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A Google Business Profile gets your business on Google Maps and local results. Learn the complete 2026 setup and optimization process.
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Google Business Profile is the foundation of local SEO. It is where your business information lives on Google's platform.
Setting up a Google Business Profile takes 30 minutes and costs nothing. Yet most businesses leave money on the table by skipping steps.
Start by searching your business name on Google. Click "Manage this business" to claim it. Verification takes 1 to 2 weeks.
Your business name should be exactly as registered. Address must be exact and match your official business registration. Categories are critical: pick up to three.
Your description is up to 250 words. Use this space to explain what makes your business unique. Google's business profile guidelines recommend natural keyword inclusion without stuffing.
Upload 10 to 20 high-quality photos. Add captions to every photo. Videos also boost engagement.
Hours must be accurate. Update them for holidays. Add special services and attributes that apply.
Reviews are the second-biggest ranking factor. Build a review collection system. Respond to every review.
Google Posts let you share promotions, events, or announcements. Post once a week.
A complete Google Business Profile is your ticket to local visibility. Fill in every field, upload photos, set accurate hours, respond to reviews. Pair with strong Google Search Console setup. Track your local search visibility.
Search your business name on Google. Click the business card. Select 'Manage this business' and follow verification steps.
An unverified profile stays live but has limited control. Google can edit your information. Verification takes 1 to 2 weeks.
Only if you have multiple separate physical locations. Do not create duplicate profiles for the same location.
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