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Logistics SEO is how a freight forwarder or a third-party logistics provider gets found by the importer who searches "LCL shipping from Ningbo to Rotterdam", the online brand that wonders "DDP or DAP for orders to the US", or the buyer who asks ChatGPT for a forwarder that takes small shipments from Vietnam. These people ask trade questions long before they ask for a rate. Sorank finds those questions for every lane, mode and service you sell, publishes the answers on your website with your quote request link, and tracks which providers the AI assistants recommend.
Rates, bookings and tracking stay in your own systems: Sorank works on the website.
27,125
Articles created
11,060,893
Visits from Google
18,376
Visits from AI
"DDP vs DAP: who pays the duties", "LCL or FCL for 10 cubic meters", "do I need a customs broker to import from China": a first-time importer asks a dozen of these before trusting anyone with a shipment. Sorank finds them for each lane and service you run, sorts them by intent, difficulty and volume, and lets you tick the ones that should become articles.
Build the list in keyword research.
Ask ChatGPT for "a freight forwarder for small importers from China" or Claude for "a 3PL for a Shopify brand shipping to Europe", and the assistant runs its own web searches first, then cites the pages it found. Sorank lists those searches, ranked by how often each model runs them, so you know which questions your site must answer to be among the sources.
Read them in AI query fanout.
"Air or sea freight from Vietnam to Germany", "bonded warehouse or duty-paid stock", "3PL or in-house fulfillment": buyers want a table, not a brochure. Sorank writes each comparison with a direct answer under the title, a table and its sources, and scores the article before it goes out.
See how in the blog article generator.
WordPress, Webflow, Wix, Shopify or a custom site through a webhook. Sorank reads your Search Console data to see which lanes, ports and services already bring impressions, country by country.
Origin and destination countries, air, sea, road or rail, customs brokerage, warehousing, the industries you know well (pharma, automotive, e-commerce) and your licenses or memberships. Sorank proposes the questions shippers ask on each, starting with your strongest lanes.
Articles go live on your schedule or wait as drafts for your customs lead. Customs and tariff articles carry their date, so your team knows which ones to review when a rule changes, and each one ends with your quote request form.
THEY TRIED SORANK BEFORE YOU
“I tested Sorank on a real client site and it's insane. It does everything an agency would bill you $1500 a month for. It's going into production on that client now.”
Guillaume Guersanguersanguillaume.com
“I just let the Sorank software do its thing, and now my DR is 25 and my page is ranking higher.”
Lucas Flandrefoundertrace.fr“Great service, works well for our website and helps us understand how to improve it to rank better on Google and elsewhere. Congrats, keep going, I recommend it.”
Hugo T.E-commerce merchant“For 2 years, 100% of my clients came from LinkedIn. Posting daily, commenting, DM follow-ups… totally dependent on the algorithm. I knew I needed to work on SEO but always postponed it: too long, too technical, not my job. With Sorank, I finally took the step. In 4 months, I generate 15 organic leads per month without posting anything. It’s not 50/50 with LinkedIn yet, but I sleep better knowing I now have a second lead source growing on autopilot.”
Valentin ThomyColdMailing Agency
“I’m a developer, not a marketer. My Shopify theme was selling only through word-of-mouth and ads. With Sorank I finally understood how to structure my SEO and write articles to rank. The audit showed my product page was too slow. In 2 months, my organic traffic doubled and I’m starting to appear in ChatGPT answers when people search for Shopify themes. All of that with about 2 hours per week.”
Thème FullStackgo.themefullstack.com“Great solution to manage SEO without headaches. Audits are fast, the interface is clear, and you quickly see which actions to implement. It has become an essential tool to track and improve the SEO of my sites. I highly recommend it.”
XavEntrepreneur“I used Sorank for a client who needed SEO and it clearly made my life easier. I can quickly audit a site, track my projects, and keep a clear overview without multiplying tools. The onboarding is fast and the interface is great.”
Céline MaurinFreelance CM
“Blown away by Sorank’s performance. After testing many solutions on the market, I was amazed by how quickly our articles started ranking in the SERP. The results are concrete and much faster than anything we’ve experienced so far. It has been an excellent surprise for our team. We are confidently renewing our trust and highly recommend Sorank to agencies that demand fast and measurable results.”
Patrick PerretFreelance Webdesign SEO“We’re a development agency and we use Sorank to run on-page audits on our clients’ Shopify stores. It helps us quickly identify optimization opportunities, structure fixes, and collaborate more easily with clients on the SEO side. Very useful to complement our technical support 🔥”
Younes Yahyaluvaika.com“We are an Ads agency and we wanted to get our SEO back on track once and for all. Sorank gave us a clear view of our site, helped us prioritize optimizations, and properly structure our content. The tool is easy to use, well designed for a team, and very practical for centralizing tracking without having to juggle multiple platforms. A very solid foundation to start fresh with our SEO.”
Gaspard MadouiAds Agency“I specialized in GEO thanks to Sorank. The GEO Leaderboard allows me to show my clients their position vs competitors on ChatGPT. It’s a real commercial differentiator.”
MélanieSEO Freelance“I manage our dealership’s website and it had dozens of issues: slow pages, 404 errors, missing tags. We were losing rankings every month without understanding why. The Sorank audit detected everything in 5 minutes. I sent the report to our web provider with the priority fixes. We regained our rankings and traffic picked back up. Perfect for someone non-technical like me!”
Xavier BreullMarketing Manager“I’m a CMO for a SaaS and I manage acquisition in a very competitive market. We were investing heavily in our product but not working on our SEO. No visibility on our real competitors, no tracking of our presence in AI. Sorank showed us our positioning vs competitors, which keywords to target, and GEO opportunities we had completely ignored!”
Louis RAPPCMO SaaS
“Very good version 2, I recommend it.”
Antoine Verhillethenewblack.ai“I was skeptical at first, but this is the best SEO tool I’ve ever used. The interface is clear, audits are fast, and the recommendations are easy to implement. I’ve saved hours and hours managing SEO and tracking performance. I recommend it to all my entrepreneur friends who run an agency or work independently.”
NoahEntrepreneur
Founder’s Note.
I ran my own SEO agency for years. I built Sorank to deliver the same results to every business, at scale.
Everything I know about Google rankings and Generative Engine Optimization (GEO) is coded into this software, and it runs on autopilot for you.
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Logistics SEO is the work that makes a freight forwarder, a customs broker or a 3PL visible when a shipper looks for help moving goods: in Google, in the local results of each office and in the answers of AI assistants. Its raw material is the trade question. International shipping runs on rules most buyers only half know: the Incoterms rules of the International Chamber of Commerce, eleven three-letter terms whose current version entered into force on 1 January 2020, set the tasks, costs and risks between seller and buyer. Each of them is a search: "what does EXW mean", "who pays insurance under CIF".
A forwarder that answers those questions clearly earns the visit months before the tender.
Four kinds of buyers. First-time and small importers search the basics: "how to import from China to the US", "what is a customs bond", "freight forwarder for small shipments". Online brands search the flow of orders: "3PL for Shopify", "cross-border fulfillment to Europe", "returns warehouse in the UK". Logistics and purchasing teams at manufacturers search capacity and compliance: "project cargo forwarder", "temperature-controlled air freight for pharma", "AEO certified forwarder". Other forwarders search partners abroad: "freight agent in Mexico".
The first two groups land on articles; the last two go straight to your service pages and references. Our guide to B2B content marketing shows how to write for buyers who compare suppliers over several weeks.
Because every change raises questions nobody has answered yet. U.S. Customs and Border Protection ended duty-free de minimis treatment for goods of all countries from 12:01 a.m. on August 29, 2025, according to its CSMS bulletin 66065494. In the European Union, Member States agreed to remove the 150 EUR customs duty relief threshold for low-value parcels, with an application brought forward to 2026, as the European Commission announced in November 2025.
Both rules sent online sellers looking for what changes in their own shipments. A dated explainer, checked by your customs team and updated when the rule moves, is the kind of page Google and the assistants quote. Our guide to content refresh explains how to keep such pages current.
They look for proof that you may do the job and have done it before. In the United States, ocean freight forwarders and NVOCCs based in the country must hold a license from the Federal Maritime Commission. Put your license numbers, memberships and cargo insurance on the pages buyers read, next to the lanes and industries you serve.
The assistants look for the same proof elsewhere. In our LinkedIn AI citation study, LinkedIn is cited by all five models measured, most often by Grok, at 1.88% of answers, and least by Claude, at 0.25%. A company page and posts from your lane managers that repeat what your website states give them consistent facts; our guide to LinkedIn marketing strategy goes further.
Offices in several countries? Our guide to international SEO covers languages and country versions.
The answer first, then the details an operations manager would give on a call. Open with two sentences that settle the question, then the transit time range you observe, the documents required, who does what under each Incoterm, the cut-offs and the factors that move the cost. Date every figure that changes: surcharges, duty thresholds, transit times. End with the right next step, a quote request on a lane page, a call with your customs team on a compliance question.
Keep fixed rates off the page: they expire, and a buyer who finds an old rate on your site reads it as a broken promise. Sorank writes each article on this plan, with your lanes, offices and quote form filled in.
Sorank handles keyword research by lane, mode and service, the writing and publication of the articles with their internal links, backlinks from other Sorank client sites, the monthly tracking of AI answers and your Search Console data next to the visits sent by AI assistants.
Your company keeps rates and quotes, the booking and tracking portals, customs filings, licenses, the Google Business Profile of each office, your LinkedIn presence and the last word on every regulatory statement. Others in the chain search differently: see our pages for courier and delivery companies, trucking companies, freight and shipping and warehousing.
Sorank costs $49 a month per website on the yearly Essential plan, or $99 month to month, for 20 articles and 10 tracked AI prompts. A forwarder with many lanes usually needs Pro: 60 articles a month for $129 billed yearly, with Grok added to the tracking. Business publishes 120 articles for $249 billed yearly. A 3-day free trial comes first; every plan and the 90-day results-or-refund guarantee are on the pricing page.
Longer than for a consumer business, because freight is bought by several people. Articles need several months to collect impressions and then clicks, and a buyer may read your Incoterms guide in January, request a quote in March and move the volume after a trial shipment. Judge each lane and service after three months on its Search Console impressions and clicks, then on quote requests and the shipments they turn into.
Several months. Articles first collect impressions in Search Console, then clicks, and freight buyers take weeks to decide. Judge each lane and service after three months, then on the quote requests it brings.
With Sorank, $49 a month per website billed yearly, or $99 month to month, for 20 articles a month and a 3-day free trial. Forwarders with many lanes often choose Pro, at $129 a month billed yearly for 60 articles.
No. The Business Profile of each office, your LinkedIn page and your reviews stay with your team. Sorank publishes the articles that answer shipper questions, links them to your service and lane pages and tracks what AI assistants say about you.
Sorank cannot decide what ChatGPT says. It asks your tracked questions every month, such as "best freight forwarder for imports from Vietnam", shows which providers and sources are cited, and publishes precise pages on your lanes, licenses and services for the assistants to draw on.
The lanes and services where you already win business, then the trade questions buyers ask about them: Incoterms, customs clearance, LCL or FCL. Customs changes come next, written as dated explainers.
Yes. Sorank publishes to WordPress, Webflow, Wix and Shopify, and to any other site through a webhook, without touching your quote tool, booking portal or tracking. Each article can wait as a draft until your customs or sales lead has checked it.
We don't. Sorank isn't trying to be another Semrush or Ahrefs. Those tools are built for data, Sorank is built to do the work. Instead of more dashboards to check, it turns SEO and GEO insights into actions: articles written and published, backlinks earned, technical fixes and AI visibility tracking. Less complexity, more results.
From $49/month per website on a yearly plan, with a 3-day free trial and a 90-day money-back guarantee (conditions apply). Every plan includes articles, AI visibility tracking and access to natural backlink acquisition; higher plans add more articles, more AI prompts tracked and more backlinks. No setup fees, no paying for seats you don't use.
You shouldn't need a full marketing team or expensive tools to grow. Sorank handles your entire SEO and AI visibility, so you save time and money.
