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Gaming SEO is how a studio, a publisher or an esports organization gets found while players search: "cozy farming games like Stardew Valley", "[your game] system requirements", "how to beat the second boss", "[your team] roster". Today those searches end on wikis, video channels, forums and AI answers, and the official site often comes last. Sorank publishes the articles that make your own site the reference for your game, from the announcement to the tenth patch, and tracks every month which games and teams ChatGPT, Claude and Gemini recommend.
It suits small teams that ship games, not blog posts.
27,199
Articles created
11,080,734
Visits from Google
18,446
Visits from AI
"Roguelike deckbuilders on Switch", "co-op games for two players on PC", "best beginner class in [your game]": players look for a genre, a platform or a fix long before they look for a studio. Sorank turns these searches into silos around your game, each keyword with its intent, difficulty and volume, so launch pages, guides and comparisons never compete for the same query.
The silos come from the topical cluster generator.
Announcement, demo festival, launch, first big patch, new season: each milestone brings its own searches, and a quiet month in between loses ground to the wikis. Sorank fills a monthly calendar on autopilot, so explainers, guides and update articles go out on schedule while your team works on the build.
Plan the months ahead in the content planner.
Ask Gemini "what are the best indie metroidvanias of the year?" and it may quote a gaming site, a forum thread and a rival's store page. Mark any of those domains in the competitors ranking and Sorank studies it at the next keyword generation, so the topics it covers and you do not reach your plan.
Try it with SEO competitor spy.
WordPress, Webflow and Wix connect directly; a custom site or a headless setup receives articles through a webhook. Sorank reads Search Console to see which game, platform and troubleshooting searches already reach you.
Genres, platforms, store pages, release dates, update rhythm, and for esports the titles you compete in and your sponsors. Sorank proposes the questions players ask at each stage, ranked by volume and difficulty.
Keep drafts on if your community manager wants to check names and numbers, then let the calendar run. Each article links to your store page or wishlist button, and its clicks appear next to the visits sent by the AI assistants.
THEY TRIED SORANK BEFORE YOU
“I tested Sorank on a real client site and it's insane. It does everything an agency would bill you $1500 a month for. It's going into production on that client now.”
Guillaume Guersanguersanguillaume.com
“I just let the Sorank software do its thing, and now my DR is 25 and my page is ranking higher.”
Lucas Flandrefoundertrace.fr“Great service, works well for our website and helps us understand how to improve it to rank better on Google and elsewhere. Congrats, keep going, I recommend it.”
Hugo T.E-commerce merchant“For 2 years, 100% of my clients came from LinkedIn. Posting daily, commenting, DM follow-ups… totally dependent on the algorithm. I knew I needed to work on SEO but always postponed it: too long, too technical, not my job. With Sorank, I finally took the step. In 4 months, I generate 15 organic leads per month without posting anything. It’s not 50/50 with LinkedIn yet, but I sleep better knowing I now have a second lead source growing on autopilot.”
Valentin ThomyColdMailing Agency
“I’m a developer, not a marketer. My Shopify theme was selling only through word-of-mouth and ads. With Sorank I finally understood how to structure my SEO and write articles to rank. The audit showed my product page was too slow. In 2 months, my organic traffic doubled and I’m starting to appear in ChatGPT answers when people search for Shopify themes. All of that with about 2 hours per week.”
Thème FullStackgo.themefullstack.com“Great solution to manage SEO without headaches. Audits are fast, the interface is clear, and you quickly see which actions to implement. It has become an essential tool to track and improve the SEO of my sites. I highly recommend it.”
XavEntrepreneur“I used Sorank for a client who needed SEO and it clearly made my life easier. I can quickly audit a site, track my projects, and keep a clear overview without multiplying tools. The onboarding is fast and the interface is great.”
Céline MaurinFreelance CM
“Blown away by Sorank’s performance. After testing many solutions on the market, I was amazed by how quickly our articles started ranking in the SERP. The results are concrete and much faster than anything we’ve experienced so far. It has been an excellent surprise for our team. We are confidently renewing our trust and highly recommend Sorank to agencies that demand fast and measurable results.”
Patrick PerretFreelance Webdesign SEO“We’re a development agency and we use Sorank to run on-page audits on our clients’ Shopify stores. It helps us quickly identify optimization opportunities, structure fixes, and collaborate more easily with clients on the SEO side. Very useful to complement our technical support 🔥”
Younes Yahyaluvaika.com“We are an Ads agency and we wanted to get our SEO back on track once and for all. Sorank gave us a clear view of our site, helped us prioritize optimizations, and properly structure our content. The tool is easy to use, well designed for a team, and very practical for centralizing tracking without having to juggle multiple platforms. A very solid foundation to start fresh with our SEO.”
Gaspard MadouiAds Agency“I specialized in GEO thanks to Sorank. The GEO Leaderboard allows me to show my clients their position vs competitors on ChatGPT. It’s a real commercial differentiator.”
MélanieSEO Freelance“I manage our dealership’s website and it had dozens of issues: slow pages, 404 errors, missing tags. We were losing rankings every month without understanding why. The Sorank audit detected everything in 5 minutes. I sent the report to our web provider with the priority fixes. We regained our rankings and traffic picked back up. Perfect for someone non-technical like me!”
Xavier BreullMarketing Manager“I’m a CMO for a SaaS and I manage acquisition in a very competitive market. We were investing heavily in our product but not working on our SEO. No visibility on our real competitors, no tracking of our presence in AI. Sorank showed us our positioning vs competitors, which keywords to target, and GEO opportunities we had completely ignored!”
Louis RAPPCMO SaaS
“Very good version 2, I recommend it.”
Antoine Verhillethenewblack.ai“I was skeptical at first, but this is the best SEO tool I’ve ever used. The interface is clear, audits are fast, and the recommendations are easy to implement. I’ve saved hours and hours managing SEO and tracking performance. I recommend it to all my entrepreneur friends who run an agency or work independently.”
NoahEntrepreneur
Founder’s Note.
I ran my own SEO agency for years. I built Sorank to deliver the same results to every business, at scale.
Everything I know about Google rankings and Generative Engine Optimization (GEO) is coded into this software, and it runs on autopilot for you.
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Gaming SEO, or video game SEO, is the work that brings players to a studio's, a publisher's or an esports team's own website from Google and from AI assistants: when they look for a new game, check whether it runs on their machine, get stuck on a level or follow a team. Store pages sell the game, wikis and video channels explain it; the official site is where the facts should come from, and where you control the message.
The competition for attention is large. The Entertainment Software Association's 2026 economic impact report finds that the US video game industry contributed $65.5 billion to US GDP in 2025 and created and supported 250838 jobs across the economy. Thousands of games launch every year, and most players hear about them through search, video and recommendations rather than advertising.
On the store page, after a long path of searches and videos. Valve's Steamworks documentation on wishlists explains that players who have a game on their wishlist at release receive an email or a mobile notification, that a discount of 20% or more triggers another one, and that wishlists can be an important factor in where a game appears on Steam; it advises putting up a Coming Soon page as soon as you can.
Your website feeds that page. A player who searches "upcoming co-op survival games" or "[your game] release date" and lands on your article should find the trailer, the platforms, the date and a wishlist link. Every search you answer before launch can become a notification on launch day.
Before launch: an explainer page that answers the release date, platforms, price model, languages and accessibility options, articles on the genre and the games yours will be compared with, and devlog-style stories that give the press and the assistants something to quote. After launch: patch notes in readable text, known issues and fixes, system requirements, beginner guides and the answers your support team gives every day.
Fan wikis will cover your game in detail, and that is good news. Your site should keep what only the studio can state with authority: official numbers, roadmap, fixes and policies. Our glossary entry on topic clusters shows how to organize these pages around one game.
Each model leans on a different kind of source. In our gaming AI citation study (3525 answers, May to August 2026, mostly in French), Perplexity's leading source is YouTube at 10.47% of its answers, Gemini's is Reddit at 4% and ChatGPT's is Wikipedia at 4.85%. A game that is well described in videos, discussed in forums and documented on reference pages has a chance with all three; our YouTube AI citation study shows how much video weighs model by model.
The practical consequence: put your trailers and devlogs on YouTube with full descriptions (see our guide on video SEO), take part openly in the communities of your genre, and publish the facts on your own site so every source tells the same story.
Many are long-tail searches with little competition, the easiest to win first.
The software app markup. Google's documentation on SoftwareApplication structured data requires the name, the price (0 for a free game) and a rating or review, lists GameApplication among the categories, and states that Google does not show a rich result for apps typed only as VideoGame. Add it to your game page, alongside the store links; our guide to structured data for AI search explains how assistants read it. Mobile games also depend on their store listings, covered in our guide to app store optimization.
Sorank handles the keyword research by game and genre, the articles with images and internal links, publication on your CMS or through a webhook, backlinks from other sites of Sorank clients, the monthly AI tracking and one dashboard for Search Console, Analytics and AI visits. Your team keeps store pages and wishlists, trailers and press kits, community channels, patch content, sponsorship deals and the final word on every number. Streamers and video creators have their own page on content creators; tool makers in neighboring fields can compare with AI companies and SaaS.
Sorank costs $49 a month per website on the yearly Essential plan, or $99 month to month, with 20 articles and 10 tracked prompts in ChatGPT, Claude and Gemini. Pro ($129 yearly, $249 monthly) brings 60 articles and adds Grok; Business ($249 yearly, $499 monthly) brings 120, useful for a publisher with several games. Each plan has a 3-day free trial and the 90-day results-or-refund guarantee (see pricing).
Google gives no fixed delay. Start several months before launch so the explainer and genre articles are indexed when the trailer lands, then judge each game on its Search Console impressions, its AI mentions and the clicks toward your store page.
As soon as the game is announced and its store page is live. Explainer and genre articles need several months to be indexed and to gather impressions, so starting early gives them time to send players to your wishlist before release.
From $49 a month per website on the yearly Essential plan, or $99 month to month, with 20 articles a month and a 3-day free trial. Publishers with several games usually choose Pro or Business.
Make sure every source tells the same story: clear facts and guides on your site, trailers and devlogs on YouTube, open participation in the forums of your genre, and an accurate reference page. Then track prompts such as "best cozy co-op games" every month.
Yes. Add the topics of each update to the calendar with a short instruction, and Sorank writes the articles on the dates you set. Your team provides the patch details and can approve each draft.
Yes. For an esports organization, Sorank writes roster, tournament and how-to-watch articles linked to your schedule and sponsor pages, and tracks which teams the AI assistants name for your games.
Yes. Sorank publishes to WordPress, Webflow, Wix and Shopify, and to custom or headless sites through a webhook. Store pages on Steam or the console stores stay outside its scope.
We don't. Sorank isn't trying to be another Semrush or Ahrefs. Those tools are built for data, Sorank is built to do the work. Instead of more dashboards to check, it turns SEO and GEO insights into actions: articles written and published, backlinks earned, technical fixes and AI visibility tracking. Less complexity, more results.
From $49/month per website on a yearly plan, with a 3-day free trial and a 90-day money-back guarantee (conditions apply). Every plan includes articles, AI visibility tracking and access to natural backlink acquisition; higher plans add more articles, more AI prompts tracked and more backlinks. No setup fees, no paying for seats you don't use.
You shouldn't need a full marketing team or expensive tools to grow. Sorank handles your entire SEO and AI visibility, so you save time and money.
