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Home services SEO gets a company that sells heating, cooling, plumbing, electrical or handyman work found by homeowners, on Google and in the answers of ChatGPT or Gemini. When one company covers five trades, its website has to answer five sets of questions without its own pages fighting over the same searches. Sorank plans those questions trade by trade, publishes the answers ahead of each busy season, and shows which companies the AI assistants name in your area.
Your office keeps booking jobs while the articles go out on their own schedule.
27,111
Articles created
11,057,029
Visits from Google
18,362
Visits from AI
"AC running but not cooling", "breaker keeps tripping", "how often to clean dryer vents": a multi-trade company hears questions from every room of the house. Sorank sorts them into one group per trade, with volume, difficulty and intent, and makes sure two articles never chase the same search, so the furnace page and the AC page each hold their own place on Google.
The groups come from keyword research on your site, your Search Console data and the competitors you name.
Demand moves through the year: air conditioning in spring, gutters and furnaces in the fall, frozen pipes in winter. In the Sorank calendar you date each topic weeks in advance, so "furnace tune-up cost" or "how to winterize outdoor faucets" is already indexed when homeowners type it.
Lay out the year in the content planner, then let the autopilot publish.
Ask ChatGPT "who does heating and plumbing near me" and the answer may rely on Angi, Yelp, Reddit threads or the Better Business Bureau as much as on contractor websites. Sorank runs the questions you choose every month and lists the sites each answer cites, so you see where your company is absent and which of your own pages could be quoted instead.
Read the monthly results in AI mention tracking.
WordPress, Wix, Webflow or any other site through a webhook: once it is connected, Sorank imports your Search Console data and sees which trades already pull visits and which ones stay invisible.
Heating, cooling, plumbing, electrical, handyman repairs: list them with your service area. Sorank builds one keyword group per trade and suggests a date for every seasonal topic.
Articles go live on the days you pick, or wait as drafts until the lead of each trade has read them. Every article links to the matching service page and to your booking form.
THEY TRIED SORANK BEFORE YOU
“I tested Sorank on a real client site and it's insane. It does everything an agency would bill you $1500 a month for. It's going into production on that client now.”
Guillaume Guersanguersanguillaume.com
“I just let the Sorank software do its thing, and now my DR is 25 and my page is ranking higher.”
Lucas Flandrefoundertrace.fr“Great service, works well for our website and helps us understand how to improve it to rank better on Google and elsewhere. Congrats, keep going, I recommend it.”
Hugo T.E-commerce merchant“For 2 years, 100% of my clients came from LinkedIn. Posting daily, commenting, DM follow-ups… totally dependent on the algorithm. I knew I needed to work on SEO but always postponed it: too long, too technical, not my job. With Sorank, I finally took the step. In 4 months, I generate 15 organic leads per month without posting anything. It’s not 50/50 with LinkedIn yet, but I sleep better knowing I now have a second lead source growing on autopilot.”
Valentin ThomyColdMailing Agency
“I’m a developer, not a marketer. My Shopify theme was selling only through word-of-mouth and ads. With Sorank I finally understood how to structure my SEO and write articles to rank. The audit showed my product page was too slow. In 2 months, my organic traffic doubled and I’m starting to appear in ChatGPT answers when people search for Shopify themes. All of that with about 2 hours per week.”
Thème FullStackgo.themefullstack.com“Great solution to manage SEO without headaches. Audits are fast, the interface is clear, and you quickly see which actions to implement. It has become an essential tool to track and improve the SEO of my sites. I highly recommend it.”
XavEntrepreneur“I used Sorank for a client who needed SEO and it clearly made my life easier. I can quickly audit a site, track my projects, and keep a clear overview without multiplying tools. The onboarding is fast and the interface is great.”
Céline MaurinFreelance CM
“Blown away by Sorank’s performance. After testing many solutions on the market, I was amazed by how quickly our articles started ranking in the SERP. The results are concrete and much faster than anything we’ve experienced so far. It has been an excellent surprise for our team. We are confidently renewing our trust and highly recommend Sorank to agencies that demand fast and measurable results.”
Patrick PerretFreelance Webdesign SEO“We’re a development agency and we use Sorank to run on-page audits on our clients’ Shopify stores. It helps us quickly identify optimization opportunities, structure fixes, and collaborate more easily with clients on the SEO side. Very useful to complement our technical support 🔥”
Younes Yahyaluvaika.com“We are an Ads agency and we wanted to get our SEO back on track once and for all. Sorank gave us a clear view of our site, helped us prioritize optimizations, and properly structure our content. The tool is easy to use, well designed for a team, and very practical for centralizing tracking without having to juggle multiple platforms. A very solid foundation to start fresh with our SEO.”
Gaspard MadouiAds Agency“I specialized in GEO thanks to Sorank. The GEO Leaderboard allows me to show my clients their position vs competitors on ChatGPT. It’s a real commercial differentiator.”
MélanieSEO Freelance“I manage our dealership’s website and it had dozens of issues: slow pages, 404 errors, missing tags. We were losing rankings every month without understanding why. The Sorank audit detected everything in 5 minutes. I sent the report to our web provider with the priority fixes. We regained our rankings and traffic picked back up. Perfect for someone non-technical like me!”
Xavier BreullMarketing Manager“I’m a CMO for a SaaS and I manage acquisition in a very competitive market. We were investing heavily in our product but not working on our SEO. No visibility on our real competitors, no tracking of our presence in AI. Sorank showed us our positioning vs competitors, which keywords to target, and GEO opportunities we had completely ignored!”
Louis RAPPCMO SaaS
“Very good version 2, I recommend it.”
Antoine Verhillethenewblack.ai“I was skeptical at first, but this is the best SEO tool I’ve ever used. The interface is clear, audits are fast, and the recommendations are easy to implement. I’ve saved hours and hours managing SEO and tracking performance. I recommend it to all my entrepreneur friends who run an agency or work independently.”
NoahEntrepreneur
Founder’s Note.
I ran my own SEO agency for years. I built Sorank to deliver the same results to every business, at scale.
Everything I know about Google rankings and Generative Engine Optimization (GEO) is coded into this software, and it runs on autopilot for you.
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Home services SEO is the work that makes a company operating in people's homes show up when they look for help: in the Google Maps results, in the regular results and in AI answers. The term covers multi-trade companies, handyman services and maintenance firms that sell heating, cooling, plumbing, electrical or cleaning jobs under one brand.
If you run a single trade, our pages for plumbers, electricians, HVAC contractors, cleaning services, landscapers and pest control go deeper into each one. This page covers what changes when one website sells them all.
Because Google gives one company a single Business Profile with few categories, while homeowners search trade by trade. Google's guidelines for representing your business ask you to pick the fewest categories that describe your core business, and a company without a storefront gets one service-area profile. The profile cannot show every job you do, so the website has to.
The second difficulty is internal competition. When the AC page, the heat pump page and three blog posts all aim at "AC repair", Google keeps one and the others fade. Our glossary entry on keyword cannibalization shows how to spot it. The cure is a clear hierarchy: one service page per trade, its articles grouped under it, each article aimed at one question.
Usually not. Splitting the brand into one site per trade or per town spreads your reviews, links and history across domains that each start from zero. Google's spam policies also treat networks of near-identical sites, and city pages that all funnel visitors to one page, as doorway abuse. One domain with a section per trade is easier to rank, and easier for an AI assistant to read as one company.
On Google, three blocks share the screen: Local Services Ads at the top, the Maps results, then the regular results. Those ads now carry a single Google Verified badge, which new advertisers earn by passing Google's screening and verification, as Google's help page on the badge explains; Google has also announced the end of the money-back guarantee tied to the former Google Guarantee badge. Below the ads, homeowners compare reviews, photos and the pages that describe their exact problem.
In ChatGPT, Gemini or Grok, the homeowner gets a short list of companies drawn from the pages the assistant reads: directories, review platforms, forums and company sites. The weight of each source changes from one model to the next. In our Reddit AI citation study, built on 301025 AI answers, Reddit appears in 4.11% of Grok's answers and in none of Claude's. A company gets named by being present and accurate in several places, starting with its own site.
Our guide to local keyword research shows how to build this list from your own data.
Weeks before demand peaks, never during the peak. ENERGY STAR advises homeowners to book a cooling checkup in the spring and a heating checkup in the fall, because contractors get busy once summer and winter arrive. An "AC tune-up checklist" published in April has time to be crawled and indexed before the first heat wave; the same piece published in July lands after every company that planned ahead. Our guide to seasonal SEO details the calendar.
It answers one problem and sends the reader to the right trade. Open with the direct answer, then the checks a homeowner can safely make (reset the breaker once, swap the filter, look at the condensate line), then the signs that mean a technician has to come. Name the trade that handles it, the towns you cover and whether you offer same-day visits, and close with your phone number and a link to the service page. AI assistants lift passages that stand alone, so each section should read on its own. Sorank writes every article on this outline, with your company name, trades and service area filled in.
Sorank handles the keyword plan per trade, the articles with their sources, images and internal links, the publishing calendar, the monthly report on AI answers and your Search Console and Analytics data in one place. It does not manage your Google Business Profile, your reviews, your Local Services Ads or your service and town pages: your office or your web designer keeps those, and our glossary entry on the Google Business Profile lists what to complete first.
With Sorank, one website needs one subscription, however many trades it covers. Essential costs $49 a month billed yearly, or $99 without commitment, for 20 articles a month; Pro raises that to 60 articles and adds Grok to the AI tracking; Business goes to 120 (plans and prices). A 3-day free trial comes first, and a 90-day guarantee covers every plan. Spread over five trades, 60 articles a month means about a dozen new answers per trade.
Count in months. New articles first collect impressions in Search Console, then clicks, and a season you prepare this year pays off in full the next time it comes round, once the articles have aged and earned links. Compare each trade quarter against the same quarter, since the weather moves demand more than any single article.
Give each trade its own service page and its own group of articles, keep one Business Profile with accurate categories and service area, ask for a review after every visit, and publish seasonal topics weeks before demand peaks.
Yes. Sorank builds one keyword group per trade, checks that no two articles target the same search, and links each article to the service page of its trade. One website needs one subscription.
No, those stay with your company. Sorank works on your website content and on the AI answers, and its guides explain how to complete your profile and collect reviews.
Be listed accurately where the assistants look: directories, review platforms, local forums and your own site. Publish clear answers to the questions homeowners ask, then check every month in Sorank whether your company is named and which sources are quoted.
Sorank starts at $49 a month on the yearly Essential plan, or $99 without commitment, after a 3-day free trial. Agencies usually bill a monthly retainer that can also cover ads and the website.
They play different roles. Platform leads and ads stop the day you stop paying, while articles on your own site keep drawing visits and give AI assistants a page to quote. Many companies run both and compare the cost per booked job.
We don't. Sorank isn't trying to be another Semrush or Ahrefs. Those tools are built for data, Sorank is built to do the work. Instead of more dashboards to check, it turns SEO and GEO insights into actions: articles written and published, backlinks earned, technical fixes and AI visibility tracking. Less complexity, more results.
From $49/month per website on a yearly plan, with a 3-day free trial and a 90-day money-back guarantee (conditions apply). Every plan includes articles, AI visibility tracking and access to natural backlink acquisition; higher plans add more articles, more AI prompts tracked and more backlinks. No setup fees, no paying for seats you don't use.
You shouldn't need a full marketing team or expensive tools to grow. Sorank handles your entire SEO and AI visibility, so you save time and money.
