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SEO for solar installers is how a solar company shows up when a homeowner searches "solar panel installers near me", "solar panel cost" or "is solar worth it", and when they ask ChatGPT whether panels would pay off on their roof. Sorank finds the questions buyers ask before they request a quote, writes sourced articles on cost, payback, batteries and financing, and tracks every month which installers the AI assistants recommend.
For residential installers and regional solar companies, with draft mode for any article that quotes a tax break, a rebate or a utility rule.
27,116
Articles created
11,058,494
Visits from Google
18,367
Visits from AI
A solar buyer reads for weeks before the first call: "solar panel cost for a 2000 sq ft house", "how long do solar panels take to pay for themselves", "solar lease vs buy". Sorank lists these searches with their volume, difficulty and intent, so your articles meet the buyer at each step, from the first doubt to the comparison of quotes.
They come from Sorank's keyword research, fed by your Search Console.
Ask Gemini "best solar company in Phoenix" or ChatGPT "national solar brand or local installer" and you get a short list, built from review sites, directories and a few company pages. Sorank asks your tracked questions every month, records whether you are named, and shows the searches and sources behind each answer.
Follow it in AI mention tracking.
Homeowners distrust round numbers. Sorank writes articles that set out what moves a price (system size, roof, shading, battery, permits), with comparison tables and sources, scores each one on structure, sources and links, and sends it to WordPress, Webflow, Wix or Shopify as a draft or a live post.
It all starts in the blog article generator.
Connect WordPress, Webflow, Wix or your own site through a webhook. Sorank reads Search Console to see which towns and topics, from batteries to roof suitability, already bring visits.
Rooftop panels, batteries, EV chargers, ground mounts, repairs: add what you install, the towns and utilities you cover and how you sell (cash, loan, lease). Sorank proposes the buyer questions for each.
Review each draft for local prices and current incentives, then let Sorank publish on schedule, linked to your quote form. Search Console and AI visits show which articles bring requests.
THEY TRIED SORANK BEFORE YOU
“I tested Sorank on a real client site and it's insane. It does everything an agency would bill you $1500 a month for. It's going into production on that client now.”
Guillaume Guersanguersanguillaume.com
“I just let the Sorank software do its thing, and now my DR is 25 and my page is ranking higher.”
Lucas Flandrefoundertrace.fr“Great service, works well for our website and helps us understand how to improve it to rank better on Google and elsewhere. Congrats, keep going, I recommend it.”
Hugo T.E-commerce merchant“For 2 years, 100% of my clients came from LinkedIn. Posting daily, commenting, DM follow-ups… totally dependent on the algorithm. I knew I needed to work on SEO but always postponed it: too long, too technical, not my job. With Sorank, I finally took the step. In 4 months, I generate 15 organic leads per month without posting anything. It’s not 50/50 with LinkedIn yet, but I sleep better knowing I now have a second lead source growing on autopilot.”
Valentin ThomyColdMailing Agency
“I’m a developer, not a marketer. My Shopify theme was selling only through word-of-mouth and ads. With Sorank I finally understood how to structure my SEO and write articles to rank. The audit showed my product page was too slow. In 2 months, my organic traffic doubled and I’m starting to appear in ChatGPT answers when people search for Shopify themes. All of that with about 2 hours per week.”
Thème FullStackgo.themefullstack.com“Great solution to manage SEO without headaches. Audits are fast, the interface is clear, and you quickly see which actions to implement. It has become an essential tool to track and improve the SEO of my sites. I highly recommend it.”
XavEntrepreneur“I used Sorank for a client who needed SEO and it clearly made my life easier. I can quickly audit a site, track my projects, and keep a clear overview without multiplying tools. The onboarding is fast and the interface is great.”
Céline MaurinFreelance CM
“Blown away by Sorank’s performance. After testing many solutions on the market, I was amazed by how quickly our articles started ranking in the SERP. The results are concrete and much faster than anything we’ve experienced so far. It has been an excellent surprise for our team. We are confidently renewing our trust and highly recommend Sorank to agencies that demand fast and measurable results.”
Patrick PerretFreelance Webdesign SEO“We’re a development agency and we use Sorank to run on-page audits on our clients’ Shopify stores. It helps us quickly identify optimization opportunities, structure fixes, and collaborate more easily with clients on the SEO side. Very useful to complement our technical support 🔥”
Younes Yahyaluvaika.com“We are an Ads agency and we wanted to get our SEO back on track once and for all. Sorank gave us a clear view of our site, helped us prioritize optimizations, and properly structure our content. The tool is easy to use, well designed for a team, and very practical for centralizing tracking without having to juggle multiple platforms. A very solid foundation to start fresh with our SEO.”
Gaspard MadouiAds Agency“I specialized in GEO thanks to Sorank. The GEO Leaderboard allows me to show my clients their position vs competitors on ChatGPT. It’s a real commercial differentiator.”
MélanieSEO Freelance“I manage our dealership’s website and it had dozens of issues: slow pages, 404 errors, missing tags. We were losing rankings every month without understanding why. The Sorank audit detected everything in 5 minutes. I sent the report to our web provider with the priority fixes. We regained our rankings and traffic picked back up. Perfect for someone non-technical like me!”
Xavier BreullMarketing Manager“I’m a CMO for a SaaS and I manage acquisition in a very competitive market. We were investing heavily in our product but not working on our SEO. No visibility on our real competitors, no tracking of our presence in AI. Sorank showed us our positioning vs competitors, which keywords to target, and GEO opportunities we had completely ignored!”
Louis RAPPCMO SaaS
“Very good version 2, I recommend it.”
Antoine Verhillethenewblack.ai“I was skeptical at first, but this is the best SEO tool I’ve ever used. The interface is clear, audits are fast, and the recommendations are easy to implement. I’ve saved hours and hours managing SEO and tracking performance. I recommend it to all my entrepreneur friends who run an agency or work independently.”
NoahEntrepreneur
Founder’s Note.
I ran my own SEO agency for years. I built Sorank to deliver the same results to every business, at scale.
Everything I know about Google rankings and Generative Engine Optimization (GEO) is coded into this software, and it runs on autopilot for you.
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SEO for solar installers is the work that puts a solar company in front of homeowners while they research panels: in Google's local results, in the regular results and in the answers of AI assistants such as ChatGPT. Solar has a long buying cycle. The homeowner reads about cost, payback and financing for weeks, compares two or three quotes, then signs a contract worth thousands of dollars. Most of that reading happens before anyone fills in a form.
Your Google Business Profile and reviews win the "near me" search. Articles win the weeks of research before it, and they are what AI assistants quote when a buyer asks whether solar makes sense for their house.
They compare written bids, then check the company. In the United States, the FTC's consumer guide to solar power for your home tells buyers to "compare detailed bids from several companies", with the system size, expected output and full cost in writing, and to ask whether the company has "the licenses, certificates, or bonding required by your state, county, and city". The Department of Energy's homeowner's guide to going solar adds that "it's important to thoroughly read reviews of solar companies".
A solar site should therefore show what a buyer checks: licenses, warranties, real installations with their size and town, an honest price range and recent reviews. Outside the United States, buyers run the same checks against local registers and certifications.
They name few sources and favor pages that read like documentation. In our Claude citation study, Claude names 3.5 sources per answer on average, a number that fell from 4.7 in August 2025 to 2.1 in August 2026. The study's advice fits an installer: "Publish the documentation and technical detail that a specialist would check, not the marketing summary." For solar, that means panel and inverter models, warranty terms, production estimates and the way you size a system. Other models cite more widely, so Sorank tracks ChatGPT, Claude and Gemini each month, plus Grok from the Pro plan. Our guide on how to rank in Claude explains the difference.
Our guide to local keyword research shows how to pair each topic with the towns you serve.
Only what is in force on the day of publication, with its source and date. In the United States, the federal residential clean energy tax break (section 25D) covered 30% of the cost of panels installed from 2022 through December 31, 2025, and the IRS page on section 25D now states that it "is not available for any property placed in service after December 31, 2025". An article from 2024 promising 30% off is now wrong, and it misleads the buyer who trusts it.
Ownership matters too. The FTC guide points out that "when you lease a system or have a PPA, you don't own the system", and the incentives go to the owner (a PPA is a power purchase agreement). State programs, utility rebates and net metering rules differ by state and utility. Elsewhere, aid comes from national, regional or utility schemes: check the local rule, and update the article each time it changes.
It depends on the roof, the sun and the price of electricity, and a good article shows the math rather than a promise. The Department of Energy guide notes that panels "perform best on south-facing roofs with a slope between 15 and 40 degrees", and that heavy shade from trees can rule a roof out. In the United States, the average residential electricity price reached 17.23 cents per kilowatt-hour in 2025, against 13.15 cents in 2020, according to the Energy Information Administration.
Write the payback article with its inputs in plain view: system size, local rate, expected production, financing cost, the end of the federal tax break, and the assumption behind each figure. A buyer who can check your math is more likely to trust your quote.
Sorank runs keyword research by service and area, writes and publishes the articles with links to your quote form and service pages, tracks the AI assistants every month and gathers Search Console, Analytics and AI visits in one dashboard. It also earns backlinks from other Sorank customer sites in related fields.
Your company keeps the site survey, the quote, contracts and financing, permits and the utility connection, the Business Profile and reviews (our guide on how to respond to Google reviews helps), and the final check on every incentive figure. Roof work overlaps with our page for roofers, wiring and battery jobs with the one for electricians; larger developers can read the page for renewable energy companies.
Sorank's Essential plan costs $49 a month per website when paid yearly, or $99 without commitment, for 20 articles and 10 tracked prompts a month. Pro ($129 yearly, $249 monthly) brings 60 articles and 20 prompts, Business ($249 or $499) 120 articles and 50 prompts, and both add Grok (see pricing). You get 3 free days to start and a 90-day results-or-refund guarantee. Solar marketing agencies and lead sellers usually charge a monthly retainer or a fee per lead instead.
Count several months before articles bring steady quote requests, and longer in crowded markets such as California, Texas or Florida. Publish cost and payback articles ahead of your busy season, and read each topic in Search Console after three months. When an incentive or a utility rule changes, update the article the same week: an outdated figure costs more trust than a missing one. Our guide to seasonal SEO helps plan the calendar.
Yes, as dated articles with their sources, kept in draft mode until you check the figures. Incentives move: in the United States, the residential tax break under section 25D no longer applies to systems placed in service after 2025; elsewhere, check the local rule. Update the article the week a rule changes.
No. Sorank publishes articles; your service-area pages and Google Business Profile stay with you. Articles can name the towns and utilities you serve and link to those pages.
Publish what a specialist would check: equipment, warranties, real installations with their size and town, price ranges. Keep reviews and directory listings consistent with the site. Sorank checks every month whether ChatGPT names you and which sources it relies on.
The cost and payback questions for your state or region, then financing (cash, loan, lease) and batteries. The "near me" searches depend first on your Business Profile and reviews.
Sorank starts at $49 a month per website on the yearly plan, or $99 month to month, with 20 articles and 10 tracked prompts, 3 free days and a 90-day results-or-refund guarantee.
Several months for articles, longer in crowded markets. Judge each topic on its Search Console impressions and clicks after three months, and keep incentive articles current.
We don't. Sorank isn't trying to be another Semrush or Ahrefs. Those tools are built for data, Sorank is built to do the work. Instead of more dashboards to check, it turns SEO and GEO insights into actions: articles written and published, backlinks earned, technical fixes and AI visibility tracking. Less complexity, more results.
From $49/month per website on a yearly plan, with a 3-day free trial and a 90-day money-back guarantee (conditions apply). Every plan includes articles, AI visibility tracking and access to natural backlink acquisition; higher plans add more articles, more AI prompts tracked and more backlinks. No setup fees, no paying for seats you don't use.
You shouldn't need a full marketing team or expensive tools to grow. Sorank handles your entire SEO and AI visibility, so you save time and money.
