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SEO for AI Companies: Be the Tool the AIs Recommend

SEO for AI companies has a twist: your buyers ask an AI assistant which AI tool to pick. When someone types "best AI notetaker for sales calls" into ChatGPT or "AI coding assistant for a Python team" into Google, the answer depends on pages that may describe your product as it was a year ago. Sorank publishes the articles that keep those facts current, plans them around your releases and checks every month how ChatGPT, Claude and Gemini describe you.

You set the facts and the tone; Sorank writes, publishes and measures.

Man with dark hair and beard wearing a light brown shirt speaks in front of a microphone on a podcast or recording setup.Portrait of a man with short dark hair wearing a white shirt and dark jacket, looking directly at the camera with a neutral expression.Man with short dark hair, beard, and clear glasses wearing a black t-shirt with a white circular logo, standing in front of a stone wall.Celio fabianoSmiling young woman with long brown hair wearing a red top and necklace, outdoors in a tree-filled background.Profile photo of Xavier Breull, Sorank customer
Google
Solid yellow five-pointed star icon on transparent background.Solid yellow five-pointed star icon on transparent background.Solid yellow five-pointed star icon on transparent background.Solid yellow five-pointed star icon on transparent background.Solid yellow five-pointed star icon on transparent background.
5/5
+5,000
users
Sorank AI visibility overview for a demo site: share of AI answers citing the site, rank among 38 cited websites, sources citing it and visibility in ChatGPT, Gemini, Claude and Grok
  • Assurances Van Herpe
  • Abecassis Avocat
  • Maison Leverage
  • Addictik
  • DBW
  • The New Black AI
  • AlloTaxis
  • Althévia
  • Luvaika
  • Apollo Health Institute
  • Art Vision Awards
  • The Deployer
  • Bolieu
  • Borrello
  • Fullstack
  • Immersion Cinéma
  • Decovase
  • TheArsenale
  • Silénis
  • LAB N°4
  • Suigar
  • Fripe'in Store United
  • Informanet
  • Mon Robot Lave Vitre
  • Inova Green
  • JurisCorrect
  • Home Services Lux
  • Laponie Trip
  • Le Mary Lili
  • Outside The Box
  • Mat-Elect
  • Natis Lab
  • LV3D
  • Neutraliz
  • PES Engineering
  • Petite Diane
  • PM Business Support Services
  • PolitiMind
  • TribuColor
  • Zero Data Protocol

27,137

Articles created

11,064,153

Visits from Google

18,387

Visits from AI

Sorank sources view for a demo site: the websites the AI assistants cite when they mention the brand, and the searches they run most before answering, by model

Correct what the AIs say about your product

Language models learn from pages written months ago: a pricing tier you dropped, a model name you retired, a feature still marked as beta. When a buyer asks "is [your tool] free?", "does [your tool] have an API?" or "does [your tool] train on my data?", the answer comes from those pages unless fresher ones exist. Sorank shows which sources the AIs used when they mention you and which searches they ran first, so you know which facts to republish.

Explore the searches behind each answer in AI query fanout.

Publish at the pace of your release notes

A new model, a new integration, a price change: each release creates searches within days, such as "[your tool] vs [new rival]", "how to use [feature] for customer support" or "best AI transcription API 2026". Add the keyword to the calendar with one line of instructions ("explain the new Slack integration and its limits") and Sorank writes and publishes the article on the date you choose.

Plan your launches in the blog planner.

Try for Free

Sorank dialog to add a keyword to the publishing calendar of a demo site, with suggested keywords, a publish date and optional writing instructions
Ranking of the competitors cited by ChatGPT alone, filtered in Sorank for a demo site, with their citations, visitors, keywords and Google position

Measure each model on its own

ChatGPT, Claude and Gemini do not read the same sources, so a product can lead in one and be missing from another. For prompts like "best AI agent platform for customer service", Sorank asks each model every month (Grok from the Pro plan) and ranks the companies named ahead of you, model by model, with their citations.

Compare the field in the GEO leaderboard.

How it works

Connect your product site

Webflow, WordPress or Wix connect directly; a Next.js or headless marketing site receives articles through a webhook. Sorank syncs Search Console and Analytics, including the visits that already come from ChatGPT or Perplexity.

Give Sorank your facts

Current plans and prices, supported models, integrations, data policy and the competitors buyers name next to you. These facts feed every article, and the prompts you track mirror what buyers type into ChatGPT.

Ship content with each release

Articles go live on schedule or wait as drafts until a product manager checks the numbers and names. Each one links to the docs or the feature page it explains.

What Sorank publishes for an AI company

  • Release explainers"What changes with [your tool] 3.0", written from your changelog for buyers rather than developers.
  • Use-case guides"How a 20-person support team uses an AI agent for first replies", with the setup and the limits.
  • Comparisons"[Your tool] vs [rival] for legal document review", one matchup per page, prices dated.
  • Trust answers"Does [your tool] train on customer data?", "Where is data stored?", the questions security teams ask before a pilot.
  • A monthly report per modelWhether ChatGPT, Claude and Gemini name you, in which position, and which sources they quote.
  • AI and Google traffic side by sideSearch Console clicks and visits from AI assistants in one dashboard, article by article.

THEY TRIED SORANK BEFORE YOU

Testimonials from ambitious founders

Organic growthE-commerce

0 to 10000 visitors in 5 months

Celio Fabianomonrobotlavevitre.fr
Organic growthLeisure and aviation

0 to 1104 clicks in 4 months

Dominiqueflight-sensations-idf.com
Organic growthMusic software

x55 clicks in 5 months

Valentin Cordiertiger-sounds.com
Organic growthPhotography

x6.6 clicks in 4 months

Gil Zetbaseartvisionawards.com
Organic growthLaw firm

x4.2 clicks in 5 months

Laura Abecassisabecassis-avocat.fr
Organic growthE-commerce

x4 traffic in 5 months

Karl Emeriklv3dofficiel.fr
Organic growthMarketing Agency

x2.7 traffic in 5 months

Thomas Giraudthe-deployer.fr
Organic growthFashion

x2.5 clicks in 6 weeks

Alice Attalipetitediane.com
Organic growthFine food

x2 clicks in 7 weeks

Frédéric Chaineerablechezsenequier.com
Organic growthSoftware

0 to 5000 clients in 8 months

Thibault BMsorank.com
Organic growthLead generation for installers

x98 clicks in 2 months

LeadBolt Agencyleadbolt.online
Organic growthHealth and wellness

x44 clicks in 5 months

Rodrigue Bretonalthevia.com
Organic growthE-commerce

x6.2 clicks in 7 weeks

Celio Fabianosentinelle-auto.fr
Organic growthHome services

x4.2 clicks in 3 months

Petit Prince Servicespetitprinceservices.fr
Organic growthTravel

x3.3 clicks in 6 weeks

Jenny Diablaponie-trip.fr
Organic growthPest control

x2.6 clicks in 3 months

A. Mechrafitracknuisibles.fr
Organic growthE-commerce

x2 traffic in 30 days

Patrice Meignanthearsenale.com
Thibault Besson-Magdelain, Founder of Sorank

Founder’s Note.

I ran my own SEO agency for years. I built Sorank to deliver the same results to every business, at scale.

Everything I know about Google rankings and Generative Engine Optimization (GEO) is coded into this software, and it runs on autopilot for you.

Thibault Besson-MagdelainFounder of Sorank

Try for Free

What is SEO for AI companies?

SEO for AI companies is the work that makes an AI product show up, and be described correctly, when buyers search Google or ask ChatGPT, Claude or Gemini which tool to use. The basics are those of any software company, but two things change. Your buyers already use AI assistants to choose, so those answers weigh more than in most markets. And your product changes faster than the models' knowledge: an assistant answers from what it learned before its knowledge cutoff, plus the pages it fetches live.

The field is crowded too. The Stanford AI Index 2026 counts 1953 newly funded AI companies in the United States in 2025 alone. Saying clearly what you do, for whom and at what price is what separates you from the next launch.

How do buyers pick an AI tool in ChatGPT and on Google?

They ask for a recommendation, then check the names it returns. Before answering, the assistant often runs its own searches (the query fanout) and reads the pages that come back: comparisons, review sites, documentation, forums.

Each model keeps its own reading list. In our AI citation study of 301025 answers, Wikipedia is cited in 3.43% of ChatGPT answers and in 0.03% of Claude answers, and only six platforms are cited by all five models measured. A plan built on one assistant can miss the other four, which is why Sorank reports model by model. Our guide to ranking in Claude explains what is specific to Anthropic's assistant, which cites few sources per answer.

Do you need an llms.txt file or special markup?

Not for Google. Its guide to optimizing for generative AI features, updated in July 2026, says you do not need new machine-readable files or special schema.org markup, and that Google Search itself does not use llms.txt: the file neither helps nor harms your Google rankings. Other services may read it, so keeping one costs little (see how to install llms.txt).

What the same guide asks for is original content with a first-hand perspective, crawlable pages and a good page experience. For an AI company, that means pages a generic summary cannot replace: your benchmarks with their method, your real limits, your customers' use cases.

Should you block AI crawlers?

Block training if you want, but keep search access. OpenAI documents separate crawlers: OAI-SearchBot surfaces websites in ChatGPT's search results, while GPTBot gathers content for model training, and each setting is independent. A robots.txt that blocks GPTBot but allows OAI-SearchBot keeps your pages eligible for ChatGPT answers. Check the rules of your docs and app subdomains as well as the main site, with our guide to robots.txt and AI crawlers.

Which keywords should an AI company target?

  • Use case and team: "AI notetaker for sales calls", "AI agent for e-commerce support". The heart of your plan.
  • Comparisons and alternatives: "[tool] vs [tool]", "[leader] alternatives for small teams".
  • Trust and compliance: "does [tool] train on my data", "[tool] GDPR". Asked before every pilot.
  • Developers: "[tool] API pricing", "[tool] rate limits", "[tool] Python SDK". Your docs give the exact figure; an article explains the choice behind it.
  • How to: "how to summarize a two-hour meeting automatically". The top of the funnel.

Our method for keyword research for AI answers turns these searches into prompts worth tracking.

What should an article contain to be cited?

Dated facts, stated in sentences an assistant can lift. Open each section with the answer, give the version, price and limits as of the publication date, say what the product does not do, and describe the method behind any benchmark. Add a screenshot of the feature and a link to the docs. Opinion has its place too: thought leadership earns links when it brings a view nobody else has published.

Article written by Sorank for a demo site with a quality score of 100 out of 100, ready to publish or to update as a draft in the website's CMS
Each article gets a quality score, then goes live or waits as a draft in your CMS.

What does Sorank do, and what stays with your team?

Sorank handles keyword research, the articles and their internal links, the publishing calendar, the monthly tracking per model, backlinks from other Sorank users' sites and a dashboard that puts Search Console next to AI visits.

Your team keeps the sources only it can write: documentation, changelog, pricing page, security and data pages, model cards, and the presence on GitHub, Reddit or Hugging Face where developers compare tools. If you sell a SaaS with AI features rather than an AI product, the SaaS page fits better; pre-launch teams should start with the startups page, and data platforms will find their angle on the data analytics page.

How much does it cost, and how long does it take?

Sorank starts at $49 a month per site on a yearly plan, or $99 month to month, with 20 articles and 10 tracked prompts. Pro ($129 yearly or $249 monthly) publishes 60 articles and adds Grok; Business ($249 or $499) publishes 120 (see pricing). The first 3 days are free.

Google gives no fixed delay. New articles usually appear in Search Console impressions before they earn clicks, and AI answers move as the models refresh their sources, sooner for the assistants that search the web live. Review your prompts after three months of publishing, one model at a time.

Frequently asked questions

How do I get my AI product recommended by ChatGPT?

Make your facts easy to find and identical everywhere: use-case and comparison articles on your site, current docs and pricing, review profiles and the forums developers read. Then track the prompts of your category every month to see whether ChatGPT names you and which pages it quotes.

ChatGPT describes our product with old information. What can we do?

Publish the current facts on pages the assistants can fetch: a dated pricing page, release explainers, an up-to-date comparison. Answers that search the web pick them up first; answers drawn from training data change only when the model is updated.

Do we need an llms.txt file?

Google says its Search does not use llms.txt and that the file neither helps nor harms rankings there. Other services may read it, so keeping one does no harm, but it never replaces clear pages.

Should we block GPTBot?

That is a decision about training. OpenAI lets you block GPTBot and still allow OAI-SearchBot, the crawler behind ChatGPT search results, so your pages remain eligible to be cited.

How much does Sorank cost for an AI company?

From $49 a month per site on a yearly plan, or $99 month to month, with 20 articles a month and 10 tracked prompts. Pro and Business add articles, prompts and Grok, and every plan starts with a 3-day free trial.

How long before Google or ChatGPT picks up our articles?

Nobody can promise a date. New articles usually show in Search Console impressions before they earn clicks, and AI answers follow when the assistants fetch fresh sources. Judge the results after three months, model by model.

How does Sorank compete with billion-dollar tools like Semrush?

We don't. Sorank isn't trying to be another Semrush or Ahrefs. Those tools are built for data, Sorank is built to do the work. Instead of more dashboards to check, it turns SEO and GEO insights into actions: articles written and published, backlinks earned, technical fixes and AI visibility tracking. Less complexity, more results.

How much does Sorank cost?

From $49/month per website on a yearly plan, with a 3-day free trial and a 90-day money-back guarantee (conditions apply). Every plan includes articles, AI visibility tracking and access to natural backlink acquisition; higher plans add more articles, more AI prompts tracked and more backlinks. No setup fees, no paying for seats you don't use.

You don't have time and a big budget?

You shouldn't need a full marketing team or expensive tools to grow. Sorank handles your entire SEO and AI visibility, so you save time and money.

Others

Feature

Cost

Keyword Analysis
$516
Rank Tracking
$120
Content generation
$89
Text optimisation
$49
Reporting
$19
Backlinks Analysis
$499
AI search analysis
$499
Automation
$40
SEO brainstorming
$80
Technical audit
$99
Cluster Generator
$60

Total

$2070
$99

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