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HVAC SEO is what puts your company in front of a homeowner who is not in a hurry yet: the one comparing "heat pump vs gas furnace", asking whether an old R-410A system can still be repaired, or checking which rebates apply before replacing a 15-year-old unit. One of these decisions is worth many service calls, and more of them now start in ChatGPT. Sorank finds the questions people ask in your service area, publishes dated answers on your site and tracks which contractors the AI assistants recommend.
Your technicians stay on the road. The articles go out on autopilot, and you correct any of them in the Sorank editor when a rebate or a rule changes.
27,113
Articles created
11,057,716
Visits from Google
18,364
Visits from AI
"Heat pump or new furnace for a 1980s house", "is R-410A being phased out", "how many tons of AC do I need for 2000 square feet": these searches come weeks before a quote, from homeowners about to spend thousands. Sorank finds them for each service you sell, from ductless mini-splits to boiler replacement, sorts them by intent and difficulty, and turns the ones you pick into articles that end with your estimate form.
The topics come from Keyword Research on your Search Console data and on the contractors you compete with.
Ask Gemini "who installs heat pumps near Columbus" or ChatGPT "is a ductless mini split worth it in an old house", and the answer leans on manufacturer pages, review sites, forums and a few contractor websites. Sorank runs the questions you track every month, lists the websites each model cites when it mentions a company and the searches it runs before answering, so you see which of your pages could become the source.
Read the sources each month in AI Mention Tracking.
HVAC content ages fast. A federal tax break ends, a utility changes its rebate, a refrigerant rule sets a new date, and an article that was right last year starts costing you trust. Every Sorank article stays in the editor with its score: correct the figure, then update the draft on your site or publish the new version.
Write and revise from the Blog Article Generator.
WordPress, Wix and Webflow connect in minutes; a site built by your marketing provider connects through a webhook. Sorank reads Search Console to see which services, from AC repair to boiler installs, already bring visits.
List what you install and maintain, the brands you are certified for, the towns you cover and the financing or maintenance plans you offer. Add rules such as "never promise a rebate amount", and every article follows them.
Sorank schedules cooling articles before the first heat wave and heating articles before the first frost, publishes them on the days you set, and keeps each one open to edits when a program or a rule moves.
THEY TRIED SORANK BEFORE YOU
“I tested Sorank on a real client site and it's insane. It does everything an agency would bill you $1500 a month for. It's going into production on that client now.”
Guillaume Guersanguersanguillaume.com
“I just let the Sorank software do its thing, and now my DR is 25 and my page is ranking higher.”
Lucas Flandrefoundertrace.fr“Great service, works well for our website and helps us understand how to improve it to rank better on Google and elsewhere. Congrats, keep going, I recommend it.”
Hugo T.E-commerce merchant“For 2 years, 100% of my clients came from LinkedIn. Posting daily, commenting, DM follow-ups… totally dependent on the algorithm. I knew I needed to work on SEO but always postponed it: too long, too technical, not my job. With Sorank, I finally took the step. In 4 months, I generate 15 organic leads per month without posting anything. It’s not 50/50 with LinkedIn yet, but I sleep better knowing I now have a second lead source growing on autopilot.”
Valentin ThomyColdMailing Agency
“I’m a developer, not a marketer. My Shopify theme was selling only through word-of-mouth and ads. With Sorank I finally understood how to structure my SEO and write articles to rank. The audit showed my product page was too slow. In 2 months, my organic traffic doubled and I’m starting to appear in ChatGPT answers when people search for Shopify themes. All of that with about 2 hours per week.”
Thème FullStackgo.themefullstack.com“Great solution to manage SEO without headaches. Audits are fast, the interface is clear, and you quickly see which actions to implement. It has become an essential tool to track and improve the SEO of my sites. I highly recommend it.”
XavEntrepreneur“I used Sorank for a client who needed SEO and it clearly made my life easier. I can quickly audit a site, track my projects, and keep a clear overview without multiplying tools. The onboarding is fast and the interface is great.”
Céline MaurinFreelance CM
“Blown away by Sorank’s performance. After testing many solutions on the market, I was amazed by how quickly our articles started ranking in the SERP. The results are concrete and much faster than anything we’ve experienced so far. It has been an excellent surprise for our team. We are confidently renewing our trust and highly recommend Sorank to agencies that demand fast and measurable results.”
Patrick PerretFreelance Webdesign SEO“We’re a development agency and we use Sorank to run on-page audits on our clients’ Shopify stores. It helps us quickly identify optimization opportunities, structure fixes, and collaborate more easily with clients on the SEO side. Very useful to complement our technical support 🔥”
Younes Yahyaluvaika.com“We are an Ads agency and we wanted to get our SEO back on track once and for all. Sorank gave us a clear view of our site, helped us prioritize optimizations, and properly structure our content. The tool is easy to use, well designed for a team, and very practical for centralizing tracking without having to juggle multiple platforms. A very solid foundation to start fresh with our SEO.”
Gaspard MadouiAds Agency“I specialized in GEO thanks to Sorank. The GEO Leaderboard allows me to show my clients their position vs competitors on ChatGPT. It’s a real commercial differentiator.”
MélanieSEO Freelance“I manage our dealership’s website and it had dozens of issues: slow pages, 404 errors, missing tags. We were losing rankings every month without understanding why. The Sorank audit detected everything in 5 minutes. I sent the report to our web provider with the priority fixes. We regained our rankings and traffic picked back up. Perfect for someone non-technical like me!”
Xavier BreullMarketing Manager“I’m a CMO for a SaaS and I manage acquisition in a very competitive market. We were investing heavily in our product but not working on our SEO. No visibility on our real competitors, no tracking of our presence in AI. Sorank showed us our positioning vs competitors, which keywords to target, and GEO opportunities we had completely ignored!”
Louis RAPPCMO SaaS
“Very good version 2, I recommend it.”
Antoine Verhillethenewblack.ai“I was skeptical at first, but this is the best SEO tool I’ve ever used. The interface is clear, audits are fast, and the recommendations are easy to implement. I’ve saved hours and hours managing SEO and tracking performance. I recommend it to all my entrepreneur friends who run an agency or work independently.”
NoahEntrepreneur
Founder’s Note.
I ran my own SEO agency for years. I built Sorank to deliver the same results to every business, at scale.
Everything I know about Google rankings and Generative Engine Optimization (GEO) is coded into this software, and it runs on autopilot for you.
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HVAC SEO is the work that gets a heating, ventilation and air conditioning company found when people need one: in the Google Maps results, in the regular results and in the answers of AI assistants such as ChatGPT. It combines a complete Google Business Profile with reviews, a page for each service and area, and articles that answer the questions homeowners and building managers ask before they call.
The subject touches every home. The U.S. Energy Information Administration reports in Use of energy in homes that space heating and air conditioning made up 52% of a household's yearly energy use in 2020, and that about 13% of households used a heat pump as their main heating equipment that year. Each of those systems will be repaired, then replaced, and the owner will search before choosing who does it.
Because they decide the largest jobs, and few contractors answer them well. An "AC not cooling" search goes to Google Maps and to whoever picks up the phone first; our page for plumbers covers that race. A homeowner replacing a system reads for weeks: heat pump or furnace, ducted or ductless, which efficiency rating, which brand, which rebate. The contractor whose pages answered those questions is often the one invited to quote, so each article should lead to the matching service page and to a free estimate form.
Three examples show how fast the subject moves. In the United States, the sector tables of the Environmental Protection Agency set a global warming potential limit of 700 for the refrigerant of new residential and light commercial air conditioners and heat pumps from January 1, 2025, with no installation deadline for systems whose components were all made or imported before that date. The federal tax break for energy efficient home improvements, up to $2000 a year for qualified heat pumps according to the IRS, covers property placed in service from 2023 to the end of 2025. In England and Wales, the Boiler Upgrade Scheme pays £7500 toward an air source or ground source heat pump and £2500 toward an air-to-air heat pump.
Homeowners search each of these: "is R-410A being phased out", "heat pump rebate 2026", "boiler upgrade scheme air to air". Answer with the date you last checked the rule and a link to the official source, then review the article whenever the rule moves; our guide to content refresh explains the routine.
Our guide to local keyword research shows how to add the towns you cover without writing the same page twice.
On proof. Reviews, years in business, the brands you are certified to install, your license and your labor warranty are what people compare, and what AI assistants repeat when they name a contractor. Format matters too: in our YouTube AI citation study, YouTube is the second most cited platform, at 2.35% of measured answers, with the widest gap between models of any platform: Gemini cites it in 3.69% of its answers, ChatGPT in 0.04%. A how-to video helps on some assistants; a written page on your own site is what the others can quote.
Keep your review profiles complete and answered, since they feed both Google and the assistants; our article on review sites and AI recommendations shows which ones count.
Sorank handles keyword research by service and town, the articles with their internal links, the publication on your site, backlinks from other Sorank client sites, the monthly tracking of AI answers and your Search Console and Analytics data in one dashboard. Your company keeps the Google Business Profile, the reviews you request after each install, any Local Services ads, your financing and maintenance plan offers, and your service area pages (see multi-location SEO if you run several branches).
Neighboring trades have their own pages: electricians, home services companies that sell several trades, and solar installers, who often quote alongside a heat pump.
Sorank costs $49 a month per website on the annual Essential plan, or $99 without commitment, for 20 articles a month and 10 AI prompts tracked each month. Pro, at $129 a month billed yearly or $249 monthly, publishes 60 articles and adds Grok, enough to cover residential and commercial services; Business, at $249 billed yearly, publishes 120. Each plan opens with a 3-day free trial, and the pricing page details the 90-day results-or-refund guarantee.
Plan on a few months, and publish ahead of the season you want to win: cooling topics in late winter, heating topics in late summer. Google gives no fixed delay, and a homeowner may read your heat pump comparison in March and ask for a quote in May. Check the impressions and clicks of each service in Search Console after three months, then the estimate requests that follow; our guide on building a content calendar helps you set the dates.
Several months for articles to build steady visits, so publish each seasonal topic well before demand peaks. Judge each service on its Search Console impressions and clicks after three months, then on the estimate requests it brings.
With Sorank, $49 a month per website on the annual plan, or $99 month to month, for 20 articles a month after a 3-day free trial. Pro and Business publish 60 and 120 articles for contractors with residential and commercial divisions.
No. Your Business Profile, your reviews and any paid listings stay with your office. Sorank publishes the articles that answer homeowner questions, links them to your service pages and tracks what AI assistants say about your company.
Sorank measures it every month for the questions you choose, such as "best heat pump installer in [city]", shows which companies and sources are cited, and publishes the factual articles the assistants can quote. No tool can guarantee a mention.
Your main services with your towns, then the replacement questions: "heat pump vs furnace", "cost to replace a central AC unit", "what size heat pump do I need". Add rebate and refrigerant topics with the date you checked them.
Sorank writes from sourced information and links to the official program, but amounts and dates change. Keep these articles as drafts until your office checks the figures, and edit them in Sorank whenever a program changes.
We don't. Sorank isn't trying to be another Semrush or Ahrefs. Those tools are built for data, Sorank is built to do the work. Instead of more dashboards to check, it turns SEO and GEO insights into actions: articles written and published, backlinks earned, technical fixes and AI visibility tracking. Less complexity, more results.
From $49/month per website on a yearly plan, with a 3-day free trial and a 90-day money-back guarantee (conditions apply). Every plan includes articles, AI visibility tracking and access to natural backlink acquisition; higher plans add more articles, more AI prompts tracked and more backlinks. No setup fees, no paying for seats you don't use.
You shouldn't need a full marketing team or expensive tools to grow. Sorank handles your entire SEO and AI visibility, so you save time and money.
