions mention you, which mention someone else, and what to publish to change that, tracked weekly across the same five AI.
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Microsoft is cited by all five models measured. Gemini cites it most, in 1.89% of its answers, and Grok least, in 0.09%. The full model by model breakdown is on this page.
On 301025 answers from five AI, collected between August 2025 and August 2026, with every cited source extracted and normalised. The citation rate is the number of citations per 100 measured answers. The public dataset is on data.sorank.com.
On general questions, rarely. On the narrow questions specific to your niche, yes, because large vendors do not document them. That is where the citation is winnable.
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