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Maritime SEO is how a shipping line, a port agent or a ship manager gets found by the cargo owner who searches "ro-ro service Antwerp to Lagos", the shipowner who needs a "port agent in Durban", or the operator who asks ChatGPT how the EU carbon rules affect a surcharge. The pool of buyers is small and each contract is worth a great deal, so a few precise pages count for more than a lot of traffic. Sorank finds those questions for every route, port and service you run, publishes the answers on your website, and tracks which companies the AI assistants name.
Schedules, bookings and rates stay in your own systems: Sorank works on the website.
27,200
Articles created
11,080,971
Visits from Google
18,447
Visits from AI
"Container service Valencia to Casablanca", "breakbulk carrier to West Africa", "ship agent in Rotterdam": a maritime company's demand sits in hundreds of narrow searches. Sorank splits them into silos by trade, port and service, with intent, difficulty and volume, so the routes you sail every week come before the ones you touch twice a year.
Plan them in the topical cluster generator.
Ask "which lines serve the Port of Tema from North Europe" or "who are reliable ship managers in Cyprus", and the assistant runs web searches of its own before answering. Sorank lists those searches and the number of times each model runs them, so your port and service pages can answer the same wording.
Read them in AI query fanout.
"EU ETS surcharge explained", "FuelEU Maritime pooling", "demurrage vs detention": these pages lose value the day a rule moves. Sorank's dashboard ranks your pages by clicks and sorts them into popular, growing, declining and lost, so your compliance lead sees which explainer to reread first.
Follow them in the GEO and SEO dashboard.
WordPress, Webflow, Wix, Shopify or a custom site through a webhook. Sorank reads your Search Console data to see which ports, routes and services already bring impressions, country by country.
Liner routes, tramp or charter work, container, ro-ro, bulk or breakbulk, agency offices, technical or crew management, and the cargo you know best. Sorank proposes questions for each, starting with your strongest trades.
Articles go live on your schedule or wait as drafts for your chartering or compliance lead. Regulatory articles carry their date, and each one ends with the right contact: a booking request, an agency enquiry or a tender contact.
THEY TRIED SORANK BEFORE YOU
“I tested Sorank on a real client site and it's insane. It does everything an agency would bill you $1500 a month for. It's going into production on that client now.”
Guillaume Guersanguersanguillaume.com
“I just let the Sorank software do its thing, and now my DR is 25 and my page is ranking higher.”
Lucas Flandrefoundertrace.fr“Great service, works well for our website and helps us understand how to improve it to rank better on Google and elsewhere. Congrats, keep going, I recommend it.”
Hugo T.E-commerce merchant“For 2 years, 100% of my clients came from LinkedIn. Posting daily, commenting, DM follow-ups… totally dependent on the algorithm. I knew I needed to work on SEO but always postponed it: too long, too technical, not my job. With Sorank, I finally took the step. In 4 months, I generate 15 organic leads per month without posting anything. It’s not 50/50 with LinkedIn yet, but I sleep better knowing I now have a second lead source growing on autopilot.”
Valentin ThomyColdMailing Agency
“I’m a developer, not a marketer. My Shopify theme was selling only through word-of-mouth and ads. With Sorank I finally understood how to structure my SEO and write articles to rank. The audit showed my product page was too slow. In 2 months, my organic traffic doubled and I’m starting to appear in ChatGPT answers when people search for Shopify themes. All of that with about 2 hours per week.”
Thème FullStackgo.themefullstack.com“Great solution to manage SEO without headaches. Audits are fast, the interface is clear, and you quickly see which actions to implement. It has become an essential tool to track and improve the SEO of my sites. I highly recommend it.”
XavEntrepreneur“I used Sorank for a client who needed SEO and it clearly made my life easier. I can quickly audit a site, track my projects, and keep a clear overview without multiplying tools. The onboarding is fast and the interface is great.”
Céline MaurinFreelance CM
“Blown away by Sorank’s performance. After testing many solutions on the market, I was amazed by how quickly our articles started ranking in the SERP. The results are concrete and much faster than anything we’ve experienced so far. It has been an excellent surprise for our team. We are confidently renewing our trust and highly recommend Sorank to agencies that demand fast and measurable results.”
Patrick PerretFreelance Webdesign SEO“We’re a development agency and we use Sorank to run on-page audits on our clients’ Shopify stores. It helps us quickly identify optimization opportunities, structure fixes, and collaborate more easily with clients on the SEO side. Very useful to complement our technical support 🔥”
Younes Yahyaluvaika.com“We are an Ads agency and we wanted to get our SEO back on track once and for all. Sorank gave us a clear view of our site, helped us prioritize optimizations, and properly structure our content. The tool is easy to use, well designed for a team, and very practical for centralizing tracking without having to juggle multiple platforms. A very solid foundation to start fresh with our SEO.”
Gaspard MadouiAds Agency“I specialized in GEO thanks to Sorank. The GEO Leaderboard allows me to show my clients their position vs competitors on ChatGPT. It’s a real commercial differentiator.”
MélanieSEO Freelance“I manage our dealership’s website and it had dozens of issues: slow pages, 404 errors, missing tags. We were losing rankings every month without understanding why. The Sorank audit detected everything in 5 minutes. I sent the report to our web provider with the priority fixes. We regained our rankings and traffic picked back up. Perfect for someone non-technical like me!”
Xavier BreullMarketing Manager“I’m a CMO for a SaaS and I manage acquisition in a very competitive market. We were investing heavily in our product but not working on our SEO. No visibility on our real competitors, no tracking of our presence in AI. Sorank showed us our positioning vs competitors, which keywords to target, and GEO opportunities we had completely ignored!”
Louis RAPPCMO SaaS
“Very good version 2, I recommend it.”
Antoine Verhillethenewblack.ai“I was skeptical at first, but this is the best SEO tool I’ve ever used. The interface is clear, audits are fast, and the recommendations are easy to implement. I’ve saved hours and hours managing SEO and tracking performance. I recommend it to all my entrepreneur friends who run an agency or work independently.”
NoahEntrepreneur
Founder’s Note.
I ran my own SEO agency for years. I built Sorank to deliver the same results to every business, at scale.
Everything I know about Google rankings and Generative Engine Optimization (GEO) is coded into this software, and it runs on autopilot for you.
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Maritime SEO is the work that makes a commercial shipping company visible when a cargo owner, a forwarder or a shipowner looks for a line, an agent or a manager, on Google and in AI assistants. The field is larger than it looks online: according to UNCTAD, the United Nations trade body, around 80% of the volume of international trade in goods is carried by sea.
Search does not reflect that. When we looked at the Google results for "maritime seo" in October 2026, most pages were written for boat and marine businesses, while "seo for shipping companies" returned guides for trucking and logistics. Few pages speak to a liner operator or a port agent, so precise content has room to stand out.
Four groups, with very different questions:
Few of them buy on the first visit. Many return when a contract or a tender comes up, which is why our guide to B2B SEO matters more here than a consumer playbook.
Because they change who pays what, voyage by voyage. Under the EU Emissions Trading System, ships of 5000 gross tonnage and above are covered for 50% of emissions on voyages starting or ending outside the EU, and 100% between two EU ports and within EU ports. Companies surrender allowances in 2025 for 40% of their 2024 emissions, in 2026 for 70% of their 2025 emissions, and from 2027 for 100%.
On top of that, FuelEU Maritime has applied since 1 January 2025 to ships above 5000 gross tonnage calling at European ports, whatever their flag, with a greenhouse gas intensity cut starting at 2% and reaching 6% in 2030. Each step creates searches from shippers reading a new surcharge and from operators comparing their options. A dated explainer, updated at each step, is a page they can trust; our guide to content refresh covers the routine.
The ones that turn into disputes or delays. Take demurrage and detention. In the United States, the Federal Maritime Commission reports that a court set aside one section of its billing rule in September 2025, the one on who may be invoiced, while the rest stands: accurate invoice content and a 30-day issuance deadline, without which the billed party need not pay. An explainer that gets this nuance right is rare.
Then verified gross mass. Since 1 July 2016, under the SOLAS safety convention, a packed container without one, obtained early enough for the stowage plan, "will be denied loading", as the International Maritime Organization states. A first-time shipper learns this the hard way, and question keywords are how you find what else they ask.
Partly from encyclopedias and listings, far less from company sites. We have no study of shipping alone. Our transportation AI citation study (1800 answers, May to August 2026, mostly on vehicles and passengers, so read it as a direction) finds Wikipedia as ChatGPT's first source, at 3.33% of its answers, and advises publishing specifications as text on your own site.
For a maritime company, that means vessel particulars, cargo limits, port calls and certifications in plain sentences rather than in a PDF fleet list. Our Wikipedia AI citation study and our guide on how to rank in ChatGPT go further.
Several markets? See international SEO for languages and country versions.
The answer first, then what a chartering manager would say on the phone: vessel type, port limits, documents, who pays which charge. Date each regulatory figure. Keep freight rates and fixed sailing dates out of the text, since a stale schedule costs trust; link to your live schedule tool instead. Sorank writes on this plan, and your operations team corrects it before it goes out.
Sorank handles keyword research by trade, port and service, article writing and publishing with internal links, backlinks from other Sorank client sites, monthly tracking of AI answers, and your Search Console data next to assistant visits.
You keep schedules, booking and tracking tools, rates and tenders, vessel data, the Google Business Profile of each port office, your LinkedIn presence and the last word on every legal or technical statement. For road and parcels, see our page on courier and delivery companies; for land freight, freight and shipping.
From $49 a month per website on the yearly Essential plan, or $99 without commitment, Sorank publishes 20 articles and tracks 10 AI prompts. An operator with many trades and ports usually wants Pro: 60 articles for $129 billed yearly, plus Grok in the tracking. Business goes to 120 articles for $249 billed yearly. You get 3 free days first; see every plan and the 90-day results-or-refund guarantee on the pricing page.
Count on several months, and longer still for contracts, since tenders and annual rates follow their own calendar. Check each trade after three months on impressions and clicks, then on enquiries and bookings.
Several months for impressions and clicks to appear in Search Console, and longer for contracts, because tenders and annual rates follow their own calendar. Check each trade after three months, then look at the enquiries it brings.
With Sorank, $49 a month per website billed yearly, or $99 without commitment, for 20 articles a month, after 3 free days. Operators with many trades and ports often choose Pro, at $129 a month billed yearly for 60 articles.
It can be, because one contract can pay for years of software. Aim for narrow searches on your trades, ports and cargo rather than broad traffic. A chartering manager searching "breakbulk carrier to West Africa" is worth more than a crowd of general readers.
No. The Business Profile of each port office, your LinkedIn page and your reviews stay with your team. Sorank publishes the articles that answer cargo owners and shipowners, and tracks what AI assistants say about your company.
No one controls what ChatGPT says. Sorank asks your tracked questions monthly, such as "which carriers serve Tema from North Europe", shows the companies and sources cited, and publishes precise pages on your routes, vessels and ports for the assistants to draw on.
It publishes to WordPress, Webflow, Wix and Shopify, and to any other site through a webhook, without touching your schedule, booking or tracking tools. Articles can wait as drafts until your chartering or compliance lead has checked them.
We don't. Sorank isn't trying to be another Semrush or Ahrefs. Those tools are built for data, Sorank is built to do the work. Instead of more dashboards to check, it turns SEO and GEO insights into actions: articles written and published, backlinks earned, technical fixes and AI visibility tracking. Less complexity, more results.
From $49/month per website on a yearly plan, with a 3-day free trial and a 90-day money-back guarantee (conditions apply). Every plan includes articles, AI visibility tracking and access to natural backlink acquisition; higher plans add more articles, more AI prompts tracked and more backlinks. No setup fees, no paying for seats you don't use.
You shouldn't need a full marketing team or expensive tools to grow. Sorank handles your entire SEO and AI visibility, so you save time and money.
