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SEO for cleaning companies has two very different readers. A homeowner types "what does a deep clean include" and wonders who will hold the keys; an office manager searches "janitorial contract what is included" and compares scope, insurance and frequency. Sorank publishes the answers for both on your website, and shows which companies ChatGPT, Claude and Gemini name in your area.
Your Google Business Profile, your reviews and your town pages stay with you. The articles and the tracking run without taking anyone off a job.
27,113
Articles created
11,057,708
Visits from Google
18,364
Visits from AI
"Move out cleaning checklist", "how much to clean a 3 bedroom house", "outsourced vs in-house janitorial": these people do not buy the same way. Sorank researches each service you sell, tags every keyword by intent, and lets you filter out the terms that are too hard for a young site, so your first articles go where you can win.
Start from your real services in the keyword library, and drop anything you do not offer.
Customers fall out with cleaners over scope: the oven, the inside of the windows, the time a visit takes. Searches such as "deep clean vs regular clean" or "do I need to clean before the cleaner comes" are a chance to settle this before the first visit. Sorank writes these articles with a direct answer on top and a comparison table, then publishes them on your site or holds them as drafts.
See how articles are built in the blog article generator.
People now ask an assistant "which cleaning company can I trust with my keys" or "best office cleaning firm in Leeds". Each month, Sorank puts the questions you choose to ChatGPT, Claude and Gemini (plus Grok from the Pro plan) and records whether your company appears, question by question.
The questions and their results are in AI prompt research.
Connect WordPress, Wix, Webflow, Shopify or any other site through a webhook. With Search Console and Analytics attached, Sorank sees which services and towns already earn visits, and which pages get seen but rarely clicked.
Homes, offices, end of tenancy, medical premises: list the work you want more of and the work you refuse. Sorank builds the topics from that list and keeps each search assigned to one article, so two posts never compete.
Articles go live on the days you pick, or wait as drafts for the owner to check prices and scope. Clicks from Google and visits from assistants then land in one dashboard.
THEY TRIED SORANK BEFORE YOU
“I tested Sorank on a real client site and it's insane. It does everything an agency would bill you $1500 a month for. It's going into production on that client now.”
Guillaume Guersanguersanguillaume.com
“I just let the Sorank software do its thing, and now my DR is 25 and my page is ranking higher.”
Lucas Flandrefoundertrace.fr“Great service, works well for our website and helps us understand how to improve it to rank better on Google and elsewhere. Congrats, keep going, I recommend it.”
Hugo T.E-commerce merchant“For 2 years, 100% of my clients came from LinkedIn. Posting daily, commenting, DM follow-ups… totally dependent on the algorithm. I knew I needed to work on SEO but always postponed it: too long, too technical, not my job. With Sorank, I finally took the step. In 4 months, I generate 15 organic leads per month without posting anything. It’s not 50/50 with LinkedIn yet, but I sleep better knowing I now have a second lead source growing on autopilot.”
Valentin ThomyColdMailing Agency
“I’m a developer, not a marketer. My Shopify theme was selling only through word-of-mouth and ads. With Sorank I finally understood how to structure my SEO and write articles to rank. The audit showed my product page was too slow. In 2 months, my organic traffic doubled and I’m starting to appear in ChatGPT answers when people search for Shopify themes. All of that with about 2 hours per week.”
Thème FullStackgo.themefullstack.com“Great solution to manage SEO without headaches. Audits are fast, the interface is clear, and you quickly see which actions to implement. It has become an essential tool to track and improve the SEO of my sites. I highly recommend it.”
XavEntrepreneur“I used Sorank for a client who needed SEO and it clearly made my life easier. I can quickly audit a site, track my projects, and keep a clear overview without multiplying tools. The onboarding is fast and the interface is great.”
Céline MaurinFreelance CM
“Blown away by Sorank’s performance. After testing many solutions on the market, I was amazed by how quickly our articles started ranking in the SERP. The results are concrete and much faster than anything we’ve experienced so far. It has been an excellent surprise for our team. We are confidently renewing our trust and highly recommend Sorank to agencies that demand fast and measurable results.”
Patrick PerretFreelance Webdesign SEO“We’re a development agency and we use Sorank to run on-page audits on our clients’ Shopify stores. It helps us quickly identify optimization opportunities, structure fixes, and collaborate more easily with clients on the SEO side. Very useful to complement our technical support 🔥”
Younes Yahyaluvaika.com“We are an Ads agency and we wanted to get our SEO back on track once and for all. Sorank gave us a clear view of our site, helped us prioritize optimizations, and properly structure our content. The tool is easy to use, well designed for a team, and very practical for centralizing tracking without having to juggle multiple platforms. A very solid foundation to start fresh with our SEO.”
Gaspard MadouiAds Agency“I specialized in GEO thanks to Sorank. The GEO Leaderboard allows me to show my clients their position vs competitors on ChatGPT. It’s a real commercial differentiator.”
MélanieSEO Freelance“I manage our dealership’s website and it had dozens of issues: slow pages, 404 errors, missing tags. We were losing rankings every month without understanding why. The Sorank audit detected everything in 5 minutes. I sent the report to our web provider with the priority fixes. We regained our rankings and traffic picked back up. Perfect for someone non-technical like me!”
Xavier BreullMarketing Manager“I’m a CMO for a SaaS and I manage acquisition in a very competitive market. We were investing heavily in our product but not working on our SEO. No visibility on our real competitors, no tracking of our presence in AI. Sorank showed us our positioning vs competitors, which keywords to target, and GEO opportunities we had completely ignored!”
Louis RAPPCMO SaaS
“Very good version 2, I recommend it.”
Antoine Verhillethenewblack.ai“I was skeptical at first, but this is the best SEO tool I’ve ever used. The interface is clear, audits are fast, and the recommendations are easy to implement. I’ve saved hours and hours managing SEO and tracking performance. I recommend it to all my entrepreneur friends who run an agency or work independently.”
NoahEntrepreneur
Founder’s Note.
I ran my own SEO agency for years. I built Sorank to deliver the same results to every business, at scale.
Everything I know about Google rankings and Generative Engine Optimization (GEO) is coded into this software, and it runs on autopilot for you.
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SEO for cleaning companies is how a maid service or a janitorial firm gets picked by someone who has never heard of it. It rests on three things: a complete Google Business Profile, a clear page for each service, and articles that answer what people ask before they hire. The market it plays in is large and local. The US Bureau of Labor Statistics counts about 2.4 million janitors and building cleaners in 2025, 35% of them in firms that sell services to buildings and dwellings. Schools employ 17% and healthcare 7%, which is why "outsource or keep in house" is a real question for many buyers.
On different grounds, so one generic services page rarely convinces either. A homeowner is letting a stranger into the house. They look for insurance, vetting, the same person each visit, who brings the supplies, and what happens if something breaks. An office or facility manager looks at scope, frequency, after-hours access, proof of insurance, how quality gets checked and how to leave the contract. Give each one its own articles, and put the answers on your site before the call. On the residential side, reviews carry much of that trust; read whether Google reviews help SEO.
Our guide to local keyword research shows how to add your towns to this list without writing the same page ten times.
It should say what gets done, how long it takes for a given home size, what is left out, and what changes the price. Then watch two words. The first is "disinfect". The US Centers for Disease Control and Prevention separates three steps: cleaning with soap or detergent decreases germs on surfaces, sanitizing reduces those that remain, and disinfecting can kill harmful germs left after cleaning. If your crew only cleans, do not write that it disinfects.
The second is "eco-friendly". The US Federal Trade Commission tells marketers not to make broad, unqualified claims like "green" or "eco-friendly", and to back a "non-toxic" claim with competent and reliable scientific evidence. Name the product and the specific benefit instead. Outside the United States, check your national advertising rules. Sorank can carry this as a standing instruction for every article, and drafts let you check the wording first.
Yes, as a service-area business, and that part happens on your profile rather than in your articles. Google's rules for service-area businesses ask you to remove your address if you do not serve customers there. They allow up to 20 service areas, based on cities or postal codes and not on a radius, and advise staying within about 2 hours of driving from your base. You run one profile for the whole area. Our guides on verifying a Business Profile and on local landing pages cover what you will set up yourself.
They lean on what others say about you, and the models do not read the same places. Neighbours swap cleaner names in local groups, so Facebook is a useful example. Our Facebook AI citation study measures it in 3.81% of the answers of Grok against 0.11% of those of Claude, and its overall rate went from 0.08% in August 2025 to 0.55% in August 2026. An article on your own site gives every model something to quote, with your towns and your scope in it. Then monthly mention tracking shows where you are missing.
Sorank handles keyword research by service, the articles with their sources and internal links, publication on WordPress, Shopify, Wix, Webflow or by webhook, backlinks between Sorank customer sites, the monthly AI tracking and one dashboard for Search Console and Analytics.
It does not manage your Google Business Profile, ask for or answer reviews, or build your town and service pages. Quotes, staff vetting and insurance documents are yours too. Selling something next door? Compare our pages for pest control, laundry and dry cleaning and multi-trade home services.
Essential costs $49 a month on the yearly plan or $99 with no commitment, and covers 20 articles a month for one website. A firm running several service lines can go to Pro (60 articles, $129 billed yearly or $249 monthly) or Business (120 articles, $249 billed yearly or $499 monthly). The first 3 days are free, and the pricing page lists the rest, including the 90-day results-or-refund guarantee. Our article on what SEO costs sets this against freelancers and agencies.
Count in months, and nobody can give you a fixed date. New articles first gather impressions in Search Console, then clicks. Residential searches can move sooner because the decision is small; an office contract takes longer, since the buyer may read your guide weeks before asking for a quote. Judge each service line after three months of publishing.
Expect several months for articles, with impressions showing in Search Console before clicks. Profile changes can show sooner. Google promises no timing, so review each service line after three months.
From $49 a month per website on the yearly plan, or $99 month to month, for 20 articles a month and monthly AI tracking. The 3-day trial is free. Anyone you hire for your Business Profile bills separately.
No. Your profile, your service areas, your reviews and your replies stay with you, and so do your town pages. Sorank works on your articles and on what the assistants say about your company.
It cannot guarantee a recommendation, and nobody can. It measures who gets named on the questions you pick, such as "best office cleaning firm in my town", shows the sources behind the answers, and publishes articles that give assistants something to quote.
The services with the best margin and repeat visits: "deep clean vs regular clean", move out checklists, price questions by home size. Add your town to booking searches on your own service pages.
It publishes on WordPress, Shopify, Wix and Webflow, and on other sites through a webhook. Your booking tool stays as it is: articles simply link to your booking or quote page.
We don't. Sorank isn't trying to be another Semrush or Ahrefs. Those tools are built for data, Sorank is built to do the work. Instead of more dashboards to check, it turns SEO and GEO insights into actions: articles written and published, backlinks earned, technical fixes and AI visibility tracking. Less complexity, more results.
From $49/month per website on a yearly plan, with a 3-day free trial and a 90-day money-back guarantee (conditions apply). Every plan includes articles, AI visibility tracking and access to natural backlink acquisition; higher plans add more articles, more AI prompts tracked and more backlinks. No setup fees, no paying for seats you don't use.
You shouldn't need a full marketing team or expensive tools to grow. Sorank handles your entire SEO and AI visibility, so you save time and money.
