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SEO for roofers follows a homeowner over weeks, not minutes. After a hailstorm they search "roof inspection after hail" and "does insurance cover roof replacement", then compare three quotes, read about metal roofs versus shingles and ask ChatGPT which local company to trust. Sorank publishes the answer to each of those questions on your website, tied to the towns you cover, and tracks whether AI assistants recommend your company.
Your crews stay on the roofs, and the articles keep going out, season after season.
27,120
Articles created
11,059,406
Visits from Google
18,370
Visits from AI
"Roof replacement cost per square", "metal roof vs shingles in a hot climate", "signs you need a new roof": a new roof is a large purchase, and homeowners research it for weeks before they pick up the phone. Sorank finds these searches for each service and material you offer, with their volume, difficulty and intent, and schedules the articles that answer them.
Topics come from keyword research on your site and on the roofers already ranking in your area.
"Who should inspect my roof after hail in Plano" or "best company for a metal roof near me" now gets a short list of names in ChatGPT, Gemini or Claude. Every month, Sorank puts your chosen questions to these assistants and reports whether your company makes the list, and which competitors and review sites take its place.
Month-by-month results live in AI mention tracking.
Roofing content touches insurance, warranties and prices, so you may want a look before anything goes public. Sorank scores each article, then publishes it on your schedule or sends it to your site as a draft for your approval.
See how the article generator works.
WordPress, Wix, Webflow, or GoHighLevel through Make: Sorank links to your site and to Search Console, and sees which services and towns already bring visits.
Asphalt shingles, metal, flat roofs, gutters, storm repairs, the towns you cover and the warranties you offer. Sorank builds the keyword plan from that list and places storm and winter topics ahead of their season.
Articles publish on autopilot or wait as drafts. Each one closes with the details you set, such as your inspection form and license number, and links to the matching service page.
THEY TRIED SORANK BEFORE YOU
“I tested Sorank on a real client site and it's insane. It does everything an agency would bill you $1500 a month for. It's going into production on that client now.”
Guillaume Guersanguersanguillaume.com
“I just let the Sorank software do its thing, and now my DR is 25 and my page is ranking higher.”
Lucas Flandrefoundertrace.fr“Great service, works well for our website and helps us understand how to improve it to rank better on Google and elsewhere. Congrats, keep going, I recommend it.”
Hugo T.E-commerce merchant“For 2 years, 100% of my clients came from LinkedIn. Posting daily, commenting, DM follow-ups… totally dependent on the algorithm. I knew I needed to work on SEO but always postponed it: too long, too technical, not my job. With Sorank, I finally took the step. In 4 months, I generate 15 organic leads per month without posting anything. It’s not 50/50 with LinkedIn yet, but I sleep better knowing I now have a second lead source growing on autopilot.”
Valentin ThomyColdMailing Agency
“I’m a developer, not a marketer. My Shopify theme was selling only through word-of-mouth and ads. With Sorank I finally understood how to structure my SEO and write articles to rank. The audit showed my product page was too slow. In 2 months, my organic traffic doubled and I’m starting to appear in ChatGPT answers when people search for Shopify themes. All of that with about 2 hours per week.”
Thème FullStackgo.themefullstack.com“Great solution to manage SEO without headaches. Audits are fast, the interface is clear, and you quickly see which actions to implement. It has become an essential tool to track and improve the SEO of my sites. I highly recommend it.”
XavEntrepreneur“I used Sorank for a client who needed SEO and it clearly made my life easier. I can quickly audit a site, track my projects, and keep a clear overview without multiplying tools. The onboarding is fast and the interface is great.”
Céline MaurinFreelance CM
“Blown away by Sorank’s performance. After testing many solutions on the market, I was amazed by how quickly our articles started ranking in the SERP. The results are concrete and much faster than anything we’ve experienced so far. It has been an excellent surprise for our team. We are confidently renewing our trust and highly recommend Sorank to agencies that demand fast and measurable results.”
Patrick PerretFreelance Webdesign SEO“We’re a development agency and we use Sorank to run on-page audits on our clients’ Shopify stores. It helps us quickly identify optimization opportunities, structure fixes, and collaborate more easily with clients on the SEO side. Very useful to complement our technical support 🔥”
Younes Yahyaluvaika.com“We are an Ads agency and we wanted to get our SEO back on track once and for all. Sorank gave us a clear view of our site, helped us prioritize optimizations, and properly structure our content. The tool is easy to use, well designed for a team, and very practical for centralizing tracking without having to juggle multiple platforms. A very solid foundation to start fresh with our SEO.”
Gaspard MadouiAds Agency“I specialized in GEO thanks to Sorank. The GEO Leaderboard allows me to show my clients their position vs competitors on ChatGPT. It’s a real commercial differentiator.”
MélanieSEO Freelance“I manage our dealership’s website and it had dozens of issues: slow pages, 404 errors, missing tags. We were losing rankings every month without understanding why. The Sorank audit detected everything in 5 minutes. I sent the report to our web provider with the priority fixes. We regained our rankings and traffic picked back up. Perfect for someone non-technical like me!”
Xavier BreullMarketing Manager“I’m a CMO for a SaaS and I manage acquisition in a very competitive market. We were investing heavily in our product but not working on our SEO. No visibility on our real competitors, no tracking of our presence in AI. Sorank showed us our positioning vs competitors, which keywords to target, and GEO opportunities we had completely ignored!”
Louis RAPPCMO SaaS
“Very good version 2, I recommend it.”
Antoine Verhillethenewblack.ai“I was skeptical at first, but this is the best SEO tool I’ve ever used. The interface is clear, audits are fast, and the recommendations are easy to implement. I’ve saved hours and hours managing SEO and tracking performance. I recommend it to all my entrepreneur friends who run an agency or work independently.”
NoahEntrepreneur
Founder’s Note.
I ran my own SEO agency for years. I built Sorank to deliver the same results to every business, at scale.
Everything I know about Google rankings and Generative Engine Optimization (GEO) is coded into this software, and it runs on autopilot for you.
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SEO for roofers, also called roofing SEO, makes a roofing company visible at each step of a homeowner's decision: the local results on Google Maps, the regular Google results for repair, cost and material questions, and the answers of AI assistants. Unlike a burst pipe, most roofs are bought after research, two or three quotes and often an insurance claim. The company that answered the early questions is already familiar when the quote request comes in.
Storms bring the volume. Wind and hail caused 42.5% of U.S. homeowners insurance losses in 2023, and the average wind and hail claim over 2019 to 2023 was $14747, according to ISO data published by the Insurance Information Institute. Storms also bring crews from out of town. The FTC's advice after weather emergencies tells homeowners to confirm a contractor's license and insurance, get a written contract and never sign an insurance check over to a contractor. People who follow that advice look for proof: a local address, reviews, a license number and pages that explain the claim process without pressure.
Reviews are part of that proof. Google lets you send a review link or a QR code after each job, and its review tips forbid discounts or gifts in exchange for a review. AI assistants lean on similar signals: in our construction AI citation study (8175 answers), Trustpilot appears in 1.53% of answers and YouTube in 1.3%, and Perplexity quotes YouTube more than any other source, at 2.28%. Short inspection videos and an honest review profile weigh as much as your own pages (see our YouTube citation study).
Our article on question keywords shows how to find the exact phrasing homeowners use.
Explain the process and never promise the outcome. A good claim article describes what hail or wind damage looks like on the roof types of your area, what to photograph, when to call the insurer, what an adjuster visit involves and what your company does during that visit. It says plainly that coverage depends on the policy and the deductible, and it makes no promise about either. That tone reassures readers who have heard about storm chasers, and it gives AI assistants a careful passage they can quote. Sorank writes these articles from your instructions, and you read them before they go live.
Photos of your own jobs, with a caption naming the material and the town. The answer in the first paragraph. A section on what moves the price: roof size in squares, pitch, number of layers to remove, decking repairs and permits. The manufacturer warranty and your workmanship warranty, your license number, and an inspection request at the end. File names and alt text help Google understand the photos, as our guide to image SEO details. Sorank fills in your company details and links each article to the matching service page.
Sorank takes care of keyword research by service, material and town, the articles and their internal links, publishing on WordPress, Wix, Webflow or GoHighLevel, the monthly AI tracking and your Search Console figures in one dashboard. It does not manage your Google Business Profile, your reviews or your town and service pages, and it does not answer leads. Those stay with you, along with quotes, financing offers and insurance paperwork. The emergency side of the trades works differently, as our page on SEO for plumbers shows.
The Essential plan is $49 a month per site when paid yearly, or $99 when paid monthly, for 20 articles a month and 10 AI prompts tracked. Roofers who cover many towns or want storm content in volume can move to Pro (60 articles, $129 yearly or $249 monthly) or Business (120 articles, $249 yearly or $499 monthly). The comparison is on the pricing page, and each plan opens with a 3-day free trial. No software can promise a number of jobs: judge it on the inspection requests your articles bring.
Start before your busy season. Google publishes no timeline, and articles generally take months to gather impressions and clicks, so hail content published in winter is in place when spring weather arrives. Measure each topic on its Search Console impressions and clicks after a full season, then put more effort into the questions that bring inspection requests.
Repair searches for your towns ("roof leak repair" plus the town), cost and material questions ("roof replacement cost", "metal roof vs shingles"), insurance questions after storms, and seasonal topics such as ice dams. Sorank ranks them by volume, difficulty and closeness to a quote request.
No. Your Business Profile, review requests and review replies stay with you. Sorank works on the articles on your website and on how AI assistants describe your company.
No tool can guarantee it. Sorank shows every month whether ChatGPT, Claude and Gemini name you for the roofing questions you choose, which competitors appear and which sources they cite, and publishes the articles that give them facts about your company.
Sorank starts at $49 a month per site on the yearly plan, or $99 month to month, for 20 articles a month. A 3-day free trial comes first.
Usually several months for articles. Publish storm and seasonal topics before the season they serve, and judge them on Search Console impressions and clicks after a full season.
Sorank publishes on WordPress, Wix, Webflow and Shopify, on GoHighLevel through Make and on other sites by webhook. Any article, including storm and insurance guides, can arrive as a draft so you approve the wording first.
We don't. Sorank isn't trying to be another Semrush or Ahrefs. Those tools are built for data, Sorank is built to do the work. Instead of more dashboards to check, it turns SEO and GEO insights into actions: articles written and published, backlinks earned, technical fixes and AI visibility tracking. Less complexity, more results.
From $49/month per website on a yearly plan, with a 3-day free trial and a 90-day money-back guarantee (conditions apply). Every plan includes articles, AI visibility tracking and access to natural backlink acquisition; higher plans add more articles, more AI prompts tracked and more backlinks. No setup fees, no paying for seats you don't use.
You shouldn't need a full marketing team or expensive tools to grow. Sorank handles your entire SEO and AI visibility, so you save time and money.
