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SEO for podcasters starts where the apps stop. Apple Podcasts, Spotify and YouTube suggest shows to people already inside them; everyone else types "best podcasts about personal finance", "[guest name] interview" or the question an episode answers into Google, or asks ChatGPT which show to follow. Sorank finds those searches, writes articles around your episodes on your own website, and tracks every month which shows the assistants name.
For independent hosts, branded shows and podcast networks that run a website of their own.
27,143
Articles created
11,065,593
Visits from Google
18,392
Visits from AI
Inside Spotify, a listener browses. On Google, they search "podcast about the history of Rome", "best true crime podcasts 2026" or "salary negotiation podcast episode". Sorank lists the searches around your themes and guests with their volume, difficulty and intent, and flags the easy wins, so each article targets a subject your back catalog already covers.
Ask for them in SEO chat.
Prompts such as "recommend a podcast about product management" or "best podcasts to learn Spanish on the commute" return a handful of shows. Sorank sends your tracked prompts every month and shows whether your show is named, the searches the model ran and the pages it read, such as a roundup or a directory you could pitch.
Follow it in AI mention tracking.
An audio file is hard to quote. Sorank writes an article on the subject of an episode from the keyword and the instructions you attach (key points, the guest's role), links it to the episode page and to related episodes, and can use your own images or embed the YouTube version. You publish it straight away or keep it as a draft.
See the blog article generator.
WordPress, Webflow, Wix, Shopify or a webhook, plus Search Console. If your episodes only live on a hosting platform, publish on a site of your own domain first: that is where the articles go.
Themes, format, audience, release rhythm, notable guests, the other shows of the network and the subjects you never cover. Sorank plans and writes from this brief.
Place articles next to episode and season dates in the calendar, publish them live or as drafts, and see every month whether the assistants name the show.
THEY TRIED SORANK BEFORE YOU
“I tested Sorank on a real client site and it's insane. It does everything an agency would bill you $1500 a month for. It's going into production on that client now.”
Guillaume Guersanguersanguillaume.com
“I just let the Sorank software do its thing, and now my DR is 25 and my page is ranking higher.”
Lucas Flandrefoundertrace.fr“Great service, works well for our website and helps us understand how to improve it to rank better on Google and elsewhere. Congrats, keep going, I recommend it.”
Hugo T.E-commerce merchant“For 2 years, 100% of my clients came from LinkedIn. Posting daily, commenting, DM follow-ups… totally dependent on the algorithm. I knew I needed to work on SEO but always postponed it: too long, too technical, not my job. With Sorank, I finally took the step. In 4 months, I generate 15 organic leads per month without posting anything. It’s not 50/50 with LinkedIn yet, but I sleep better knowing I now have a second lead source growing on autopilot.”
Valentin ThomyColdMailing Agency
“I’m a developer, not a marketer. My Shopify theme was selling only through word-of-mouth and ads. With Sorank I finally understood how to structure my SEO and write articles to rank. The audit showed my product page was too slow. In 2 months, my organic traffic doubled and I’m starting to appear in ChatGPT answers when people search for Shopify themes. All of that with about 2 hours per week.”
Thème FullStackgo.themefullstack.com“Great solution to manage SEO without headaches. Audits are fast, the interface is clear, and you quickly see which actions to implement. It has become an essential tool to track and improve the SEO of my sites. I highly recommend it.”
XavEntrepreneur“I used Sorank for a client who needed SEO and it clearly made my life easier. I can quickly audit a site, track my projects, and keep a clear overview without multiplying tools. The onboarding is fast and the interface is great.”
Céline MaurinFreelance CM
“Blown away by Sorank’s performance. After testing many solutions on the market, I was amazed by how quickly our articles started ranking in the SERP. The results are concrete and much faster than anything we’ve experienced so far. It has been an excellent surprise for our team. We are confidently renewing our trust and highly recommend Sorank to agencies that demand fast and measurable results.”
Patrick PerretFreelance Webdesign SEO“We’re a development agency and we use Sorank to run on-page audits on our clients’ Shopify stores. It helps us quickly identify optimization opportunities, structure fixes, and collaborate more easily with clients on the SEO side. Very useful to complement our technical support 🔥”
Younes Yahyaluvaika.com“We are an Ads agency and we wanted to get our SEO back on track once and for all. Sorank gave us a clear view of our site, helped us prioritize optimizations, and properly structure our content. The tool is easy to use, well designed for a team, and very practical for centralizing tracking without having to juggle multiple platforms. A very solid foundation to start fresh with our SEO.”
Gaspard MadouiAds Agency“I specialized in GEO thanks to Sorank. The GEO Leaderboard allows me to show my clients their position vs competitors on ChatGPT. It’s a real commercial differentiator.”
MélanieSEO Freelance“I manage our dealership’s website and it had dozens of issues: slow pages, 404 errors, missing tags. We were losing rankings every month without understanding why. The Sorank audit detected everything in 5 minutes. I sent the report to our web provider with the priority fixes. We regained our rankings and traffic picked back up. Perfect for someone non-technical like me!”
Xavier BreullMarketing Manager“I’m a CMO for a SaaS and I manage acquisition in a very competitive market. We were investing heavily in our product but not working on our SEO. No visibility on our real competitors, no tracking of our presence in AI. Sorank showed us our positioning vs competitors, which keywords to target, and GEO opportunities we had completely ignored!”
Louis RAPPCMO SaaS
“Very good version 2, I recommend it.”
Antoine Verhillethenewblack.ai“I was skeptical at first, but this is the best SEO tool I’ve ever used. The interface is clear, audits are fast, and the recommendations are easy to implement. I’ve saved hours and hours managing SEO and tracking performance. I recommend it to all my entrepreneur friends who run an agency or work independently.”
NoahEntrepreneur
Founder’s Note.
I ran my own SEO agency for years. I built Sorank to deliver the same results to every business, at scale.
Everything I know about Google rankings and Generative Engine Optimization (GEO) is coded into this software, and it runs on autopilot for you.
Try for Free
SEO for podcasters is the work that gets a show's own website found on Google and named by assistants such as ChatGPT when people look for a subject, a guest or a recommendation. App rankings depend on each platform; a website is the one place where the show controls the text, the links and the address.
Video creators, publishers and musicians have their own pages: content creators, publishing and music artists.
In the apps, on YouTube, and in search. In February 2025, YouTube announced more than 1 billion monthly active viewers of podcast content and called itself the most frequently used service for listening to podcasts in the United States. A video version therefore matters, but the title, description and chapters of each episode do the work, and a page on your own site links all versions together.
Mostly the catalogs. In our entertainment AI citation study, the leading source of ChatGPT is Spotify (4.24% of its answers), while Gemini and Perplexity lean on YouTube (11.45% and 7.96%). The same study saw YouTube fall from 12.38% of answers in May 2026 to 1.03% in August, on a sample of 7575 answers, mostly in French. Complete catalog entries come first; a page on your own domain gives the assistants a stable description to quote when catalogs move. Write that description of the show once, then use the same words on every platform, with the same host names, rhythm and themes.
Yes, as text that can be searched and quoted. Apple Podcasts generates transcripts automatically after an episode is published and accepts your own through the RSS transcript tag. On your website, a raw transcript is long and unstructured: keep it, and add a summary, headings and links above it. For video episodes, Google's video guidelines suggest a dedicated watch page for each video with a unique title and description. Our glossary entry on YouTube transcript citations explains how assistants read them.
Our podcast SEO guide covers titles, descriptions and directories in more detail.
A title that names the subject before the episode number, a short summary, the guest's name and role, timestamps, the player, the date, the links mentioned on air and the transcript. The episode page is yours to build on your site; Sorank articles link to it and to the pages of related episodes, so a reader who arrives from Google ends up listening. A video sitemap helps Google find the video episodes you embed.
Sorank finds keywords around your subjects and guests, writes articles with sources, internal links and images, publishes them on WordPress or another CMS, earns backlinks from other Sorank client sites through backlinks acquisition, tracks AI answers monthly and gathers Search Console, Analytics and AI visits in one dashboard.
The podcaster keeps the recording, editing, hosting and RSS feed, the transcripts, the listings on Apple Podcasts, Spotify and YouTube, sponsorships and guest booking. Sorank does not transcribe audio.
Plans are priced per website. Essential is $49 a month billed yearly or $99 monthly, for 20 articles and 10 prompts tracked in ChatGPT, Claude and Gemini. Pro ($129 yearly or $249 monthly) gives 60 articles and 20 prompts and adds Grok; Business ($249 yearly or $499 monthly) gives 120 articles and 50 prompts, which suits a network that publishes all its shows on one site. The first 3 days are free, and the 90-day results-or-refund guarantee is explained on the pricing page.
Guest and question articles tend to show up first, on searches few sites answer; broad subjects take months. Compare impressions on your articles, clicks to episode pages and new followers in your hosting statistics each quarter.
No. Use your hosting platform, Apple Podcasts or a transcription tool for that. Sorank writes articles from the keyword and the key points you attach, and links them to the episode page.
No. Hosting, the RSS feed and the listings on Apple Podcasts, Spotify and YouTube stay where they are. Sorank works on your website.
It cannot place you in other sites' lists. It shows which roundups and directories the assistants read for your prompts, so you know which editors to contact.
Yes, for SEO. Sorank publishes on a site you own, on WordPress, Webflow, Wix, Shopify or through a webhook, and the articles link to your listening pages.
$49 a month per website on the yearly Essential plan, or $99 month to month, for 20 articles. Networks with many shows on one site often choose Pro or Business.
Both. The summary, headings and links help readers and search engines; the full transcript below it answers precise searches and lets people quote you accurately.
We don't. Sorank isn't trying to be another Semrush or Ahrefs. Those tools are built for data, Sorank is built to do the work. Instead of more dashboards to check, it turns SEO and GEO insights into actions: articles written and published, backlinks earned, technical fixes and AI visibility tracking. Less complexity, more results.
From $49/month per website on a yearly plan, with a 3-day free trial and a 90-day money-back guarantee (conditions apply). Every plan includes articles, AI visibility tracking and access to natural backlink acquisition; higher plans add more articles, more AI prompts tracked and more backlinks. No setup fees, no paying for seats you don't use.
You shouldn't need a full marketing team or expensive tools to grow. Sorank handles your entire SEO and AI visibility, so you save time and money.
