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Laponie Trip organizes small-group trips in Finnish Lapland. Since Sorank published its first articles in August 2026, its Google clicks went from 324 to 1075 over 30 days.
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Laponie Trip organizes small-group trips in Finnish Lapland for French-speaking travelers. Sorank published its first articles on the site in August 2026, 83 to date, answering the questions travelers ask before leaving. Over the last 30 days, the site received 1075 organic clicks, against 324 in the 30 days before the first article.
A trip to Lapland is prepared months in advance, on Google: where to go, which shoes to wear, how to dress a child for minus 30 degrees, which direct flights to take. Laponie Trip's traffic followed the winter season and fell to 35 clicks in May 2026. The challenge was to answer these preparation questions all year round, so that travelers find Laponie Trip when they plan their trip.
Sorank identified the questions French-speaking travelers ask before leaving for Lapland: equipment, clothing, family trips, itineraries, flights and things to do in Levi. It then wrote and published 83 articles on the Laponie Trip website on autopilot, each one built on Jenny Diab's field experience and linking to the agency's trips.
In the 30 days before its first Sorank article, published on August 19, 2026, Laponie Trip received 324 organic clicks. Over the last 30 days, it received 1075, 3.3 times more. On the same month of the year, September 2026 brought 996 clicks against 147 in September 2025, and the site now exceeds its best winter month by more than 4 times, before the high season even starts. The guides on shoes, cold weather creams and family trips are among the most visited pages.
A recognized agency whose Google traffic followed the season, with 324 organic clicks in the 30 days before its first Sorank article.
1075 organic clicks over the last 30 days, 3.3 times more, and 996 in September 2026 against 147 a year earlier.
83 articles answering the preparation questions of travelers, published on autopilot all year round.
See how businesses like yours multiplied their organic traffic in months with Sorank.
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